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INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Arjuna Subject : -
Articles 1,245 Documents
Stock And Business Valuation Of Indonesian Real Estate Company Post Covid-19 Pandemic (Sinarmas Land Ltd.) Nadhifian Reksoprodjo, Risyad; Aswin Rahadi, Raden
GEMA EKONOMI Vol 12 No 5 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The real estate industry in Indonesia has been a key driver of the country’s development and economic growth and has seen sustained growth throughout the years. However, challenges do exist in the industry, ranging from oversaturation of products in the market, to temporary lowered demand due to the Covid-19 pandemic. Despite these challenges, the sector is still very promising and expected to grow rapidly in the coming years. Investing into this industry could be a viable venture, and one of the ways to do it is to invest in one of Indonesia’s real estate developers such as Sinarmas Land Ltd, one of the largest development corporations in Indonesia. Before investing into the company, it is vital to study and do due diligence on the market and the company itself, and that is the goal of this journal, which presents a comprehensive valuation analysis of Sinarmas Land Ltd (A26:SGX), which employs financial ratio analysis, absolute valuation using the Discounted Cash Flow (DCF) method, and relative valuation using the Price to Equity Ratio (PER) and Enterprise Value to EBIDTA (EV/EBITDA) method. This study will be valuable to potential investors, analysts, and industry participants seeking to make informed decisions and capitalize on the opportunities presented by the Indonesian real estate sector
Strategy Personalization Content on Vidio Application To Increase User Loyalty Through Satisfaction, Trust And Commitment Ghazsani, Annizsa
GEMA EKONOMI Vol 12 No 5 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In the competitive landscape of video streaming platforms, Vidio company recognizes the importance of implementing effective strategies to enhance users loyalty. The study utilizes both primary and secondary data to analyze the impact of personalization content, satisfaction, trust and commitment on users loyalty. The primary data for this study were collected through the distribution of questionnaires to consumers who use the Vidio application platform. Additionally, secondary data from a literature review were used to analyze internal and external factors. The findings of this study support the corresponding hypothesis by showing that pleasure and trust have a favorable or substantial impact on users' loyalty to the Vidio application platform. However, according to PLS analysis, personalisation, commitment, and content seem to have little or a positive but insignificant impact on users' loyalty. In contrast, factor analysis and linear regression analysis, on the other hand, show a considerable impact. These results provide valuable insights for Vidio and similar platforms to focus on enhancing users satisfaction and building trust as key drivers of users loyalty. Further research is recommended to explore alternative strategies to improve personalization content and commitment in the Vidio application platform, as well as investigating additional factors that may influence users loyalty. By addressing these aspects, video streaming platforms can better understand and cater to users’ needs, ultimately fostering stronger users loyalty and long-term engagement.
Proposed Marketing Strategy to Increase Visitation Level of the International Sharia Economic Festival (ISEF) Event of Bank Indonesia Putri Zayyana, Syavika; Furinto, Asnan
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The sharia economy has gained traction in Indonesia, and Bank Indonesia has been promoting this sector through various strategies, including the Indonesia Sharia Economic Festival (ISEF) event. However, ISEF has faced stagnant visitation levels in recent years. This study examines the marketing strategies used by Bank Indonesia to address this issue. A literature review provides insights into the sharia economy's concept, growth in Indonesia, and ISEF's visitor challenges. Bank Indonesia's marketing strategies for ISEF, such as social media and industry community collaborations, are analyzed qualitatively and quantitatively. The effectiveness of these strategies in addressing stagnant visitation levels is assessed using SWOT analysis and TOWS matrix. The study proposes marketing strategies, such as a new STP and strengthening customer engagement strategies, to attract visitors to ISEF. This study contributes to the understanding of marketing strategies for promoting the sharia economy in Indonesia
Perbandingan Kinerja Perusahaan Dengan Metode Balanced Scorecard Maharani Winarta, Putu Winna
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to compare the performance of two Honda service companies with the Balanced Scorecard method. The research locations are Aneka Motor Denpasar and Niki Baru Motor Denpasar. The results of the financial perspective analysis of Aneka Motor Denpasar's ROA was 8.74% and Niki Baru Motor Denpasar was 4.14%. NPM of Aneka Motor Denpasar is 9.73% and Niki Baru Motor is 1.97%. The Current Ratio of Aneka Motor Denpasar is 353.73% and Niki Baru Motor Denpasar is 211.08%. TATO Aneka Motor Denpasar by 89.89% and Niki Baru Motor Denpasar by 210.13%. Customer retention of Aneka Motor Denpasar in 2021-2022 is 2.23% and Niki Baru Motor Denpasar is 1.02%. Customer acquisition of Aneka Motor Denpasar in 2021-2022 is 2.30% and Niki Baru Motor Denpasar is 1.73%. Customer satisfaction of Aneka Motor Denpasar is 83.51% and Niki Baru Motor Denpasar is 85.19%. Manufacturing Cycle Efficiency of Aneka Motor Denpasar is 0.950 and Niki Baru Motor Denpasar is 0.925. Aneka Motor Denpasar's employee retention for 2021-2022 is 0.00% and Niki Baru Motor is 12.24%. The productivity of Aneka Motor Denpasar employees in 2021-2022 is 0.00% and Niki Baru Motor Denpasar is 92%. Performance results, financial perspective, profitability and liquidity ratios of Aneka Motor Denpasar are superior to Niki Baru Motor Denpasar, while the activity ratio of Niki Baru Motor Denpasar is superior to Aneka Motor Denpasar. Aneka Motor Denpasar's customer perspective is superior to Niki Baru Motor Denpasar. The perspective of Aneka Motor Denpasar's internal business processes is superior to Niki Baru Motor Denpasar. The learning and growth perspective of Aneka Motor Denpasar is superior to Niki Baru Motor Denpasar
