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Jurnal Ilmu Manajemen (JIMMU)
Published by Universitas Islam Malang
ISSN : 25416030     EISSN : 26216957     DOI : http://dx.doi.org/10.33474/manajemen.v5i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
Journal of Scientific JIMMU Program master of Management UNISMA. JIMMU will be published twice in March and September. With the uniqueness of two times to enable the translation that can be done both quantitative and qualitative. making research into Indonesia's economy 4.0. The JIMMU topics include to Economic, Financial Management, Marketing Management, Operations Management, Human Resource Management, Strategic Management, International Business, Business Ethics, E-Business, Entrepreneurship, Business Community Service.
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Articles 194 Documents
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A MEDIATING TRUST: HOW EASE OF USE AND SERVICE FEATURES INFLUENCE TRANSACTIONAL INTEREST ON THE MYBCA MOBILE APP Malini, Helma; Aldora Sianturi, Yosia
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.23129

Abstract

The rapid evolution of financial technology has positioned the MyBCA mobile application as a central tool for daily transactions in Indonesia. However, despite its widespread adoption, challenges related to usability, service features, and overall reliability can still impact user trust and subsequently their interest in transacting. This study addresses a crucial gap by empirically investigating the complex relationships among ease of use, service features, trust, and users' transaction interest within the context of the MyBCA mobile application. Specifically, it aims to determine the extent to which ease of use and service features influence transaction interest, and whether trust acts as a mediating variable in these relationships. This research employed a quantitative causal-associative approach, collecting data from a sample of 150 MyBCA Mobile app users in Indonesia through an online questionnaire using a purposive sampling method. The collected data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The empirical findings reveal nuanced relationships between the constructs. Ease of use was found to have a significant direct positive effect on transaction interest. However, its effect on trust was not significant, suggesting that basic usability is a customer expectation rather than a trust builder. Conversely, service features significantly affect trust but have an insignificant direct effect on transaction interest, implying that features build confidence, but not necessarily immediate action. Importantly, trust has a significant positive effect on users' interest in transacting. Ultimately, the study found a full mediation effect for both relationships, confirming that trust significantly mediates the influence of both ease of use and service features on transaction interest. This novel perspective suggests that while usability and features are essential, their full potential in driving transactional behavior is realized only through the establishment of trust. The conclusion is that digital banks must integrate intuitive design with robust, reliable features and strong security to foster the trust critical for sustained user engagement.
NAVIGATING THE DIGITAL LANDSCAPE: A SYSTEMATIC REVIEW OF DIGITAL MARKETING CAPABILITIES INTERRELATIONSHIPS Gilang Pratama; Endang Ruswanti; Adilla Anggraeni
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24157

Abstract

AbstractThis study examines the role of Digital Marketing Capabilities (DMC) in enhancing business performance amid technological advancements and shifting consumer behaviors. Grounded in the Resource-Based View, it synthesizes existing literature to identify key themes and research gaps. The study informs both academic discourse and practical applications, emphasizing the strategic adaptation of marketing and highlighting the positive correlation between DMC and firm performance. A qualitative approach is employed through a Systematic Literature Review to synthesize research on DMC. The review systematically identifies, screens, and analyzes empirical studies based on predefined criteria. This process ensures a rigorous examination of existing knowledge, enhancing understanding and guiding future research directions. The study confirms a strong positive relationship between DMC and firm performance, demonstrating improved customer engagement, data-driven decision-making, innovation, and cross-channel integration as critical factors. Firms with superior DMC achieve enhanced marketing outcomes, such as increased customer loyalty and revenue growth. The Resource-Based View supports DMC as a source of competitive advantage, with factors like marketing capabilities, entrepreneurial orientation, and firm size moderating this relationship. This study uniquely synthesizes DMC research using an SLR, offering a novel perspective on its role in sustaining competitive advantage. It provides valuable insights for academia and practice, particularly in marketing strategy adaptation.
BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING Purnomo, Nanto; Imron Hamzah, Muhammad
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24163

Abstract

AbstractTraditional markets remain vital to local economies and social interactions in Indonesia but face growing pressure from modern retail and e-commerce, which are reshaping consumer behavior. Previous studies on the marketing mix and consumer loyalty have yielded inconsistent findings, highlighting the need for a more comprehensive approach. This study examines the influence of the marketing mix—price, location, product diversity, and product quality—together with relationship marketing on consumer loyalty in traditional markets. Relationship marketing is emphasized as a relational strategy that strengthens trust, communication, and long-term commitment. A quantitative survey method was applied, with 230 respondents selected using Hair’s sampling formula, based on the criterion of at least two purchase experiences in Pon and Kliwon Traditional Markets, Lamongan. Data were analyzed using multiple regression with SmartPLS to test both partial and simultaneous relationships among variables. The results indicate that price, product diversity, product quality, and relationship marketing significantly affect consumer loyalty, whereas location does not. Price is the most dominant factor, followed by relationship marketing, product quality, and product diversity. The findings demonstrate that consumers are highly sensitive to price and relational interactions, while location plays a lesser role due to the social and emotional values embedded in traditional markets. This study contributes to the literature by integrating functional and relational perspectives of marketing, offering a novel framework for enhancing consumer loyalty in traditional market contexts. Practically, the results suggest that traders and market managers should prioritize competitive pricing, maintain product quality and variety, and cultivate strong consumer relationships through personalized communication and trust-building. These strategies are crucial to improving the competitiveness and sustainability of traditional markets in the face of modern retail and digital commerce expansion.
A RETURN AND VOLATILITY CHARACTERISTICS OF COSMETIC COMPANY STOCKS IN INDONESIA (2022–2024): A DESCRIPTIVE ANALYSIS Ditya, Ni Nyoman; Suli Asmara Yanti, Ni Nyoman
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.24199

