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Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Published by Universitas Proklamasi 45 Yogyakarta
ISSN : 2089550X     EISSN : 25276638     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific development writings, book reviews, as well as original ideas those are fresh and challenging related to the study of development in management, cooperatives, and entrepreneurship. The JMP editor invites academicians, researchers, and practitioners who have a great interest in the development of scholarship in these fields to submit their best works.
Arjuna Subject : -
Articles 364 Documents
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Effectiveness of Self-Control and Cyberloafing on Employee Performance: The Study of CV Galiya Corp. Hafizh, Levana Bening; Sumadhinata, Yelli Eka
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1262

Abstract

The development of technology, computers, and telecommunications supports the development of internet technology at this time, especially for business people. The convenience of the internet in doing business serves as a tool for exchanging information electronically into an application tool as a business strategy. With the ease of using the internet in business, especially in companies, it is undeniable that there are advantages. The purpose of this study was to examine and analyze the effect of self-control and cyberloafing on employee performance. This study uses primary data by taking the population used in the study to select a company. CV Galiya Corp. which is located in Bekasi City uses 40 respondents who work in the company. The method used is a type of quantitative research with survey methods. Data collection techniques by using questionnaires to respondents' employees' CV Galiya Corp lives or offline. The data processing method in this study uses SPSS 25 software which is used in testing the validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis, t-test, and f test. The results show that the self-control and cyberloafing variables simultaneously affect the employee performance variable. The self-control variable is the most dominant in influencing employee performance in CV Galiya Corp.
The Effect of the Working Environment and the Work Period on the Performance of Bank BJB Employees Sukabumi Branch Office During the Covid-19 Pandemic Arifin, Mohamad Zainal; Hermina, Nurul
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1268

Abstract

The Covid-19 pandemic has put pressure on various aspects, including banking. One of them is Bank BJB, which has not been able to optimally develop the potential of its human resources in facing the pressure of the Covid-19 pandemic. The purpose of this study was to obtain the results of studies and analyses regarding the working environment and the work period or tenure in determining the performance of employees of Bank BJB Sukabumi Branch during the Covid-19. The research method used is the descriptive verification method, which produces a study of each variable and the results of the analysis of the relationship between variables that are suspected to have gaps. The sample in this study used the census method, all employees of Bank BJB Sukabumi Branch, 142 employees were the samples in this study. The analysis technique used in this research is the multiple regression hypothesis testing technique. The results showed that changes in employee performance at Bank BJB Sukabumi Branch Office were caused by the working environment and the work period. The finding of this research showed that the working environment and the work period have a significant effect on employee performance. In addition to these two variables, other factors can affect changes in employee performance that are not included in this research model.
The Effect of Leadership Style and Organizational Culture in Determining the Employee Performance of Koperasi Syariah During Pandemic Covid-19 at South Cimahi Region Hasanuddin, Maulana; Hermina, Nurul
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1270

Abstract

Successful organizations have main characteristics that differentiate them from failed organizations, namely leadership that is dynamic and effective, strong in vision and firm in attitudes and principles, able to anticipate the future of the organization and take opportunities from existing changes so that it can direct the organization to achieve the goal. deliberately. The purpose of this research is to test and analyze the influence of Leadership Style and Organizational Culture on the Employee Performance of Sharia Cooperative (Koperasi Syariah) in South Cimahi Region, both simultaneously and partially. This research is quantitative. The research method used was descriptive and verification to analyze employees of the South Cimahi Region Sharia Cooperative, with a sample of 50 employees. Based on the results of research and discussion, it was found that Leadership Style shows a strong relationship influence on employee performance compared to organizational culture in the medium category. This shows that the better the leadership style, the better the employee's performance. Organizational culture and employee performance will follow. It can be concluded that the transformational leadership style can change the South Cimahi Regional Sharia Cooperative to the concept of struggle. The transformation of the South Cimahi Regional Sharia Cooperative was born from the breakthrough of its leaders who were firm, innovative, and brave.
Analysis Implications of Financial Literacy, Socialization, Experience, Attitude, and Locus of Control on Financial Behavior of University Student Setiawan, Hendry; Laulita, Nasar Buntu
Jurnal Maksipreneur Vol 13 No 2 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i2.1385

Abstract

The economic development of a country must be accompanied by good and responsible public financial behavior, so this research aims to analyze the factors that impact financial behavior. Several factors examined in this research are financial literacy, financial experience, financial attitudes, financial socialization, and locus of control. The samples tested in this study were students studying at Batam International University (UIB), Riau Islands. The research result using a partial test (t-test) indicated that financial literacy, financial experience, financial attitudes, and financial socialization had a significant effect on financial behavior. Meanwhile, locus of control does not affect UIB students' financial behavior.
Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi Tiktok Zalzalah, Guruh Ghifar; Febriyanto, Deka
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1453

Abstract

This study intends to find out the impact of information quality, celebrity endorsements, and consumer attitudes on flash sale programs on purchase intention in the TikTok application, either partially or simultaneously. This research is a quantitative study using multiple linear regression analysis techniques which was carried out using the help of the SPSS 25 program. Data collection used a questionnaire, samples were consumers who are domiciled in the Special Region of Yogyakarta and used the Tiktok application with a total of 100 respondents. The results of this study concluded that partially the quality of information, celebrity endorsements, and consumer attitudes in flash sale programs have a positive impact on purchase intention.
The Effect of Transformational Leadership and Employee Placement on Work Engagement of Civil Servants with Job Satisfaction as an Intervening Variable Purba, Melisanra; Sule, Ernie Tisnawati; Soemaryani, Imas
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1458

