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Fakultas Ekonomi Universitas Warmadewa Jalan Terompong no 24 Denpasar, Bali-Indonesia
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Warmadewa Management and Business Journal (WMBJ)
Published by Universitas Warmadewa
ISSN : 2654816X     EISSN : 26548151     DOI : https://doi.org/10.22225/wmbj
Core Subject : Economy,
Economics, Econometrics & Finance
Warmadewa Management And Business Journal (WMBJ), ISSN: 2654-8151 (online) 2654-816X (Print), is a Journal Research of Economiy Science published by Warmadewa Press jointly with Faculty of Economy, Universitas Warmadewa. This journal is also dedicated to provide an intellectual space of scholarly discussion how journal of Economiy especially Management Science able to create the new global formation of Economy especially Management Science and similar issues. This journal has been distributed by Faculty of Economy, Universitas Warmadewa, Universitas Warmadewa started Online from Volume 1Number 1 Year 2018 to present. This journal encompasses original research articles, review articles, and short communications, including: Financial management HR management Marketing management Operational management Tourism management International Business Entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 76 Documents
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A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Witara, Ketut; Andriana, Ririn; Nugroho, Dodit Cahyo
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND SATISFACTION TERHADAP BRAND LOYALTY (Studi pada pelanggan Toko Buku Gramedia di Kota Denpasar) Rahmayanti, Putu Laksmita Dewi; Yasa, Ni Nyoman Kerti; Tirtayani, I Gusti Ayu
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.81-99

Abstract

The purpose of this study was to test and explain the role of brand love in mediating the effect of brand satisfaction on brand loyalty. The population of this study were people in Denpasar City who had shopped for books at least 2 times at Gramedia Bookstore in the past year. The sample size used was 110 people with purposive sampling method. The analysis technique used is Path Analysis using SEM-PLS. The results showed that brand satisfaction has no effect on brand loyalty, brand satisfaction has a positive and significant effect on brand love, and brand love has a positive and significant effect on brand loyalty, and brand love is able to fully mediate the effect of brand satisfaction on brand loyalty. This means that brand love is very important to exist between the influence of brand satisfaction on brand loyalty so that its influence becomes significant. Therefore, in the future, Gramedia bookstore really needs to build brand love from its customers.
PENGARUH CONTENT MARKETING, INFLUENCER MARKETING, DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA TOKO KASYARAA DI KABUPATEN BADUNG Dewi, Ni Putu Sri; Suriani, Ni Nyoman; Yogiarta, I Made
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.100-109

Abstract

This study aims to explore the importance of implementing content marketing strategies, influencer marketing, and product quality in increasing consumer buying interest in Toko Kasyaraa products in Badung Regency. The targeted population includes all consumers of Toko Kasyaraa with an infinite number. Through determining the sample through purposive sampling and the Hair et al. formula, a total of 90 consumers who have purchased Toko Kasyaraa products were obtained. Data was empirically collected through a questionnaire distribution procedure and analysed through a multiple linear regression approach. The study results confirmed that engaging and relevant content was found to encourage consumers to make product purchases. Furthermore, the use of influencers with good communication skills was found to increase the attractiveness of consumers to make purchases. Good quality products also play an important role in consumers' decision-making to purchase products. This research is able to contribute theoretically to marketing literature and practically for Toko Kasyaraa to strive to improve the quality of the products offered, increase online marketing activities, especially in uploading interesting content, and by presenting influencers in promoting products.
BRAND IMAGE, ONLINE CUSTOMER RATING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPERCAYAAN KONSUMEN PADA TOKOPEDIA Cahyani, Ni Nyoman Febby; Sitiari, Ni Wayan; Mandasari, I. A. Cynthia Saisaria
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.110-119

