Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi
EQUILIBRIUM journal is published by Research Institution and Community Service Wijaya Kusuma Surabaya University. EQUILIBRIUM journal accepts any manuscripts or articles in the field of economics, management and accounting studies from both national and international academicians and researchers.
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<![CDATA[Marketing Communication Online Strategy Of CV. Multicraft Indonesia ]]>
<![CDATA[Kharis Marpurdianto]]>;
<![CDATA[Arya Putra Dwi Kusuma]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2045
<![CDATA[This study aims to analyze the marketing communication strategy used by CV. Multicraft Indonesia to increase its products of the company. This study utilized the qualitative descriptive analysis approach. The data was collected primarily by interview the Head Staff Marketing of CV. Multicraft Indonesia as the one who took responsibility to give policy abd planning, especially in marketing products. In addition, the study utilized secondary data collected during the research on the communication strategies implemented in the company. The results saw that CV. Multicraft Indonesia used four methods in marketing communication online strategy. They are (1) an advertisement on a marketplace platform such as shopee, Tokopedia, Lazada, (2) sales promotion that consists of five sub-bab (voucher, flash sale, promo store, free shipping cots, and point of sale & merchandising, (3) a “reseller” method for those who want to be a reseller or partner of CV. Multicraft indonesia, and (4) endorsement by choosing public figures or celebrities who have a big impact on the products or brand.]]>
<![CDATA[Pengaruh Investment Opportunity Set, Persistensi Laba, Struktur Modal Terhadap Kualitas Laba ]]>
<![CDATA[Ciellie Christabelle Santoso]]>;
<![CDATA[Jesica Handoko]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2220
<![CDATA[This study aims to measure the degree of impact of investment opportunities by using the price-to-earnings ratio, measuring persistence by calculating the difference between current period's earnings before tax (EBT) and previous period's profits and then dividing by company assets. Meanwhile, capital structure is measured by dividing the amount of capital by the total debt or debt-to-equity ratio (DER). This study used quantitative methods. Samples are obtained by applying purposive sampling methods, i.e. selecting samples according to various predetermined criteria. The sample for this study is 210 manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2018-2020. The result of this study is that there is no effect between the investment opportunity set (IOS) and the quality of the profits obtained. Bottom line, investors don't always use the IOS value parameter when making investment decisions. The quality of a company's profits has a negative impact on the durability of profits. From these results it can be said that if a company has a good level of consistency, it will improve the quality of its profits. Capital structure has a negative impact on profit quality. This means that the higher the value of the company's assets, the lower the quality of the company's profits through debt financing.]]>
<![CDATA[Dampak Dwelling Time Terhadap Kegiatan Impor Di KPPBC TMP Tanjung Perak Jawa Timur ]]>
<![CDATA[Risnaningsih Risnaningsih]]>;
<![CDATA[Evania Ristanti Liwu]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2102
<![CDATA[The purpose of the research is to directly determine the effect of dwelling time on import activities in import tax receipts at the Tanjung Perak Middle Type Customs and Excise Supervision and Service Office in East Java province. In this research, the method used is descriptive quantitative, while in determining the sample to be carried out is to use total sampling so that the sample in this research will be obtained with 5 years of observation data. The data in this study uses reports on dwelling time and import tax receipts for the 2016–2020 period. In this research, the data analysis technique used is multiple linear regression analysis. The results found in the research are that dwelling time has a significant effect on import activities on import tax receipts at KPPBC Type Madya Customs Tanjung Perak with a value of t = 7.529, meaning that the more effective dwelling time will determine the increase in import activities so as to increase the revenue side of import taxes. It can be said that time dwelling can directly have an impact on the level of fluency in carrying out trade globally, which is more specifically on imports, therefore to be able to maximize the level of import tax revenue, it can be classified into several parts, including taxes in the context of imports and import duty.]]>
