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INDONESIA
Almana : Jurnal Manajemen dan Bisnis
Published by Universitas Langlangbuana
ISSN : 25794892     EISSN : 26558327     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Almana: Jurnal Manajemen dan Bisnis merupakan jurnal yang diperuntukkan agar dosen dan mahasiswa prodi manajemen dapat menuangkan karya ilmiah mereka melalui wadah jurnal ALMANA. Juga dapat menyerap karya ilmiah dosen dan mahasiswa dari luar perguruan tinggi UNLA.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 618 Documents
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The Effect of Complaint Handling on Customer Loyalty Mediated by Customer Satisfaction: Exploring the Role of Customer Characteristics as a Moderating Variable Sari, Deviana Astika; Achmad, Gusti Noorlitaria; Adhimursandi, Doddy
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3019

Abstract

Indonesia has become one of the largest online transportation markets, with Grab facing increasingly intense competition from platforms such as Gojek and Maxim. Along with the rapid growth of service usage, customer complaints related to driver behavior, fare discrepancies, and service inconsistency have also increased, making effective complaint handling a critical factor in maintaining customer loyalty. Therefore, this study aims to examine the effect of complaint handling on customer loyalty, with customer satisfaction as a mediating variable and customer characteristics as moderating variables. This research employed a quantitative approach using purposive sampling of 150 Grab users in Indonesia who had experienced service-related complaints within the past 6–12 months. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4. The findings indicate that complaint handling has a positive and significant effect on customer satisfaction and customer loyalty. Customer satisfaction significantly mediates the relationship between complaint handling and loyalty, while customer characteristics, particularly age, education, and income, significantly moderate the relationship between satisfaction and loyalty. These findings highlight the strategic role of complaint handling in strengthening long-term customer loyalty in the online transportation industry.
Driven by Fear and Fun: How FOMO and Hedonic Motivation Shape Emotional Engagement and Participation in Sportainment Events Permana, Rezi Muhamad Taufik; Rohandi, Mochamad Malik Akbar
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3020

Abstract

This study investigates the roles of Fear of Missing Out (FOMO) and hedonic motivation as antecedents of emotional engagement and continued participation intention in sportainment events. Unlike prior studies that examine these constructs in isolation or in Western metropolitan contexts, this research integrates both psychological drivers within a single affective mediation framework applied to an emerging Indonesian urban setting. A quantitative, cross‑sectional survey of 150 urban sportainment participants in Bandung was conducted using a structured Likert-scale questionnaire and analyzed via partial least squares structural equation modeling (PLS-SEM). Both FOMO and hedonic motivation positively and significantly influence emotional engagement, with hedonic motivation exhibiting a stronger effect. Emotional engagement, in turn, significantly predicts continued participation intention and fully mediates both antecedent effects. These findings reveal that while FOMO generates social momentum for attendance, hedonic experience quality is the principal driver of sustained emotional involvement and re-attendance and re-engagement. The results offer theoretically grounded and practically actionable insights for event designers and marketers in emerging urban markets.
The Effect of Perceived Organizational Support and Person-Job Fit on Performance in National Private Banks Pratidhina, Puti Harissa
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3021

Abstract

The relationship between employees and the banking industry has a significant impact on the bank's sustainability. Therefore, research is needed to explore the relationship between perceived organizational support and person-job fit on employee performance at a national private bank. In the banking industry, employee performance is strongly influenced by a supportive work environment that aligns with the individual's abilities and competencies. Perceived organizational support is a crucial factor in increasing employee loyalty and job satisfaction, which in turn positively impacts productivity. Meanwhile, individual-job fit plays a role in ensuring that employee skills and competencies align with job demands, thereby increasing work effectiveness. A correlational approach was used based on secondary data analysis from the bank in question, which included performance indicators, organizational support policies, and job fit. No direct employee surveys were conducted; Instead, the analysis focuses on the correlation between existing performance data and these organizational variables. The analysis revealed a positive and significant relationship between perceived organizational support and person-job fit on employee performance. These results suggest that organizational policies that address employee well-being and the alignment of employee competencies with assigned tasks play a significant role in increasing productivity.
The Influence of Digital Marketing Strategy, Product Quality, and Price on Purchase Decisions for Imported Second-Hand Clothing Firdaus, Muhammad Rafli; Dadu, May; Romdonny, Jefry
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3022

Abstract

The growing popularity of imported second-hand clothing (thrifting) has been driven by digitalization, shifting consumer lifestyles, and increasing awareness of affordable and sustainable fashion, leading to changes in consumer purchasing behavior. This study aims to examine the influence of digital marketing strategy, product quality, and price on consumers’ purchase decisions at OB Second Cirebon. A quantitative approach was employed using a survey method, with data collected through structured questionnaires distributed to consumers who had purchased products within the past year. The sample was determined using purposive sampling based on specific criteria relevant to the study. Data analysis was conducted using multiple linear regression supported by SPSS, preceded by validity, reliability, and classical assumption tests, as well as hypothesis testing using t-test and F-test. The results indicate that digital marketing strategy, product quality, and price have a positive and significant effect on purchase decisions, both individually and simultaneously. Among these variables, product quality emerges as the most influential factor in shaping consumer decisions. These findings suggest that optimizing digital marketing activities, maintaining consistent product quality, and setting appropriate pricing strategies are essential for enhancing consumer purchase decisions and supporting the growth of the thrift fashion industry.
Determinant Factors of TikTok Live Streaming Host Communication on Purchase Decisions Febrianti, Ineke; Hayati, Nur
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3026

