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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 95 Documents
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Pengujian Variabel Anteseden Loyalitas Destinasi Wisatawan Mancanegara Di Bali I Putu Utama
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 1 (2019): Avaiable Online
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.1.2019.33-44

Abstract

The aims of this study is to identify antecedent variables in the formation of tourist destination loyalty. The purposive sampling method was carried out on 180 foreign tourists in Bali in 2018, and data were analyzed by SEM. This study consisted of two exogenous variables and three endogenous variables, processed using Structure Equation Modeling (SEM) analysis techniques. Primary data collection is done by a valid and reliable questionnaire. The results of the analysis show that tourist trust is the most important antecedent in forming destination loyalty that plays a mediating role in the relationship of destination image, strategic impact of destination, and satisfaction with destination loyalty. In addition, it is also known that the destination image and strategic impact of the destination have a significant effect on satisfaction and trust. On the relationship of relational quality with destination loyalty it is known that satisfaction has no significant effect on destination loyalty. Trust in addition to having a significant effect on destination loyalty also plays a mediating role in the relationship of satisfaction and destination loyalty. The managerial implication of this finding is that tourist destination managers must maintain tourist trust in order to increase destination loyalty. Tujuan penelitian ini adalah mengidentifikasi variabel-variabel anteseden dalam pembentukan loyalitas destinasi wisata. Metode purposive sampling dilakukan pada 180 wisatawan mancanegara di Bali pada Tahun 2018, serta data dianalisis dengan SEM. Penelitian ini terdiri atas dua variabel eksogen dan tiga variabel endogen, diolah dengan menggunakan teknik analisis Structure Equation Modeling (SEM). Pengumpulan data primer dilakukan dengan kuesioner yang valid dan reliabel. Hasil analisis menunjukkan bahwa kepercayaan wisatawan merupakan anteseden terpenting dalam pembentukan loyalitas destinasi yang memainkan peran mediasi pada hubungan citra destinasi, dampak strategis destinasi, dan kepuasan dengan loyalitas destinasi. Selain itu juga diketahui citra destinasi dan dampak strategis destinasi berpengaruh signifikan terhadap kepuasan dan kepercayaan. Pada hubungan kualitas relasional dengan loyalitas destinasi diketahui kepuasan berpengaruh tidak signifikan terhadap loyalitas destinasi. Kepercayaan selain berpengaruh signifikan terhadap loyalitas destinasi juga memainkan peran mediasi pada hubungan kepuasan dan loyalitas destinasi. Implikasi manajerial atas temuan ini adalah para pengelola destinasi wisata harus mempertahankan kepercayaan wisatawan agar dapat meningkatkan loyalitas destinasi.
The Influence of Product Quality and Price on Customer Satisfaction in UD Yuli Yadnya Wood Company in Kerobokan, Badung I Putu Ditya Manguyoga; Nengah Ganawati
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.55-59

Abstract

In managing a business, the most important element in marketing a product is how the quality of the product itself and what prices will be sold to attract consumers. The products offered at UD Yuli Yadnya are teak wood, bengkirai wood and camphor. These products have different prices that match the quality of the product. The problem discussed in this research is the influence of Product Quality (X1) and price (X2) simultaneously and partially on customer satisfaction in UD. Yuli Yadnya wood company in Kerobokan, Badung. The samples used in this research were 30 respondents by distributing the Likert scale questionnaire with a simple random sampling method and accidental sampling technique. The instruments of this research were validity test and reliability test. The data analysis technique used is the classical assumption test that consists of a normality test with Kolmogorov-Smirnov analysis method, multicollinearity test and heteroscedasticity test with Glesjer analysis method that is then followed by multiple linear regression analysis. Hypothesis testing used the simultaneous significance test (f-test) and partial significance test (t-test). The results of the research of all independent variables are the f test showed that the independent variables consisting of product quality (X1) and price (X2) simultaneously have a positive and significant effect on consumer satisfaction in the wood company of UD Yuli Yadnya in Kerobokan, Badung. The t test shows that the product quality (X1) and price (X2) variables have a positive and significant influence on consumer satisfaction (Y) at UD Yuli Yadnya in Kerobokan, Badung.
The Influence of Brand Equity on Consumer Interest in Buying Xiaomi Smartphones Sioaji Yamawati; Ni Luh Putu Indiani
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.60-64

