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Jurnal Ilmiah Ecobuss
Published by Universitas Panca Marga Probolinggo
ISSN : 23379340     EISSN : 27228622     DOI : https://doi.org/10.51747/ecobuss
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu tahun
Arjuna Subject : -
Articles 144 Documents
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Analisis Pola Pemasaran Dalam Bisnis Dropshipping Dalam Meningkatkan Penjualan Online Pada Toko Hikmah Collection Kraksaan Malia, Umi; Nuntufa, Nuntufa; Nikmatul, Nailin
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2322

Abstract

This study aims to analyze marketing patterns in the dropshipping business implemented by Toko Hikmah Collection Kraksaan to increase online sales. The object of this research is the marketing strategy used by stores to attract more consumers and increase competitiveness in the increasingly competitive e-commerce industry. This study uses a qualitative method with a descriptive approach. Data is collected through interviews, observations, and documentation analysis to understand the marketing strategies implemented and their effectiveness in significantly increasing sales. The results of the study show that Toko Hikmah Collection Kraksaan uses various digital marketing strategies, such as social media, paid advertising, collaboration with micro-influencers, and promotions in the form of attractive discounts and free shipping. Customer testimonials are also used to build trust and increase customer loyalty. However, the store faces major challenges in the form of stiff competition and dependence on key suppliers. In conclusion, marketing strategy plays an important role in increasing online sales. For more optimal results, it is recommended that stores optimize digital content and expand marketing through various leading e-commerce platforms. Keyword: Digital Marketing, Dropshipping, Promotion Strategy, Online Sales.
Pengaruh Content Marketing (Shopee), Review Product, dan Brand Ambassador Terhadap keputusan Pembelian Produk Scarlett Whitening pda Mahasiswa Universitas PGRI Kanjuruhan Malang Febiana, Febiana; Nurfarida, Iva Nurdiana; Kowiyanto, Kowiyanto; Suharso, Arien Anjar Puspitosari
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2324

Abstract

This study aims to explore the ways in which product reviews, brand ambassadors, and content marketing on Shopee influence users’ choice to purchase Scarlett Whitening products. A total of 112 participants were given a Google Form to fill in to collect data for this study. Purposive sampling is one of the sampling strategies, and quantitative explanatory research falls into this group. Conventional assumptions, multiple linear regression, descriptive statistics, and hypotheses are part of the data analysis methods using SPSS 22.0 software. According to recent research, brand ambassadors, product reviews, and content marketing have a positive and substantial impact on customer purchase choices (Shopee). Shopee, a component of content marketing, has a constructive and substantial impact on purchase choices. However, product reviews and brand ambassadors do not significantly influence what consumers choose to buy.
Pengaruh Budaya Organisasi, Pengembangan dan Pengawasan Terhadap Kinerja Karyawan pada Komisi Pemilihan Umum kota Probolinggo Bahiyah, Khoridatil; Priantono, Seger; Hermawan, Dedi Joko
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2337

Abstract

This study aims to determine the influence of organizational culture, development and supervision on employee performance at the Probolinggo City General Election Commission. The research method used is quantitative with a causal approach with independent variables, data collection techniques through interviews, questionnaires, and documentation. The sample of this study was employees at the Probolinggo City General Election Commission, with a total of 30 respondents. The results of the study indicate that organizational culture, development and supervision partially have a significant influence on employee performance at the Probolinggo City General Election Commission. A strong and positive organizational culture can improve employee performance, while effective development and supervision can help improve employee skills and knowledge. This study has implications that the Probolinggo City General Election Commission needs to pay attention to organizational culture, development and supervision to improve employee performance. In addition, this study also suggests that the Probolinggo City General Election Commission needs to conduct periodic evaluations to ensure that the organizational culture, development and supervision carried out are effective and efficient
Determinan Sensitivitas Lingkungan: Peran ESG dan Sumber Daya Keuangan Perusahaan Agroindustri Indonesia Aprillianto, Bayu; Adhani, Brillian Farel; Maulidy, Rafly Syah
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2361

Abstract

The increasing pressure on agro-industrial companies to contribute to climate change mitigation and environmental pollution, particularly in Indonesia, is linked to issues of deforestation. This study aims to empirically examine the effect of Environmental, Social, and Governance (ESG) performance, company size, capital structure, and profitability on environmental sensitivity in agro-industrial companies listed on the Indonesia Stock Exchange during the period of 2019–2021. The research method employed is multiple linear regression with a quantitative approach. The results of the study indicate that, simultaneously, all four independent variables significantly affect environmental sensitivity. In particular, ESG performance and company size have a positive and significant effect on environmental sensitivity, while capital structure and profitability do not show a significant influence. These findings highlight the importance of strengthening sustainability commitments and business scale to enhance corporate environmental responsibility. This research is expected to serve as a reference for regulators and stakeholders in designing more effective environmental management policies and strategies in the agro-industrial sector. Keywords: Capital Structure, Environmental Sensitivity, ESG, Firm Size, Profitability

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