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Kab. gresik,
Jawa timur
INDONESIA
GEMA EKONOMI
Published by Universitas Gresik
ISSN : 26210444     EISSN : -     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Arjuna Subject : -
Articles 1,245 Documents
 77   78   79   80   81 
Analisa Marketing Mix (7p) Dan Perilaku Konsumen Terhadap Keputusan Kuliah Di Universitas X Hasibuan, Bernard; Cahyaputri, Bunga
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Higher education is an important pillar of education for the progress of the Indonesian nation. The growth in the number of Private Universities (PTS) in Indonesia is increasing, which has led to the intense competition. Conditions during the Covid pandemic that affected the people's economy were also one of the problems with the decline in new students at PTS, including University X. The marketing strategy is an important factor in attracting prospective students. One of them is the Marketing Mix and consumer behavior with the S-O-R (Stimulus-Organism-Response) model. This study aims to determine the effect of marketing mix variables (products, price, place, promotion, people, process, physical environment) and consumer behavior on student decisions in choosing a university. The results showed that the Marketing Mix variables simultaneously influenced prospective students' decision to study at X University. The product, place, people and process variables were variables that had a significant effect while the physical environment, price and promotion variables had no significant effect on individual students' decision to study at X University.
Proposed Integrated Marketing Strategy To Promote Brand Awareness Of Low-Waste Management Laksmitha, Abilia; Aulia Zaim, Ilma; Kurniawan, Anton
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The waste problem is still a significant problem in Indonesia. Therefore, an applicable solution must be implemented and have a considerable impact. Simple efforts to start awareness of an environmentally friendly lifestyle can be formed by reducing everyday plastic waste, such as using refillable drinking bottles or carrying shopping bags when shopping. Various communities, organizations, and startups have emerged, contributing significantly to waste management and supporting a sustainable lifestyle. One example of a startup that has started contributing is PT Siklus Refill Indonesia. PT Siklus Refill Indonesia has contributed to reducing plastic waste by efficiently using plastic for daily household needs in the Jabodetabek area since April 2020. Since the Covid-19 pandemic, product sales have increased due to social restrictions issued by the President, so customers depend on the company to meet daily household needs. But an unexpected event befalls the company and impacts sales and customer awareness. In January 2023, the Food and Drug Supervisory Agency (BPOM) warned the company that the company is prohibited from selling household daily necessities that come in direct contact with the skin, such as shampoo, bath soap, hand washing soap, and so on. The ban was based on Food and Drug Supervisory Agency Regulation No. 12 of 2023 concerning the Supervision of the Manufacture and Distribution of Cosmetics, ratified in March 2023. This incident impacted decreasing customer brand awareness, where the company needs customer awareness to introduce new business strategies that will be issued in the third quarter. Thus, companies need integrated marketing communications to increase customer and brand awareness. The analysis in this study uses internal and external business analysis. Internal analysis used Marketing Mix (7P), VRIO, and STP analysis. Whereas for external use PESTLE, Porter's Five Forces, and stakeholder analysis. Apart from that, to support the data, the analysis was carried out by distributing questionnaires to 103 respondents to obtain the results of a consumer awareness and behavior study with various points of analysis. The results of the questionnaire analysis are processed using SPSS software and descriptive statistics that will be used to design an appropriate and effective integrated marketing communication strategy for the company
Developing Business Strategy To Achieve Sustainable Gas Deliverability Business For Kangean Energy Indonesia Ltd. Through Scenario Planning Samara Natalia Siregar, Raissa; Sunitiyoso, Yos
