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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Harga Terhadap Kepuasan Konsumen Yunisah, Firda; Rakhman, Abdullah
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Kotler dan Amstrong (2018: 249) mengungkapkan kualitas produk memengaruhi kinerja produk atau layanan yang sesuai dengan kemampuannya untuk memenuhi kebutuhan pelanggan yang dinyatakan atau tersirat. Lewis & Booms (1983) mengungkapkan kualitas layanan bisa diartikan sebagai ukuran seberapa besar tingkat layanan yang diberikan mampu sesuai dengan ekspektasi pelanggan (Tjiptono, 2017:142). Harga didefinisikan sebagai pengorbanan keseluruhan yang bersedia dilakukan konsumen dalam rangka mendapatkan produk atau jasa spesifik (Grewal & Levy, 2022:448). Kepuasan adalah perasaan senang atau kecewa seseorang sebagai akibat dari membandingkan produk atau performa (atau hasil) layanan yang dirasakan dengan ekspektasi (Kotler & Keller, 2021:89).Penelitian ini bertujuan untuk menguji pengaruh antara variabel kualitas produk, kualitas layanan dan harga terhadap kepuasan konsumen pengguna sewa Gudang Tertutup di Marunda PT. XYZ. Faktor yang membuat konsumen merasa puas dipengaruhi oleh banyak hal. Beberapa faktor yang memengaruhi kepuasan konsumen adalah Kualitas Produk, Kualitas Pelayanan dan Harga.Metode penelitian yang digunakan adalah metode penelitian kuantitatif. Jumlah responden dalam penelitian ini adalah 94 investor. Sampel yang digunakan adalah investor pengguna sewa Gudang Tertutup di Marunda PT. XYZ dan perusahaan yang telah menyewa lebih dari 1 tahun. Teknik pengambilan sampel berdasarkan purposive sampling dengan menggunakan metode kuesioner yaitu dengan memberikan daftar pertanyaan kepada responden. Metode analisis menggunakan Analisis Regresi Berganda dengan program SPSS versi 20.0. Dari penelitian ini dapat ditarik kesimpulan bahwa Kualitas Produk memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen Pengguna sewa Gudang Tertutup di Marunda PT. XYZ, Kualitas Pelayanan memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen sewa Gudang Tertutup di Marunda PT. XYZ dan juga Harga memiliki pengaruh positif dan signifikan terhadap Kepuasan Konsumen Pengguna sewa Gudang Tertutup di Marunda PT. XYZ.
Analisis Dampak Rasio Keuangan Terhadap Total Return Saham Pada Perusahaan Industri Manufaktur Yang Membagikan Dividen Yadi, April; Ardiansyah, Ginanjar
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Every business owner tries to make his business successful, one of which is by opening stock opportunities. The availability of investors as company shareholders, whose financial contributions can help manufacturing companies' ability to operate, so that they can influence the company's success. Everyone who puts money into a company with the hope of getting a stock return. Therefore, researchers are interested in testing the impact analysis of financial ratios on total stock returns in manufacturing industry companies that pay dividends. The purpose of this study is to gain knowledge about the impact of financial ratios on total stock returns, in manufacturing companies that issue dividends. Descriptive quantitative methods were used in this research, and data were collected by analyzing the financial statements of fifty manufacturing companies selected using a probability-based random selection procedure. Then SPSS is used to analyze the collected data, and the results show that the CR, DER, ROA, and ROE metrics all have a positive and significant influence (with a value of 89.3%) on the total return on shares of manufacturing companies that pay dividends.
Prediksi Intensi Konsumen Melakukan Online Review Pada Layanan Online Food Delivery: Go-Food Prasetyo, Christanto; Sejati Ananda, Artha
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Online reviews are important for the success of restaurants, especially restaurants that join online food delivery. This research is to find out why customers still do so few online reviews. Especially in online food delivery, how customers want to leave their reviews. This study relates to the usefulness of online food delivery applications and culinary products that are in online food delivery, as well as customer satisfaction when using online food delivery applications and intention to write online reviews. In addition, this study explores the moderating role of review involvement and helping the restaurant between customer satisfaction and their willingness to do online reviews. This study uncovers some interesting findings and adds to the literature in understanding online review post behavior. Theoretical and managerial implications will be explained in this study.
Studi Kesiapan Pt Asuransi Staco Mandiri Menjelang Pemisahan (SPIN OFF) Unit Syariah Nabhan, Nabhan; Lestari Prasilowati, Sri
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research aimed to determine the readiness of the Syariah Unit of PT Asuransi Staco Mandiri's readiness to fulfill the spin-off obligations as mandated in the Insurance Law number 40 of 2014, no later than 2024. The research variables consist of equity, contributions, underwriting surplus of tabarru' fund, profit company, and the availability of human resources both quantitatively and qualitatively. This research uses secondary data obtained from research objects plus relevant information from credible sources. The analytical method used is ARIMA and combined with the Double Smoothing Exponential to predict the financial and operational aspects of the Company. The study results show that PT Asuransi Staco Mandiri's Sharia business unit is ready to spin off. However, regarding human resources, it is necessary to carry out efforts and programs that focus on fulfilling them with the remaining time available.