Abstract

The dramatic increase in Xiaomi smartphone sales in Indonesia raised research interest, especially related to factors encouraging consumer interest in purchasing the Xiaomi smartphone. Through empirical studies, it concluded that an important factor influenced consumer buying interest was brand equity consisting of brand awareness, brand association, quality perception, and brand loyalty. This study aims to analyze the influence of brand awareness, brand association, quality perception, and brand loyalty on consumer interest in purchasing a Xiaomi smartphone. This study is designed using quantitative approach in which the data collection is conducted through surveys using questionnaires. The study population is the Denpasar people who plan to purchase a smartphone in the near term. Samples were taken using accidental sampling method that is people who visited smartphone stores in Denpasar. The questionnaire was used to collect data, then analyzed using multiple linear regression analysis. The result showed that brand awareness, brand association, quality perception, and brand loyalty have a positive and significant influence on consumers' interest in buying a Xiaomi smartphone. Brand awareness, brand association, and quality perception can be enhanced by intensive marketing communication in various media emphasizing symbol, logo, product excellence, and quality excellence. This statement needed to be supported by consumer reviews that are in line, therefore customer database is necessary to encourage satisfied customers to write positive reviews in online media.
The Effect of Interaction Via Social Media and Past Online Shopping Experience on Repurchase Intention Through Trust in Tokopedia Application Users in Surabaya Vincent Seber
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.71-92

Abstract

This research aims to analyze the effect of interaction via social media and past online shopping experience on repurchase intention through trust in Tokopedia application users in Surabaya. Today, online purchasing through e-commerce is in vogue. Before making a purchase, most people will seek information first to increase their trust, and they can do this by interacting with others. Increasingly sophisticated technology makes this interaction easy because there is already social media. The information shared by someone certainly comes from their experience. E-commerce consumer interact through social media and consumer shopping experience are important points so that consumers can increasingly trust e-commerce and repurchase it in e-commerce. This research is designed in quantitative approach with purposive sampling as the sampling technique. The sample used in this research was 150 respondents. The requirements of respondents in this research were at least 17 years old who had made purchases at Tokopedia at least once in the last two months in Surabaya. Data was collected using a questionnaire. The data analysis technique used is SEM analysis with the LISREL program. The results of the research prove that interaction via social media and the past online shopping experience have a significant effect on trust. Trusts have a significant effect on repurchase intention. Interaction via social media and past online shopping experience has a significant effect on repurchase intention through trust.
Managing Personal Finance: The Role of Spiritual and Financial Knowledge Putu Atim Purwaningrat; Luh Nik Oktarini; Ida Ayu Anggawulan Saraswathi
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.93-101

Abstract

Managing personal finance (financial management behaviour) is a person's expertise in arranging, planning, budgeting, checking, managing, controlling, searching and storing daily financial funds. Spiritual intelligence and financial knowledge have relevancy in influencing financial management. This study aims to find out how the influence of spiritual intelligence and financial knowledge on personal financial management in Students of the Faculty of Economics, Business, and Tourism, University of Indonesia Hindu. The research sample was 100 people by using the simple random sampling method. The results of data analysis based on multiple linear regression test found that partially spiritual intelligence has positive implications for the management of personal finance. Financial knowledge variables have positive implications for managing personal finance.
Case Study on Return Company Stock LQ45 Related to Monday Effect and Weekend Effect Made Pratiwi Dewi
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.65-70

