cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
IA Cynthia Saisaria Mandasari
Contact Email
info.wmbj@gmail.com
Phone
+6281377774763
Journal Mail Official
info.wmbj@gmail.com
Editorial Address
Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
Location
Kota denpasar,
Bali
INDONESIA
Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 95 Documents
 2   3   4   5   6 
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN OUTSOURCING PADA RUMAH SAKIT SWASTA JAKARTA UTARA Kadek Agus Mahendra Jaya; Rudy C. Tarumingkeng; Sukmasari Triana Gita Putri
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.118-128

Abstract

This study aims to examine the influence of organisational culture, leadership style, and work environment on the work productivity of outsourced employees at private hospitals in North Jakarta. Outsourcing allows hospitals to move non-core tasks (healthcare services) to more expert third parties. However, outsourcing can have a negative impact when hospital management does not exercise good control such as loss of control over quality, work productivity, and the absence of personal attachment between outsourced employees and the hospital. This study used a total of 114 outsourced employees consisting of security, cleaning service, pest control, garden and parking attendants as respondents, and utilised the Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis method. The results showed that (1) organisational culture and work environment have a significant effect on the work productivity of outsourced employees, (2) while leadership style has no significant effect on the work productivity of outsourced employees. The implication of this study shows that the right organisational culture and work environment can increase the work productivity of outsourced employees in hospitals, so that the goals and service standards of hospitals can be achieved.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KINERJA MELALUI KEPUASAN KERJA KARYAWAN PADA AMERTA EXPERIENCE I Made Aryana; Ni Ketut Dewi Irwanti; I Putu Santika
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.104-117

Abstract

This study aims to analyze the influence of transformational leadership and organizational culture on employee performance through job satisfaction at Amerta Experience. The population in this study consists of all 100 employees of Amerta Experience. The sampling technique used is a census or saturated sample, involving 99 respondents. The analysis techniques include validity test, reliability test, classical assumption test, and path analysis. The results show that: (1) transformational leadership has a positive and significant effect on job satisfaction, (2) organizational culture has a positive and significant effect on job satisfaction, (3) transformational leadership has a positive and significant effect on employee performance, (4) organizational culture has a positive and significant effect on employee performance, (5) job satisfaction has a positive and significant effect on employee performance, (6) job satisfaction acts as a mediating variable in the influence of transformational leadership on employee performance, and (7) job satisfaction mediates the influence of organizational culture on employee performance at Amerta Experience. The study suggests that the management of Amerta Experience should enhance transformational leadership, organizational culture, job satisfaction, and employee performance.
EFEKTIVITAS INSENTIF PROMOSI (DISKON FLASH SALE, CASHBACK, DAN GRATIS ONGKIR) DALAM MENINGKATKAN MINAT BELI KONSUMEN PADA PLATFORM E-COMMERCE SHOPEE Ni Kadek Sioaji Yamawati; I Gde Agung Wira Pertama; I Gusti Ayu Ratih Permata Dewi; Rizqi Ardian Supriyanto
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.129-138

Abstract

This study focuses on consumer behaviour dynamics in the e-commerce ecosystem, particularly on the Shopee platform. Initial observations indicate that many consumers, especially millennials, cancel their purchase intentions when they do not receive promotional incentives such as cashback, flash sale discounts, and free shipping. Barriers such as shipping costs, full prices without discounts, and the absence of cashback significantly influence purchasing decisions. The primary objective of this study is to empirically test and prove the influence of these three independent variables on the purchasing interest of millennial consumers in Denpasar. A quantitative approach was used, relying on primary data collected through questionnaires, as well as secondary data from relevant academic literature. The research population consisted of all millennials residing in Denpasar. Using purposive sampling, 97 respondents were selected as the research sample. The collected data were analysed using SPSS 25.0 for Windows with a series of statistical analysis techniques, including classical assumption tests, multiple linear regression analysis, F-tests, and t-tests. The analysis results show that cashback, flash sale discounts, and free shipping have a positive and significant influence on purchasing interest, both simultaneously and partially. These findings confirm the crucial role of promotional incentives in driving purchasing decisions and provide important strategic implications for marketers and e-commerce platform managers in designing effective promotional programmes.
PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KOMITMEN ORGANISASI DAN KINERJA KARYAWAN PADA PT. SAMPULU ADI JAYA PRAKARSA Putu Lidya Lestari Karma; I Putu Santika; I Wayan Mekarini; Ni Luh Sili Antari
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.79-91

