cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
 121   122   123   124   125 
Pengaruh Leverage, Operating Capacity, Firm Size, Dan Operating Cash Flow Terhadap Financial Distress Hani, Michelle; Viriany, Viriany
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study was conducted with the aim of demonstrating and empirically testing the impact of leverage, operating capacity, firm size and operating cash flow on financial distress. The population used in this study are manufacturing companies in the plastic and packaging sub-sector, listed on the Indonesia Stock Exchange from 2019 to 2022. Through the purposeful sampling technique, 38 data samples were collected for the study and will be further analyzed by multiple regression analysis technique. The approach for gathering data makes use of secondary information from yearly financial reports from www.idx.co.id. Research results demonstrate that leverage has a significant positive effect on financial distress, operational capacity has a significant negative effect on financial distress, while firm size and operating cash flow has no significant effect on financial distress.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata di Oma Tour & Travel Aidnilla Sinambela, Fitriana; Wirawan, Adhitomo
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study was to determine the effect of the marketing mix on the decision to purchase tour packages at OMA tour & travel. This study used an explanatory research method with 87 OMA tour & travel customers throughout Indonesia. From the results of multiple regression, it shows that there is a partial effect on the product variable on the decision to purchase a tour package at OMA tour & travel of 0.385, there is a partial effect on the promotion variable on the decision to purchase a tour package at OMA tour & travel of 0.134, a partial effect on the place variable on the decision to purchase a tour package at OMA tour & travel is 0.192, the partial effect of the price variable on the decision to purchase a tour package at OMA tour & travel is 0.496 and there is a partial effect on the process variable on the decision to purchase a tour package at OMA tour & travel travel of 0.269. As for the variables of people and physical evidence, there is no partial effect on the decision to purchase a tour package at OMA tour & travel. There is a simultaneous influence on product, promotion, place, price, people, process and physical evidence variables on the decision to purchase a tour package at OMA tour & travel
Proposed Marketing Strategy to Increase Merchandise Sales Arista Pratama, Vito; Ashari Nasution, Reza; Furinto, Asnan
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia's retail industry is crucial for the country's economy, and PT Sarinah, a State Owned Enterprise (SOE), is the only SOE operating in this sector. Founded in 1962, PT Sarinah underwent a transformation in 2020, estimated to cost around 700 billion Rupiah. To promote the revamped Sarinah and increase revenue, the management decided to create official merchandise, but sales did not reach the target. This research aims to provide a marketing strategy to increase Sarinah merchandise sales and store visits. The internal factors analyzed include the current state of PT Sarinah's STP and 4Ps marketing mix, as well as the VRIO framework. The external factors will be examined using Porter's Five Forces framework, competitor analysis, and customer analysis. The proposed STP will be developed using a SWOT analysis, focusing on internal conditions (strength and weaknesses) and external conditions (opportunity and threat). The research found that PT Sarinah has unidentified segmenting, targeting, and positioning of Sarinah merchandise, limited product categories, uncompetitive prices, lack of uniqueness, and limited online presence. To overcome these challenges, PT Sarinah should position Sarinah merchandise as an affordable Indonesian essential, diversify its product categories, emphasize brand equity, optimize the supply chain, offer promotional offers, maintain quality, improve online purchasing experience, open stores in high-traffic areas, enhance social media presence, hire influencers, and conduct various activations. Additionally, employee involvement, customer experience, operational efficiency, and relationship management strategies should be implemented. Finally, renovating the current merchandise store and creating meaningful packaging and product presentation will further enhance the company's success.
Analisis Determinan Permintaan Kredit Modal Kerja Terhadap Bank Umum di Yogyakarta Indrawahyu, May Leny; Khoirudin, Rifki; Suripto, Suripto
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study was to determine the factor that influences of the demand for working capital loans at commercial banks in Yogyakarta. The variable used in this study is the dependent variable, namely the amount of demand for working capital credit. In contrast, the independent variable is the interest rate for working capital credit, economic growth, per capita income, and savings. This study uses data analysis methods: multiple linear regression analysis, classical assumption test, and hypothesis testing. The data in this study uses secondary data from Bank Indonesia (www.bi.go.id), the Financial Services Authority (www.ojk.go.id), the Central Bureau of Statistics (www.bps.go.id), and BAPPEDA. The results of the analysis in this study simultaneously variable working capital credit interest rates, economic growth, income per capita, and Dpk affect the amount of working capital credit. The interest rate variable for working capital credit is not significant to the amounts of working capital credit. The economic growth variable is insignificant to the working capital credit amount. The income per capita variable is not significant to the amount of working capital credit. The Third Party Funds (TPF) variable is significant to the total demand for working capital loans
Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies.  The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future

Page 125 of 125 | Total Record : 1245

 121   122   123   124   125 

Filter by Year

2012 2025


Reset
Filter By Issues
All Issue Vol 14 No 2 (2025): GEMA EKONOMI Vol 14 No 1 (2025): GEMA EKONOMI Vol 13 No 2 (2024): GEMA EKONOMI Vol 13 No 1 (2024): GEMA EKONOMI Vol 12 No 11 (2023): GEMA EKONOMI Vol 12 No 10 (2023): GEMA EKONOMI Vol 12 No 9 (2023): GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI Vol 12 No 5 (2023): GEMA EKONOMI Vol 12 No 4 (2023): GEMA EKONOMI Vol 12 No 3 (2023): GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI Vol 11 No 6 (2022): GEMA EKONOMI Vol 11 No 5 (2022): GEMA EKONOMI Vol 11 No 4 (2022): GEMA EKONOMI Vol 11 No 3 (2022): GEMA EKONOMI Vol 11 No 2 (2022): GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI Vol 10 No 2 (2021): GEMA EKONOMI Vol 10 No 1 (2021): GEMA EKONOMI Vol 9 No 2 (2020): GEMA EKONOMI Vol 9 No 1 (2020): GEMA EKONOMI Vol 8 No 2 (2019): GEMA EKONOMI Vol 8 No 1 (2019) Vol 7 No 2 (2018) Vol 7 No 1 (2018) Vol 6 No 2 (2017) Vol 6 No 1 (2017) Vol 5 No 2 (2016) Vol 5 No 1 (2016) Vol 4 No 2 (2015) Vol 4 No 1 (2015) Vol 3 No 2 (2014) Vol 3 No 1 (2014) Vol 2 No 2 (2013) Vol 2 No 1 (2013) Vol 1 No 2 (2012) Vol 1 No 1 (2012) More Issue