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Jurnal Ilmiah Ecobuss
Published by Universitas Panca Marga Probolinggo
ISSN : 23379340     EISSN : 27228622     DOI : https://doi.org/10.51747/ecobuss
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ecobus adalah hasil penelitian dan hasil pemikiran dari Civitas Fakultas Ekonomi dan pihak luar yang berminat pada perkembangan ilmu ekonomi serta terbit secara berkala setiap bulan maret dan bulan september pada tahun 2015 dan akan terbit secara berkala setiap dua kali dalam satu tahun
Arjuna Subject : -
Articles 155 Documents
 12   13   14   15   16 
Analisis Pola Pemasaran Dalam Bisnis Dropshipping Dalam Meningkatkan Penjualan Online Pada Toko Hikmah Collection Kraksaan Malia, Umi; Nuntufa, Nuntufa; Nikmatul, Nailin
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2322

Abstract

This study aims to analyze marketing patterns in the dropshipping business implemented by Toko Hikmah Collection Kraksaan to increase online sales. The object of this research is the marketing strategy used by stores to attract more consumers and increase competitiveness in the increasingly competitive e-commerce industry. This study uses a qualitative method with a descriptive approach. Data is collected through interviews, observations, and documentation analysis to understand the marketing strategies implemented and their effectiveness in significantly increasing sales. The results of the study show that Toko Hikmah Collection Kraksaan uses various digital marketing strategies, such as social media, paid advertising, collaboration with micro-influencers, and promotions in the form of attractive discounts and free shipping. Customer testimonials are also used to build trust and increase customer loyalty. However, the store faces major challenges in the form of stiff competition and dependence on key suppliers. In conclusion, marketing strategy plays an important role in increasing online sales. For more optimal results, it is recommended that stores optimize digital content and expand marketing through various leading e-commerce platforms. Keyword: Digital Marketing, Dropshipping, Promotion Strategy, Online Sales.
Pengaruh Content Marketing (Shopee), Review Product, dan Brand Ambassador Terhadap keputusan Pembelian Produk Scarlett Whitening pda Mahasiswa Universitas PGRI Kanjuruhan Malang Febiana, Febiana; Nurfarida, Iva Nurdiana; Kowiyanto, Kowiyanto; Suharso, Arien Anjar Puspitosari
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2324

Abstract

This study aims to explore the ways in which product reviews, brand ambassadors, and content marketing on Shopee influence users’ choice to purchase Scarlett Whitening products. A total of 112 participants were given a Google Form to fill in to collect data for this study. Purposive sampling is one of the sampling strategies, and quantitative explanatory research falls into this group. Conventional assumptions, multiple linear regression, descriptive statistics, and hypotheses are part of the data analysis methods using SPSS 22.0 software. According to recent research, brand ambassadors, product reviews, and content marketing have a positive and substantial impact on customer purchase choices (Shopee). Shopee, a component of content marketing, has a constructive and substantial impact on purchase choices. However, product reviews and brand ambassadors do not significantly influence what consumers choose to buy.
Pengaruh Budaya Organisasi, Pengembangan dan Pengawasan Terhadap Kinerja Karyawan pada Komisi Pemilihan Umum kota Probolinggo Bahiyah, Khoridatil; Priantono, Seger; Hermawan, Dedi Joko
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2337

Abstract

This study aims to determine the influence of organizational culture, development and supervision on employee performance at the Probolinggo City General Election Commission. The research method used is quantitative with a causal approach with independent variables, data collection techniques through interviews, questionnaires, and documentation. The sample of this study was employees at the Probolinggo City General Election Commission, with a total of 30 respondents. The results of the study indicate that organizational culture, development and supervision partially have a significant influence on employee performance at the Probolinggo City General Election Commission. A strong and positive organizational culture can improve employee performance, while effective development and supervision can help improve employee skills and knowledge. This study has implications that the Probolinggo City General Election Commission needs to pay attention to organizational culture, development and supervision to improve employee performance. In addition, this study also suggests that the Probolinggo City General Election Commission needs to conduct periodic evaluations to ensure that the organizational culture, development and supervision carried out are effective and efficient
Determinan Sensitivitas Lingkungan: Peran ESG dan Sumber Daya Keuangan Perusahaan Agroindustri Indonesia Aprillianto, Bayu; Adhani, Brillian Farel; Maulidy, Rafly Syah
Ecobuss Vol 13 No 1 (2025): Jurnal Ilmiah Ecobuss, Volume 13, No 1, Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v13i1.2361

Abstract

The increasing pressure on agro-industrial companies to contribute to climate change mitigation and environmental pollution, particularly in Indonesia, is linked to issues of deforestation. This study aims to empirically examine the effect of Environmental, Social, and Governance (ESG) performance, company size, capital structure, and profitability on environmental sensitivity in agro-industrial companies listed on the Indonesia Stock Exchange during the period of 2019–2021. The research method employed is multiple linear regression with a quantitative approach. The results of the study indicate that, simultaneously, all four independent variables significantly affect environmental sensitivity. In particular, ESG performance and company size have a positive and significant effect on environmental sensitivity, while capital structure and profitability do not show a significant influence. These findings highlight the importance of strengthening sustainability commitments and business scale to enhance corporate environmental responsibility. This research is expected to serve as a reference for regulators and stakeholders in designing more effective environmental management policies and strategies in the agro-industrial sector. Keywords: Capital Structure, Environmental Sensitivity, ESG, Firm Size, Profitability
Pengaruh Online Customer Review Terhadap Keputusan Pembelian Secara Online Pada Market Place Shopee Anasrulloh, Muhammad; W.H., Maria Agatha; Haliza, Hesti Nur
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1728

