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Mutinda Teguh Widayanto
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ecobuss@upm.ac.id
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INDONESIA
Jurnal Ilmiah Ecobuss
Published by Universitas Panca Marga Probolinggo
ISSN : 23379340     EISSN : 27228622     DOI : https://doi.org/10.51747/ecobuss
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu tahun
Arjuna Subject : -
Articles 144 Documents
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Pengaruh EPS, PER, dan DER Terhadap Harga Saham Pada Perusahaan Rokok yang Terdaftar di Bursa Efek Indonesia Seger Priantono; Elok Dwi Vidiyastutik; Yuliati Yuliati
Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v9i2.812

Abstract

Abstract This research was conducted on 4 cigarette companies listed on the Indonesia Stock Exchange with financial statements in 2013 - 2017 with the aim to determine the influence of Earning Per Share (EPS), Price Earning Ratio (PER) and Debt to Equity Ratio (DER) simultaneously and partially on the share price of Cigarette Companies listed in IDX in 2013 – 2017. This type of research uses causal research. Data is collected by documentation, data analysis methods in the form of multiple linear regression analysis. The results showed that there was a significant influence of EPS, PER and DER simultaneously on the share price, there was a significant influence of EPS partially on the share price, while the variables PER and DER partially had no significant effect on the share price of cigarette companies listed on the Indonesia Stock Exchange (IDX) year 2013 – 2017. Variable EPS that has a dominant effect on the share price with the value of Standardized Coefficients Beta = 0.870. Keyword: EPS, PER, DER, Share Price.
Pengaruh Produk dan Iklan Terhadap Keputusan Pembelian Yamaha Jupiter MX River Diego Mardjiono
Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v9i2.822

Abstract

The purpose of this study was to determine the simultaneous and partial influence of products and advertisements and the most dominant variables on the purchase decision of Yamaha Jupiter MX motorcycles. The type of research used is explanatory research. The population is JMC Community (Jupiter MX Club) Surabaya as many as 56 people who know the Jupiter MX ad version of 'Bridge Collapse'. Saturated sampling technique is the entire population. The analysis technique used is multiple regressions with significant tests of F and t. The results of the analysis showed that products and advertisements simultaneously had a significant effect on purchasing decisions. While the results of the analysis partially, it was concluded that: (1) The product has a significant effect on purchasing decisions. (2) Advertising has a significant effect on purchasing decisions. Product variables have a dominant effect on purchasing decisions. Based on the findings of this study, Yamaha manufacturers should still pay attention to product variables and advertising because it is proven to have a large influence on consumer purchasing decisions. As per the lowest score, then the quality of Jupiter MX products needs to be improved. Keyword: Product, Advertisement, Buying Decision.
Analisis Dampak Rasio Profitabilitas dan Rasio Solvabilitas terhadap Harga Saham pada Sub Sektor Jasa Asuransi Umi Rahma Dhany; Muhammad Rizki Yusuf; Joni Hendra
Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v9i2.838

Abstract

This study has several objectives, namely to determine the simultaneous, partial and dominant influence between the variables of return on assets (ROA), return on equity (ROE), and debt to equity ratio (DER) on stock prices in insurance service sub-sector companies that listed on the Indonesia Stock Exchange. This type of research is associative quantitative research and data collection methods using documentation studies and literature studies. The sampling technique used purposive sampling by taking a sample of 5 years with 10 companies. The results showed that the independent variables had a simultaneous effect on profitability. The t-test shows that the ROA variable has a partial effect on Stock Prices and the ROE variable has a partial effect on Stock Prices and also the DER variable has a partial effect on Stock Prices.
Pengaruh Strategi STP (Segmenting, Targeting, Positioning) Terhadap Keputusan Pembelian Tumini Tumini; Joni Hendra; Sentris Ranjanis
Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v9i2.842

Abstract

This research was conducted in the District of Kanigaran, Probolinggo City with the aim to determine the effect of Segmenting, Targetting, Posisioning (STP) on the purchase decision of automatic motorcycles in the District of Kanigaran, Probolinggo, both simultaneously and partially, and to find out which variable between segmentation, targeting and positioning had the dominant influence on decision to buy an automatic motorcycle.This type of research is quantitative research with causal associative relationships. The variables used consist of independent variables namely STP and the dependent variable is the purchase decision. The sample used was 97 respondents. Data analysis methods used are validity test, reliability test, classic assumption test, multiple regression analysis, F test, t test and dominant.The results of this study indicate that segmentation, targeting and positioning have a significant effect on purchasing decisions of automatic motorbikes.,with the results of the hypothesis testing simultaneously which proves that there is a significant simultaneous effect between on the purchase decision of automatic motorcycles in KanigaranSubdistrict, Probolinggo City. Keywords: Segmenting, Targeting, Positioning, Buying Decision
Faktor-Faktor Yang Mempengaruhi Minat Beli Online Dedi Joko Hermawan
Ecobuss Vol 9 No 2 (2021): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v9i2.848

