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JABE (Journal of Applied Business and Economic)
Published by Universitas Indraprasta PGRI
ISSN : 23564849     EISSN : 25286153     DOI : -
Core Subject :
JABE (Journal of Applied Business and Economic) is a journal published by Universitas Indraprasta PGRI, issued four times in one year. JABE (Journal of Applied Business and Economic) is a scientific publication in the form of conceptual paper and field research related to business and economic applications. It is hoped that JABE can become a media for academics and researchers to publish their scientific work and become a reference source for the development of science and knowledge.
Arjuna Subject : -
Articles 328 Documents
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PENGARUH GAYA KEPEMIMPINAN TRANSAKSIONAL, BUDAYA KERJA TERHADAP KINERJA KARYAWAN DI PT. PRIMAWAHANA AUTO MOBIL JAKARTA Edityawati, Mega Indah
JABE (Journal of Applied Business and Economic) Vol 10, No 4 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i4.23899

Abstract

TOURISM CONSUMER BEHAVIOR: FORECASTING TOURIST DEMAND AFTER COVID19 PANDEMIC Pardosi, Jhonson; Bangun, Nur Cahaya; Putra, Ilham Mirzaya
JABE (Journal of Applied Business and Economic) Vol 10, No 3 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i3.22399

Abstract

OPTIMALISASI PERANCANGAN STANDAR OPERASIONAL PROSEDUR AKTIVITAS KERJA DAN PELAYANAN PELANGGAN (STUDI KASUS: XYZ COFFEE & BOUTIQUE) Arindi, Annisa Cahya; Budiman, Febya Noor Adhani; Rahman, Iqbal Zulfikar; Hidayati, Nurul
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.21251

Abstract

BERITA PALSU DAN NIAT PEMBELIAN PRODUK PERAWATAN PRIBADI ALAMI Purwanto, Purwanto; Manafe, Leonard Adrie; Fatchurrohman, Mochamad
JABE (Journal of Applied Business and Economic) Vol 10, No 1 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i1.20628

Abstract

ANALISIS PENERIMAAN JUMLAH PAJAK HOTEL DAN JUMLAH PAJAK RESTORAN DALAM MENINGKATKAN JUMLAH PENDAPATAN ASLI DAERAH DKI JAKARTA Mahartika, Ade; Utami, Ai Annisa; Rosadi, Nicky; Zahrudin, Zahrudin
JABE (Journal of Applied Business and Economic) Vol 10, No 4 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i4.24613

Abstract

Tujuan penelitian ini untuk mengetahui tingkat efektivitas dan kontribusi pajak hotel dan restoran terhadap PAD (Pendapatan Asli Daerah) Provinsi DKI Jakarta. Penelitian dilakukan di Badan Pendapatan Keuangan Daerah DKI Jakarta. Metode analisis yang digunakan adalah metode deskriptif yaitu menganalisis data realisasi pajak hotel dan restoran tahun 2021-2022. Hasil penelitian menunjukkan bahwa pajak hotel persentase kontribusi terbesar berada di tahun 2022 sebesar 3,26% dan perentase terendah 2021 sebesar 2,09%. Untuk pajak restoran memiliki rata-rata kontribusi 6,31% dimana kontribusi sebesar 7,43% di tahun 2022 dan dan terendah sebesar 5,19% di 2021. Sedangkan tingkat evektifitas dari pajak hotel dan pajak restoran pada tahun 2021-2022 sudah sangat efektif karena secara keseluruhan tingkat efektivitas mencapai persentase lebih dari 100%
DETERMINANTS OF REPURCHASE INTENTION ON SOCIAL COMMERCE Yuliawan, Eko; Wahyu Widayat, Eko; Aziz Winardi, Muhammad
JABE (Journal of Applied Business and Economic) Vol 10, No 3 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i3.23030

Abstract

This study analyzes the factors influencing purchase intent and repurchase in social commerce. The main goal is to understand the contribution of variables such as ease of use, performance expectations, social Influence, and risk perception to consumer behaviors. The number of research samples was 120 respondents. The analysis method used is a partial least squares structural equation respondent, which allows researchers to measure and validate constructs and explain relationships between variables. The results showed that initial purchase intention significantly positively impacted repeat purchase intent, contributing to 55.8%. The variables of ease of use and performance expectations also influenced purchase intent significantly. While social Influence is insignificant, risk perception is a mediator that reinforces the relationship between initial and repeat purchase intent. The implications of these findings include practical advice for companies in designing marketing strategies, product development, and customer management. The marketing strategy should be focused on communicating ease of use and product performance expectations. Companies must also understand and manage consumer risk perceptions to build trust and increase repeat purchase intent. These implications guide practitioners and researchers in understanding the dynamics of consumer behaviors in a broader context.
PENGARUH PRODUK, HARGA DAN PROMOSI TERHADAP KEPUASAN KONSUMEN RM AW IMMANUEL RAWASARI JAKARTA Jamaludin, Agus; Martje Fabiola, Debriana; Pamungkas, Adhis Darussalam; ., Apipuddin
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.20814