Abstract

This study aims to analyze and understand the influence of Transformational Leadership and Employee Placement on the Work Engagement of Millennial Generation Civil Servants. with Job Satisfaction as an Intervening Variable. This study employs survey research techniques along with a descriptive and quantitative verification strategy. The population in this study consisted of 813 Millennial Civil Servants of the Ministry of Finance in Bandung City, and a sample size of 269 persons was used. A questionnaire was employed for primary data collection, and SmartPLS 3.2 software was used to analyze the data using a structural equation model (SEM) based on variance or partial least squares (PLS). According to the study's findings, transformational leadership significantly and favorably impacts job satisfaction. Job happiness is positively and significantly impacted by employee placement. Work engagement is positively and significantly impacted by job satisfaction. Engagement at work is positively and significantly impacted by transformational leadership. Work engagement is significantly and favorably impacted by employee placement. Through job happiness, transformational leadership dramatically and favorably influences work engagement. Through job satisfaction, employee placement has a favorable and considerable impact on work engagement.
The Role of Celebrity Endorser, Product Attractiveness in Improving Brand Image Mardiyono, Aris; Soesanto, Harry
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1505

Abstract

The purpose of this study is to develop the concept of celebrity endorsers, and product attractiveness to purchasing decisions with brand image as an intervening variable. A sample of 137 respondents consisted of fashion blazer owners in the city of Semarang. Retrieval of data by purposive random sampling method. The analysis tool uses Structural Equation Modeling with the application of the Moment of Structural Analysis program version 21. The findings of this study, the influence of celebrity endorsers, product attractiveness, and brand perception in a favorable and significant way. Celebrity endorsers, product attractiveness, and brand perception affect purchasing decisions in a positive and significant way.
The Effect of Enterprise Risk Management (ERM) Disclosure on Firm Value Mediated by Profitability: Empirical Study on Banks Listed on the IDX 2018-2020 Kristiani, Yulia Iwan Andri; Hadiprajitno, Basuki
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1521

Abstract

One important aspect of company value is ERM (Enterprise Risk Management). ERM can manage risks well so that company goals can be achieved. This study aims to see the effect of ERM disclosure on profitability, and the value of a company, as well as profitability on firm value. This study uses quantitative data with the panel data regression analysis method. Secondary data in the study comes from audited annual financial reports of financial companies in the form of banks, which have been listed on the IDX from 2018 to 2020, and can be downloaded from the bank's website. The data used is in 2018-2020 in annual form. The analysis technique in testing and proving the hypothesis used in the study is panel data regression analysis. The data is processed using the Eviews 12 application. The results showed that the variation in the following year's Company Value (Q Ratiot+1) can be explained by variations in the independent variables in the model, namely ERM Disclosure, ROA, Company Size, LDR, and Dividends the following year and the independent variables ERM Disclosure, ROA, Company Size, LDR, and Dividends the following year, together (simultaneously) affect the dependent variable Company Value the following year (Q Ratiot+1).
Efek Kedisiplinan dan Kinerja Karyawan terhadap Pengembangan Karir: Studi pada PT Kamaltex Devi, Prajna Paramitha Chandra; Wijayanto, Petrus
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1528

Abstract

Every economic sector is required to always move with the times to have an effect in the form of strong economic growth from time to time. In meeting these targets, each individual is required to have an attitude of discipline at work, so that the work carried out can be carried out optimally. Discipline indirectly plays a role in the career development of a worker. In the context of a worker's career development, not only is disciplined behavior at work needed, but also the performance factor of the worker. Career development is one of the goals or points that is highly anticipated by a worker, besides that the effect of applying discipline and improving performance will also cause feelings of job satisfaction in each worker. This study aims to examine the effects of discipline and employee performance on career development at PT Kamaltex. This research will use quantitative methods using secondary data in the form of data on the number of active employees and data on the length of service of employees and primary data in the form of data on the effects of discipline, and employee performance on job satisfaction. The results of this study state that employee discipline and performance influence the career development of employees.
Social Media as Digital Marketing Tool in MSME: A Systematic Literature Review Agustina, Aninda; Ambarwati, Rita; Sari, Herlinda Maya Kumala
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1534

Abstract

The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales. One of the ways to ensure continuous sales and attract more buyers is by utilizing digital marketing. There are various options available in digital marketing, and one of them is leveraging social media platforms. MSME players have started to venture into digital marketing to increase their sales volume. However, previous research has shown that it has been only partially effective despite utilizing social media for sales facilitation. To address this issue, a Systematic Literature Review was conducted to document and review all articles related to enhancing social media utilization as a digital marketing tool to facilitate sales for MSMEs. A total of 20 nationally and internationally accredited journal articles were accessed from DOAJ, Google Scholar, and lens.org. The findings of the literature review study analyzed these 20 research articles that suspected social media as a digital marketing strategy to facilitate sales for MSMEs.

Page 26 of 37 | Total Record : 364

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