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Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 598 Documents
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The Effect of Other People's Recommendations and Social Media Facilities on Purchase Interest Tanty Sondari; Epa Nopianti
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.527 KB) | DOI: 10.36555/almana.v6i2.1903

Abstract

Technological developments can make it easier for consumers to give an assessment or review of the products they buy and the results of these reviews can influence consumers to be interested or not buy, buying products after knowing information from consumers directly or indirectly through online reviews. This study aims to determine other people's recommendations and social media facilities on the interest in buying a CV. Consina Sagara Alam backpack product. As well as to determine the magnitude of the influence of other people's recommendations and social media facilities on the interest in buying backpack products on a CV. Consina Sagara Alam. The research method used is descriptive and verification with a sample of 100 respondents. Data collection techniques used are observation questionnaires and literature studies. The statistical analysis method used is path analysis with partial hypothesis testing (t-test) and simultaneously (f-test). The results of the t-test show that there is a significant positive effect between other people's recommendations and purchase interest and there is a significant positive effect between social media facilities and purchase interest. While the results of the f-test showed that there was a significant influence between other people's recommendations and social media facilities on purchase interest.
The Influence of Communication and Work Commitment on Employee Performance Enang Narlan SAP; Puspita Dewi Sekar Wati
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (399.54 KB) | DOI: 10.36555/almana.v6i2.1910

Abstract

Employee performance is the result of achieving a job which will affect the achievement of company goals. Achieve good employee performance, can be influenced by factors of communication and work commitment. The purpose of this study was to find out how Communication, Work Commitment, and Employee Performance are contained in the Human Capital Management (HCM) Division of PT. Pindad (Persero) Bandung, as well as to find out how much influence Communication on Employee Performance, Work Commitment to Employee Performance, and the influence of Communication and Work Commitment to Employee Performance. This research is a population study which is all employees in the Division of Human Capital Management (HCM) as respondents in the study. The data collection process used a questionnaire distributed to 30 respondents. The research method used is descriptive and verification (Path Analysis) through a quantitative approach. The results of this study stated that communication was in the quite good category, work commitment was in the quite good category and employee performance was in the quite good category. The results of the path analysis calculation show that communication has an effect on employee performance, and work commitment has an effect on employee performance.
The Influence of Product Quality and Price on Purchase Decisions Rizky Ferrari Oktavian; Henky Wahyudi
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.583 KB) | DOI: 10.36555/almana.v6i2.1911

Abstract

Purchase decisions are actions taken by consumers to buy products by carrying out existing considerations, including how product quality and price. Therefore, both have a significant role in influencing Purchase Decisions. The purpose of this research is to find out how Product Quality, Price, and Purchase decisions are applied by Mixue cafe. And to find out how big the influence of Product Quality on Purchase Decisions, the effect of Price on Purchase Decisions, and the influence of Product Quality and Price on Purchase Decisions. In this study, the sample used was consumers who were respondents in this study as many as 88 people, with questionnaire data collection techniques and multiple linear analysis, to process data using SPSS 21 For Windows and Microsoft Excel programs, the analytical method used was the quantitative method with analysis descriptive and verification. The results of this study state that the product quality is in a good category, the price is in the good enough category, and the purchase decision is in a good category, the results of the T-test indicate that product quality has an effect on the purchasing decision, the price has an effect on the purchase decision, and the F-test shows that Product Quality and Price affect the Purchase Decision.
Analysis of Changes in Consumer Behavior and Online Shopping Motivations Marina Marina; Intisari Haryanti
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.241 KB) | DOI: 10.36555/almana.v6i2.1913

Abstract

Changes in consumer behavior and online shopping motives are the tendency of consumers to buy goods that are not following economic conditions but only because of certain factors. In online shopping motives, consumers tend to not observe in detail the products they want to buy, some pictures on the internet are not the same as reality. Even consumers are only interested in the price which tends to be cheap without first paying attention to the quality. The objectives of this research are to find out how online consumer behavior changes in the city of Bima and to find out how the motives for shopping online in the city of Bima. The population in this study are consumers who have done online shopping and the number of samples in this study was 100 respondents while the sampling technique in this study was using purposive sampling. The data analysis technique used the t-test (one-sample t-test). Based on the results using a one-sample t-test test that there is a change in consumer behavior online in the city of Bima. Includes cultural factors, social factors, personal factors, and psychological factors. The shopping motives in question are self-gratification, time, and information.
The Effect of Exchange Rate and Inflation on the Composite Stock Price Index Taufik Sadikin R; Mohamad Lutfi
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.508 KB) | DOI: 10.36555/almana.v6i2.1914