<![CDATA[Good Corporate Governance Dalam Memprediksi Profitabilitas Perusahaan Pertambangan Yang Go Public Di Indonesia ]]>
<![CDATA[Nurullaili Mauliddah]]>;
<![CDATA[Tyasha Ayu Melynda Sari]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2538
<![CDATA[This study aims to analyze the conditions of GCG implementation in mining companies that go public in Indonesia and how it affects the profitability of companies proxied using Return on Equity (ROE). The independent variables in this study are GCG scores, managerial ownership, institutional ownership and DER. The data used is secondary data sourced from the Indonesia Stock Exchange in 2014-2019 with a sample of 10 mining companies that have passed as a sample through purposive sampling with several criteria. The results showed that GCG and managerial ownership had no significant effect on ROE, while institutional ownership and DER significantly adversely affected ROE. Exemplary GCG implementation and proper debt management will have an impact on increasing profitability.]]>
<![CDATA[Pengaruh Perceived Trustworthiness Of EWOM, Percieved Value Dan Customer Engagement Terhadap Purchase Intention ]]>
<![CDATA[Bambang Setiyo Pambudi]]>;
<![CDATA[Sri Hartini]]>;
<![CDATA[Sony Kusumasondjaja]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2641
<![CDATA[Consumer attitudes towards eWOM on social media are the main information source in determining consumer attitudes. The increasing amount of information on social media makes it difficult for consumers to find trust in eWOM, especially in health products. A higher level of trust is needed for health products (Shah et al., 2019). This research is a development of Mehrabian, Russell's S-O-R (Stimulus, Organims, Response) Theory in 1974. The model shows that the form of response is a back reaction from individuals when receiving stimuli. The focus of the research is a causal influence in the eWOM model to build trust, increase the benefits and value of a product, and establish consumer involvement so that there is a change in behavior attitude on purchase intention. There are three elements in the S-O-R communication model: 1. Stimulus consists of Perceived Trustworthiness of eWOM and Perceived Value 2. Organizations, namely Customer engagement, and 3. Response, namely Purchase intention. The research was conducted on social media users Facebook or Instagram Tik Tok. Sample with purposive sampling, characteristics.]]>
<![CDATA[Analisis Expected Return Dan Risiko Portofolio Sebelum Dan Pada Saat Pandemi Covid-19 Pada Saham LQ-45 ]]>
<![CDATA[Wiwit Hariyanto]]>;
<![CDATA[Fityan Izza Noor A]]>;
<![CDATA[Sarwenda Biduri]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2116
<![CDATA[This study aims to determine whether there are differences in the Expected Return and Risk of the LQ-45 Stock Portfolio before and during the COVID-19 pandemic. This type of research is quantitative research. The object of this research is LQ-45 stock in 2019-2020 or during and before the COVID-19 pandemic. The conclusion in this study is that the portfolio in this study uses the Markowitz Portfolio model which forms a combination into 21 combinations in the 2019-2020 time interval. From the results of the combination, it was found that the Expected Return and Portfolio Risk levels in the composition of 50:50 and 70:30 experienced differences before and during the COVID-19 pandemic.]]>
<![CDATA[Analisis Strategi Pengelolaan Badan Usaha Milik Desa Tani Unggul Desa Banjardowo Jombang ]]>
<![CDATA[Lina Susilowati]]>;
<![CDATA[Yulia Effrisanti]]>;
<![CDATA[Munawaroh Munawaroh]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2229
<![CDATA[One of the government policies in improving the local economy is the establishment of BUMDes. The Village Owned Enterprise (BUMDes) Tani Unggul Desa Banjardoro, Jombang District is an institution that aims to strengthen the economy of rural communities which was formed based on the needs and potential of the village where the community and village government are the managers. The research problem is to determine the management strategy of the Banjardowo Village Owned Enterprise, Jombang District. The research design uses a quantitative, where data collection uses a questionnaire given to respondents. The Process Hierarchy Analysis (AHP) technique is used to determine decisions regarding the right strategy in the management of BUMDesThe results showed that there were 6 management strategies of Tani Unggul Village Owned Enterprises (BUMDes) in Banjardowo Village, Jombang District, Jombang Regency, namely Accountable, Participatory, Transparent, Cooperative, Sustainable and Emancipatory. Management strategy for the accountable field is to complete financial instruments. The participatory field is BUMDes expanding the business area and assisting community business development. The transparent area is that BUMDes communicate developments and other information from the program directly to BUMDes consultants. The cooperative field is the Organizational Structure that meets the needs of BUMDes. The sustainable field is there is business continuity. The emancipatory sector is profit for the owners of capital according to the percentage of capital participation.]]>
