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INDONESIA
JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
Arjuna Subject : -
Articles 3,645 Documents
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ANALISIS KUALITAS DAYA LISTRIK DAN DAMPAKNYA TERHADAP OPERASI PABRIK PT. PAMIN MEDAN Arnold Noverson Laia; Rahmaniar Rahmaniar
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4840

Abstract

Abstract: The primary energy used in the production process of PT. PAMIN is electrical energy and thermal energy. Electrical energy is supplied by PT. PLN (Persero) with a contracted power of 5540 kVA, and has 5 transformer units with a capacity of 2500 kVA (1 unit), 2,000 kVA (2 units), and 1,250 kVA (2 units). From the analysis of several potential energy savings on the supply side of the electrical system, the following can be noted: Unbalanced loads can result in a decrease in system efficiency by 2%. Optimization of the performance of the capacitor bank regulator so that the work factor reaches the optimum value (0.9). Transformer replacement is carried out according to optimal loading and maximum efficiency from 9000 kVA to 6660 kVA. This replacement will reduce losses to zero load which is usually 3%. Keyword: Electrical Energy, Transformer, Power Factor Abstrak: Energi primer yang digunakan dalam proses produksi PT. PAMIN adalah energi listrik dan energi termal. Energi listrik dipasok oleh PT. PLN (Persero) dengan daya kontrak 5540 kVA, dan memiliki 5unit transformator dengan kapasitas 2500 kVA (1 unit), 2.000 kVA (2 unit), dan 1.250 kVA (2 unit). Dari analisis beberapa potensi penghematan energi sisi suplai sistem kelistrikan dapat dicatat sebagai berikut: Beban yang tidak seimbang dapat mengakibatkan penurunan efisiensi sistem sebesar 2%. Optimalisasi kinerja regulator bank kapasitor sehingga faktor kerja mencapai nilai optimum (0,9). Penggantian transformator dilakukan sesuai dengan pembebanan optimal dan efisiensi maksimum dari 9000 kVA menjadi 6660 kVA. Penggantian ini akan mengurangi rugi-rugi hingga beban nol yang biasanya sebesar 3%. Kata kunci: Energi Listrik, Transformator, Faktor Daya 
ANALISIS PENGARUH MEDIA SOSIAL DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP REPURCHASE INTENTION MELALUI BRAND AWARENESS DI WAHANA HONDA GUNUNG SAHARI Daniel Yulius Wijaya; Theresia Pradiani; Widi Dewi Ruspitasari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4841

Abstract

Abstract: The advancement of the digital world has impacted company activities across all sectors, especially in serving consumers. This study aims to analyze the influence of social media and Customer Relationship Management (CRM) on repurchase intention, with brand awareness as a mediating variable among consumers of Wahana Honda Gunung Sahari. Using a quantitative approach with a causal associative design, the study involved 100 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using the Partial Least Squares (SmartPLS) method. The results show that both social media and CRM significantly affect brand awareness and repurchase intention. Additionally, brand awareness is proven to be a significant partial mediator in these relationships. These findings underscore the strategic role of social media and CRM in building customer loyalty through increased brand awareness. The practical implication of this study is the importance of integrating more personalized social media and CRM strategies to encourage customer repurchase behavior. However, this study is limited by its single geographic context and quantitative approach, suggesting that future research should employ mixed methods and expand to a broader geographic scope. Keyword: Automotive, Brand Awareness, Customer Relationship Management (CRM), Repurchase Intention, Social Media Abstrak: Perkembangan dunia digital membawa dampak pada aktivitas perusahaan di segala bidang, khususnya dalam melayani konsumen, sehingga penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan Customer Relationship Management (CRM) terhadap niat pembelian ulang (repurchase intention) dengan kesadaran merek (brand awareness) sebagai variabel mediasi pada konsumen Wahana Honda Gunung Sahari. Menggunakan pendekatan kuantitatif dengan desain asosiatif kausal, penelitian melibatkan 100 responden yang dipilih melalui purposive sampling, dan data dikumpulkan melalui kuesioner, serta dianalisis menggunakan metode Partial Least Square (SmartPLS). Hasil menunjukkan bahwa media sosial dan CRM secara signifikan berpengaruh terhadap brand awareness dan repurchase intention. Selain itu, brand awareness terbukti menjadi mediator parsial yang signifikan dalam hubungan tersebut. Temuan ini menegaskan peran strategis media sosial dan CRM dalam membentuk loyalitas pelanggan melalui peningkatan brand awareness. Implikasi praktis dari penelitian ini adalah pentingnya integrasi strategi media sosial dan CRM yang lebih personal untuk mendorong pembelian ulang konsumen. Keterbatasan studi ini terletak pada konteks geografis tunggal dan pendekatan kuantitatif yang digunakan, sehingga penelitian lanjutan disarankan menggunakan metode campuran dan memperluas lokasi penelitian. Kata kunci: Brand Awareness, Customer Relationship Management (CRM), Media Sosial, Otomotif, Repurchase Intention.   
ANALISIS PENGARUH PROMOSI DAN CRM TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PERAWATAN BERKALA MELALUI MINAT SERVICE SEPEDA MOTOR HONDA PADA AHASS WAHANA RITEL HONDA JATAKE TANGERANG Benedictus Febriadi Maharanto1 Benedictus Febriadi Maharanto; Theresia Pradiani; Widi Dewi Ruspitasari
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4842

