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INDONESIA
JOURNAL OF SCIENCE AND SOCIAL RESEARCH
Published by Smart Education
ISSN : 26154307     EISSN : 26153262     DOI : -
Core Subject : Economy, Science, Education, Social,
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences
Journal of Science and Social Research is accepts research works from academicians in their respective expertise of studies. Journal of Science and Social Research is platform to disclose the research abilities and promote quality and excellence of young researchers and experienced thoughts towards Change for Development. The journal releases on February and July.
Arjuna Subject : -
Articles 3,645 Documents
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PENGARUH LUAS LAHAN KELAPA SAWIT TERHADAP INDEKS PEMBANGUNAN MANUSIA DI INDONESIA: ANALISIS DATA PANEL Nursamsi Nursamsi; Muhammad Syahfitra; Novi Yulanda Sari; Novfirman Novfirman; Muhammad Fathul Anwar; Hary Yanto Jailani; Fatma Saqdiah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4868

Abstract

Abstract: This study aims to analyze the relationship between oil palm plantation area and the Human Development Index (HDI) in Indonesia using provincial panel data from 2019 to 2023. Data were analyzed using a panel data regression approach. The results of the Chow and Hausman tests show that the Fixed Effect Model (FEM) is the most appropriate, as it better captures inter-provincial differences. The estimation results indicate that the share of oil palm plantation area has a positive and significant effect on HDI at the 1 percent significance level, with a coefficient value of 0.7864. This finding implies that the development of the oil palm sector has contributed to improving community welfare through employment creation and regional economic growth. However, oil palm expansion should be carried out in a sustainable manner by considering social, environmental, and governance aspects to ensure that economic benefits are achieved without compromising natural resource sustainability. Keyword: Data Panel, Fix Effects Model, Humand Development Index, Oil Palm   Abstrak: Penelitian ini bertujuan untuk menganalisis hubungan antara luas lahan kelapa sawit dan Indeks Pembangunan Manusia (IPM) di Indonesia menggunakan pendekatan data panel provinsi selama periode 2019–2023.  Analisis data penelitian menggunakan pendekatan regresi data panel.  Hasil uji Chow dan Hausman menunjukkan bahwa model yang paling sesuai adalah Fixed Effect Model (FEM), yang mampu menangkap heterogenitas antarprovinsi secara lebih baik. Hasil estimasi FEM menunjukkan bahwa variabel share luas lahan sawit berpengaruh positif dan signifikan terhadap IPM pada tingkat signifikansi 1 persen, dengan nilai koefisien sebesar 0,7864. Secara substantif, hasil ini mengindikasikan bahwa pengembangan sektor kelapa sawit memiliki kontribusi terhadap peningkatan kesejahteraan masyarakat melalui penciptaan lapangan kerja dan penguatan ekonomi daerah. Namun demikian, perlu ditekankan bahwa ekspansi sawit hendaknya dilakukan secara berkelanjutan dengan memperhatikan aspek sosial, lingkungan, dan tata kelola agar manfaat ekonomi yang dihasilkan tidak mengorbankan keberlanjutan sumber daya alam. Kata kunci: Data Panel,  Fiex Effects Model Sawit,  IPM 
PEMBUATAN LUBANG RESAPAN BIOPORI SEBAGAI SOLUSI PENGELOLAAN AIR DAN SAMPAH ORGANIK DI DESA MEDANG Hizri Syafitri; Irwansya Irwansya; Agung Prasetyo Aji; Nurfaiza Harahap; Kautsar Hidayat
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4869