GEMA EKONOMI Vol 12 No 7 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Indonesia's rapid economic growth has increased energy demands, necessitating a robust energy security strategy. In this context, natural gas is crucial as a transitional energy source for achieving net-zero emissions. Despite the abundance of natural gas reserves in the country, the government foresees a potential imbalance between demand and supply, posing risks of disruptions in the energy sector. To address these challenges, this study focuses on formulating a business strategy for Kangean Energy Indonesia Ltd. (KEI) over the next five years, focusing on ensuring sustainable gas deliverability through applying qualitative scenario planning. Scenario planning is a valuable analytical tool to identify and address the uncertainties that may impact the Indonesian gas industry. This methodological approach builds a strong foundation for developing effective business strategies.  The research draws upon both primary and secondary data sources. Based on a comprehensive stakeholder mapping, primary data is acquired through interviews with eight carefully selected stakeholders. Through these interviews, the study highlights two critical uncertainties that significantly influence the gas industry: supply and infrastructure. The study culminates in creating a comprehensive scenario framework complemented by detailed narratives exploring plausible future developments. Furthermore, the research delves into the implications and options for alternative strategies in light of these scenarios. Additionally, identifying early warning signals becomes instrumental in KEI's agile response to potential changes in the industry landscape. Through this approach, KEI can enhance its preparedness to address future challenges, ensuring sustained success in the dynamic and ever-evolving gas deliverability business. As Indonesia's energy landscape continues to evolve, KEI's commitment to scenario planning will be instrumental in securing the nation's stable and prosperous energy future
Intensi Mahasiswa Akuntansi Dalam Pemilihan Jalur Karir: Studi Pada Mahasiswa PPA & PPBP PT Bank Central Asia, Tbk Arpandie IE, Wendy; Yanti, Yanti
GEMA EKONOMI Vol 12 No 6 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The purpose of this study is to determine the factors that influence the career paths of accounting students. The population used in this study were accounting students from the Accounting Education Program or the Business and Banking Education Program organized by PT Bank Central Asia, Tbk. The samples taken were 100 people. Selection of the sample using the probability sampling method with simple random sampling technique. The data analysis technique uses Structural Equation Modeling (SEM) which is supported by the SmartPLS 3.0 program. Based on the results of research conducted, the influence of third parties and career exposure has no effect on the career path of accounting students. Meanwhile, intrinsic motivation and extrinsic motivation have an influence on the career paths of accounting students
Faktor Yang Mempengaruhi Praktik Transfer Pricing Pada Perusahaan Non-Cyclical Yang Terdaftar Di BEI Jihanda, Cannaviero; Sufiyati, Sufiyati
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine and analyze the effect of profitability, leverage, tax avoidance, tunneling incentives, and bonus mechanisms on transfer pricing in non-cyclical companies listed on the Bursa Efek Indonesia in the 2019-2021 period. The sampling technique uses purposive sampling in the form of secondary data taken from www.idx.co.id or the company's official website. The number of samples in this study were 39 samples. The data analysis method used is descriptive statistics, classical assumption test, and multiple linear regression analysis using the SPSS (Statistical Package for Social Science) application. The results of the study show that leverage has a negative effect on transfer pricing. This research is expected to provide insights that influence transfer pricing practices in Indonesia
Analisis Green economy Sebagai Paradigma Bank Syariah Indonesia Dalam Mendukung Sustainability Green Banking Purnama, Ira; Anggraini, Tuti
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Many countries are currently facing the problem of depletion or decline of energy resources, natural resources and environmental pollution Exploitation of non-renewable natural resources contributes to the deterioration of environmental resources. This is due to human behavior that does not protect the environment. The threat of climate change and global warming further reduces the sustainability of the earth. The research method used a type of qualitative research, descriptive in nature using analysis. Based on the subject's point of view is more emphasized in this qualitative research. data collection techniques and qualitative analysis are more emphasis on meaning. A literature study is a research conducted by researchers by collecting a number of books and magazines related to the problem and for research purposes. global warming such as carbon emissions, plastic waste, and other issues. causing damage to the environment. 1. maqashid al-syariah theory 2. preserving the environment 3. Environmental ethics theory a. Anthropocentrism theory,b. Biocentrism theory, c. Ecocentrism theory 4. The need for national banking on Green Banking In the field of financial institutions, especially banks, the green initiative adopted is Green Banking.1.Green reward 2. Green investment 3.Green building 4. Paperwork or paperless 5.Reuse/recycle/refurbish Green Banking is a concept that encourages sustainable and environmentally friendly practices in the banking industry. It involves initiatives such as green buildings, paperless operations, and recycling practices. The aim is to minimize the impact on the environment. Green Banking is part of the broader concept of a green economy, aiming to balance economic development with environmental sustainability. Bank Syariah Indonesia (BSI) is one of the banks in Indonesia that has implemented Green Banking practices