Abstract

This study aims to examine the influence of leadership style and work environment on organizational commitment and employee performance at PT. Sampulu Adi Jaya Prakarsa. The research population comprises all 52 permanent employees of the company, with the sampling method employing a saturated sampling technique, meaning the entire population was included as the sample. Data analysis was conducted using research instrument tests and path analysis via SPSS version 26.0. The findings indicate that both leadership style and work environment have a positive and significant impact on organizational commitment. Furthermore, leadership style, work environment, and organizational commitment each have a positive and significant influence on employee performance. However, organizational commitment does not function as a mediating variable in the relationship between leadership style and employee performance. In contrast, organizational commitment does serve as a mediating variable in the relationship between work environment and employee performance. Based on these results, it is recommended that the management of PT. Sampulu Adi Jaya Prakarsa focus on enhancing leadership practices, improving the work environment, strengthening organizational commitment, and boosting employee performance.
KINERJA RUMAH SAKIT DENGAN PENDEKATAN BALANCED SCORECARD PADA RUMAH SAKIT UMUM NEGARA KABUPATEN JEMBRANA Ni Putu Srinadi Yastini; I Putu Santika; I Wayan Terimajaya; Ni Luh Sili Antari
Warmadewa Management and Business Journal (WMBJ) Vol. 7 No. 2 (2025)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.7.2.2025.92-103

Abstract

This study aims to analyze hospital performance using the Balanced Scorecard approach at the Jembrana District General Hospital. The objectives of this study are to analyze performance from the financial perspective, customer perspective, internal business perspective, and learning and growth perspective. The population in this study consists of all patients and employees of the General Hospital. The sample size used was 184 employees and 90 patients. The analysis results found that 1) The performance of the State General Hospital, as assessed from the financial perspective, showed poor performance. The average financial performance of the State General Hospital from 2022 to 2024 was -10.89 percent. 2) The performance of the State General Hospital, assessed from the customer perspective, showed good performance, where patients of the State General Hospital expressed satisfaction with the services provided, as indicated by an average score of 91.83 percent, 7.66 percent were very satisfied, and the remaining 0.51 percent were moderately satisfied. 3) The performance of the State General Hospital, assessed from the internal business process perspective, showed good performance. Where BOR (Bed Occupancy Ratio) is in the poor category, AvLOS (Average Length of Stay) is in the very good category, BTO (Bed Turn Over) is in the very good category, TOI (Turn Over Interval) is in the good category, NDR (Net Death Rate) is in the poor category, and GDR (Gross Death Rate) is in the poor category. And 4) The performance of the State General Hospital was evaluated from the perspective of learning and growth, showing good performance in the indicators of commitment, education and training, and recognition. The recommendations in this study suggest that the management of the State General Hospital should improve the hospital's financial performance and enhance the internal business perspective, particularly in improving the performance of BOR (Bed Occupancy Ratio), NDR (Net Death Rate), and GDR (Gross Death Rate)
Pengaruh Pengembangan Karir dan Lingkungan Kerja Fisik terhadap Kepuasan Kerja Karyawan pada Monarch Cruise Line and Hospitality Training Center di Dalung Ni Nyoman Suriani; Kadek Anggi Sucita
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 1 (2019): Avaiable Online
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.1.2019.1-8