Abstract

Abstract: Biopore infiltration holes are a simple and environmentally friendly technology that provides solutions to waterlogging and organic waste problems in Medang Village, Medang Deras District, Batu Bara Regency. This program was implemented by the Community Service Program (KKN) students of the State Islamic University of North Sumatra through several stages, including planning, socialization, implementation, and evaluation. The infiltration holes were created using a manual drill with a depth of approximately 100 cm, equipped with perforated PVC pipes, and filled with organic waste such as dry leaves and kitchen scraps. The results indicate that biopore holes improve rainwater absorption, reduce the risk of flooding, and produce natural compost that enriches the soil. Community participation plays a crucial role in sustaining this initiative. Therefore, the application of biopores can serve as a strategic effort for community-based environmental management. Keyword: Biopore Infiltration Hole, Water Management, Organic Waste, Medang Village, KKN UINSU Abstrak: Lubang resapan biopori merupakan teknologi sederhana yang ramah lingkungan dan dapat menjadi solusi dalam mengatasi permasalahan genangan air serta penumpukan sampah organik di Desa Medang, Kecamatan Medang Deras, Kabupaten Batu Bara. Program ini dilaksanakan oleh mahasiswa KKN Universitas Islam Negeri Sumatera Utara melalui beberapa tahapan, yaitu perencanaan, sosialisasi, pelaksanaan, dan evaluasi. Pembuatan lubang resapan dilakukan menggunakan bor manual dengan kedalaman ±100 cm, dilengkapi pipa paralon berlubang, dan diisi dengan sampah organik seperti daun kering dan sisa dapur. Hasil kegiatan menunjukkan bahwa lubang biopori mampu meningkatkan daya serap air hujan, mengurangi risiko banjir, serta menghasilkan kompos alami yang menyuburkan tanah. Partisipasi masyarakat dalam kegiatan ini sangat penting untuk menjaga keberlanjutan program. Dengan demikian, penerapan biopori dapat menjadi upaya strategis dalam pengelolaan lingkungan berbasis masyarakat. Kata kunci: Lubang Resapan Biopori, Pengelolaan Air, Sampah Organik, Desa Medang, KKN UINSU 
PERANCANGAN SISTEM KEAMANAN ANTI-PENCURIAN BERBASIS NODEMCU ESP8266 Eka Putra; Abu Bakar Sidik
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4870

Abstract

Abstract: This NodeMCU-based Anti-Theft Security System ESP8266 is designed to increase protection in rooms that have the potential to become intruders' entry points. Once activated through the Android app, the sensor array on the system will start monitoring the condition of the room automatically. When suspicious movements are detected, the system immediately alerts users through notifications and sending photos of room conditions. In addition, the buzzer will sound as an alarm to provide a direct danger signal. By utilizing IoT technology, this system is able to provide fast response and remote monitoring, so that it can assist users in preventing theft and effectively improving the security of the room. Keyword:Planning, Systems, Security, NodeMCU ESP8266 Abstrak:Sistem Keamanan Anti-Pencurian berbasis NodeMCU ESP8266 ini dirancang untuk meningkatkan perlindungan pada ruangan yang berpotensi menjadi titik masuk penyusup. Setelah diaktifkan melalui aplikasi Android, rangkaian sensor pada sistem akan mulai memantau kondisi ruangan secara otomatis. Ketika terdeteksi adanya pergerakan yang mencurigakan, sistem segera memberikan peringatan kepada pengguna melalui notifikasi dan pengiriman foto kondisi ruangan. Selain itu, buzzer akan berbunyi sebagai alarm untuk memberikan sinyal bahaya secara langsung. Dengan memanfaatkan teknologi IoT, sistem ini mampu memberikan respons cepat dan pemantauan jarak jauh, sehingga dapat membantu pengguna dalam mencegah tindakan pencurian dan meningkatkan keamanan ruangan secara efektif. Kata kunci:Perancangan, Sistem, Keamanan, NodeMCU ESP8266
PEMANFAATAN LIMBAH BUAH ANGGUR (VITIS VINIFERA L.) DALAM PEMBUATAN BIOGAS SEBAGAI ENERGI ALTERNATIF RAMAH LINGKUNGAN Khosiin Khosiin; Annisa Sucilia; Rizky Sangkut Salsabillah; Renita Dora; miftahul fauziyyah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4875

