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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,250 Documents
 121   122   123   124   125 
Pengaruh Leverage, Operating Capacity, Firm Size, Dan Operating Cash Flow Terhadap Financial Distress Hani, Michelle; Viriany, Viriany
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i8.3053

Abstract

This study was conducted with the aim of demonstrating and empirically testing the impact of leverage, operating capacity, firm size and operating cash flow on financial distress. The population used in this study are manufacturing companies in the plastic and packaging sub-sector, listed on the Indonesia Stock Exchange from 2019 to 2022. Through the purposeful sampling technique, 38 data samples were collected for the study and will be further analyzed by multiple regression analysis technique. The approach for gathering data makes use of secondary information from yearly financial reports from www.idx.co.id. Research results demonstrate that leverage has a significant positive effect on financial distress, operational capacity has a significant negative effect on financial distress, while firm size and operating cash flow has no significant effect on financial distress.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i8.3058

Abstract

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel
Proposed Marketing Strategy to Increase Merchandise Sales Arista Pratama, Vito; Ashari Nasution, Reza; Furinto, Asnan
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i8.3062

Abstract

Indonesia's retail industry is crucial for the country's economy, and PT Sarinah, a State Owned Enterprise (SOE), is the only SOE operating in this sector. Founded in 1962, PT Sarinah underwent a transformation in 2020, estimated to cost around 700 billion Rupiah. To promote the revamped Sarinah and increase revenue, the management decided to create official merchandise, but sales did not reach the target. This research aims to provide a marketing strategy to increase Sarinah merchandise sales and store visits. The internal factors analyzed include the current state of PT Sarinah's STP and 4Ps marketing mix, as well as the VRIO framework. The external factors will be examined using Porter's Five Forces framework, competitor analysis, and customer analysis. The proposed STP will be developed using a SWOT analysis, focusing on internal conditions (strength and weaknesses) and external conditions (opportunity and threat). The research found that PT Sarinah has unidentified segmenting, targeting, and positioning of Sarinah merchandise, limited product categories, uncompetitive prices, lack of uniqueness, and limited online presence. To overcome these challenges, PT Sarinah should position Sarinah merchandise as an affordable Indonesian essential, diversify its product categories, emphasize brand equity, optimize the supply chain, offer promotional offers, maintain quality, improve online purchasing experience, open stores in high-traffic areas, enhance social media presence, hire influencers, and conduct various activations. Additionally, employee involvement, customer experience, operational efficiency, and relationship management strategies should be implemented. Finally, renovating the current merchandise store and creating meaningful packaging and product presentation will further enhance the company's success.
Analisis Determinan Permintaan Kredit Modal Kerja Terhadap Bank Umum di Yogyakarta Indrawahyu, May Leny; Khoirudin, Rifki; Suripto, Suripto
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i2.3063

Abstract

The purpose of this study was to determine the factor that influences of the demand for working capital loans at commercial banks in Yogyakarta. The variable used in this study is the dependent variable, namely the amount of demand for working capital credit. In contrast, the independent variable is the interest rate for working capital credit, economic growth, per capita income, and savings. This study uses data analysis methods: multiple linear regression analysis, classical assumption test, and hypothesis testing. The data in this study uses secondary data from Bank Indonesia (www.bi.go.id), the Financial Services Authority (www.ojk.go.id), the Central Bureau of Statistics (www.bps.go.id), and BAPPEDA. The results of the analysis in this study simultaneously variable working capital credit interest rates, economic growth, income per capita, and Dpk affect the amount of working capital credit. The interest rate variable for working capital credit is not significant to the amounts of working capital credit. The economic growth variable is insignificant to the working capital credit amount. The income per capita variable is not significant to the amount of working capital credit. The Third Party Funds (TPF) variable is significant to the total demand for working capital loans
Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v12i7.3108

Abstract

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies.  The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future
Peran Etika Bisnis Islam Dalam Meningkatkan Kepercayaan Konsumen Misbachudin, Misbachudin; Millah, Aep Syaeful
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3228

Abstract

Latar Belakang: Keberhasilan bisnis tidak hanya diukur dari jumlah pendapatan yang dihasilkan, tetapi juga dari jumlah konsumen yang puas dengan produk yang dihasilkan oleh perusahaan. Tujuan: Penelitian ini memberikan analisis mendalam tentang peran etika bisnis Islam dalam mempengaruhi kepercayaan konsumen. Metode: Penelitian ini memanfaatkan tinjauan literatur untuk mengeksplorasi prinsip-prinsip Syariah dalam etika bisnis. Hasil: Hasil penelitian menunjukkan bahwa secara signifikan prinsip-prinsip syariah, seperti ketuhanan (tauhid) sebagai landasan spiritual antara manusia dan Tuhannya, keadilan (al-'adl) dalam setiap transaksi yang dilakukan, manfaat (maslahah) yang ditujukan untuk kesejahteraan bersama, saling membantu (ta'awun) dengan sesama mukmin dalam kebaikan, kejujuran atau transparansi sebagai pilar integrasi, dan larangan perbuatan yang dilarang oleh Allah (riba, Gharar, dan Maysir) berdampak pada kepercayaan konsumen. Kesimpulan: Kepercayaan ini diwujudkan dalam persepsi konsumen terhadap moral perusahaan atau pelaku usaha dalam hal penyediaan produk atau layanan yang berkualitas, serta adanya niat baik dan tulus dalam menjalankan tanggung jawab sosial di masyarakat.
Digital Customer Experience and Purchase Intention in Indonesian SME E-Commerce Hardiyanto, Feri; Hidayat, Agus Rohmat; Alifah, Nur; Ahmad Rodiansjah, Agis
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3229