Abstract

In an effort to improve the work satisfaction of the employees of Monarch Cruise Line and Hospitality Training Center, there are several components that need to be considered, such as career development and the work environment of the employees. The purpose of this study was to determine the effect of career development and physical work environment on the job satisfaction of the employees of Monarch Cruise Line and Hospitality Training Center in Dalung. Data analysis was carried out by applying multiple linear regression analysis, classical assumption test, F statistical test, and t test statistical. From the results of the study it can be concluded that career development partially has a positive and significant effect on the job satisfaction of the employees of Monarch Cruise Line and Hospitality Training Center. and the physical work environment does too. Dalam upaya meningkatkan kepuasan kerja karyawan Monarch Cruise Line And Hospitality Training Center, terdapat beberapa hal yang perlu diperhatikan seperti pengembangan karir dan lingkungan kerja karyawannya. Tujuan penelitian ini adalah untuk mengetahui pengaruh pengembangan karir dan lingkungan kerja fisik terhadap kepuasan kerja karyawan pada monarch cruise line and hospitality training center di Dalung. Analisis data terdiri dari Analisis regresi linier berganda, uji asumsi klasik, uji statistik F dan uji statistik t. Dari hasil penelitian dapat disimpulkan bahwa variabel pengembangan karir secara parsial berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan pada Monarch Cruise Line and Hospitality Training Center. Kemudian variabel lingkungan kerja fisik secara parsial berpengaruh positif dan signifikan terhadap kepuasan kerja karyawan pada Monarch Cruise Line and Hospitality Training Center.
Analisis Posisi Bersaing dan Penentuan Strategi Bauran Pemasaran untuk Meningkatkan Nilai Penjualan pada Budhi Ayu Silver di Celuk Sukawati Gianyar Ade Ruly Sumartini; I Gede Putra Ariwiguna
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 1 (2019): Avaiable Online
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.1.2019.9-18

Abstract

Budhi Ayu Silver Celuk Sukawati Gianyar implemented a marketing mix strategy consisting of activities aimed at product planning, pricing, distribution, promotion, people involved in marketing activities. The purpose of this study is to analyse competitive positions based on the Boston Consulting Group matrix, strengths, weaknesses, opportunities, threats and relevant marketing mix strategies to increase the sales value of Budhi Ayu Silver Company in Celuk, Sukwati. The analysis technique used in this study is the Boston Consulting Group and SWOT analysis. Based on the Boston Consulting Group analysis, it can be seen that the business position of Budhi Ayu Silver Celuk Sukawati Gianyar is in the cash cows with average market growth of 1.47% and relative market share of 1.01X. The results of the SWOT analysis are seen from internal variables that show the strength of the company, with a weighted value of 2.90. As for the power of Budhi Ayu Silver, it lies in the indicators of product type, product development, the price offered, a location of the company, service to consumers and arrangement of store space, as well as weaknesses in indicators of distribution channels, promotional activities and consumer facilities. Judging from the external variables with a weighted value of 2.43 indicators, the opportunity lies in the indicators of the development of tourist visits, Balinese culture, technological developments and security of Bali while the threats that Budhi Ayu Silver has to include signs of economic conditions, competing companies and political stability. Strategies that should be implemented Budhi Ayu Silver is a diversified strategy that is oriented towards utilising the power that is owned to be able to take advantage of the opportunities that exist. Budhi Ayu Silver Celuk Sukawati Gianyar melaksanakan strategi bauran pemasaran yang terdiri dari kegiatan yang ditujukan untuk merencanakan produk, harga, distribusi, promosi, orang-orang yang terlibat dalam aktifitas pemasaran. Adapun tujuan dari penelitian ini adalah menganalisis posisi bersaing berdasarkan matrik Boston Consulting Group, kekuatan (strenght), kelemahan (weakness), peluang (oppurtunity), tantangan (threats) dan strategi bauran pemasaran yang relevan untuk meningkatkan nilai penjualan pada Perusahaan Budhi Ayu Silver di Celuk, Sukwati. Teknik analisis yang dipergunakan dalam penelitian ini adalah Boston Consulting Group dan analisis SWOT. Berdasarkan analisis Boston Consulting Group maka dapat dilihat bahwa posisi bisnis pada Budhi Ayu Silver Celuk Sukawati Gianyar berada pada kuadran sapi perah (Cash Cows) dengan rata-rata pertumbuhan pasar sebesar 1,47% dan pangsa pasar relatif yaitu sebesar 1,01X. Hasil dari analisis SWOT dilihat dari variabel internal yang menunjukan kekuatan perusahaan, dengan nilai tertimbang sebesar 2,90. Adapun yang menjadi kekuatan Budhi Ayu Silver adalah terletak pada indikator jenis produk, pengembangan produk, harga yang ditawarkan, lokasi perusahaan, pelayanan kepada konsumen dan penataan ruangan toko, serta kelemahannya pada indikator saluran distribusi, kegiatan promosi dan fasilitas konsumen. Dilihat dari variabel ekternalnya dengan nilai tertimbang 2,43 indikator yang menjadi peluang terletak pada indikator perkembangan kunjungan wisatawan, kebudayaan Bali, perkembangan teknologi serta keamanan Bali sedangkan ancaman yang dimiliki Budhi Ayu Silver meliputi indikator kondisi perekonomian, perusahaan pesaing dan stabilitas politik. Strategi yang sebaiknya diterapkan Budhi Ayu Silver adalah strategi diversifikasi yang berorientasi pada memanfaatkan kekuatan yang dimiliki untuk dapat memanfaatkan peluang yang ada.
Analisis Kinerja Keuangan Pada Lembaga Perkreditan Desa (Lpd) Desa Adat Tabanan Ida Ayu Agung Idawati; Ni Gusti Ayu Agung Trisna Putri
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 1 (2019): Avaiable Online
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.1.2019.19-26