Abstract

Abstract: Indonesia’s motorcycle industry has experienced rapid growth, yet consumer participation in after-sales services such as periodic maintenance remains low. This study aims to analyze the influence of promotion and Customer Relationship Management (CRM) on consumer decisions to engage in periodic maintenance, with service interest as a mediating variable. The research was conducted using a quantitative approach with a sample of 100 consumers from AHASS Wahana Honda Jatake, Tangerang. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. Results show that promotion and CRM have no significant direct effect on consumer decisions, but both have a significant positive effect on service interest. Service interest was found to fully mediate the relationship between promotion and CRM on consumer decisions. These findings highlight the importance of fostering service interest as a strategic link between marketing efforts and customer loyalty in official motorcycle service centers. Keyword: Consumer decision, Customer relationship management, Periodic maintenance, Promotion, Service interest Abstrak: Industri sepeda motor di Indonesia mengalami pertumbuhan pesat, namun tingkat partisipasi konsumen dalam layanan purna jual seperti perawatan berkala masih rendah. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan Customer Relationship Management (CRM) terhadap keputusan konsumen melakukan perawatan berkala, dengan minat service sebagai variabel mediasi. Penelitian dilakukan pada 100 responden pengguna layanan AHASS Wahana Honda Jatake, Tangerang, menggunakan pendekatan kuantitatif dan teknik analisis Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil menunjukkan bahwa promosi dan CRM tidak berpengaruh langsung secara signifikan terhadap keputusan konsumen, tetapi berpengaruh positif dan signifikan terhadap minat service. Minat service terbukti memediasi secara penuh hubungan antara promosi dan CRM terhadap keputusan konsumen. Temuan ini menekankan pentingnya membangun minat service sebagai jembatan strategi promosi dan CRM dalam meningkatkan loyalitas konsumen terhadap layanan perawatan berkala di bengkel resmi. Kata kunci: Customer Relationship Management, minat service, keputusan konsumen, perawatan berkala, promosi
EKSPLORASI STRATEGI PENANGGULANGAN STRESS KERJA GURU: KAJIAN PADA GURU SMK NEGERI DI KECAMATAN KUTA SELATAN I Putu Pranatha Sentosa; I Gusti Ayu Agung Sinta Diarini; Putu Andyka Putra Gotama
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4843