Abstract

Abstract: This research aims to determine the potential of grape waste (Vitis vinifera L.) in the production of biogas as an environmentally friendly alternative energy source. The method used in this study was a simple laboratory experiment by utilizing 500 grams of grape waste and 500 mL of clean water with a ratio of 1:1. The mixture was placed into an aquades bottle functioning as a digester, tightly closed using rubber, and connected to a balloon as a gas collector. The fermentation process was carried out anaerobically for six days at room temperature. Daily observations were made on pH changes, odor, and the expansion of the balloon as indicators of gas production. The results showed that the formation of biogas began on the second day and reached its maximum on the fourth day, as indicated by the fully inflated balloon. On the fifth and sixth days, the gas production began to decrease, showing that the fermentation process was nearing completion. It can be concluded that grape waste can be used as raw material for biogas production using simple tools without the addition of other chemical materials. This process is an example of biotechnology application in daily life that supports environmental sustainability and provides a renewable alternative energy source. Keyword: Grape Waste, Biogas, Biotechnology, Renewable Energy, Environment Abstrak: Penelitian ini bertujuan untuk mengetahui potensi limbah buah anggur (Vitis vinifera L.) dalam pembuatan biogas sebagai sumber energi alternatif yang ramah lingkungan. Metode yang digunakan adalah eksperimen laboratorium sederhana dengan memanfaatkan 500 gram limbah buah anggur dan 500 mL air bersih dengan perbandingan 1:1. Campuran tersebut dimasukkan ke dalam botol aquades yang berfungsi sebagai digester, kemudian ditutup rapat menggunakan karet dan dihubungkan dengan balon sebagai penampung gas. Proses fermentasi dilakukan secara anaerob selama enam hari pada suhu ruang. Pengamatan harian dilakukan terhadap perubahan pH, bau, serta pengembangan balon sebagai indikator terbentuknya gas biogas. Hasil penelitian menunjukkan bahwa pembentukan gas mulai terjadi pada hari kedua dan mencapai puncak pada hari keempat yang ditandai dengan balon mengembang secara maksimal. Pada hari kelima dan keenam, volume gas mulai menurun, menandakan bahwa proses fermentasi hampir selesai. Dari hasil ini dapat disimpulkan bahwa limbah buah anggur dapat dimanfaatkan sebagai bahan baku pembuatan biogas dengan menggunakan alat sederhana tanpa tambahan bahan kimia lainnya. Proses ini menjadi contoh penerapan bioteknologi sederhana dalam kehidupan sehari-hari yang mendukung pelestarian lingkungan dan penyediaan energi terbarukan. Kata Kunci: Limbah Buah Anggur, Biogas, Bioteknologi, Energi Terbarukan, Lingkungan  
IMPLEMENTASI METODE FUZZY C-MEANS DALAM CLUSTERING INFLASI TERHADAP PRODUK DOMESTIK BRUTO Aura Adinda; Azrai Sirait
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4876

Abstract

Abstract: Batubara Regency is a region with a significant economic contribution to the national Gross Domestic Product (GDP). Economic growth in this region is influenced by various factors, one of which is the inflation rate. Uncontrolled inflation can reduce people's purchasing power, disrupt price stability, and ultimately impact GDP growth. Conversely, increasing GDP can also influence inflation patterns, particularly through the demand and supply of goods and services. The data used in this study is inflation in gross domestic product in Batu Bara Regency for 2020-2024. The objective of this study was to design and create a clustering application to group inflation within gross domestic product in Batubara Regency. The developed application has proven to be able to display precise and accurate information regarding inflation groups relative to GDP in Batubara Regency. The clustering results provide a clear picture of the region's economic conditions, thus serving as a basis for more effective decision-making and economic policy planning. Keywords: Implementation, Fuzzy C-Means Method, Clustering, Inflation, Gross Domestic Product Abstrak: Kabupaten Batubara merupakan salah satu wilayah dengan kontribusi ekonomi yang cukup besar terhadap Produk Domestik Bruto (PDB) nasional. Pertumbuhan ekonomi di daerah ini dipengaruhi oleh berbagai faktor, salah satunya adalah tingkat inflasi. Inflasi yang tidak terkendali dapat mengurangi daya beli masyarakat, mengganggu stabilitas harga, dan pada akhirnya berpengaruh terhadap laju pertumbuhan PDB. Sebaliknya, PDB yang meningkat juga dapat memengaruhi pola inflasi, terutama melalui sisi permintaan dan penawaran barang serta jasa. Data yang digunakan dalam penelitian ini ialah inflasi pada  produk domestik bruto di Kabupaten Batu Bara tahun 2020-2024. Tujuan dalam penelitian ini adalah untuk merancang dan membuat aplikasi clustering dalam mengelompokan inflasi pada  produk domestik bruto di Kabupaten Batubara. Aplikasi yang dikembangkan terbukti dapat menampilkan informasi yang tepat dan akurat mengenai kelompok inflasi terhadap PDB di Kabupaten Batubara. Hasil clustering yang ditampilkan memberikan gambaran yang jelas tentang kondisi ekonomi daerah, sehingga dapat digunakan sebagai dasar dalam pengambilan keputusan dan perencanaan kebijakan ekonomi yang lebih efektif. Kata Kunci: Implementasi, Metode Fuzzy C-Means, Clustering, Inflasi, Produk Domestik Bruto
ANALISIS PEMAHAMAN KONSEP MATERI PECAHAN PADA SISWA KELAS 4 SD NEGERI 010091 KISARAN BARU Sakila Azria Fitri; Nanda Aryanti Nasution; Cindy Syaharani; Anim Anim
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4882