The Influence of Price, Product Quality, Brand Image on Purchasing Decisions, With Consumer Trust as a Variable Mediating Syiffa Arrahma, Nur; bastaman, Aam
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of price, product quality, brand image on purchasing decisions for Tupperware consumers in Jakarta mediated by consumer trust. The primary data used is responses to the Buying Decision of Tupperware consumers in Jakarta Mediated by Consumer Trust regarding Price, Product Quality, and Brand Image which were obtained through distributing questionnaires. The research population is Tupperware consumers in Jakarta. A sample of 100 people is taken by convenience sampling. Data were analyzed using PLS-based SEM. The results showed that the product quality and brand image variables affected consumer trust, the consumer trust variable affected purchasing decisions, while the price, product quality and brand image variables had no effect on purchasing decisions and the price variable did not affect consumer trust and purchase decisions. In addition, it is proven that consumer trust can mediate the relationship between product quality and purchasing decisions, and consumer trust is also able to mediate the relationship between brand image and purchasing decisions. In contrast, consumer trust is not able to mediate price and purchasing decisions.
Pengaruh Leverage, Operating Capacity, Firm Size, dan Operating Cash Flow Terhadap Financial Distress Hwang, Helvina; Viriany, Viriany
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

This study aims to determine the effect of liquidity, leverage, investment opportunity set, and firm size on the earning quality of plastic and packaging manufacturing companies listed on the Indonesia Stock Exchange in 2020-2022. There are 19 plastic dan packaging manufacturing companies in the population tested in this study and the non-probability sampling technique (purposive sampling) is taken in choosing the samples by applying several criterias. The sample data used in 48 data with a total of 12 companies in the period of 2020-2022. The data will be processed using SPSS ver.25. In this study, a classical assumption test and multiple linear regression method were carried out. This research shows that Liquidity, Leverage and Investment Opportunity Set have no significant effect on Earnings Quality. On the other hand, Firm Size has a negative significant effect on Earnings Quality.
Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Kinerja Karyawan Pada PT. BFI Finance Cabang Jakarta Safuan, Safuan; Zikri, Afdhalul
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

The research objective was ro determine the effect of work motivation and motivation on employee performance at PT BFI Finance. This type of research is quantitative. The sample involved in the study was 30 employees, and the sample used was simple random sampling. In collecting data, researchers used observation, questionnaires, and documentation. Data analysis techniques used in this research are descriptive statistical analysis, correlation, and simple regression. Based on simple correlation and regression, the research results show that work motivation and compensation have a significant effect on employee performance at PT BFI. Work motivation and compensation variables have an influence and relationship with employee performance variables
Faktor Yang Mempengaruhi Keputusan Melakukan Transfer Pricing Novilia, Hellen; Sufiyati, Sufiyati
GEMA EKONOMI Vol 12 No 8 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Transfer pricing is one of the factors that affect company profitability, even to state tax revenues. The purpose of this study is to find out how profitability, company size, tunneling incentive, and tax avoidance affect company decisions in carrying out transfer pricing practices. This study uses multiple linear regression methods by utilizing secondary data obtained from financial reports or annual reports. The subjects of this research are non-cyclical consumer companies listed on the Indonesia Stock Exchange (IDX) based on their 2019-2021 financial reports. The results of this study are that tax avoidance has an effect on transfer pricing practices, while profitability, firm size, and tunneling incentive have no effect on transfer pricing practices

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