Pengaruh Kepemimpinan Transformasional, Lingkungan Kerja Dan Budaya Organisasi Terhadap Peningkatan Kinerja Pegawai Pada PPN Karangantu Kurnaengsih, Kurnaengsih; Sanusi, Fauzi; Mumtazah, Liza
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

A person's performance can be influenced by many important factors. One of them is the extent to which the work environment and transformative leadership style affect employee performance. Good leadership is a way to improve employee performance. Effective leaders help organizations achieve their goals. Without a proper organizational culture, delivery of optimal and timely performance from every member of the organization is not possible. Therefore, organizational culture plays an important role in any company or organization. The better and stronger the organizational culture, the better the performance. The purpose of this research is to explain whether there isthe influence of transformational leadership, work environment, and organizational culture on improving employee performance at PPN Karangantu.The novelty in this study is that it has not been found in previous studies that discuss sizethe influence of transformational leadership, work environment and organizational culture on improving employee performance at PPN Karangantu. The limitations in this study are only to carry out the magnitude analysisthe influence of transformational leadership, work environment and organizational culture on improving employee performance at PPN Karangantu. The survey method is a quantitative description method (10 point evaluation) using a questionnaire supporting tool, and the sampling method is based on simple random sampling. The number of samples used to test the three identified hypotheses was 65 people.The results showed that the influence of transformational leadership, work environment, and organizational culture on improving employee performance at Karangantu PPN showed a significant positive effect between transformational leadership, work environment, and organizational culture on employee performance. We show that the most important variable affecting employee performance at PPN Karangantu is organizational culture (X3). This is because the organizational culture variable (X3) has the largest regression coefficient value compared to the change leadership (X1) and work environment (X2) variables, and the three hypotheses are positive and significant. That proves something. affected value.
Analisis Kinerja Aparatur Sipil Negara Di Dinas Perumahan dan Kawasan Permukiman Kabupaten Minahasa Tenggara Rumambi, Githa; Wuisan , Yesita
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The State Civil Apparatus plays an important role in achieving the success of organizational goals. Performance appraisal is a very important activity because it can be used as a measure of the success of an organization in achieving its mission. With the employee performance appraisal, performance improvement will be achieved in a better direction. State civil servants who do their jobs on time and quickly definitely have high performance. Employee performance is also a determining factor in efforts to improve service to the community. The purpose of this study is to analyze the performance of employees in the Housing and Settlement Area Office of Southeast Minahasa Regency. By using descriptive qualitative methods and data collection using observation and interviews. The results of the study show that the performance of employees at the Housing and Settlement Area Office of Southeast Minahasa Regency is already in the good category. Performance indicators are tools or media used to measure the level of success of an agency in achieving its goals and objectives. Employee performance is influenced by indicators based on quantity, working time, quality and work assessment. It can be concluded that employee performance has an important role in increasing the work results of employees at the Housing and Settlement Area Office of Southeast Minahasa Regency.
Faktor yang Mempengaruhi Kualitas Pelaporan Integrated Reporting pada Perusahaan Sektor Keuangan di Indonesia Alexandra, Charlie; Sufiyati, Sufiyati
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The integrated report is a complete report that contains the organization’s financial and non-financial information to communicate value to every shareholder. This study aims to examine the sharing factors affecting the quality of integrated reporting on financial companies listed in the Indonesia Stock Exchange during 2020-2022. Using a non-probability sampling technique with a purposive sampling method, 20 companies are obtained as samples or as many as 60 observed data. The data analysis method in this study was multiple linear regression using the SPSS Software version 25. The study found that leverage, as measured by Debt to Equity Ratio, has a significant positive effect, while firm age significantly negatively affects the quality of integrated reporting. Profitability and firm growth have a positive and insignificant effect. The firm size had a negative and insignificant effect on integrated reporting quality. For a better result, further research may explore another variable that influences integrated reporting quality.