Abstract

This research has the title “The Influence of Brand Image, Online Costumer Ratings and Online Costumer Review on Costumer Trust in The Tokopedia Marketplace in Belega Village, Blahbatuh District”. The aim of this research is to analyze the influence of brand image, online costumer reviews simultaneously and partially on consumer trust in the Tokopedia marketplace in Belega Village, Blahbatuh District. The population in this research is the Tokopedia consumer market in Belega Village, Blahbatuh District which cannot be identified. The number of samples in this research was 85 consumers. The sampling technique is purposive random sampling. Tha analytical tools used are validity and reliability tests, multiple linear regression analysis, simultaneous tests (F-test), and invidivual parameter significance tests (t-test). The research results shows that the variables brand image, online customer rating and online customer review have a positive and significant effect simultaneously and partially on consumer trust in Tokopedia marketplace in Belega Village, Blahbatuh District.
PERAN KUALITAS LAYANAN DAN CUSTOMER EXPERIENCE DALAM MENINGKATKAN KEPUASAN MASYARAKAT Swara, Ni Putu Kesya Krista Bela Pangky; Suartina, I Wayan; Mahayasa, I Gede Aryana
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.120-134

Abstract

This research was conducted with a purpose to determine the influence of service quality and customer experience on community satisfaction. This research took place at the Pandak Gede Village Office in Kediri District, Tabanan Regency. The population in this research is the people of Pandak Gede Village who have received services in 2022 as many as 2,675 people. The sample size determined was 96 respondents using simple random sampling technique. Data collection was carried out by conducting interviews and distributing questionnaires. Instrument testing was carried out using validity and reliability tests. The data analysis technique used is multiple linear regression. The results of the analysis prove that service quality and customer experience partially and simultaneously have a positive and significant effect on community satisfaction.
PENGARUH KEBIJAKAN DIVIDEN, KEBIJAKAN HUTANG, DAN PROFITABILITAS TERHADAP NILAI PERUSAHAAN (STUDI KASUS PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA) Sawitri, Ni Putu Yuliana Ria; Marsa, I Wayan
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.135-143

Abstract

Manufacturing companies are one type of company whose it’s value is greatly influenced by the public's views in carrying out its activities. Company value is an important concept for investors because company value is an indicator of how the market assesses the company as a whole. This research aims to determine the influence of dividend policy, debt policy and profitability on the value of manufacturing companies listed on the Indonesia Stock Exchange (IDX). This research uses a quantitative design with financial reports and annual reports of manufacturing companies on the IDX as the main data. The population in this research is all manufacturing companies registered on the IDX, amountly 196 companies. The sampling method used purposive sampling, so that the number of samples was determined as 54 companies which made up 162 total observations over 3 years. The main data analysis technique used in this research is multiple linear regression. The research results show that dividend policy, debt policy and profitability have a positive and significant effect on the value of manufacturing companies, both partially and simultaneously. This means that the better the dividend policy, debt policy and profitability, the better the value of the manufacturing company.
Risk Tolerance as a Mediation in SME Investment Decisions in Jepara Pratiwi, Diaz Zahra Septina; Edward, Mohammad Yunies
Warmadewa Management and Business Journal (WMBJ) 66-77
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2026.66-77

Abstract

This study aims to analyze the role of risk tolerance as a mediating variable in the relationship between financial literacy, experienced regret, financial socialization, and investment decisions among SMEs in Jepara. The study involved 300 SMEs selected using purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that financial literacy, experienced regret, and risk tolerance have a positive effect on investment decisions, while financial socialization has no significant effect. Risk tolerance is proven to mediate the effect of financial literacy and experienced regret on investment decisions, but it does not mediate the relationship between financial socialization and investment decisions. These findings highlight the dominant role of internal individual factors in shaping investment decision-making among SMEs.
Profitability Stability and Liquidity Risk Mitigation: An Empirical Analysis of Indonesian Guarantee Institutions Ahmad, Azizah Akbariani; Karimah, Husna; Akbar, Muhammad Ariq Athallah
Warmadewa Management and Business Journal (WMBJ) 42-51
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2026.42-51