Analisa Akuntansi Pertanggungjawaban Dan Partisipasi Anggaran Dalam Penilaian Kinerja Manajerial Ardilla, Alfin; Trisnaningsih, Sri
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Budget participation and accountability accounting are important elements in preparing the budget because with these two elements being effective, it will achieve the targets that have been prepared so that good performance can be achieved. In this study, the aim is to analyze more deeply about responsibility accounting and budgetary participation in improving managerial performance. The researcher uses a literature review approach, which is a systematic, explicit and reproducible method for identifying, evaluating and synthesizing research work and ideas that have been produced by researchers and practitioners. The data source used by the author is in the form of secondary data, where the researcher uses 10 articles obtained from the Google Scholar database. The results of this study indicate that changes in managerial performance are in line with changes in responsibility accounting, responsibility accounting has an important role as an evaluation and to see the financial situation in the organization, without accountability accounting everything regarding funds within the company cannot run optimally. In preparing the budget, a managerial approach is needed for its members which can reduce the performance of organizational members and participation from below so that it can be implemented effectively in related agencies.
Pengaruh Ukuran Perusahaan, Profitabilitas, Likuiditas, Leverage, Dan Pertumbuhan Perusahaan Terhadap Opini Audit Going Concern Natalia, Lidya; Sugara, Kathryn
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine whether there is an effect of company size, profitability, liquidity, leverage, and company growth on Going concern audit opinion. The type of research used is quantitative. sampling technique of this research is to use a purposive sampling method with a sample of 122 manufacturing companies listed on the Indonesia Stock Exchange in 2018-2020. The data analysis technique uses logistic regression analysis with SPSS 26 test equipment. The results of this study indicate that company size and liquidity have a significant negative effect on going-concern audit opinion, while profitability, leverage and company growth have no significant effect on going-concern audit opinion.
Smartpls Moderasi Model : Determinant Kinerja Auditor Tanjung, Juita; Sulhendri, Sulhendri; Purwanto, Edi; Rinaldo, Rinaldo
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to examine the effect of leadership style, professional ethics, and organizational commitment on auditor performance with professional ethics as a moderating variable. This research belongs to the type of quantitative research. The data collection method used was a field survey method with primary data. The technique used is by distributing questionnaires to 79 respondents of external auditors who work in Public Accounting Firms in the South Jakarta area. The sampling technique used is non-probability sampling. Testing the research data is processed using SmartPLS version 33. The results of this study indicate that leadership style has a positive and significant effect on auditor performance, professional ethics has a positive and insignificant effect on auditor performance, organizational commitment has a positive and significant effect on auditor performance, leadership style has no significant effect on auditor performance. significant effect on professional ethics, organizational commitment has a positive and significant effect on professional ethics, leadership style has an effect on professional ethics is not successfully moderated by auditor performance and organizational commitment to professional ethics is moderated by auditor performance
Alat Pengukuran Dan Faktor Yang Mempengaruhi Evaluasi Kinerja: Sebuah Studi Literatur Jauharul Makhnun, Intan; Trisnaningsih, Sri
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Conceptual evaluation is the process of evaluating a concept or idea to determine whether the concept meets predetermined criteria or not. Concept evaluation is often done before product or project development begins. This study focuses on measurement tools and factors that influence performance evaluation in management, accounting, and business journals published in international journals and sinta journals, published in 2018 - 2023. It is very important to capture the development direction of performance evaluation research, especially in accounting, management, and business. This research was conducted by reviewing published literature reviews in Google Scholar, Scopus, and Sinta Journal. Literature review or literature review is a research method that is carried out by conducting studies, analysis, and evaluation of previously published papers on the research topic being carried out. Employee performance measurement tools may vary depending on the purpose of the performance evaluation and the characteristics of the organization in which the employee works. Organizations or companies also often use a balanced scorecard. In particular sales growth, measurement can also be done using the Sales Satisfication Index. Then several theories are used in research on factors that influence employee performance, including: motivation theory, expectancy theory, social learning theory, equity theory, engagement theory
Literatur Review : Pengaruh Analisis Balanced Scorecard (Bsc) Terhadap Perspektif Kinerja Keuangan Perusahaan Septa Dinda Alfia, Famia; Ardilla, Alfin; Suhartini, Dwi; Susilowati, Endah
GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Balanced Scorecard that in order to obtain good financial performance results, non-financial performance also needs to be considered because financial performance results are based on non-financial performance. Managers who succeed in achieving a high profit level will be considered successful and obtain a good imbalance from the company, measuring good performance by measuring not only how much income can be obtained, but what factors drive an increase or decrease in a company's income. measures company performance on four balanced (balanced) perspectives: financial, customer, internal business processes, and learning and growth processes. The Balanced Scorecard makes it possible to measure what has been invested in the development of human resources, systems and procedures, for future performance improvement. The financial perspective in the balanced scorecard is defined as a tool used to measure an organization's strategy in increasing its profitability, shareholder value, and business growth. The research methods used in problem solving include this research method to obtain data regarding articles that contain the effect of Balanced Scorecard (BSC) analysis on the perspective of corporate financial performance from data scholars, emeralds, scimago journals and related web journals as well as SINTA. The results of this study Analysis. The Balanced Scorecard (BSC) has a positive effect on the company's financial performance perspective
Pengukuran Struktur Modal Dan Kesempatan Bertumbuh Dari Aspek Profitabilitas, Struktur Aset Dan Ukuran Perusahaan Noviantoro, Noviantoro; Lucky Maretha, Elizabeth
GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to examine the effect of profitability, asset structure, and company size on capital structure and growth opportunities. The population was taken from the manufacturing industry that was registered on the IDX for 2017-2021 as many as 179, and there were 74 companies that fulfilled purposive sampling. The analysis tool was performed using multiple linear regression. The results of the study concluded: (1). Return on assets has no effect on the debt to equity ratio, but has a positive and significant effect on the market to book value variable. (2). Tangibility assets have a positive and significant effect on the debt to equity ratio, but has no effect on the market to book value. (3). Ln total assets have no effect on either the debt to equity ratio or the market to book value

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