Abstract

Abstract: This study aims to analyze several things, namely: a) a significant positive relationship between teacher work stress and teacher performance, b) factors that influence teacher work stress and c) work stress management strategies by teachers of State Vocational High Schools in South Kuta District. This study is a quantitative descriptive study, where teachers are the main actors in the world of education who play an important role in shaping the nation's next generation. This research was conducted at State Vocational High Schools in South Kuta District. The number of samples in this study was 32 teachers. Based on the results of the study, the R square value of 0.696 means that work stress and work culture affect teacher performance by 69.6% while 30.4% is influenced by other factors not examined in this study. Teachers are one of the main actors in the world of education who play an important role in shaping the nation's next generation. However, in carrying out their duties, teachers are often faced with various demands and pressures, both academically, administratively, and psychologically. This can trigger work stress, which if not managed properly can negatively impact teacher performance, the quality of learning, and their mental well-being. In the State Vocational High School (SMK) environment, the challenges faced by teachers tend to be more complex compared to public schools. Keyword: Exploration, Strategy, Work stress, Vocational school, Teacher Abstrak: Penelitian ini bertujuan untuk menganalisis beberapa hal yaitu: a) hubungan positif yang signifikan antara stress kerja guru terhadap kinerja guru, b) factor yang mempengaruhi stress kerja guru dan c) strategi  penanggulangan stres kerja oleh guru SMK Negeri di Kecamatan Kuta Selatan. Penelitian ini merupakan penelitian deskriptif kuantitatif, dimana guru merupakan aktor utama dalam dunia pendidikan yang memegang peran penting dalam membentuk generasi penerus bangsa. Penelitian ini dilakukan di SMK Negeri di Kecamatan Kuta Selatan. Jumlah sampel pada penelitian ini sebanyak 32 orang guru. Berdasarkan hasil penelitian didapatkan nilai R square 0,696 bermakna bahwa stress kerja dan budaya kerja mempengaruhi kinerja guru sebesar 69,6% sedangkan 30,4% dipengaruhi oleh faktor lain yang tidak diteliti pada penelitian ini. Guru merupakan salah satu aktor utama dalam dunia pendidikan yang memegang peran penting dalam membentuk generasi penerus bangsa. Namun, dalam menjalankan tugasnya, guru sering kali dihadapkan pada berbagai tuntutan dan tekanan, baik dari segi akademik, administratif, maupun psikologis. Hal ini dapat memicu stres kerja, yang jika tidak dikelola dengan baik dapat berdampak negatif terhadap kinerja guru, kualitas pembelajaran, serta kesejahteraan mental mereka. Di lingkungan Sekolah Menengah Kejuruan (SMK) Negeri, tantangan yang dihadapi guru cenderung lebih kompleks dibandingkan dengan sekolah umum.  Kata kunci: Eksplorasi, Strategi, Stres kerja, SMK, Guru 
PENGEMBANGAN LITERASI SAINS SISWA MELALUI PEMANFAATAN MEDIA DIGITAL INTERAKTIF DALAM PEMBELAJARAN BIOLOGI DI PP BINA ULAMA KISARAN Anggi Wulansari; Hayati Sakinah Ritonga
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4844

Abstract

Abstract: This study aims to analyze the effectiveness of interactive digital media in improving students' scientific literacy in Biology learning at Pondok Pesantren Ma'had Bina Ulama Asahan, Asahan Regency, North Sumatra. Using a qualitative approach with descriptive case study design, the research involved 27 students from grades X and XI and 2 Biology teachers over six months. The developed digital media included the BiOsys Interactive application, learning website, and interactive simulations. In-depth interview results showed significant improvements: 88.9% of students experienced enhanced understanding of Biology concepts, 86.2% improved in visualizing biological processes, 80.5% developed digital literacy, and 78.9% increased learning confidence. Despite facing technical challenges such as internet connectivity instability (47.9%) and limited devices, the research proves that technology integration can be harmoniously implemented with pesantren values through appropriate content curation, demonstrating the potential for transforming pesantren education toward 21st-century learning. Keyword: Interactive Digital Media, Scientific Literacy, Biology Learning Abstrak: Penelitian ini bertujuan menganalisis efektivitas media digital interaktif dalam meningkatkan literasi sains siswa pada pembelajaran Biologi di PP Bina Ulama Kisaran, Kabupaten Asahan, Sumatera Utara. Menggunakan pendekatan kualitatif dengan desain studi kasus deskriptif, penelitian melibatkan 27 siswa kelas X dan XI serta 2 guru Biologi. Media digital yang dikembangkan mencakup aplikasi BiOsys Interactive, website pembelajaran, dan simulasi interaktif. Hasil wawancara mendalam menunjukkan peningkatan signifikan: 88,9% siswa mengalami peningkatan pemahaman konsep Biologi, 86,2% meningkat dalam kemampuan visualisasi proses biologis, 80,5% mengembangkan literasi digital, dan 78,9% meningkat kepercayaan diri dalam pembelajaran. Meskipun menghadapi tantangan teknis seperti ketidakstabilan koneksi internet (47,9%) dan keterbatasan perangkat, penelitian membuktikan bahwa integrasi teknologi dapat dilakukan harmonis dengan nilai-nilai pesantren melalui kurasi konten yang tepat, menunjukkan potensi transformasi pendidikan pesantren menuju pembelajaran abad ke-21. Kata kunci: RFM (Recency Frequency, Monetary), K-Means Clustering, VIP  
PENGARUH MODEL COOPERATIVE INTEGRATED READING AND COMPETITION TERHADAP KEMAMPUAN MENGANALISIS TEKS CERPEN SISWA KELAS XI SMA NEGERI 1 TALAWI Rafika Muspita Sari; Karimaliana Karimaliana; Susi Masriani Nasution
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4845

