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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
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Analisis Kelayakan Investasi Pada Sektor Industri Jasa Sewa Alat Berat Menggunakan Skema Pendekatan BMC Budiarjo, Akhmad; Syairudin, Bambang
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Accelerated development is a government strategy, this is done to reduce social inequality between regions. The government, through "Presidential Regulation no. 80 of 2019" concerning the acceleration of development encouraged East Java by disbursing Rp 294.3 trillion to realize national strategic projects. This is done to accelerate the economic turnover in East Java.The number of projects that are being worked on, entrepreneurs consider it a good opportunity to try a business in the heavy equipment rental service industry sector. Before an investor makes a decision to invest, he should look at these opportunities from several business sectors so that he can get benefits in the future.The application of the right business model will make the heavy equipment rental business run as expected, from a financial point of view it can be controlled properly. The right business model for running a heavy equipment rental business is Business model cavas, which is a strategic management tool for defining and communicating ideas or concepts quickly and easily. After the business model is created, it is necessary to analyze it from a financial point of view by applying the BMC scheme that has been made. It aims to see whether the business is feasible or not feasible to be realized. However, in starting the establishment of a heavy equipment rental service business entity, it is necessary to focus on certain types of heavy equipment in order to maximize marketing and sharpen knowledge of these knowledge products.In this research, the decision of the type of heavy equipment selected is based on data from the POKJA and observation and compiles the two data. After compiling, the most relevant dump truck type heavy equipment in East Java is obtained, where the heavy equipment is most widely used in project planning in East Java. Furthermore, the establishment of dump truck rental services will be assessed from a financial point of view to find out whether it is feasible or not feasible for the business to run by applying the BMC scheme that has been made. The results of the financial analysis obtained, from the point of view of the level of investment risk, are: NPV of Rp 26,992,279,788 and PI value of 1.29. From the point of view of the rate of return on investment: IRR value of 18.13% and return on investment based on PP for 6 years and 5 months. Therefore, the establishment of a heavy equipment rental service business entity with the BMC approach scheme is "feasible to run".
Analisis Efisiensi Aktivitas Marketing: Assessment Ocean, Kinerja Pegawai Toyota Surabaya Wira Kumara Cittopacama, Bima; Hanoum, Syarifa
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research will examine the relationship between employee personality traits based on the OCEAN assessment that influence job performance during marketing activities. The approach used in this study is a survey with Likert scale. The population and sample were obtained using probability sampling. Based on the research title, "The Influence of Marketing Efficiency on Job Performance." In this case, the variability of variable Y is determined or influenced by X (exogenous), making Y positioned as the endogenous variable. Marketing Activity Efficiency (X1) and OCEAN assessment (X2) are independent variables that exert their influence on the dependent variable, job performance (Y). This research is analyzed using SEM-PLS. The research method includes the Measurement (outer) Model, Structured (inner) Model, and Partial Least Square (PLS). The study aims to test the relationship between personality traits that result in effective employee job performance, in this case, job performance. The findings from this research indicate that Marketing Activity Efficiency has an influence on the OCEAN assessment, specifically Openness, Conscientiousness, Extraversion, and Neuroticism, except for Agreeableness. Marketing Activity Efficiency has an influence on Job Performance. The OCEAN assessment does not have a direct influence on Job Performance
Analisa Technology Acceptance Model Untuk Implementasi Single Sistem Operasi Di Terminal Petikemas Makassar Rangga Aksara, Frenda; Usman, Osly; Agung Priambodo, Ervin
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to measure the level of acceptance of the use of the system using the TAM (Technology Acceptance Model) theoretical analysis on the implementation of a single operating system at the Makassar Container Terminal. A single operating system consisting of a terminal operating system and a customer portal is something new for users at the Makassar Container Terminal, so it is necessary to measure the level of acceptance of this application to get feedback from users with the factors of the technology acceptance model. The research methodology uses a quantitative research method using a questionnaire as a data collection instrument. After tabulating the data, then the data is tested statistically descriptive, then analyzed by testing the measurement model (inner model) and testing the structural model (outer model). The results of testing the hypothesis produce that the Perceived Ease Of Use instrument has a positive and significant effect on Perceived Usefulness in the use of a Single Operating System, then the Perceived Ease Of Use instrument has a positive and significant effect on Attitude Toward Using in the use of a Single Operating System. Then the relationship between Perceived Usefulness with Attitude Toward Using and Behavioral Intention also has a significant and positive impact on this study, then Attitude Toward Using produces a significant and positive influence on Behavioral Intention, and in the last hypothesis it is also proven that Behavioral Intention has a positive and significant influence on Actual Usage using a single operating system application at the Makassar Container Terminal