Abstract

The concept of fractions has a fairly broad scope of implementation in everyday life. This study aims to understand the understanding of the concept of fractions in grade 4 students of SD Negeri 010091 Kisarang Baru. Fraction material is one of the basic mathematics topics that often causes difficulties for students, because it involves understanding parts of a whole. The objects in this study were grade 4 students of SD Negeri 010091 Kisaran Baru. The research method used in this study is a qualitative method with a descriptive approach in data analysis. with written test instruments, observations, and in-depth interviews with 26 grade 4 students. The purpose of this study is to help grade 4 students overcome difficulties in understanding the concept of fractions in mathematics learning. Through interactive learning, it is hoped that the mathematics learning process can be improved.Keywords: Fractions; Learning; Understanding; Mathematics; Concepts.
ANALISIS POLA PENYAKIT BERDASARKAN DATA PASIEN DI UPT PUSKESMAS TANJUNG TIRAM MENGGUNAKAN ALGORITMA APRIORI Riski Perdamaian Ndraha; Dicky Apdillah
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4884

Abstract

Abstract: This study discusses the application of the Apriori algorithm to analyze the pattern of relationships between diseases in patient medical record data at UPT Puskesmas Tanjung Tiram. Medical records serve as an important source of information to support medical decision-making, particularly in identifying diseases that frequently occur together. This study utilized 365 outpatient medical record data, which were processed using Python and integrated with PHP as a web-based interface. The parameters used in the Apriori algorithm include a minimum support of 10%, a minimum confidence of 50%, and a minimum lift of 1.2. The results of the analysis revealed four significant disease patterns, namely hypertension ? fever, acute respiratory infection (ARI) ? fever, gout ? fever, and cholesterol ? fever, indicating strong associations among these diseases. The developed system can display analytical results quickly, accurately, and interactively, making it useful in supporting diagnosis processes and medical decision-making at healthcare centers. This research is expected to contribute to the utilization of data mining for disease pattern analysis and the development of web-based health recommendation systems. Keyword: apriori algorithm, data mining, PHP, python, disease patterns, medical records Abstrak: Penelitian ini membahas penerapan algoritma Apriori untuk menganalisis pola keterkaitan antar penyakit pada data rekam medis pasien di UPT Puskesmas Tanjung Tiram. Data rekam medis merupakan sumber informasi penting dalam mendukung pengambilan keputusan medis, terutama untuk mengidentifikasi penyakit yang sering muncul secara bersamaan. Penelitian ini menggunakan 365 data rekam medis pasien rawat jalan yang diolah dengan bantuan Python dan diintegrasikan dengan PHP sebagai antarmuka web. Parameter yang digunakan pada algoritma Apriori meliputi minimum support sebesar 10%, minimum confidence sebesar 50%, dan minimum lift sebesar 1.2. Hasil analisis menunjukkan terdapat empat pola penyakit signifikan, yaitu hipertensi ? demam, ISPA ? demam, asam urat ? demam, dan kolesterol ? demam, dengan tingkat keterkaitan yang kuat. Sistem yang dibangun mampu menampilkan hasil analisis secara cepat, akurat, dan interaktif, sehingga dapat dimanfaatkan untuk mendukung proses diagnosis dan pengambilan keputusan medis di lingkungan Puskesmas. Penelitian ini diharapkan memberikan kontribusi dalam pemanfaatan data mining untuk analisis pola penyakit serta pengembangan sistem rekomendasi kesehatan berbasis web. Kata kunci: algoritma apriori, data mining, PHP, python, pola penyakit, rekam medis
DAMPAK WORK-LIFE BALANCE DAN STRES KERJA TERHADAP PRODUKTIVITAS PEGAWAI DI KANTOR URUSAN AGAMA (KUA) KECAMATAN TELUK MENGKUDU KABUPATEN SERDANG BEDAGAI Dian Purnama Sari; Vina Winda Sari; Nazmah Nazmah; Yuni Andri Ekawati
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4886

Abstract

Abstract: This study aims to examine the extent to which work-life balance and work stress affect the productivity of employees at the Teluk Mengkudu Subdistrict Religious Affairs Office (KUA), both separately and simultaneously. A quantitative approach was used with a series of tests, including reliability analysis, classical assumption tests, and multiple linear regression. The results of the partial analysis indicate that work-life balance has a significant influence, as does work stress, on productivity. The simultaneous test confirms that both variables together contribute 84.6% to the variation in employee productivity, while the remaining 15.4% is influenced by factors outside the scope of this study. Keyword: Work-life balance, Work Stress, Productivity Abstrak: Penelitian ini bertujuan untuk mengkaji sejauh mana keseimbangan kehidupan kerja (work-life balance) dan stres kerja memengaruhi produktivitas pegawai Kantor Urusan Agama (KUA) Kecamatan Teluk Mengkudu, baik secara terpisah maupun bersamaan. Pendekatan kuantitatif digunakan dengan serangkaian uji, meliputi analisis reliabilitas, uji asumsi klasik, serta regresi linier berganda. Hasil analisis parsial menunjukkan bahwa work-life balance memiliki pengaruh signifikan, demikian pula stres kerja, terhadap produktivitas. Uji simultan menguatkan bahwa kedua variabel tersebut secara bersama-sama berkontribusi sebesar 84,6% terhadap variasi produktivitas pegawai, sementara 15,4% sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Kata kunci: Work-Life Balance, Stres Kerja, Produktivitas 
PENGARUH KEBIJAKAN DIVIDEN, KEPUTUSAN INVESTASI, DAN STRUKTUR MODAL TERHADAP HARGA SAHAM PERBANKAN TAHUN 2020-2024 Widiana Syafitri; Asnahwati Asnahwati
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4887