Abstract

ABSTRACT The capital market plays a vital role in economic development by facilitating investment opportunities and enabling efficient capital allocation. Indonesia’s cosmetic industry has shown notable growth in recent years, driven by increasing consumer demand and changing lifestyle preferences. Despite this growth, empirical research on return, volatility, and return distribution of cosmetic stocks remains limited, making the sector underexplored. This study analyzes the return, volatility, and distribution patterns of five cosmetic companies listed on the Indonesia Stock Exchange during 2022–2024, namely MBTO, MRAT, VICI, KINO, and UNVR, providing a comprehensive assessment of stock performance and risk exposure. A quantitative descriptive approach was employed using secondary data of daily closing stock prices obtained from IDX. Data were analyzed with SPSS, calculating daily returns, annual averages, standard deviations to measure volatility, and skewness and kurtosis examined return distributions. Descriptive statistics identified performance patterns and assessed risk characteristics across companies, ensuring objective measurement of financial performance and evaluation of risk-return dynamics, findings indicate heterogeneous stock performance. MRAT recorded the highest average return in 2022 but declined in subsequent years, while MBTO and VICI maintained relatively stable yet modest positive returns. KINO and UNVR consistently showed negative trends. MBTO exhibited the highest volatility, reflecting greater exposure to price fluctuations. Most return distributions deviated from normality, as indicated by positive skewness and high kurtosis, implying potential for extreme gains or losses, these results show that Indonesia’s cosmetic stock market presents both investment opportunities and substantial risks, highlighting the need for careful risk-return assessment. The study provides practical insights for investors in portfolio management and risk mitigation, and valuable information for policymakers and stakeholders seeking to understand this expanding consumer-driven sector. Moreover, the findings contribute to literature on emerging market stock behavior, showing how internal financial performance and external market conditions shape return and volatility patterns.  
THE ROLE OF MULTISENSORY MARKETING ON CUSTOMER LOYALTY OF CONVENIENCE STORES Budiarti, Lina; Rena Feri Wijayanti; Win Narasuci; Tirto Unarto
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23469

Abstract

Multisensory marketing is an interesting topic to be studied further amidst the increasingly competitive market for customer retention. It involves the five senses of customers: visual marketing to pamper the sense of sight, auditory marketing by providing sound or tone for the sense of hearing, olfactory marketing as an effort to stimulate the sense of smell, tactile marketing for the sense of touch, and gustatory marketing to provide an experience for the sense of taste. Multisensory marketing can be applied not only to the service sector, but also to other sectors, such as the retail industry, especially convenience stores. This study aims to investigate the role of multisensory marketing on customer loyalty in the context of the convenience store retail sector in Malang City, East Java, Indonesia. To achieve the research objectives, a quantitative approach was used through a questionnaire. A total of 214 questionnaires were distributed, collected, and analyzed from customers of FamilyMart and K3Mart convenience stores in Malang City. Multiple regression analysis was employed to investigate the research model. The results show that auditory, olfactory, and gustatory marketing had a significant influence on customer loyalty, while visual and tactile marketing did not have a significant influence.
MEWUJUDKAN KINERJA GURU BERKUALITAS: PERAN KEPEMIMPINAN, DISIPLIN, DAN LINGKUNGAN KERJA Ramadianti; Handayani, Susi; Kurniawan, Mohammad
Jurnal Ilmu Manajemen (JIMMU) Vol. 9 No. 2 (2024): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v9i2.23473

Abstract

Penelitian ini bertujuan untuk menganalisis dampak Gaya Kepemimpinan, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Guru di SD Negeri 01-08 Ngulak, Kecamatan Sanga Desa. Penelitian ini menggunakan metode kuantitatif dengan teknik sampling jenuh dalam menentukan jumlah responden. Pengumpulan data dilakukan melalui kuesioner yang diukur menggunakan Skala Likert dan telah diuji validitas serta reliabilitasnya dengan bantuan SPSS Statistics 25 for Windows. Analisis data menggunakan regresi berganda untuk mengidentifikasi hubungan antara variabel. Hasil penelitian menunjukkan bahwa Gaya Kepemimpinan, Disiplin Kerja, dan Lingkungan Kerja memiliki pengaruh signifikan terhadap Kinerja Guru, baik secara parsial maupun simultan. Hasil penelitian menunjukkan bahwa faktor kepemimpinan, kedisiplinan, dan lingkungan kerja memainkan peran penting dalam meningkatkan kinerja guru di SD Negeri 01-08 Ngulak di Kecamatan Sanga Desa
THE ROLE OF JOB BURN OUT, STRESS RESILIENCE ON CAREER DEVELOPMENT MEDIATED BY WORK-LIFE BALANCE AT PT. VIRQUARIA Garavani Slamet, Angela; Purwani Setyaningrum, Retno
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23547

