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Jesya (Jurnal Ekonomi dan Ekonomi Syariah)
Published by Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga
ISSN : 26143259     EISSN : 25993410     DOI : 10.36778/jesya
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 998 Documents
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Analisis Pengaruh Bauran Pemasaran Terhadap keputusan Pembelian Richard Berlien; Sumaizar Sumaizar; Satria Sinambela
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i2.78

Abstract

Tea Powder is a delicious beverage powder in Sidamanik. In developing the business, the company will expand the sales area in each sub district. The company chooses the low end segment, which is considered to be at low cost, and determines product positioning only in the sweet bread market. Management has conducted the marketing mix strategy. But, the effectiveness is still being argued, especially regarding the problems of the expansion of sales area. Thus, the scientifically conducted study is needed to measure the marketing mix and its influence on the decision, statisfaction, and the loyalty of customers. Results of the study showed that the overall hypothesis were acceptable and there were significant influences of the product, distribution, and promotion on consumers’ decison; there were significant influences of product and price on consumers’ satisfaction; there were significant influences of consumers’ decision on consumers’ satisfaction and loyalty, and there was a significant influence of consumers’ satisfaction on consumers’ loyalty.
Analisis Optimalisasi Anggaran Penjualan dalam Peningkatan Kinerja Perusahaan Amran Hotman Saragih; Asmawati Asmawati; Casria Sidabalok
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i2.88

Abstract

Operational budget is a budget to prepare corporate income, where operating budget consists of revenue and expenditure for the company itself mendaptkan a net profit corporation. So also in this study aims to provide an overview of the implementation of the budget as a tool of management control in PDAM Pematangsiantar. The company has established operating budget is quite relevant in accordance with the previous year's evaluation to benchmark maketh ato size for a specified budget. Where the income and expenses incurred in 2011 and 2012 looks a distinguish between the realization set budget. It is caused by the presence of certain programs that have not been fully terlakasna and other factors such as inflation and rising budgetary capacities and volumes that were previously budgeted smaller apparently greater realization. So this led to an increase in budget and affect the realization
Analisis Rasio Profitabilitas dan Rasio Aktivitas sebagai Dasar Penilaian Kinerja Keuangan pada PT. Indofood Ompon Lastiur Sianipar; Eka Pratiwi Septiana Parapat
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 1 (2019): Volume 2 Nomor 1, Januari 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i1.89

Abstract

The purpose of this research was to determine the financial performance at PT. Indofood Sukses Makmur Tbk from 2012 to 2014. The data analysis method used is the documentation and the data obtained from www.indofood.co.id. The ratio is a tool used in this study to compare the amount of data one with another amount of data used to assess the financial position in a given period. The ratio used of which is the liquidity ratio as represented by the current ratio and the quick ratio, the solvency ratio is represented by the debt ratio and total debt to equity ratio and profitability ratio represented by return on assets and return on equity. The results in the study from 2012 to 2013 from liquidity ratio seen from the current ratio and quick ratio decreased. The increase occurred in 2013 to 2014 due to the increase in current assets so that liabilities can be met. Thus PT. Indofood Sukses Makmur Tbk included in either category. Seen from the solvency ratio of the debt ratio and Total Debt to Equity Ratio insufficient capital companies underwriting debt by creditors so that PT. Indofood Sukses Makmur Tbk is said to be better than the year 2012-2014. From the ratio of profitability seen in return on assets and return on equity declined in 2012 to the year 2013. The increase occurred in 2013 to 2014 due to the efficiency in using assets to make a profit so that the state of the PT. Indofood Sukses Makmur tbk termasuk in both categories
Analisis Tingkat Produktivitas Petani Padi di Kelurahan Simarimbun Poltak Pardamean Simarmata; Muhammad Yunus; Putra Arys Arianto Manurung
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i2.91