Abstract

Background: The rapid growth of digital commerce in Indonesia has intensified competition among SMEs, requiring firms to enhance digital customer experience (DCE) to influence consumer behavior. While prior studies emphasize technology adoption and trust, limited research examines the integrated mechanism linking DCE, e-commerce adoption (EA), brand trust (BT), and purchase intention (PI) in emerging markets. Objective: This study investigates the influence of DCE on PI through the dual mediating roles of EA and BT among consumers of Indonesian SME products. Method: A quantitative approach using partial least squares structural equation modeling (PLS-SEM) was employed. The model is grounded in the Technology Acceptance Model (TAM), expectation-confirmation theory, and customer experience literature. Data were collected from 380 e-commerce consumers across five Indonesian provinces. Measurement validity and reliability were assessed using convergent validity (AVE) and discriminant validity (HTMT). Result: The measurement model met acceptable criteria (AVE > 0.59; HTMT < 0.85). DCE significantly influences EA (β = 0.438, p < .001) and BT (β = 0.361, p < .001), both of which significantly affect PI. The indirect effect of DCE on PI through EA and BT is β = 0.236 (95% CI [0.158, 0.316]), indicating partial mediation. A significant direct effect remains (β = 0.193, p = .008), yielding a total effect of β = 0.429. Conclusion: DCE plays a crucial role in driving purchase intention directly and indirectly through EA and BT. SMEs should prioritize comprehensive digital experiences to convert interactions into purchase decisions.
Digital Transformation and Operational Resilience in Indonesian SMEs Rodiansjah, Agis Ahmad; Hidayat, Agus Rohmat; Alifah, Nur; Hardiyanto, Feri
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3230

Abstract

Background: This study examines the role of digital transformation in enhancing operational resilience among Indonesian SMEs. Amid rising uncertainty, technological disruption, and post-pandemic recovery, SMEs must sustain operations, protect resources, and respond rapidly to change. With limited buffers, SMEs require adaptive strategies, making digital transformation a key pathway to maintain performance and strengthen competitiveness. Objective: This study aims to determine the effect of digital transformation on operational resilience and to clarify the underlying mechanisms. It specifically evaluates the mediating roles of organizational agility and dynamic capabilities in strengthening resilience outcomes among Indonesian SMEs. Method: This research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 320 SME owners across Indonesia. The analysis examines the relationships between digital transformation, operational resilience, and related organizational constructs. Result: The findings indicate that digital transformation significantly influences operational resilience. This effect is mediated by organizational agility and dynamic capabilities. Digital adoption enhances responsiveness, flexibility, and recovery speed. SMEs leveraging digital platforms, data-driven decision-making, and agile processes demonstrate stronger resilience performance. Conclusion: Digital transformation enables Indonesian SMEs to adapt and recover effectively under adverse conditions. The study proposes an integrated framework linking digital transformation, agility, dynamic capabilities, and resilience, contributing to strategic management literature while offering practical insights for SMEs and policymakers.
Strategic Agility and Organizational Performance: The Mediating Role of Digital Transformation in Indonesian SMEs Hidayat, Agus Rohmat; Hardiyanto, Feri; Alifah, Nur; Rodiansjah, Agis Ahmad
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3231

Abstract

Backround: SMEs in Indonesia face rapid environmental changes driven by digital disruption and global competition. Strategic agility is essential for adapting to these dynamics, yet how it improves organizational performance remains unclear. Digital transformation is expected to act as a key mechanism linking agility to performance within the frameworks of dynamic capability theory and the resource-based view.Objective: This study examines the mediating role of digital transformation in the relationship between strategic agility and organizational performance among Indonesian SMEs.Method: A quantitative approach was applied using SEM-PLS on data from 380 SME owners and managers across six provinces. Measurement model evaluation included reliability (Cronbach’s alpha) and validity (AVE), while structural analysis assessed path relationships and mediation effects.Result: The measurement model demonstrated strong reliability and convergent validity across all constructs. Strategic agility exerted a significant positive influence on both digital transformation and organizational performance. Furthermore, digital transformation was found to partially mediate the relationship between strategic agility and organizational performance, confirming the proposed sequential mechanism.Conclusion: Digital transformation strengthens the impact of strategic agility on organizational performance. The findings highlight the importance of integrating agility and digital capabilities to enhance SME competitiveness and sustain performance in the digital era.
Digital Financial Inclusion and Its Effect on SME Financial Performance: Evidence from Indonesia Hidayat, Agus Rohmat; Hardiyanto, Feri; Alifah, Nur; Rosdiansjah, Agis Ahmad
GEMA EKONOMI Vol 15 No 1 (2026): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/gemaekonomi.v15i1.3232

Abstract

Background: Digital financial inclusion (DFI) has emerged as a critical enabler of SME financial performance in developing economies, yet empirical evidence on its direct and mediated effects through organizational capabilities remains limited.Objective: This study aims to examine the direct and indirect effects of digital financial inclusion measured through mobile banking adoption, digital payment systems, and access to digital credit on SME financial performance, with organizational agility and digital transformation capability as mediating variables.Methods: A quantitative research design was employed using data collected from 312 SME owners and managers across four provinces in Indonesia through structured questionnaires. The data were analyzed using Structural Equation Modeling with Partial Least Squares (PLS-SEM).Results: The findings reveal that digital financial inclusion has a significant positive direct effect on SME financial performance (β = 0.412, p < 0.001). Organizational agility partially mediates this relationship (indirect effect β = 0.183, p < 0.01), while digital transformation capability fully mediates the relationship in technology-intensive sub-sectors (indirect effect β = 0.217, p < 0.001).Conclusion: This study highlights the strategic role of digital financial inclusion in enhancing SME performance through organizational capabilities. The results contribute to fintech and SME development literature and provide practical implications for policymakers to bridge the digital finance gap in emerging markets.

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