Abstract

Village Credit Institutions are financial institutions operating in every Pakraman village in Bali. The sustainability of a Village Credit Institution depends on the trust of the community, and thus their existence is expected to be able to maintain the trust of the people who invest their funds in the institution. Financial performance is one indicator of the assessment of the development of a Village Credit Institution. The purpose of this study was to assess the financial performance of the Village Credit Institution in Tabanan from 2011- 2015. The assessment techniques used in this study were liquidity ratio analysis, activity ratio analysis, solvability ratio analysis, profitability ratio analysis, efficiency analysis business, and statistical analysis using historical ratio standards. The results show that the liquidity ratio (current ratio) in 2011 is considered very good; in 2012, 2013, 2014 it was considered good enough,; while in 2015 it was considered less. The activity ratio (total assets turn over) in 2011, 2013, 2014 and 2015 is considered to be quite good while 2012 is considered not good enough. The solvability ratio (debt to assets ratio) in 2011 is considered not good enough, in 2012, 2013 and 2014 it is considered good enough, but in 2015 it is considered very good. The rentability ratio with the economic rentability in 2011 and in 2015 is considered very good, but in 2012, 2013, 2014 it is considered quite good. Rentability of own capital in 2011, 2012, 2013 and 2014 is considered good enough, but in 2015 it is considered very good. The business efficiency (leverage multiplier) in 2011 is considered to be less efficient, in 2012, 2013, 2014 it is considered quite efficient, but in 2015 is considered very efficient. Lembaga perkreditan desa adalah lembaga keuangan yang beroperasi di setiap desa pakraman di bali. Keberlanjutan hidup suatu LPD bergantung pada kepercayaan masyarakat, sehingga tiap-tiap LPD yang ada di Bali diharapkan mampu menjaga serta mempertahankan kepercayaan masyarakat yang menanamkan dananya pada lembaga tersebut. Kinerja keuangan merupakan salah satu indikator penilaian perkembangan suatu Lembaga Perkreditan Desa. Tujuan penelitian ini adalah untuk menganalisis kinerja keuangan pada Lembaga Perkreditan Desa (LPD) Desa Adat Tabanan dari tahun 2011–2015. Teknik analisis yang digunakan dalam penelitian ini adalah analisis rasio likuiditas, analisis rasio aktivitas, analisis rasio solvabilitas, analisis rasio rentabilitas, analisis efisiensi usaha dan analisis statistik dengan menggunakan standar rasio historis Rasio likuiditas (rasio lancar) pada tahun 2011 menunjukkan sangat baik, pada tahun 2012, 2013, 2014 dianggap cukup baik, sedangkan pada tahun 2015 dianggap kurang. Rasio aktivitas (total assets turn over) pada tahun 2011, 2013, 2014 dan 2015 dianggap 2012 cukup baik sementara dianggap belum cukup baik. Rasio solvabilitas (debt to asset ratio) pada tahun 2011 dianggap kurang baik, pada tahun 2012, 2013 dan 2014 dianggap sangat baik. Rentability ratio dengan menggunakan rentabilitas ekonomi pada tahun 2011 dan 2015 dianggap sangat baik, sedangkan pada tahun 2012, 2013, 2014 dianggap cukup baik. Rentabilitas modal sendiri pada tahun 2011, 2012, 2013 dan 2014 dianggap cukup baik, sedangkan pada tahun 2015 dianggap sangat baik. Efisiensi bisnis (leverage multiplier) pada tahun 2011 dianggap kurang efisien, pada tahun 2012, 2014 dianggap cukup efisien, sedangkan pada tahun 2015 dianggap sangat efisien.
Pengaruh Biaya Promosi Penjualan dan Biaya Periklanan terhadap Nilai Penjualan Produk pada Optik Kalista di Tabanan I A Cynthia Saisaria Mandasari; Putu Ari Kusuma Wardana
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 1 (2019): Avaiable Online
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.1.2019.27-32