Abstract

This study aims to (1) know the factors that affect the productivity of wet land paddy farming in Siantar Marimbunsub-district of Kelurahan Simarimbun Regency (2) know the optimal using level of production factors in rice farming in Siantar Marimbunsub-district, Kelurahan Simarimbun regency. The analytical method used to analyze the factors that influence productivity is Multiple Linear Regression Analysis, and to determine the optimal level of use of production factors used NPM approach. Based on the result of research, it is found that (1) the use of Labor production factor (X1), Seed (X2), Urea Fertilizer (X3),Sp36 Fertilizer (X4), KCl Fertilizer (X5), Pesticide (X6) and Dummy influenced 84,42% productivity of rice paddy that shown by the coefficient of determination (R2) of 0.8442 while the remaining 15.58% influenced by other factors not described in this study. Regression results partially obtained that the use of labor production factor (X1) did not significantly affect productivity while the use of seed production factors (X2), fertilizer (X3), and pesticide (X4) had a significant effect on the productivity of wetland rice farming. (2) The use of wetland paddy production in Siantar Marimbunsub district had not been optimally seen from the result of NPM / Px was not the same as one so it is necessary to increase and decrease the use of production input. The optimal use of production factor for labor was 110 HOK, 60,24 Kg of seed, Urea fertilizer equal to 150 Kg, Sp36 fertilizer equal to 70 Kg, KCl fertilizer equal to 67 Kg and pesticide equal to 128,68 ml
Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian pada Perum Bulog sub Divre Pematangsiantar Mega Romauly Tampubolon; Muhammad Yunus; Liana Liana
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i2.109

Abstract

The purpose of this study is: to determine the effect of consumer perceptions on purchasing decisions at Perum Bulog Sub Divre Pematangsiantar. This study uses a library research design and field research. This type of data uses qualitative and quantitative data. Data sources are primary data and secondary data. Data collection was carried out by means of questionnaires, interviews, and documentation. Test the research instrument using the validity test and reliability test. The data analysis technique used is normality test, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study can be concluded as follows: Consumer perceptions have a positive and significant effect on purchasing decisions either simultaneously or partially. There is a strong and positive relationship between consumer perceptions of purchasing decisions. The level of purchase decisions can be explained by consumer perceptions. Consumer perceptions have a positive and significant effect on purchasing decisions at Perum Blog Sub Divre Pematangsiantar
Pengaruh Kepemimpinan dan Sistem Penghargaan terhadap Kinerja Pegawai dengan Kepuasan Kerja sebagai Variabel Media Nancy Florida Siagian; Ambo Enre; R. Elfrida Panjaitan
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 2 No 2 (2019): Jesya Volume 2 Nomor 2 Periode Juni 2019
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v2i2.113

Abstract

The purpose of this study was to determine the effect of leadership and reward systems on Employee Performance with job satisfaction as a mediating variable. With a sample of 70 respondents. The tool used is a questionnaire. The results of this study are that leadership has a positive and significant effect on employee performance. The reward system has significant and significant effect on employee performance, leadership and reward systems have a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on employee performance, and leadership, reward systems and job satisfaction has a positive and significant effect on employee performance. With the value of t calculated for leadership variable 2,278 and reward system 3,117 while for job satisfaction as mediation has a value of t count equal to there is a value of 1,994 which means that the value of t count has ‘Sig’ <0,05. R Square of 0.433, means that variations in employee performance can be explained by variations in leadership, reward systems and job satisfaction by 43.3% and the rest explained by other variations not examined
Optimalisasi Saluran Distribusi dalam Pemasaran Jamur Tiram di UMKM Kabupaten Simalungun Junaidi Junaidi; Debora Silvia Hutagalung; Roy Sahputra Saragih; Merry Merry
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v3i1.125

Abstract

This study aims to determine the constraints faced by farmers of oyster mushroom cultivators as well as manufacturers of processed oyster mushrooms products belonging to the Group of Women Farmers (KWT) UMKM Simalungun. Respondents intentionally set, including the chairman and members of the (KWT) UMKM Simalungun Group, PPL, and regular consumers from Pradnyagama autism children Foundation. Internal and external factors are identified and analyzed by SWOT analysis to determine some alternative strategies accordingly. Furthermore, alternative strategies are analyzed by QSPM to determine strategic priorities. The results of the research show that based on internal analysis, the oyster mushroom processing business of UMKM Kabupaten Simalungun is on the average position in the harness strengths and weaknesses. The main strength of UMKM Kabupaten Simalungun is in the product variation. The main weakness of UMKM Kabupaten Simalungun is the selling price of the product. Based on the analysis of the external environment, the oyster mushroom processing business of UMKM Kabupaten Simalungun is taking advantage of the opportunities to overcome the threats faced by UMKM Kabupaten Simalungun. The main opportunity for UMKM Kabupaten Simalungun is rising customer demand. The main threat of UMKM Kabupaten Simalungun is rising production costs. SWOT Analysis discover 6 alternative strategies namely: open opportunities for cooperation with other parties associated with the distribution of products, increased sales promotion or dissemination of products information, improving the appearance of products through improved packaging, looking for market information by using information technology, trying to maintain product quality and increase efficiency and effectiveness in marketing the product
Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sari Melati Kencana Pematangsiantar Arwin Arwin; Debora Silvia Hutagalung
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v3i1.128