Abstract

Abstract: This research is motivated by the decline in stock prices in the banking sub-sector period 2020-2024. The purpose of this study is to determine the effect of dividend policy, investment decisions, and capital structure on stock prices, both partially and simultaneously. The method used is quantitative research with an associative approach. The research population consists of 47 banking sector companies listed on the Indonesia Stock Exchange (IDX), with a sample of 8 companies selected using purposive sampling based on specific criteria. The observation period covers five years, from 2020 to 2024. Data analysis is conducted using multiple linear regression with classical assumption tests, hypothesis testing, and the coefficient of determination test, assisted by SPSS 25.0 software. The results of the study indicate that dividend policy, investment decisions, and capital structure do not have a significant effect on stock prices, either partially or simultaneously. Keyword: Dividend Policy, Investment Decisions, Capital Structure, and Stock Price. Abstrak: Penelitian ini dilatarbelakangi oleh penurunan harga saham sub sektor Perbankan periode 2020-2024. Tujuan penelitian ini adalah untuk mengetahui pengaruh kebijakan dividen, keputusan investasi, dan struktur modal terhadap harga saham, baik secara parsial maupun simultan. Metode yang digunakan adalah penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian mencakup 47 perusahaan sektor perbankan yang terdaftar di Bursa Efek Indonesia (BEI), dengan sampel sebanyak 8 perusahaan yang dipilih melalui teknik purposive sampling berdasarkan kriteria tertentu. Pengamatan dilakukan selama lima tahun, yaitu dari 2020 hingga 2024. Analisis data menggunakan regresi linier berganda dengan uji asumsi klasik, uji hipotesis, serta uji koefisien determinasi melalui bantuan perangkat lunak SPSS 25.0. Hasil penelitian menunjukkan bahwa kebijakan dividen, keputusan investasi, dan struktur modal tidak berpengaruh signifikan terhadap harga saham baik secara parsial maupun simultan.. Kata kunci: Kebijakan Dividen, Keputusan Investasi, Struktur Modal dan Harga Saham.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN CUSTOMER ENGAGEMENT DI MEDIA SOSIAL TERHADAP KEPUASAN KONSUMEN PADA KALASUA CAFE Melia Wati; Kartika Sari Lubis
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4888

Abstract

Abstract: The aim of this study is to analyse the influence of service quality, product quality, and customer engagement through social media on consumer satisfaction at Kalasua Cafe. The quantitative approach used involved a survey and multiple linear regression analysis, with 380 respondents. The results of the study showed that all three variables had a significant impact on customer satisfaction. Service quality had a positive significant influence, while product quality and customer engagement showed a small negative influence. The study concludes that improving service quality, product consistency, and active customer engagement through social media can enhance customer satisfaction and loyalty. The results of this study contribute to the development of consumer-based marketing strategies in the cafindustry. Keywords: service quality; product quality; customer engagement; customer satisfaction; social media. Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kualitas produk, dan customer engagement melalui media sosial terhadap kepuasan konsumen di Kalasua Cafe. Metode yang digunakan adalah pendekatan kuantitatif dengan desain survei dan analisis regresi linear berganda, melibatkan 380 responden. Hasil penelitian menunjukkan bahwa ketiga variabel secara simultan berpengaruh signifikan terhadap kepuasan konsumen. Kualitas pelayanan memiliki pengaruh positif yang signifikan, sementara kualitas produk dan customer engagement menunjukkan pengaruh negatif yang kecil. Penelitian ini menyimpulkan bahwa peningkatan kualitas pelayanan, konsistensi produk, serta interaksi aktif dengan pelanggan melalui media sosial dapat meningkatkan kepuasan konsumen dan loyalitas pelanggan. Hasil penelitian ini memberikan kontribusi pada pengembangan strategi pemasaran yang berbasis pada kepuasan konsumen dalam industri kafe. Kata kunci: kualitas pelayanan; kualitas produk; customer engagement; kepuasan konsumen; media sosial.

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