Abstract

Abstract: The purpose of this study was to determine the effect of the Cooperative Integrated Reading And Competition model on the Ability to Analyze Short Story Texts of Class XI of SMA Negeri 1 Talawi in the 2024/2025 Academic Year. This type of research is Experimental research. The sample in this study was class XI-2 as a control class using the Cooperative Integrated Reading And Competition Model and class XI-3 as an experimental class using conventional methods. After the learning was completed, a post-test was obtained with an average result of the experimental class of 80 (good category) and the control class of 61.9 (sufficient category). The results of the to calculation that have been obtained show that the t value is obtained, then consulted with the t table at the 5% and 1% levels with df = (N1 + N2) -2 = (36 + 36) -2 = 70. The t-table with df = 70 yields a significance level of 5% = 2.00 and a significance level of 1% = 2.65 because the calculated t (to) is greater than the t-table (t1), i.e., a significance level of 5% (6.93>2.00). Therefore, the significance level of 1% (6.93>2.65) means the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted. This indicates that the experimental class performed better in learning to analyze short stories than the control class. Therefore, the alternative hypothesis, namely that there is a significant influence of the Cooperative Integrated Reading and Competition model on the ability to analyze short stories in grade XI of SMA Negeri 1 Talawi in the 2024/2025 academic year, is accepted. Keywords: model, learning, short story text Abstrak: Tujuan penelitian ini adalah untuk mengetahui pengaruh model Cooperative Integrated  Reading  And   Competition terhadap Kemampuan Menganalisis Teks Cerpen Kelas XI SMA Negeri 1 Talawi Tahun Ajaran 2024/2025. Jenis penelitian ini adalah penelitian Eksperimen. Sampel dalam penelitian ini yaitu kelas XI-2 sebagai kelas kontrol  dengan menggunakan Model Cooperative Integrated Reading  And  Competition  dan kelas XI-3 sebagai kelas eksperimen dengan menggunakan metode konvensional. Setelah pembelajaran selesai diberikan, diperoleh post-test dengan hasil rata-rata kelas eksperimen 80 ( kategori baik) dan kelas kontrol 61,9 (kategori cukup). Hasil perhitungan to yang telah diperoleh yakni menunjukkan bahwa nilai t diperoleh, selanjutnya dikonsultasikan dengan ttabel pada taraf 5% maupun 1 % dengan dk = (N1+N2) -2 = (36+36)-2=70. Pada tabel t dengan dk =70 diperoleh taraf signifikan 5% = 2,00 dan taraf signifikan 1% = 2,65 karena thitung (to) lebih besar dari ttabel (t1), yakni taraf signifikan 5% (6,93>2,00). Maka taraf signifikan 1% (6,93>2,65), maka hipotesis nihil (Ho) ditolak dan hipotesis alternative (Ha) diterima. Hal ini berarti dalam pembelajaran menganalisis teks cerpen kelas eksperimen lebih baik dibandingkan dengan kelas kontrol. Maka artinya hipotesis alternatif yaitu ada pengaruh yang signifikan dengan model Cooperative Integrated Reading  And  Competition  terhadap kemampuan menganalisis teks cerpen  kelas XI SMA Negeri 1 Talawi Tahun Ajaran 2024/2025 diterima. Kata kunci : model, pembelajaran, teks cerpen 
IMPLEMENTASI ALGORITMA FUZZY UNTUK PENILAIAN KEPUASAN NASABAH PNM MEKAR DI PASAMAN Rahma Yanti; Sela Ramadani; Dina Selvia; Rini Sovia
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4849

Abstract

Customer satisfaction assessment is an essential component in improving the service quality of PNM Mekar, a microfinance institution focused on empowering women through ultra-micro financing. Conventional evaluations rely heavily on subjective perceptions, creating a need for a more structured and objective method. This study applies the Fuzzy Logic algorithm to measure customer satisfaction by transforming numerical data into linguistic variables through fuzzification. Annual operational data, including the number of customers and returning customers, were processed using membership functions and fuzzy rules, followed by defuzzification to obtain a crisp satisfaction value. The results indicate that all satisfaction levels fall into the low category, suggesting the need for service improvement. The fuzzy-based model proves effective in providing adaptive, consistent, and realistic satisfaction evaluation.
PENGARUH GAYA KEPEMIMPINAN, MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Wido Nofaldi Gusra; Jhon Veri; Lusiana Lusiana
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4851