Abstract

The rapid development of the business world has resulted in increasingly fierce competition, so that various ways are used by business actors to maintain and develop a competitive advantage with its competitors. In the era of modernization like today, a practical and instantaneous lifestyle has developed which affects almost the entire human population in the world. Instant lifestyle is a lifestyle that prioritizes practicality, speed and time efficiency. For some people, fast, practical and efficient have become the main needs in their daily activities. This certainly has an effect on business competition, which is then responded by most manufacturers in designing products that suit the needs of people's instant lifestyles. A business that is influenced by people's lifestyle is the restaurant business of PT. Sari Melati Kencana Pematangsiantar. Data collection methods used in this research are questionnaires, interviews, documentation and observation. The population in this study was 40 people and the number of samples in this study was 40 people because the sampling technique in this study was the census method. The data analysis technique used was the instrument test, namely validity and reliability tests, classic assumption tests, namely normality tests and hypothesis tests, namely multiple linear regression, correlation coefficient, determination coefficient, partial test (t test), and simultaneous test (F test). The results showed that: (1) price has a positive effect on purchasing decisions, this is evidenced by the value of tcount> ttable (4.452> 2.026) with a significance value of 0.000 (sig ≤ 0.05), (2) service quality has a positive effect on the decision. purchases with tcount> ttable (7,401> 2,026) with a significance value of 0,000 (sig ≤ 0.05), (3) price and service quality have a positive effect on purchasing decisions, this is evidenced by the value of Fcount> Ftable (49.320> 3, 25) with a significance value of 0.000 (sig ≤ 0.05)
Pengaruh Disiplin Kerja dan Kerjasama terhadap Kinerja Pegawai pada Kantor Badan Pengelolaan Pajak dan Retribusi Daerah Propinsi Sumatera Utara UPT. Pematangsiantar Mega Romauly Tampubolon; Calen Calen; Benjamin Albert Simamora; Juan A. Ongko
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v3i1.130

Abstract

Competitive competition to achieve high performance does not only occur in private organizations, but also government. The formulation of the problem in this study is work discipline and cooperation on employee performance at the BPPRD Office of North Sumatra Province UPT Pematangsiantar. This research aims to determine work discipline and cooperation on employee performance at the BPPRD Office of North Sumatra Province UPT Pematangsiantar. The research design used by the author was field research, where the research was carried out at the BPPRD Office of North Sumatra Province UPT Pematangsiantar, the population was employees at the BPPRD Office of North Sumatra Province UPT Pematangsiantar. The sampling technique used saturated samples by using the entire population as the research sample, amounting to 43 employees. Data analysis techniques used multiple regression, hypothesis testing, coefficient of determination. The results showed that work discipline and cooperation have a positive effect on employee performance on the Employee Performance of BPPRD Office of North Sumatra Province UPT Pematangsiantar.
Analisa Hubungan antara Konsumsi Rumah Tangga dan Tingkat Inflasi Indonesia (Uji Kausalitas Granger) Debora Silvia Hutagalung; Ambo Enre; Henri Abdiel Simbolon; Rifky Fachrezy
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 3 No 1 (2020): Volume 3 Nomor 1 Periode Januari 2020
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v3i1.148

Abstract

This study aims to determine the relationship between inflation and household consumption in Indonesia. The method used in this research is a quantitative analysis using the Unit Root test, Cointegration test and Granger test. The data used is secondary data using quarterly data from 2010 to 2019 using the E-views10. Based on the results of statistical testing, it is concluded that the data used are stationary at 2nd differences and it has 1-way cointegration with trace statistical values at ‘none’, greater than the critical value (22.86612> 15.494471) at a confidence interval below 0.05. The results of the Granger test showed that household consumption affects the inflation rate in Indonesia.

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