<![CDATA[Pengaruh Aktivitas Bisnis Terhadap Nilai Perusahaan ]]>
<![CDATA[Lilik Mardiana]]>;
<![CDATA[Wiwin Wahyuni]]>;
<![CDATA[Sukamto Sukamto]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2579
<![CDATA[The purpose of research is to analyze the impact of business activities on firms in terms of working capital, receivables, and fixed assets. A manufacturing company listed on the Indonesian Stock Exchange. The population of this study was that of several manufacturing companies listed on the Indonesian Stock Exchange, and the sample was selected for inclusion based on data meeting 92 criteria. We used a randomized approach and regression analysis. The results show that working capital turnover, accounts receivable turnover and fixed assets turnover together affect the value of a company. But in reality, only part of the working capital has a significant impact on the company, while accounts receivable and fixed assets have no impact on the company's production. This is the first indication that companies that manage their operations (working capital in circulation) well have an impact on their share prices.]]>
<![CDATA[Pengaruh Green Marketing Mix Terhadap Green Product Purchase Intention Pada Produk Love Beauty And Planet Di Surabaya ]]>
<![CDATA[Yuka Nabilah]]>;
<![CDATA[Dwi Bhakti Iriantini]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2721
<![CDATA[This study aims to determine and explain the effect of a green marketing mix on green product purchase intention partially. This study uses a quantitative method with analysis using the application IBM SPSS V.20. the determination of the sample in this study uses purposive sampling techniques which is a non-probability technique where the researcher selects a sample with certain considerations with characteristics that have been determined based on the research objectives, in the hope of answering research problems. The number of samples in this study was 90 respondents. The results of the study are the effect of green product has a significant effect on green product purchase intention, green price has a significant effect on green product purchase intention, the green place has an effect but not significant on green product purchase intention, and green promotion has a significant effect on green product purchase intention.]]>
<![CDATA[Madiun Mayor's Social Action In Realizing Smart City Through Social Action Of The Academic Community ]]>
<![CDATA[Agus Prasetya]]>;
<![CDATA[Beni Dwi Komara]]>;
<![CDATA[Dwi Sambada]]>
<![CDATA[ Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Vol 18, No 2 (2022): October ]]>
Publisher : <![CDATA[Research Institution and Community Service Universitas Wijaya Kusuma Surabaya ]]>
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DOI: 10.30742/equilibrium.v18i2.2118
<![CDATA[The background of this research is the Research Gap, namely the public service and Iternet Technology matter. The purpose of this research is public service at Madiun City are professional for Madiun community. Aims research shown the public service by the mayor should run properly and correctly in accordance with its purpose of improving. the quality of public services and the quality of services as a realization of promises in the elections. The misunderstanding of the community that smart City should have been the responsibility of the City government needs to be corrected, all components of the public along with the executive ranks should be held accountable. This research use qualitative research approach is one of the research procedures that produces descriptive data in the form of speech, or writing, and the behavior of the people observed. A qualitative approach is expected to produce an in-depth description of smart City. The data collection techniques of this study were using techniques including in-depth interviews (observation), observation, documentation, with a snowball sampling mode sampling at City government officials, the community. To support the implementation of the research, researchers used the Weber Social Action Theory study. The results showed that Smart City can improve public services, so that citizens are well served. The City Government of Madiun, along with all executive officers, conducts smart cities with good public services from the City government.]]>