Abstract

This study aims to quantitatively describe the effect of Online Customer Review on Online Purchasing Decisions through the Shopee Marketplace Guru Pondok Modern Darul Hikmah Tulungagung. The method used in this research is a quantitative descriptive approach method. The population in this study were Pondok Modern Darul Hikmah teachers totalling 240 teachers with a sample size of 72 respondents. The data collection technique in this study used a questionnaire method, the data analysis technique of this study used simple Linear Regression, Hypothesis Test t test and Coefficient of Determination with the help of the SPSS 21.0 for Windows programme. The results of this study indicate that Online Customer Review has a positive and significant effect on Online Purchasing Decisions with a tcount> table value of 2.611> 1.664, The coefficient of determination shows that Online Customer Review is 72.8% while the remaining 27.2% is influenced by other variables.
Pengaruh Word of Mouth, Gaya Hidup dan Citra Merek Terhadap Keputusan Pembelian Pada E-commerce Tokopedia Herlina, Herlina; Suhardi, Suhardi
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1737

Abstract

The research has been done with the purpose of knowing the influence of word of mouth, lifestyle and brand image towards purchase decision on e-commerce Tokopedia partially and simultaneously. The sample was amounted 100 respondents using purposive sampling method, in which the datas was being collected by spreading questionnaire. The testing has been done by using SPSS version 29 application, consists of data quality test, classic assumption test, influence test and hypothesis test. The method that applied in this research was using multiple linear regression method. The result of the research showed that variable word of mouth, lifestyle and brand image partially and simultaneously influence positively and significantly towards purchase decision on e-commerce Tokopedia.
Pengaruh Citra merek, Brand Awarenness dan Kepercayaan Merek Terhadap Loyalitas merek pada Pengguna E-Commerce Latifah, Ummi; Hadi, Wahyu Nofiyan; Wilda, Anisa Nurul
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1851

Abstract

This study aims to determine the efect of brand image, brand awareness, brand trust and brand loyalty of E-Commerce costumers. This study used 35 sample respondents using a simple random sampling technique, namely a saturated sampling technique. Testing was carried out using the SPSS ver 23 application which consists of Data Quality Test, Classical Assumptions, Multiple Liner Analysis, Determinant Coefficients and Hypothesis testing. The results of the research show that the results of the t test (partial) show that there is a positive and significant influence of the variables Brand Image, Brand Awareness, and Brand Trust on Brand Loyalty. Of the three research variables, the dominant influence is the Brand Image variable because it has the largest beta coefficient value than the Brand Awareness and Brand Trust variables. The results of this research can be used to develop all e-commerce in the upcoming Keyword : Brand Image, Brand Awareness, Brand Trust And Brand Loyalty
Pengaruh Kualitas Pelayanan (O-Ranger Mobile), Ketepatan Waktu, Tarif Pengiriman Terhadap Kepuasan Pelanggan Nur Salim, Ahmad Farisi; syafi'i, Imam; Arifin, Moh. Samsul
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1858

Abstract

This research aims to determine several factors that influence customer satisfaction which consists of the following variables: quality of administration (O-ranger mobile), ideality, synchronization and level of delivery rates on consumer satisfaction within the Kraksaan Post Office. The approach to this research uses a quantitative descriptive method, for the data sample in this research using purposive sampling data collection, namely by distributing questionnaires to customers of the Kraksaan branch post office. The results of research on Service Quality (O-ranger Mobile), timeliness of goods delivery, and goods delivery rates have a partial and simultaneous effect on customer satisfaction. However, there are two variables that have a significant effect in this research and one variable has no partial effect on Customer Satisfaction.
Inovasi Digital Marketing UMKM oleh Dinas Koperasi, Usaha Mikro, Perdagangan dan Perindustrian Kabupaten Probolinggo Putri, Maretha Mufidah; Rusly, Fathullah; Armanto, Nuruddin
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1861

Abstract

Through the use of technology and digitalization, the Probolinggo Regency government created an application innovation in the form of e-commerce called the Integrated MSME Development Management System (SIMADU), with the aim of helping market MSME products and expanding the marketing reach of Probolinggo Regency MSMEs through digital marketing. The research method used is a qualitative descriptive approach with case studies. Data was collected through interviews, observation and documentation. The research results show that implementing innovations such as SIMADU can help accelerate economic recovery, increase the competitiveness of MSMEs in facing competition and improve the economy of MSMEs in Probolinggo Regency. Although in terms of function performance, features and application servers still need evaluation.
Strategi Pengembangan Pemasaran Produk Hortikultura pada PT Sumber Alam Jaya Perkasa Nantheni, Sobha; Budiman, Irwan
Ecobuss Vol 12 No 1 (2024): Jurnal Ilmiah Ecobuss, Volume 12, Nomor 1, Maret 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Panca Marga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/ecobuss.v12i1.1862

Abstract

This study aims to determine the application and alternative marketing strategies for horticultural products so that the company can increase sales. The method used in this research uses desciptive analysis with a quantitative approach. The data collection technique used a questionnaire method with a sample of 22 respondents. In addition, there is additional supporting data from books and other sources related to the research. The data obtained was then analyzed using the SWOT analysis method to determine the strengths, weaknesses, opportunities, and threats of the company’s marketing strategy. The results of the study as shown in the Cartesian diagram that the company is in quadrant I which supports an aggressive growth strategy (Growth Oriented Strategy) which is a very favorable situation because it has strengths and can take advantage of existing opportunities.

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