Abstract

This research has objective to see the interest students of Panca Marga University Probolinggo in online purchasing of goods on a platform shopee, Respondents from the results of this research is customers using shopee platform as a medium purchase of goods online. The sampling technique used non-probability sampling by distributing questionnaires and interviews as a method of collecting data in this study. The data analysis method uses classical assumptions, multiple linear regression, F test and T test. The results show that the level of product quality has a significant influence on buying interest, Advertising variables do not have a significant effect on Buying Interest, The customer trust variable does not have a significant effect on buying interest on the shopee platform. Keywords: Product Quality, Advertising, Customer Trust, Buying Interest
Pengaruh Persepsi dan Kualitas Pelayanan terhadap Kepuasan Pasca Pembelian Pengguna Aplikasi Online Shop Muhammad Anasrullah; Maria Agatha Sri W. H; Farida Nurhana
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.859

Abstract

This study aims to determine the effect of perceptions and service quality on post-purchase satisfaction of online store application users, either simultaneously or partially. This research is a non-experimental quantitative research. The population in this study were students of Bhinneka PGRI University. The sampling technique uses probability sampling method with simple random sampling with a total sample of 92 students. Data collection techniques using a closed questionnaire method. Data analysis techniques used are simple linear regression, multiple linear regression, t test and F test. The results of this study indicate that there is a positive influence of Perception (X1) on Post-Satisfaction Satisfaction (Y) as evidenced from the tcount (10.897)> ttable (1.987) ) with a significance of 0,000 ˂ 0.050 meaning that there is an influence between Perception on Post-Satisfaction Satisfaction. There is a positive influence on Service Quality (X2) on Post-Satisfaction Satisfaction (Y) as evidenced from the value of tcount (9,303)> ttable (1,987) with a significance of 0,000 ˂ 0.050 meaning that there is an influence between Service Quality on Post-Satisfaction Satisfaction. While the results of the F test show the value of Fcount (68.780)> Ftable (3.10) and a significant level of 0.000 ˂ 0.05.
Analisis Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Penerimaan Mahasiswa Baru Khamdan Suriyok
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.908

Abstract

The research was conducted with the aim of knowing and analyzing marketing strategies in an effort to increase the number of new student admissions. The research was conducted at the Yadika Bangil School of Economics (STIE). Data were collected through observation, document analysis, and interviews. The data analysis technique was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that the more programs there were, the more alternatives students had to choose from. In addition, the programs offered will increase student interest in registering. As well as large financial support for promotion and supported by good quality lecturers, various study programs and affordable prices can increase the number of students. Keyword: Increasing Number of Student, Marketing Strategy, SWOT
Analisis Strategi Untuk Pengembangan Usaha Usaha Mikro Kecil dan Menengah di Gresik Jawa Timur Arif Syaifudin
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.919

Abstract

Judging from the business competition in the snack food sector in Gresik, there are a lot of snack businesses that are open, causing intense competition. In addition, there are consumer tastes that are constantly changing and want healthy snacks with good quality and affordable prices so that UD. Nur Rohmah is required to provide something different from other snacks so that consumers can be loyal. The research was conducted with the aim of describing the strategies that have been implemented, to analyze the internal and external environment and to develop alternative business development strategies. The research was conducted at UD. Nur Rohmah Replaces Gresik. Data were collected through observation, document analysis, and interviews using the snowball sampling technique. The data analysis method was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that by implementing a market development strategy using SWOT UD. Nur Rohmah has more customers and can open new branches to expand its market share in accordance with his vision. Keyword: MSMEs, Business Environment, SWOT Analysis, Business Development Strategies
Pengaruh Kreasi Dan Inovasi Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Menengah Ishak Ishak
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.935

Abstract

The research was conducted with the aim of analyzing and explaining the effect of creation and innovation on increasing the income of micro, small and medium enterprises. The research was conducted on MSMEs in Rembang Market - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method with analysis using SPSS. The results show that first, the variables have a simultaneous effect on creativity and innovation on entrepreneurship. Second, the creativity variable has a partial effect on entrepreneurship. Third, the innovation variable has a partial effect on entrepreneurship. Fourth, the most influential innovation variable on entrepreneurship.
Pengaruh Harga, Produk dan Tempat Terhadap Minat Beli Pelanggan Muhammad Mashudi Azrullah; Khamdan Suriyok
Ecobuss Vol 10 No 1 (2022): Jurnal Ilmiah Ecobuss
Publisher : Fakultas Ekonomi Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v10i1.938

Abstract

The research was conducted with the aim of analyzing and explaining the effect of price, product and place on customer buying interest. The research was conducted at SME Chicken Shilin in Yadika Bangil Village - Pasuruan. Data were collected through observation, document analysis, and distributing questionnaires. The method of data analysis was carried out with a descriptive quantitative method using multiple regression analysis tools with the help of the SPSS program. The results of the study show that first, the variables of price, product and place have a simultaneous effect on customer buying interest. Second, the price variable has a partial effect on customer buying interest. Third, the product variable has a partial effect on customer buying interest. Fourth, the place variable has an effect on customer buying interest, the place variable has the most dominant influence on customer buying interest. Keywords : Price, Product, Promotion, SME

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