Abstract

Abstract: This study aims to examine the influence of leadership style, work motivation, and the work environment on employee performance through job satisfaction as an intervening variable at the Regional Secretariat of West Sumatra Province. This study was qualitative. The population consisted of 66 employees at the Regional Secretariat of West Sumatra Province. The sample selection method used total sampling, resulting in a sample size of 66. Data analysis used structural equation modeling (SEM) with the help of the smartPLS 3 application. The results of this study found that leadership style has no significant effect on job satisfaction. Motivation has a positive and significant effect on job satisfaction. The work environment has a positive and significant effect on job satisfaction. Leadership style has no significant effect on employee performance. Motivation has a positive and significant effect on employee performance. The work environment has a positive and significant effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Job satisfaction does not mediate the effect of leadership style on employee performance. Job satisfaction mediates the effect of motivation on employee performance. Job satisfaction mediates the effect of the work environment on employee performance at the Regional Secretariat of West Sumatra Province. Keyword: employee performance, leadership style, work motivation, work environment, job satisfaction Abstrak: Penelitian ini bertujuan untuk melihat sejauh mana pengaruh gaya kepemimpinan, motivasi kerja dan lingkungan kerja terhadap kinerja pegawai melalui kepuasan kerja sebagai variabel intervening pada Sekretariat Daerah Provinsi Sumatera Barat. Jenis penelitian ini adalah kualitatif. Populasi dalam penelitian ini Pegawai yang ada di Sekretariat Daerah Provinsi Sumatera Barat yang berjumlah 66 orang. Metode pemilihan sampel menggunakan sampel total sampling dan mendapatkan sampel sebanyak 66 sampel. Teknik analisis data menggunakan structural equation model (SEM) dengan bantuan aplikasi smartPLS 3. Hal penelitian ini, menemukan gaya kepemimpinan tidak berpengaruh signifikan terhadap kepuasan kerja. Motivasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja. Gaya kepemimpinan tidak berpengaruh signifikan terhadap kinerja pegawai. Motivasi berpengaruh positif dan signifikan terhadap kinerja pegawai. Lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja pegawai. Kepuasan kerja tidak memediasi pengaruh gaya kepemimpinan terhadap kinerja pegawai. Kepuasan kerja memediasi pengaruh motivasi terhadap kinerja pegawai. Kepuasan kerja memediasi pengaruh lingkungan kerja terhadap kinerja pegawai  pada Sekretariat Daerah Provinsi Sumatera Barat. Kata kunci: kinerja pegawai, gaya kepemimpinan, motivasi kerja, lingkungan kerja, kepuasan kerja 
PENGARUH DOOMSCROLLING TERHADAP SOCIAL COMPARISON PADA MAHASISWA PENGGUNA MEDIA SOSIAL Sukma Puspaning Maharupi; Satiningsih Satiningsih
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4852