Abstract

This study aims to analyze the effect of job burnout and stress resilience on career development, with work-life balance as a mediating variable among employees of PT. VIRQUARIA in Bekasi Regency. This research uses a quantitative approach with an explanatory research type that seeks to test the relationships between variables in a structural model. The population in this study consists of all 200 employees of PT. VIRQUARIA, with a sampling technique using cluster sampling, resulting in a sample of 90 respondents. Data were collected through questionnaires and analyzed using SmartPLS 3.0. The results show that job burnout has no significant effect on career development, but it has a significant effect on work-life balance. Stress resilience does not have a direct effect on career development, but it significantly influences work-life balance. In addition, work-life balance has a positive and significant effect on career development. However, work-life balance does not mediate the relationship between job burnout or stress resilience and career development. These findings highlight the importance of maintaining a balance between work and personal life as a critical factor in supporting employees' career development.
STRUCTURAL EQUATION MODELING (SEM-PLS) APPROACH: THE IMPACT OF WORKLOAD AND WORK-LIFE BALANCE ON TURNOVER INTENTION OF GENERATION Z IN BANDUNG CITY: Structural Equation Modeling (SEM-PLS) Karmelia; Tangguh Dwi Pramono
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23565

Abstract

This study aims to analyze the influence of workload and work-life balance on turnover intention among Generation Z employees in Bandung City. Generation Z is currently a dominant group in the workforce and tends to have unique characteristics, such as a preference for work flexibility and a high turnover rate. This research employs a quantitative approach involving 288 respondents who are Gen Z employees in Bandung. Data were collected through questionnaires and analyzed using SmartPLS 3 with the Structural Equation Modeling (SEM-PLS) approach. The results indicate that workload has a positive and significant effect on turnover intention, while work-life balance has a negative and significant effect. These findings suggest that an increase in workload tends to raise employees’ intention to leave, whereas maintaining a balance between work and personal life can reduce such intentions.
THE ABILITY TO ADJUST SELF, WORK ACHIEVEMENT ON WORK SATISFACTION MEDIATED BY WORK ENGAGEMENT AMONG EMPLOYEES OF PT PERTAMINA IN BEKASI REGENCY Annisa Fitri Weni, Desiam; Purwani Setyaningrum, Retno
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23577

Abstract

This research is expected to contribute to the development of human resource management theory, especially in the Ability to Adjust Self, Work Achievement to Work Satiscation in Work Engagement mediation. Data analysis was carried out using Structural Equation Modeling (SEM) techniques with the help of software AMOS. The respondents in this study are PT Pertamina employees who work in various divisions with a sample number determined using the Slovin formula, which is 150 employees randomly selected from the existing population. The test results showed that the ability to adjust self did not have a significant direct effect on job satisfaction. Work achievement also does not have a significant effect directly on job satisfaction. The ability to adjust has been proven to have a positive and significant influence on work engagement.  Work engagement has a positive and significant influence on job satisfaction. The results of this study can be a reference for the management of PT Pertamina, that Adaptability, Work Achievement, Work Attachment, and Job Satisfaction have a very important role in increasing employee job satisfaction. Companies also need to regularly monitor and evaluate the development of employee job attachment and job satisfaction to achieve optimal results.
INTERNAL CULTURAL ENVIRONMENT AND PSYCHOLOGICAL EMPOWERMENT ON EMPLOYEE ENGAGEMENT MEDIATED BY EMPLOYEE PERSPECTIVE OF GENERATION Z EMPLOYEES IN THE MM 2100 INDUSTRIAL AREA BEKASI REGENCY Nuraeni, Winda; Purwani Setyaningrum, Retno
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 1 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i1.23578

Abstract

This study was conducted to explore the extent to which Cultural Environment Factors and Psychological Empowerment influence Employee Engagement, with Employee Perspective as a mediating variable. The research employed a quantitative approach using a causal-explanatory research design. Data analysis was carried out using the Lemeshow formula and the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, executed through the SmartPLS 4.0 software. Respondents were selected randomly using the Simple Random Sampling method. The results of the study indicate that Employee Engagement has a significant effect on Employee Perspective. Internal Cultural Environment significantly affects Employee Engagement, but does not have a direct significant effect on Employee Perspective. Psychological Empowerment was found to have a significant effect on both Employee Engagement and Employee Perspective. Furthermore, the study revealed a significant indirect effect of Internal Cultural Environment on Employee Perspective through Employee Engagement, as well as an indirect effect of Psychological Empowerment on Employee Perspective through Employee Engagement. These findings highlight the critical mediating role of Employee Engagement in shaping Employee Perspective.

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