Abstract

The capital market is one of the alternative means to raise long-term funds from the public as an investor in supporting the development of a country. Market timing in the world of stock investment is known as an appropriate time or condition to be inside or outside of the market or it can be interpreted as an appropriate situation for investors to buy assets as well as to sell them. The purpose of this study was to determine the differences in returns that occurred on Monday to Friday on the trading of LQ45 company stock and to find out the Monday Effect and Weekend Effect on trading stocks of LQ45 companies. The type of data used is quantitative data. The data analysis techniques used in this study were one-sample t-test and the independent sample t-test. The results of data analysis of one sample t-test showed that there is a significant difference between the company's daily stock returns included in LQ-45 on trading days in one week on the Indonesia Stock Exchange. The results of the independent sample t-test revealed that there is a significant difference between Monday's stock returns and Friday's stock returns. Average stock return on Monday (0,000777619) is
Literature Review and Conceptual Models Development on Public Services Motivation Metha Djuwita Supriatna; Hafid Aditya Pradesa; Ramdani Priatna
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 2 (2019)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.2.2019.102-110

Abstract

Public Service Motivation (PSM) has become a basic important thing in employee’s self who work in a public sector organization. It has been previously recognized that behavioural researchers in organizational studies make efforts to develop a new set of motivational theories that only apply in the context of public organization. The purpose of this article is to identify the exploration of various things related to public service motivation. By using literature review, this study identifies preliminary empirical and theoretical literature that particularly discusses public services motivation, particularly for preliminary research including in the category of causality research (cause and effect). Some findings in this study reveal the positive effects of the antecedents of Public Services Motivation that is the most recognizable, which are personal characteristics, job characteristics, and employee perceptions about organization. Furthermore, the main outcome form of Public Services Motivation is attitudes (satisfaction and commitment) and individual behaviour (such as employee performance, turnover intention, and additional role behaviour-ex. OCB (Organizational Citizenship Behaviour)). The results obtained in preliminary empirical outcomes that are shown in the form of theoretical and empirical mapping about antecedents and outcomes of public service motivation, in which could be used as a strong empirical basis of depth study about public service motivation in the future.
Analysis Of The Influence Of Member's Commitment And Satisfaction On Loyalty Of Cooperative Members I Gede Aryana Mahayasa; N M. Putri Martayanti
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.48-55

Abstract

Members´ loyalty is a very important thing in the business of cooperatives, for the development and progress of cooperatives in the future. High members´ commitment and satisfaction in cooperatives greatly influence the attitude of members to use the products and services offered by cooperatives to make members more loyal. The study aims to determine the effect of a members´ commitment and satisfaction on the members´ loyalty. The population of this study was members of the KSP Dharma Dhita cooperative in Sanur, which numbered 172 people. The number of samples taken was 120 members. Data collectors are carried out through interviews, observation, literature, and questionnaires. The data analysis technique used is multiple linear regression. The research findings state that partially members´ commitment and satisfaction have a positive and significant effect on the members´ loyalty of KSP Dharma Dhita cooperative in Sanur. Simultaneously members´ commitment and satisfaction have a significant positive effect on the members´ loyalty of KSP Dharma Dhita in Sanur. To increase member's loyalty, members need to be aware of themselves to have high commitment and satisfaction for cooperatives to create prosperity for cooperatives, cooperative members and society in general.
How Human Resources Management Practice And Change Management Contribute To The Small Medium Enterprises Performance Bagus Kusuma; Andhika Kautsar
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.41-47

Abstract

SMEs (small and medium enterprises) food & beverage is one type of business that plays a role in improving the economy in Indonesia. This research has a goal to explore for some owner/manager of SMEs in managing change, recognizing the importance of the people within the company, and knowing the ability of the owner/manager of SMEs in adapting and developing new learning and skill. The observation is conducted in Bandung with an in-depth interview and questionnaire method to 30 respondents involving 10 SME owners/managers in in-depth interview. The analysis of the mixed method finds that the solution of the existing issue of change management needs to be done to help the occurrence of change management. Therefore, the system in the company concerned with human resources can be improved so that talent management will be more efficient and targeted.
Strategi Pengembangan Dalam Mengatasi Kelesuan Penjualan Kerajinan Perak Di Kabuaten Gianyar Anak Agung Putu Swabawa; I Nyoman Meirejeki; I Dewa Gede Ari Pemayun
Warmadewa Management and Business Journal (WMBJ) Vol. 2 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.2.1.2020.26-40

