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<![CDATA[Analysis of Expatriate Cross-Cultural Leadership on Job Satisfaction and its Implications on Employee Performance ]]>
<![CDATA[Ira Valentina Silalahi]]>;
<![CDATA[Dikdik Purwadisastra]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i1.1823
<![CDATA[The influence of globalization brings a phenomenon, namely the ASEAN Economic Community (MEA) or the ASEAN Economic Community (AEC). Globalization has a great influence on the world of industry and organizations, namely connecting industrial and organizational activities to be without boundaries. In the company that the author will examine, namely PT. Krakatau Daedong Machinery, located in Indonesia, Cilegon, Banten, has not been able to stabilize basic sales revenue. This phenomenon indicates the low performance of employees. The high and low performance of the employee is predicted by the level of the variables that influence it, namely expatriate cross-cultural leadership and job satisfaction. This study uses a survey with the type of verificative explanation research on 96 employees. Analysis and interpretation of the results of data processing using descriptive analysis and verification analysis (Partial Least Square). The results of the analysis show that the variable cross-cultural leadership of South Korean expatriates is included in the high category while the variables of job satisfaction and performance are included in the moderate category and the strengths and weaknesses of South Korean cross-cultural leadership have a positive and significant influence on the level of job satisfaction and employee performance. The level of job satisfaction has a positive and significant influence on the level of employee performance.]]>
<![CDATA[The Influence of Human Capital and Organizational Culture on Staff Performance ]]>
<![CDATA[Dian Wahyuningsih]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i1.1824
<![CDATA[The quality of human resources or employees can be known from their performance. Achieve high employee performance, it can be started from the employee's desire to be part of the company. the better the human capital and organizational culture, the better the employee's performance for the company. This study aims to determine how the condition of Human Capital, Organizational Culture, and Staff Performance at the Yogya Kepatihan Department Store. In addition, this study also aims to determine the magnitude of the influence of Human Capital, Organizational Culture on Staff Performance. A survey was conducted at the Yogya Kepatihan Department Store. The research method used is descriptive and verification with a quantitative approach. The data analysis method used is path analysis and hypothesis testing using the t-test and F-test which are processed using the SPSS Version 25 program. staff. Meanwhile, simultaneously Human Capital and Organizational Culture have a positive and significant effect on Staff Performance at the Yogya Kepatihan Department Store.]]>
<![CDATA[The Effect of Service Quality and Price on Customer Satisfaction ]]>
<![CDATA[Mohamad Fahrul Azis]]>;
<![CDATA[Dudi Haryadi]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i1.1833
<![CDATA[To be able to compete, companies must be able to get as many consumers as possible and retain their customers. To be able to retain customers, companies must improve the things that make customers less or not. Customer satisfaction of service companies is closely related to the quality of service and the prices offered by the company. The purpose of this study was to determine and analyze how the condition of service quality, price, and customer satisfaction in the Workshop Division of PT. Wahana Sun Hutama Bandung and to find out and analyze the influence of Service Quality and Price on Customer Satisfaction. The analytical method used is descriptive and verification methods with a quantitative approach. The results showed that the quality of service was in the fairly good category, the price was in the fairly good category and satisfaction was in a good category. PA partial test shows that service quality has an effect on customer satisfaction and the price has an effect on customer satisfaction. While in the simultaneous test, service quality and price affect customer satisfaction.]]>
<![CDATA[The Influence of Consumer Trust and Advertising on Consumer Decisions to Make Purchases at Lazada Marketplace ]]>
<![CDATA[R. Ela Sulastri]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i1.1838
<![CDATA[The research entitled the influence of consumer trust and advertising on consumer Decision to make purchases at Lazada marketplace is a study of how the magnitude of the influence of trust and the role of advertising on these decisions. Trust is a very basic thing that must be owned by consumers in making purchases in the marketplace, this is based on an online purchasing system. The purpose of this study was to determine the effect of consumer trust and advertising on consumer decisions to buy in the marketplace. Study this using design study descriptive and verification, with method study character quantitative Testing. descriptive in a study this is with use continuum line analysis and analysis verification with use Analysis path (path analysis). The results of the analysis show that consumer trust in the Lazada marketplace is included in the good category, this is supported by the advertising activities carried out by Lazada which are considered good by the respondents. by Lazada has a greater relationship and influence compared to consumer trust, however, when viewed from the magnitude of the influence simultaneously, the two variables studied have a major influence on consumer decisions to make purchases.]]>
<![CDATA[The Influence of Beauty Vloggers and Product Quality on Purchase Decision ]]>
<![CDATA[Nita Kanya]]>;
<![CDATA[Fahira Adilla]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): April ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i1.1839
<![CDATA[The development of make-up in the teenager circle is growing and there are more and more new products that are emerging, where every company has to do more creative marketing and attract new customers so that they can maintain consumer icons in this new image. Make-up is now not only done for personal needs but has become public consumption since the presence of a beauty vlogger. In this era of increasingly sophisticated technology, information about product quality can be obtained by watching content from beauty vloggers This study aims to determine the effect of Beauty Vlogger and Product Quality on the Decision to Purchase Marcks Powder. The method used in this research is the descriptive method and verification method. The results of this study indicate that Beauty Vloggers can be seen to be in a good category, Product Quality can be seen in a good category, and Purchase Decisions can be seen to be in a good category. The T-Test results show that Beauty Vlogger has an effect on Purchase Decisions, and Product Quality has an effect on Purchase Decisions. The F-test shows that Beauty Vlogger and Product Quality affect Purchase Decisions.]]>