Economic Evaluation of Bravo Geothermal Prospect in Participating Green Energy Effort R. Fadhillaha, Ferdino; Tjendarsaa, Kin; Maya Damayantia, Sylviana; W. Adityatamab, Daniel; Purba, Dorman
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia utilizes only 2.356 MW, around 8% of its geothermal resources. The government aims to increase geothermal power generation to 5.799 MW by 2030. Numerous geothermal projects, including Bravo, face challenges in achieving promising condition due to unfavorable economic returns. This study aims to find approach to make the Bravo geothermal project financially viable. It analyzes expenditures, financing strategies, revenue projections, depreciation, and taxes. The capital budgeting framework, employing discounted cash flow analysis, calculates economic indicators such as Net Present Value (NPV), Internal Rate of Return (IRR), and Debt Service Coverage Ratio (DSCR). Sensitivity analysis identifies the most influential project parameter. The findings provide recommendations for achieving the required economic return. After implementing cost reductions and tax incentives, Bravo's current state reveals unviable equity situation with an NPV of -15.80 million USD and an IRR of 5.91% below the project's discount rate. While meeting lenders' requirements with DSCR of 1.3 and 14-year repayment period, additional efforts are needed. Approaches such as a 115% increase in the stage 1 tariff, 15% reduction in CAPEX, 2-year construction period acceleration, or 20-year license extension helps achieve the desired return. Negotiations with off-taker regulators and industry partnerships are crucial for executing these approaches
Digitalisasi Rantai Pasok Terhadap Kinerja Perusahaan Yang Dimediasi Integrasi Internal Widowati, Dorina; Darasih, Ratna; Danya Ibrahim, Harsha
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to analyze supply chain digitalization of company performance mediated by internal integration. The research method uses the SEM method. The number of data samples taken by 105 SME owners in East Jakarta, Bekasi and West Java using Google forms. The design of this study is a hypothesis testing research using survey methods. Hypothesis testing research or called analytical and predictive. The results of his research There is a positive influence of Supply Chain Digitalization on Company Performance, There is a positive influence of Supply Chain Digitalization on Internal Supply Chain Integration, There is a positive influence of Supply Chain Internal Integration on Company Performance, There is a positive influence of Supply Chain Digitalization on Company Performance through Internal Supply Chain Integration
Strategi Manajemen Membangun Kualitas Pelayanan Dengan Metode Importance Performance Analysis Dan Servqual Puskesmas Pondok Aren Tiurma Augustina, Rachel; Rohendi, A.; Andriani , Rian
GEMA EKONOMI Vol 12 No 2 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Kepuasan pelanggan mampu menggambarkan suatu kesesuaian harapan dan kenyataan suatu kualitas layanan. Desain strategi peningkatan kualitas pelayanan kesehatan yang berorientasi pada kepuasan pasien mampu memberikan keunggulan dalam persaingan yang ketat. Identifikasi kebutuhan pasien sebagai pelanggan menggunakan integrasi metode Service Quality dan Importance Performance Analysis memudahkan manajemen untuk mengetahui kebutuhan pasien sebagai dasar pengembangan kualitas pelayanan. Penelitian studi kasus dengan pendekatan kualitatif ini bertujuan untuk mengupayakan peningkatan kualitas pelayanan Puskesmas Pondok Aren dengan analisis Service Quality dan Importance Performance Analysis. Data diperoleh dari pembagian kuesioner pada 96 orang pasien Puskesmas Pondok Aren sebagai responden menggunakan teknik convenience sampling berdasarkan kriteria inklusi dan eksklusi. Penelitian ini memperoleh sejumlah 27 atribut kebutuhan pelanggan. Data pelanggan diklasifikasikan menjadi 7 atribut pada dimensi bukti langsung (tangible), 4 atribut pada dimensi empati (empathy), 8 atribut pada dimensi kehandalan (reliability), 4 atribut pada dimensi daya tanggap (responsiveness), dan 4 atribut dimensi keamana (safety). Secara keseluruhan menggunakan metode Service Quality atribut memiliki nilai Gap Score rata-rata -0,27 poin. Hasil prioritas atribut dengan analisis Importance Performance Analysis antara lain : peralatan medis tersedia dan siap pakai, area parkir yang memadai, petugas tanggap akan kebutuhan pasien, petugas memantau perawatan sampai selesai, petugas siap membantu dan berempati, petugas melaksanakan pelayanan sesuai jadwal, hadir sesuai jadwal, melaksanakan pelayanan sesuai Standar Operasional Prosedur, sistem komputerisasi di Puskesmas dan kejelasan informasi jadwal pelayanan. Prioritas ini akan menjadi masukan bagi puskesmas sebagai pertimbangan untuk meningkatkan kualitas pelayanan.

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