Abstract

 Abstract: The purpose of this research is to examine the influence of doomscrolling on social comparison among students who use social media. This study involved 121 students selected using purposive sampling. Data were collected using a Likert-scale questionnaire via Google Forms. The instruments were tested for validity and reliability. The instrument used was the Doomscrolling Scale, modified from Rinanda et al., (2025) and based on the theory of Shabahang et al., (2023), consisting of 12 items with a reliability value of ? = 0.899. Meanwhile, to measure social comparison, the Social Comparison scale was used, which was adapted from Cahyani & Pangestuti (2023) and compiled based on Festinger (1954). It consists of 10 items with a reliability value of ? = 0.717. Data were analyzed using simple linear regression with JASP 0.95.3.0. The results showed a positive and significant relationship between doomscrolling and social comparison, with a correlation coefficient (r) = 0.455 and p < 0.001. The coefficient of determination (R²) = 0.207 shows that doomscrolling behavior has a 20.7% effect on social comparison, while the remaining 79.3% is influenced by other factors. This means that the higher doomscrolling levels correspond to higher social comparison among students and conversely. Keyword: doomscrolling, social comparison, social media, high student Abstrak: Tujuan dari penelitian ini untuk mengetahui pengaruh doomscrolling terhadap social comparison pada mahasiswa pengguna media sosial. Penelitian ini melibatkan 121 responden mahasiswa yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner dengan model skala likert yang disebarkan dengan bantuan Google Formulir. Uji instrument menggunakan uji validitas dan reliabilitas. Instrumen yang digunakan yaitu, Doomscrolling Scale, hasil modifikasi dari Rinanda et al., (2025) yang disusun berdasarkan teori Shabahang et al., (2023), terdiri dari 12 item dengan nilai reliabilitas ? = 0,899. Sedangkan untuk mengukur social comparison, digunakan skala Social Comparison, hasil adaptasi dari Cahyani & Pangestuti (2023) yang disusun berdasarkan teori Festinger (1954) dan terdiri dari 10 item dengan nilai reliabilitas ? = 0,717. Analisis data dilakukan menggunakan uji regresi linier sederhana dengan bantuan perangkat lunak JASP 0.95.3.0. Hasil penelitian menunjukkan adanya hubungan positif dan signifikan antara doomscrolling dan social comparison, dengan nilai koefisian korelasi (r) = 0,455 dan p < 0,001. Nilai koefisian determinasi (R²) = 0,207 menunjukkan bahwa perilaku doomscrolling berpengaruh sebesar 20,7% terhadap social comparison, sedangkan sisanya sebesar 79,3% dipengaruhi oleh faktor-faktor yang lain. Artinya, semakin tinggi tingkat doomscrolling maka semakin tinggi pula tingkat social comparison pada mahasiswa dan sebaliknya. Kata kunci: doomscrolling, social comparison, media sosial, mahasiswa 
PERANCANGAN PENGEMBANGAN PEMASARAN KOPI DI KECAMATAN SITUJUAH LIMO NAGARI KABUPATEN LIMA PULUH KOTA PROVINSI SUMATERA BARAT Helentina Situmorang; Elva Rahmi Fitri; Misfit Putrina; Noveri Noveri; Andi Eviza; Amaliyah Syariyah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4853

Abstract

Abstract: Robusta coffee is a leading commodity in Lima Puluh Kota Regency and is highly sought after by the public. However, farmers still sell more cherry coffee than green beans. The purpose of this study was to describe the problems faced by coffee farmers in Situjuah Limo Nagari District, who sell more cherry coffee than green beans, and to design a marketing strategy for green beans in Situjuah Limo Nagari District. This research was conducted from July to October 2025 in Situjuah Limo Nagari District. The location was chosen because there are farmers selling green beans or cherry coffee in Situjuah Limo Nagari District. The research sample was purposive, selecting coffee farmers selling green beans or cherry coffee. The analysis used descriptive qualitative methods involving robusta coffee farmers and the local government. The results of the study indicate a marketing strategy for developing robusta green beans, starting from the upstream stage (good cultivation practices), coffee processing machines, the need for local government support for expanding the marketing of robusta green beans, and digital marketing through social media and online stores. Keyword: robusta coffee; marketing; green beans. Abstrak: kopi robusta menjadi komoditas unggulan di Kabupaten Lima Puluh Kota dan banyak diminati masyarakat. Akan tetapi, petani masih banyak menjual kopi ceri dibandingkan kopi green bean. Tujuan dari penelitian ini adalah mendeskripsikan permasalahan petani kopi Kecamatan Situjuah Limo Nagari yang lebih banyak menjual kopi ceri dibandingkan kopi green bean  dan merancang pengembangan pemasaran kopi green bean di Kecamatan Situjuah Limo Nagari. Penelitian ini dilaksanakan pada Juli-Oktober 2025 di Kecamatan Situjuah Limo Nagari. Penentuan lokasi karena Kecamatan Situjuah Limo Nagari ada petani yang menjual kopi green bean atau ceri. Penentuan sampel penelitian dengan purposive yaitu petani kopi yang menjual kopi green bean atau ceri. Analisis yang digunakan deskriptif kualitatif melibatkan petani kopi robusta dan pemerintah daerah. Hasil penelitian menunjukkan perancangan pengembangan pemasaran kopi robusta green bean dengan yang dimulai dari hulu (cara budidaya yang baik), mesin pengolah kopi, perlunya dukungan pemerintah daerah untuk perluasan pemasaran kopi robusta green bean hingga pemasaran secara digital melalui media sosial dan toko online. Kata kunci: kopi robusta; pemasaran; green bean. 

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