Abstract

The Composite Stock Price Index is the main board index that reflects the stock index listed on the capital market. Macroeconomics is the benchmark to determine the movement of the Composite Stock Price Index in the capital market, one of which in this study is the exchange rate and inflation. The purpose of this study is to find out how much influence the exchange rate variable has on the Composite Stock Price Index, to find out how much influence the inflation variable has on the Composite Stock Price Index, and to find out how much influence the exchange rate and inflation variables have on the Composite Stock Price Index. The research method used in this study is descriptive and verification method and the type of sample used is random sampling where all populations are entitled to be part of the sample with the analytical method used is multiple linear regression. The results of this study indicate that the exchange rate has a negative effect on the Composite Stock Price Index and inflation partially has no effect on the Composite Stock Price Index, while simultaneously in this study, the Composite Stock Price Index responds to the influence of the exchange rate and inflation.
ANALISIS BISNIS MODEL DENGAN PENDEKATAN BUSINESS MODEL CANVAS TERHADAP USAHA MIKRO KELAS MENENGAH LAUNDRY PAPIN SUKAPURATELKOM UNIVERSITY Humaira Qur’ani; Rizqi Khairunnisa
Almana : Jurnal Manajemen dan Bisnis Vol 2 No 1 (2018): Vol. 2 No.1/ April 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (611.406 KB) | DOI: 10.36555/almana.v2i1.1933

Abstract

1, Rizqi Khairunnisa 2
The Influence of Promotion and Content Marketing on Competitive Advantages on Beauty SMEs in the Pandemic Era Dara Safira Ramadhita; Yulia Nur Hasanah
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1775

Abstract

Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to analyze the influence of promotion and content marketing on the competitive advantages of SMEs beauty in the pandemic era. This research includes a type of quantitative research. This research method uses associative and causal methods. The population in this study was everyone who had already purchased products from By Lashes. The sampling technique used is Non-Probability with Purposive Sampling. The questionnaire was distributed to 100 respondents. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of Promotion and Content Marketing on the Competitive Advantages of Beauty SMEs in the Pandemic Era. Keywords:
Altman Z-Score is a Method of Analyzing Bankruptcy Mohammad Ilham; Nor Norisanti; Faizal Mulia Z
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1795

Abstract

Altman Z-Score is one of three bankruptcy prediction methods. This study aims to determine whether this manufacturing company is experiencing bankruptcy. The bankruptcy prediction method used in this research is the Altman Z-Score method which is equipped with a cut-off point to determine the bankruptcy classification. Altman used five financial ratios that cater for companies to go public Working Capital to Total Assets (X1), Retained Earnings to Total Assets(X2), Earnings Before Interest and Taxes to Total Assets(X3), and Total Equity to Total Assets (X4). This research was conducted on manufacturing companies listed on the Indonesian Stock Exchange. The results of calculations based on the Altman Z-Score Modification method from the 2020 - 2021 quarter period show that PT. Krakatau Steel Tbk is in an unhealthy condition or bankrupt because the average Z-Score value is below 1 or Z<1 which means PT. Krakatau Steel is experiencing unhealthy finances. And the company's financial condition was not good or went bankrupt, resulting from the level of solvency that was not maximized, while other problems were caused by companies that could not manage capital properly.
Factors Affected the Firm Value of the Mining Sector that Go Public in Indonesia Azhar Latief; Reynaldy Prasetyo
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1863

Abstract

The firm value becomes the main focus in terms of decision-making by investors to invest in a company or not. Tobin's Q ratio is one of the financial ratios used to measure firm value. This study aims to analyze how profitability, company size, leverage, and price-earnings ratios affected the firm value of mining companies listed on the Indonesia Stock Exchange from 2016 to 2018. The sample selection technique used was purposive sampling and obtained 33 mining subsector companies with a research period of 3 years (pooled data). The data analysis technique used in this study is Structural Equation Modelling-Partial Least Square (SEM-PLS). The results of this study show that partial profitability and leverage have a positive significant effect on the firm value. On the other hand, partial size and price-earnings ratio didn't have a significant effect on the firm value.
The Influence of Product Diversification and Brand Associations on Buying Interest Ricardo Albert; Thomas Sumarsan Goh; Errie Margery; Syawaluddin Syawaluddin
Almana : Jurnal Manajemen dan Bisnis Vol 6 No 3 (2022): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v6i3.1921

Abstract

During the Covid-19 period, the demand for goods decreased so management must be able to achieve the company's target by increasing consumer buying interest. The purpose of this study is to determine and analyze the influence of Product Diversification and Brand Associations on Buying Interest at PT. Arinvi Mitra Lestari. The sampling technique used a simple random sampling method. The samples used in this study are: the company’s customers, amounting to 92 people. The data analysis method used multiple linear regression analysis. In conclusion, Product Diversification and Brand Associations simultaneously have a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, Product Diversification has a positive and significant effect on the Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. Partially, the Brand Association has a positive and significant effect on Buying Interest of PT. Arinvi Mitra Lestari, Deli Serdang. The magnitude of the coefficient of determination can be seen from the Adjusted R Square value of 0.526 which means that Product Diversification and Brand Associations can explain the Buying Interest of 52.6% and the remaining 47.4% is influenced by other variables outside of this study such as brand equity and so on.

Page 40 of 60 | Total Record : 598

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