Abstract

The rapid expansion of social commerce through TikTok Live has transformed digital marketing practices in the fashion industry, particularly in Indonesia where platform adoption is highly significant. Live streaming enables real-time interaction between hosts and consumers, making communication a critical factor in influencing purchasing behavior. However, the role of host communication in shaping consumer decisions remains underexplored. Therefore, this study aims to examine the influence of host communication dimensions credibility, attractiveness, message clarity, and interaction on consumer purchase decisions for Kukai fashion products through TikTok Live. This study applies a mixed methods approach with an explanatory sequential design, combining qualitative exploration and quantitative verification. The findings indicate that host communication significantly shapes consumer trust, engagement, and understanding during live streaming sessions. In particular, clear message delivery and interactive communication play a central role in encouraging purchase decisions. This study highlights the importance of effective communication strategies in live streaming commerce and provides insights for brands to optimize host performance in enhancing consumer engagement and purchase outcomes.
Cyberloafing Behavior: The Determining Factors Influenced by Workload and Work-Related Stress Among Healthcare Workers Wahyuningsih, Dian
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3027

Abstract

In the digital age, the ubiquity of internet access in workplaces has led to a rise in cyberloafing behaviors, particularly in high-pressure environments such as healthcare. In hospitals, where stress and workload are high, healthcare workers are more likely to engage in non-work-related online activities during work hours, which can negatively affect patient care and employee productivity. This study investigates the influence of workload and work stress on cyberloafing behavior among health workers. Cyberloafing is a prevalent behavior in the digital work era, often manifesting when employees use the internet for non-work-related purposes during working hours. Health workers, in particular, are vulnerable due to high demands and emotional pressure. The research uses a quantitative method with a descriptive and verificative approach. The population comprises 150 health workers, with 110 samples selected via purposive sampling. Data was collected using a questionnaire and analyzed using linear regression. The results showed that workload has a significant positive influence on cyberloafing behavior with a contribution of 40.9%, and work stress has a significant effect with a contribution of 42.2%. Simultaneously, workload and work stress influence cyberloafing by 83.1%. These findings highlight the need for improved workload management and stress coping strategies to minimize cyberloafing and maintain service quality in hospitals.
Comparative Analysis of Forecasting Methods to Increase Condotel Accommodation Sales on ApVoucher Huda, Tika Putri Nur; Haryadi, Dudi
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3028

Abstract

Tourism is a key driver of economic growth, supported by the accommodation sector, including innovations such as condotels like ApVoucher that combine apartment and hotel functions. However, due to unpredictable sales fluctuations and intense competition, companies need proper planning, with sales forecasting playing an important role in estimating future sales. This study Aims to analyze and compare the level of accuracy for increasing sales to help in preparing plans and reducing demand uncertainty. The forecasting method used is the moving average method that works by averaging previous data to produce a stable pattern and the exponential smoothing method that works by giving greater weight to the latest data so that it is more responsive to changes. The study used a population in the form of historical data on condotel (Hotel) sales by applying the 3-month moving average method and the exponential smoothing method with a constant of 0>1. The analysis was carried out to determine the error rate value through the Mean Absolute Deviation (MAD) and Mean Squared Error (MSE). The research results show that the moving average method is more effective in sales conditions that tend to be stable by producing lower accuracy values. This shows that the effectiveness of the method is influenced by data characteristics.
The Relationship of Work Ethic and Professionalism to Service Employee Performance Damayanti, Tri Deby; Qarni, Waizul; Atika
Almana : Jurnal Manajemen dan Bisnis Vol. 10 No. 1 (2026): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v10i1.3029

Abstract

Work ethic and professionalism are two critical factors often considered to influence employee performance in public service institutions, including the police sector. However, empirical evidence regarding their effects remains limited, particularly within the context of police service units. This study was conducted to assess the relationship between work ethic and professionalism on the performance of service employees at the Medan City Police Headquarters. A quantitative approach with an associative method was employed, involving a sample of 50 respondents selected through purposive sampling. Data were collected using questionnaires developed based on research variable indicators and analyzed using multiple linear regression, Pearson correlation, classical assumption tests, and hypothesis testing. The results showed that work ethic did not have a significant effect on employee performance, whereas professionalism had a positive and significant effect. Furthermore, work ethic and professionalism simultaneously demonstrated a significant influence on service employee performance. These findings confirm that enhancing professionalism—including technical competence, analytical skills, and communication skills—is a key strategy to improve service performance. This study provides an empirical foundation for public sector human resource management development, particularly within the context of police institutions.

Page 62 of 62 | Total Record : 618

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