Abstract

Tujuan penelitian adalah untuk mengetahui pengaruh signifikan produk, harga dan promosi mempengaruhi kepuasan konsumen RM AW Immanuel Rawasari, Jakarta Timur. Metode penelitian ini menggunakan metode field research yaitu mengadakan observasi, wawancara dan penyebaran angket, juga dengan metode library research yaitu studi pustaka dengan membaca jurnal, buku dan internet, sifat data berupa data kualitatif dengan instrument penelitian berupa angket. Populasi pada penelitian ini adalah konsumen RM AW Immanuel Rawasari, Jakarta Timur sebanyak 300 orang dan sampel penelitian ini yaitu 75 orang dari perhitungan menggunakan teknik random sampling dengan rumus Solvin.Metode pengumpulan data menggunakan angket atau kuesioner.Sumber data penelitian ini adalah data primer dan data sekunder. Analisis data dilakukan dengan SPSS Statistics 25 untuk memperoleh hasil pengolahan data berupa , uji uji normalitas, uji Multikolinieritas, uji Heteroskedastisitas dan uji F. Dari pengolahan data tersebut secara parsial menyatakan bahwa ada Pengaruh produk terhadap Kepuasan Konsumen, Ada Pengaruh Harga terhadap Kepuasan Konsurnen dan ada pengaruh Promosi terhadap Kepuasan Konsumen. Serta secara simultan adanya pengaruh antara produk, harga, dan promosi secara bersama-sama terhadap Kepuasan Konsumen RM Imanuel Rawasari Jakarta.
PENGARUH LITERASI KEUANGAN TERHADAP KINERJA UMKM DENGAN TEKNOLOGI KEUANGAN SEBAGAI VARIABEL MEDIASI Hamidah, Nur
JABE (Journal of Applied Business and Economic) Vol 10, No 4 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i4.23513

Abstract

UMKM semakin berkembang dan bersaing dalam lingkungan bisnis yang terus berubah seperti saat ini di era digital, maka perlu dilakukan pemantauan dan pemahaman terhadap kinerja perusahaan untuk mencapai tingkat bisnis yang lebih baik dari sebelumnya, dan untuk mengetahui sejauh mana bisnis yang dijalankan tepat sasaran. Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh literasi keuangan terhadap Kinerja UMKM. Variabel intervening yaitu fintech (financial technology) juga berpengaruh positif terhadap Kinerja UMKM. Penentuan sampel menggunakan probability sampling dengan teknik proportional random sampling kemudian simpel random sampling. Jumlah sampel yang digunakan adalah 286 sampel UMKM di Kota Depok. Sumber data primer diambil dengan menggunakan metode survei dengan kuesioner. Desain penelitian menggunakan metode analisis statistik deskriptif dan parametrik dengan SmartPLS. Hasil penelitian ini adalah literasi keuangan terhadap kinerja UMKM dengan fintech (financial technology) sebagai variabel intervening berpengaruh positif dan signifikan
ANALISIS PENENTUAN USAHA BIMBINGAN BELAJAR (BIMBEL): WARALABA vs NIRWARALABA di KABUPATEN BEKASI Al Kahf, Mima Nizma; Abdurahman, Abdurahman
JABE (Journal of Applied Business and Economic) Vol 10, No 3 (2024): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i3.17394

Abstract

Penelitian ini bertujuan untuk mengetahui model lembaga Bimbingan Belajar (Bimbel) yang layak di Bekasi, Jawa Barat. Coba bandingkan kelebihan dan kekurangan waralaba yang merupakan salah satu model bisnis yang paling dikenal daripada Non-Waralaba (usaha mandiri). Metode yang digunakan adalah deskriptif kualitatif untuk menjawab permasalahan yang ditemukan peneliti dan melakukan analisis terhadap fenomena yang terjadi di lembaga bimbingan belajar dengan analisis SWOT untuk mengkaji kekuatan dan peluang kemudian dimanfaatkan semaksimal mungkin untuk mengurangi kelemahan dan ancaman. Setelah dilakukan analisis SWOT dan perumusan strategi baru, ternyata Bimbel masih mendapatkan kendala strategi dari berbagai sektor. Lebih jauh lagi, Bimbel membutuhkan strategi bisnis yang dijalankan dengan baik dalam memilih Franchising daripada Non-Franchising (usaha mandiri). Penelitian ini menggali data dengan menggunakan 6 Bimbel yang terdiri dari 3 Waralaba dan 3 Bimbel lainnya Non Waralaba yang kesemuanya dioperasikan di Bekasi.
THE ROLE OF SALES PROMOTION, EASE OF USE, AND TRUST TOWARDS INTENTION TO USE E-WALLET Sovania, Erina; Ginting, Mozestha Prana
JABE (Journal of Applied Business and Economic) Vol 10, No 2 (2023): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v10i2.20527

Abstract

E-wallets or electronic wallets have become an alternative payment method because they allow users to do things online quickly and safely. This research aims to determine how much intention to use the ShopeePay e-wallet influences sales promotion, ease of use, and trust. The study was conducted on 160 active Shopee users in the Jakarta area. This research is a quantitative method with a hypothesis testing type of research. Analysis was carried out using the SmartPLS application. The research results reveal that sales promotions and ease of use significantly influence the intention to use the Shopeepay application. In contrast, other determinants, namely trust, do not influence Shopee users to use Shopeepay

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