Abstract

This research was conducted on silver handicraft entrepreneurs in Gianyar regency. The objective to be achieved in this research is to design an effective marketing strategy that needs to be applied by silver entrepreneurs in the district of Gianyar. The method used to collect data, namely: observation, interviews, documentation, and Focus Group Discussion (FGD). The analysis techniques used, namely: 1) Quantitative analysis techniques, in the form of a SWOT analysis, which is a technique to determine strengths, weaknesses, opportunities, and threats. 2) Qualitative analytical techniques, which are in the form of: a) descriptive analysis, b) synthesis analysis, designing silver marketing strategies in Gianyar district by considering the potential, threats from the SWOT determination results combined with ideas that appear in the FGD. Based on the results of the analysis show the position of silver handicrafts in Gianyar regency is in cell V with IFAS weighted average value of 3.39 and EFAS weighted average value of 3.31, which means silver handicraft products in Gianyar regency have medium category competitiveness and the appeal of the medium category. In this position the silver entrepreneurs in Gianyar regency can implement several alternative strategies which include: 1) Market penetration strategy, which is a strategy directed at efforts to find a bigger new market for existing products through marketing efforts, for example by conducting sales promotion. 2) Business strengthening strategies in the form of fostering and developing craftsmen, so that it can produce higher quality silver handicrafts and with more innovative varied designs. 3) Product development strategies are developing silver handicraft products by diversifying silver products by increasing the number and variety type of silver design oriented to market dynamics Penelitian ini dilakukan pada para pengusaha kerajinan perak yang ada di kabupaten Gianyar. Tujuan penelitian ini adalan untuk merancang strategi pemasaran yang efektif yang perlu diterapkan oleh para pengusaha kerajinan perak yang ada di kabupaten Gianyar. Metode pengumpulan data, yaitu: observasi, Wawancara, dokumentasi, dan Focus Group Discussion (FGD). Teknik analisis yang digunakan, yaitu: 1) Teknik analisisis kuantitatif, berupa analisis SWOT, yaitu teknik untuk menentukan kekuatan, kelemahan, peluang, dan ancaman. 2) Teknik analisisis kualitatif, yang berupa: a) analisis deskriptif, b) analisis sintesis, merancang strategi pemasaran kerajinan perak di kabupaten Gianyar dengan mempertimbangkan potensi, ancaman dari hasil penentuan SWOT yang dikombinasikan dengan ide-ide yang muncul dalam FGD. Berdasarkan hasil analisis menunjukkan posisi kerajinan perak di kabupaten Gianyar berada di sel V dengan nilai rata-rata tertimbang IFAS sebesar 3,39 dan nilai rata-rata tertimbang EFAS sebesar 3,31 yang berarti produk kerajinan perak di kabupaten Gianyar mempunyai daya saing katagori sedang dan daya tarik katagori sedang. Dalam posisi ini para pengusaha perak yang ada di kabupaten Gianyar dapat menerapkan beberapa alternative strategi yang meliputi: 1) Strategi penetrasi pasar yaitu strategi yang diarahkan pada usaha untuk mencari pasar baru yang lebih besar untuk produk yang sudah ada sekarang melalui usaha pemasaran, misalnya dengan melakukan promosi penjualan. 2) Strategi penguatan usaha yang berupa pembinaan dan pengembangan para pengerajin, sehingga dapat menghasilkan kerajinan perak yang lebih berkualitas dan dengan desain yang lebih inovatif variatif.3) Strategi pengembangan produk yaitu melakukan pengembangan produk. kerajinan perak dengan melakukan diversifikasi produk perak dengan menambah jumlah dan beraneka jenis desain perak yang berorientasi pada dinamika pasar. Kerajinan perak dengan melakukan diversifikasi produk perak dengan menambah jumlah dan beraneka jenis desain perak yang berorientasi pada dinamika pasar

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