<![CDATA[Analysis of Advertising Effectiveness Free Shipping and Consumer Trust to Increase Purchase Decisions ]]>
<![CDATA[Putri Hawa Alkatiri]]>;
<![CDATA[Asep Muhamad Ramdan]]>;
<![CDATA[Faizal Mulia Z]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1633
<![CDATA[Purchase decisions are an important part of marketing, to support consumer purchase decisions it is necessary to have the effectiveness of advertising and consumer trust so that consumer purchase decisions do not become doubtful. This study aims to determine the effect of Advertising Effectiveness Free Shipping and Consumer Trust on purchase decisions. In this study, the emergence of problems in the purchasing decision variables on the time dimension of purchase is because those who use the Shopee online shopping application are not comparable to those who make purchases. This research method uses quantitative methods with an associative method approach. The sampling technique in this study used probability sampling, namely Simple Random Sampling, the samples taken in this study were 270 users of the Shopee online shopping application in Sukabumi City. The data analysis technique used in this research is multiple correlation coefficient, coefficient of determination test, simultaneous test (f test), multiple linear regression, and partial test (t-test). The results showed that there was a positive and significant influence of the Advertising Effectiveness of Free Shipping on the purchase decision variables and a positive and significant influence of the consumer trust variable on the purchase decision variables.]]>
<![CDATA[Analysis of Online Rating and Online Review on Hotel Buying Interest ]]>
<![CDATA[Annisa Nurfitriani]]>;
<![CDATA[Yulia Nur Hasanah]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1774
<![CDATA[This research is motivated by the decreased room occupancy rates in Indonesia due to the COVID-19 pandemic, where the hotel industry is one of the major industries in this country. With this pandemic, people have new considerations in choosing hotels by tending to look for information on the internet. Therefore, this research aims to analyze the effect of online ratings and online reviews on hotel buying interest. The data on this research were collected by distributing a questionnaire to 100 respondents. In determining the sample, the technique used is purposive sampling which is included in the non-probability sampling category. The research method is quantitative and the analytical method used in this research is multiple linear regression analysis, which is processed using the software SPSS. The results showed that online ratings and online reviews have a positive and significant effect on hotel buying interest partially and simultaneously.]]>
<![CDATA[The Influence of Company Image and Customer Experience on Satisfaction and the Impact on Repurchase Intention ]]>
<![CDATA[Putri Febriyani Aldriyanti]]>;
<![CDATA[Endang Tjajaningsih]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1786
<![CDATA[The growth of coffee shops in Indonesia is increasing, and the number of enthusiasts in the coffee world is increasing. With so many new coffee shops being established, many innovations have also been created. To get customer satisfaction and the occurrence of repurchase intentions from many customers' perceptions of how the company's image and experience are from their purchases. The research objective is to determine the effect of corporate image and customer experience on the desire to repurchase the customer. a technique used by using the purposive sampling method. The sample size is 100 respondents distributing questionnaires which are measured using a Likert scale. The analysis used is a path analysis technique using multiple linear regression tests, t-tests, and F tests. Company image has a positive and significant effect on customer satisfaction, customer experience has a positive and significant effect on customer satisfaction. Company image has a positive and significant effect on repurchase intention. customer experience does not affect repurchase intention. a customer has a positive and significant effect on repurchase intention]]>
<![CDATA[The Effect of Sales Promotion towards Impulse Buying with Lifestyle as an Intervening Variable during the Covid-19 Pandemic ]]>
<![CDATA[Sarah Marwa Maitsa]]>;
<![CDATA[Sherly Artadita]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1797
<![CDATA[The development of the digital technology era greatly affects daily life to be easier. E-Commerce is one of the technologies that are in great demand in this digital technology era. In addition, the Covid-19 pandemic has caused people to use online media electronic every day. This phenomenon can lead to the emergence of impulsive consumer behavior, especially when E-Commerce offers promotions that can give benefits to consumers. This study aims to determine how much sales promotion influence has on the impulse buying behavior of Generation Z Shopee users through lifestyle as an intervening variable. The method used in this research was the quantitative method with descriptive analysis and Structural Equation Modelling (SEM-PLS) analysis technique using SmartPLS 3.2.9 software. The sample used was determined through probability sampling with a simple random sampling approach with a total of 385 respondents. This study concludes that the results of hypothesis testing indicated sales promotion has a positive and significant effect on lifestyle, lifestyle has a positive and significant effect on impulse buying, sales promotion has a positive and significant effect on impulse buying and sales promotion has a positive and significant effect on impulse buying through lifestyle, which means lifestyle partially mediates.]]>
<![CDATA[Level of Employee Loyalty from Generation Z ]]>
<![CDATA[Vincent Vincent]]>;
<![CDATA[Iventura Fitra Uli Tamba]]>
<![CDATA[ Almana : Jurnal Manajemen dan Bisnis Vol 6 No 2 (2022): August ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana ]]>
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DOI: 10.36555/almana.v6i2.1799
<![CDATA[Since generation Z dominates North Sumatra province and Medan City has the largest number of residents in North Sumatra province, we want to find out the level of employee loyalty from generation Z Medan City. The data was taken primarily and was distributed to 385 respondents of employees from generation Z Medan City using nonprobability sampling techniques. Data is processed using technical descriptive statistical analysis. The results showed that there are still many employees of Generation Z Medan City who have never changed jobs (44.94%) and the most working period is 1 year - 3 years (41.56%). The level of employee loyalty from generation Z Medan City is in a high category class from the aspects of obedience and submission, responsibility, devotion, and honesty. This is likely influenced by the characteristics of generation Z, the increasing unemployment rate in North Sumatra Province, and the impact of the COVID-19 pandemic. Generation Z women employees are more loyal than men employees, which may be caused by job stability or labor chaos.]]>