Abstract

This study examines the resilience of profitability (Return on Assets) within Indonesian Guarantee Institutions, specifically focusing on withstanding the stress testing triggered by the COVID-19 pandemic. Adopting a quantitative approach, this research analyzed monthly secondary data from the Financial Services Authority (OJK) spanning January 2016 to June 2022 to capture the complete crisis cycle, from the initial stability phase to the subsequent recovery. The data analysis utilized Multiple Linear Regression via the Ordinary Least Squares (OLS) method on 76 observations following data transformation. The empirical results revealed a "Solvency Paradox," wherein the Solvency Margin Ratio (SMR) exerted a significant negative effect on ROA, suggesting capital allocation inefficiencies stemming from overly conservative management policies. In contrast, the Liquidity Ratio and Capital Adequacy Ratio demonstrated significant positive impacts, functioning as essential pillars of financial resilience and primary shock absorbers during periods of volatility. Furthermore, the Incurred Claims ratio and Gearing Ratio yielded no significant effect; this reflects the efficacy of risk transfer mechanisms through reinsurance in insulating net profits from operational shocks. Managerial implications emphasize the necessity of strategic repositioning—moving beyond passive capital accumulation toward the optimization of liquid investment instruments to sustain an equilibrium between financial security and profitability.
Pengaruh Kompetensi Terhadap Kinerja Pegawai Badan Pengelola Keuangan Dan Aset Daerah Kabupaten Karangasem: Peran Mediasi Kepuasan Kerja Dan Komitmen Organisasi Sugiartini, Ida Ayu Putu; Santika, I Putu; Petrus, I Made; Antari, Ni Luh Sili
Warmadewa Management and Business Journal (WMBJ) 1-9
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2026.1-9

Abstract

This study aims to analyze the effect of competence on employee performance at the Regional Financial and Asset Management Agency of Karangasem Regency: The Mediating Role of Job Satisfaction and Organizational Commitment. The population of this research consists of all 81 employees at BPKAD Karangasem. The sampling technique used is a census or saturated sampling. The data analysis techniques include validity testing, reliability testing, classical assumption testing, and path analysis. The results show that: (1) competence has a positive and significant effect on job satisfaction, organizational commitment, and employee performance; (2) job satisfaction has a positive and significant effect on employee performance; (3) organizational commitment has a positive and significant effect on employee performance; (4) job satisfaction does not mediate the effect of competence on employee performance; and (5) organizational commitment does not mediate the effect of competence on employee performance at BPKAD Karangasem. The study suggests that the leadership of BPKAD Karangasem should enhance employee competence, job satisfaction, organizational commitment, and performance. This can be achieved through soft skills training, evaluation and adjustment of performance allowances, development of clear career path planning, providing recognition for years of service, and offering platforms for employees to express ideas, suggestions, or solutions through periodic discussion forums or idea submission platforms.
Pengaruh Keberadaan Dewan Komisaris Independen, Komite Audit, Dan Risk Management Disclosure Terhadap Nilai Perusahaan (Studi Empiris Pada Perusahaan Indeks LQ45 Di BEI) Dwipayana, I Made Restu; Kustina, Ketut Tanti
Warmadewa Management and Business Journal (WMBJ) 21-31
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.1.2026.21-31

Abstract

This study aims to investigate the influence of independent commissioners, audit committees, and risk management disclosure on firm value in companies listed in the LQ45 Index on the Indonesia Stock Exchange (IDX) during 2022–2024. A quantitative approach was used, with secondary data obtained through documentation, and multiple linear regression employed for data analysis. A purposive sampling technique was applied, resulting in 30 companies that consistently appeared in the LQ45 index over the three-year period, producing 90 data observations. The findings reveal that all three variables significantly and positively affect firm value. Independent commissioners have a regression coefficient of 0.702 (p = 0.027), audit committees 0.741 (p = 0.000), and risk management disclosure 4.212 (p = 0.000), indicating that firms with stronger governance practices tend to be more highly valued in the market. These results imply that strengthening corporate governance through independent oversight, active auditing functions, and transparent risk disclosures is essential in boosting investor confidence and enhancing firm valuation.

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