Abstract

In an effort to increase the value of product sales, Kalista Optics carries out various types of promotions consisting of sales promotion costs and advertising costs, which in recent years have experienced ups and downs in sales. The purpose of this study was to determine the effect of simultaneous and partial between sales promotion costs and advertising costs on the value of product sales in Kalista Optics in Tabanan. This research is explanatory research. The objects in this study are sales promotion costs and advertising costs and the value of product sales. Data analysis consisted of multiple linear regression analysis, classic assumption test, F statistical test and statistical test t. The conclusion of the research is that multiple linear regression equations can be said to have a positive effect simultaneously between the cost of sales promotion and the cost of product advertising or in other words increasing the value of product sales is influenced simultaneously by the increase in sales promotion costs and advertising costs. Dalam upaya meningkatkan nilai penjualan produk, Optik Kalista melaksanakan berbagai jenis promosi yang terdiri dari biaya promosi penjualan dan biaya periklanan yang beberapa tahun terakhir ini mengalami pasang surut penjualan. Tujuan penelitian ini adalah untuk mengetahui pengaruh secara simultan dan parsial antara biaya promosi penjualan dan biaya periklanan terhadap nilai penjualan produk pada Optik Kalista di Tabanan. Penelitian ini merupakan penelitian eksplanatori. Obyek pada penelitian ini adalah biaya promosi penjualan dan biaya periklanan serta nilai penjualan produk. Analisis data terdiri dari Analisis regresi linier berganda, uji asumsi klasik, uji statistik F dan uji statistik t. Simpulan hasil penelitian adalah persamaan regresi linier berganda dapat dikatakan ada pengaruh yang positif secara simultan antara biaya promosi penjualan dan biaya periklanan produk atau dengan kata lain meningkatnya nilai penjualan produk dipengaruhi secara simultan oleh peningkatan biaya promosi penjualan dan biaya periklanan.
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Wisatawan Berkunjung ke Bali Zoo di Singapadu, Gianyar I Gede Surya Pratama; I Made Indra Wiraguna
Warmadewa Management and Business Journal (WMBJ) Vol. 1 No. 1 (2019): Avaiable Online
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.1.1.2019.45-54