Urban Art Infusion: Pengaruh Estetika Terhadap Evaluasi Produk Dan Niat Membeli Adhitya, Reza; Sobari, Nurdin
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In light of the pandemic, there has been a shift in consumer behavior towards online services, particularly food delivery. It is crucial for business professionals to develop a strategy that helps them stand out, especially in the context of cloud kitchens. By incorporating artistic elements, particularly urban art, into the design of packaging, businesses have the potential to receive favorable evaluations from consumers and increase their intention to make purchases. This research study applies the SOR framework, utilizing artwork type and the artist's name as a stimulus. It examines how consumers perceive the product's aesthetics and luxury, as well as their evaluation of the product and intention to make a purchase as responses. The results of experimental research using the SEM method prove the effect of art infusion, which is fully mediated by the perception of luxury and aesthetics simultaneously except for fine art. However, the use of the artist's name does not have a significant effect. The results of the experiment, conducted using the SEM method, confirm the impact of art infusion effect, which is fully mediated by perceptions of luxury and aesthetics. This study paves the way for future researchers to explore the role of urban art in the realm of commerce. While understanding consumer behavior can offer a competitive edge to businesses, the inclusion of art infusion can immediately generate financial value.
Pengaruh Current Ratio (CR), Earning Per Share (EPS), Price Earning Ratio (Per) Dan Debt To Asset Ratio (DAR) Terhadap Harga Saham Pada PT. Gudang Garam TBK Periode 2012-2021 Cellia, Cindy; Sudaryo, Yoyo; Herlinawati, Erna
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to examine Current Ratio (CR), Earning Per Share (EPS), Price Earning Ratio (PER) and Debt to Asset Ratio (DAR) to stock prices at PT. Gudang Garam Tbk. The research sample was selected using a purposive sampling technique and resulted in one company with the 2012-2021 research period. This study uses a quantitative approach with secondary data through the documentation method. Data was obtained from the company's official website, the length of the Indonesian Stock Exchange (IDX), and other supporting periods. This study uses descriptive analysis and verification analysis using Microsoft Excel and SPSS 25. The results of this study indicate that Earning Per Share (EPS) and Price Earning Ratio (PER) significantly affect stock price. In contrast, Current Ratio (CR) and Debt to Asset Ratio (DAR) has no significant effect on stock price
PT. Geonet Informatika Digital Marketing Strategies To Maintain Customer Retention Through Social Media Dhofir Ridwan, Muhammad; Furinto, Asnan
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

In today highly competitive market worldwide, the increasing users of the internet make the businesses starting to shift from traditional marketing to modern marketing. Digital marketing used for companies to engage customers and also communicating with clients, PT. Geonet Infomedia face a problem of low customers retention and are looking to find a solution by maintaining communication and increasing awareness towards the social media. While the company tried creating content through social media, the company needed the right content to utilize their brand and resolving their problem. This research examines the condition of internal and external condition of the company to propose a solution for their social media’s account. This research is conduct trough literature review to provide solutions towards the PT. Geonet Social media account, which is done by qualitative method using 7p’s marketing mix, VRIO analysis and content analysis for their internal condition, for the external analysis will be analyse by porter five forces and customers analysis. Data is obtained by in-depth interview with 4 clients and internal of PT. Geonet Infomedia, the result of the interview then analyse using SWOT and Customer Decision journey, throughout the frameworks, the result is use for proposing digital strategies on each social media account to maintain their customer and increasing the retention rate
Peran Koperasi Dalam Mewujudkan Ekonomi Kerakyatan Guna Meningkatkan Kesejahteraan Ul Huda, Isra; Fahrin Sapar, Jhony