Abstract

The study "Analysis of Factors Affecting Tourist Decisions to Visit Bali Zoo in Singapadu, Gianyar" raises two compulsory problems, namely the one that addresses the factors that influence the decision of tourists to visit Bali Zoo and the one that highlights the variables that represents each of the factors that influence the tourist decisions. The objectives of the study are to find out the factors that influence tourists 'decisions to visit Bali Zoo and to reveal the variables that represent each of the factors that influence the decisions of tourists. The data used in this study are quantitative data and qualitative data that were obtained from primary data and secondary data. Samples in this study were tourists who were visiting the Bali Zoo and met by the researcher. The sampling technique used was accidental sampling technique and was applied to select a total sample of 60 people. From the results of the study using factor analysis, it is obtained that there are 2 factors that influence tourists’ decisions to visit Bali Zoo in Singapadu, Gianyar. These two factors explain all the variants in the data and are named according to the surrogate approach, namely the factor of cleanliness of the place consisting of variable cleanliness of the place, completeness of facilities, location, design of the place, means of transportation, courtesy of employees, reference groups and family; and the factor from the job consisting of the job variables, the employee friendliness, the price discounts, and the income. Penelitian ini berjudul “Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Wisatawan Berkunjung Ke Bali Zoo Di Singapadu, Gianyar”. Mengangkat dua perumusan masalah yaitu faktor-faktor apa saja yang mempengaruhi keputusan wisatawan berkunjung ke Bali Zoo dan variabel apa saja yang mewakili setiap faktor yang mempengaruhi keputusan wisatawan berkunjung ke Bali Zoo di Singapadu, Gianyar. Tujuan penelitian, yaitu untuk mengetahui faktor-faktor yang mempengaruhi keputusan wisatawan berkunjung ke Bali Zoo dan untuk mengetahui variabel yang mewakili setiap faktor-faktor yang mempengaruhi keputusan wisatawan berkunjung ke Bali Zoo. menggunakan data kuantitatif dan data kualitataif dimana sumber data yang dipergunakan adalah data primer dan data sekunder.Sampel dalam penelitian ini adalah wisatawan yang telah berkunjung yang secara kebetulan bertemu dengan peneliti di Bali Zoo. Pengambilan sampel dilakukan dengan teknik accidental sampling dengan jumlah sampel sebanyak 60 orang. Didapat hasil penelitian dengan menggunakan analisis faktor, 2 faktor yang mempengaruhi wisatawan berkunjung ke Bali Zoo di Singapadu, Gianyar. Faktor tersebut menjelaskan semua varian yang ada di dalam data, kedua faktor tersebut diberi nama sesuai dengan pendekatan surrogate yaitu Faktor kebersihan tempat terdiri dari variabel kebersihan tempat, kelengkapan fasilitas, lokasi, desain tempat, sarana transportasi, kesopanan karyawan, kelompok referensi serta keluarga dan faktor pekerjaan terdiri dari variabel pekerjaan, keramahan karyawan, potongan harga serta pendapatan.

Page 4 of 10 | Total Record : 95

 2   3   4   5   6 

Filter by Year

2019 2026


Reset
Filter By Issues
All Issue Vol. 8 No. 1 (2026) Vol. 7 No. 2 (2025) Vol. 7 No. 1 (2025) Vol. 6 No. 2 (2024) Vol. 6 No. 1 (2024) Vol. 5 No. 2 (2023) Vol. 5 No. 1 (2023) Vol. 4 No. 2 (2022) Vol. 4 No. 1 (2022) Vol. 3 No. 2 (2021) Vol. 3 No. 1 (2021) Vol. 2 No. 2 (2020) Vol. 2 No. 1 (2020) Vol. 1 No. 2 (2019) Vol. 1 No. 1 (2019): Avaiable Online More Issue