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This research was conducted at Sumber Sejahtera Credit Union in South Kalimantan. A credit union is a cooperative financial institution owned and controlled by its members. Credit unions are non-profit and provide a safe, comfortable place for members to save money and obtain loans and other services at competitive prices. The purpose of this study is to determine the role of Sumber Sejahtera Credit Union cooperative on the welfare of its members. The type of research used by researchers is qualitative and quantitative and the results of the study describe many questionnaire results and observations. The results of the research obtained the role of the Sumber Sejahtera Credit Union Cooperative have a significant impact on the welfare of the community. The efforts made by cooperatives in achieving their goals, namely the welfare of members, are Sumber Sejahtera Credit Union Cooperative In South Kalimantan has a variety of profitable Deposit Products, Sumber Sejahtera Credit Union Cooperative In South Kalimantan has a variety of attractive Loan Products and low loan (interest) remuneration, Sumber Sejahtera Credit Union Cooperative In South Kalimantan has Deposit Protection Insurance and Insurance Loans, Family spirit of members of the Sumber Sejahtera Credit Union Cooperative in South Kalimantan has solidarity to help each other / solidarity of grief members and most importantly the Sumber Sejahtera Credit Union Cooperative can be trusted. Then the convenience for members is realized by the good service of all employees in serving members in all fields of cooperative business, in addition to the existence of the diverse Sumber Sejahtera Credit Union Cooperative aimed at improving the welfare of members, assuming that diverse business units will provide convenience for members in meeting their needs so that welfare will be achieved.
Pentingnya Ownership Concentration Dan Free Cash Flow Pada Divident Payout Jeslyn, Jeslyn; Dewi, Sari; Karjantoro, Handoko
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to analyze the relationship between capital structure, corporate governance on company performance which is controlled by several other factors. The capital structure in this study is represented by ownership concentration and free cash flow. In this study, there are several control variables used including firm size, firm age, growth and risk. The results of statistical tests show that the variables of ownership concentration, free cash flow, firm size, firm age, growth and risk have no significant effect on dividend payout.
Proposed Digital Marketing And Customer Relationship Strategy To Increase Brand Awareness And Customer Satisfaction For Cathodic Protection Company Aufa, Ahmad; Furinto, Asnan
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

PT. Dins Pratama Abadi, was established in 2012 as a company focusing on specialty areas of anti-corrosion, marine accessories & geomaterials. The company cooperates with various national companies and government agencies in multiple forms of work according to the company's area of expertise. PT Dins Pratama Abadi is a supplier of cathodic protection products and installations in Indonesia. The company today must contend with shifting markets within the industry. A continual emphasis on rebuilding businesses and services strategy is the approach taken to adapt to this transformation. This research aims to determine the best digital marketing strategy and customer relationship strategy for the PT. Dins to increase and retain customers which is necessary for brand awareness and customer satisfaction improvement which comprise this research. To complete the analysis methodically, various data and aspects will be used to specify the best digital marketing strategy for PT Dins Pratama Abadi. Porter's Five Forces and Customer Analysis were utilized for the external analysis. Additionally, Marketing Mix 7Ps, VRIO Analysis, and STP Analysis were utilized to conduct the company’s internal analysis. In this study, qualitative approach were employed by interviewing five customers of the company who works in different companies to understand the customer’s perspective and decision-making process. The result will be analyzed through SWOT Analysis and Five A’s Customer Journey Framework to develop and proposed the most efficient digital marketing and customer relationship strategy for PT. Dins Pratama Abadi
Improving Supply Chain Management Traceability Using Blockchain Technology Through Hyperledger Composer Mahira Imron, Faqih; Okdinawati, Liane
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The management of supply chain (SCM) is of paramount importance in guaranteeing the effective and dependable transportation of commodities. Notwithstanding, impediments such as erroneous data and data tampering present noteworthy hindrance to attaining traceability and transparency in the supply chain management (SCM) process at Angkasa Pura Logistic (APLog). The objective of this investigation is to tackle the aforementioned concerns by examining the capabilities of blockchain technology, with a particular focus on the implementation of Hyperledger Composer. The author employed focus group discussions to obtain current operational data as well as data spanning a period of three years in order to analyze the percentage of factors contributing to issues. Through the utilization of Hyperledger and smart contracts, an author has the ability to provide recommendations and propose novel concepts for the application of this technology in their respective solutions

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