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INDONESIA
JURNAL MANAJEMEN BISNIS
Published by Universitas Muslim Indonesia
ISSN : 20887086     EISSN : 26211971     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen, Bisnis pertama kali diterbitkan pada tahun 2014. Jurnal Manajemen Bisnis adalah jurnal ilmiah yang memuat artikel-artikel studi baik empiris maupun konseptual yang berkaitan dengan Keuangan, Pemasaran, Sumberdaya Manusia, Operasional, Strategi, Sistem Informasi , e-Business dan Etika Bisnis berdasarkan kearifan lokal. Jurnal Manajemen Bisnis telah memperoleh ISSN Cetak dan ISSN Online yang dikeluarkan oleh Lembaga Ilmu Pengetahuan Indonesia (LIPI).
Arjuna Subject : -
Articles 106 Documents
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Search results for , issue "Vol. 11 No. 2 (2024): September" : 106 Documents clear
The Impact of Self-Efficacy on Career Choices of Generation Z: The Mediating Role of Decision-Making Difficulties in DKI Jakarta Basid, Rezqi Ananda; Nisya, Dela Ainun
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.927

Abstract

The Generation Z population is the largest demographic group in Indonesia currently entering the workforce. However, data from the Central Statistics Agency (BPS) indicates that youth unemployment remains a critical issue in the employment sector. The increasing open unemployment rate among Generation Z can be attributed to an imbalance between labor demand and supply, as well as career decision-making processes during school or university periods. This study aims to analyze the factors influencing OUR among Generation Z, specifically through the career decision-making process before entering the workforce. Furthermore, this research examines the influence of Self-Efficacy in Career Decision-Making on Career Decisions through the mediating variable of Career Decision-Making Difficulties. The methodology employed is a survey, with data collected via questionnaires distributed to 104 respondents who meet the study criteria. The instruments used include the Career Decision Scale (CDS), the short-form Career Decision-Making Self-Efficacy (CDMSE-SF), and the Career Decision-Making Difficulties Questionnaire (CDDQ). The findings reveal an indirect influence of Self-Efficacy in Career Decision-Making on Career Decisions, mediated by Career Decision-Making Difficulties among Generation Z individuals entering the workforce in DKI Jakarta.
Marketing strategies and halal labels on Non-Food Products in Indonesia Nurfadhilah, Nurfadhilah; Salmayanti; Tenriyati; Alimuddin, Andi Arnita
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.658

Abstract

For Muslims, whether a product is haram or halal is fundamental and very important. The halal label on a product can now be categorized as an important thing due to the high number of Muslim populations in the world. This increase is accompanied by increasing awareness of consuming halal products, especially in Indonesia. Apart from food products, the halal label has also become a trend for other non-food products, such as cosmetics, medicines, toiletries, perfume, etc. This research aims to determine the relationship between marketing mix variables and halal labels on purchasing decisions for non-halal products in Indonesia, either partially or simultaneously. This research used a sample of 100 Muslims spread throughout Indonesia. Data collected in the form of a questionnaire was analyzed using multiple linear regression analysis with the help of the SPSS application. The research results show that partially, the product, place and halal label variables have a positive and significant effect on purchasing decisions, while price and promotion have no effect. However, when all variables were tested together, the results were found to have a positive and significant effect.
Determinants of Business Capital Application Services: Empirical Study from PT. Permodalan Nasional Madani, Indonesia Mariam, Siti; Yolanna, Yolla; Sutawidjaya, Ahmad Hidayat; Rojuaniah
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.774

Abstract

This study aims to analyze the influence of security assurance, service quality, and corporate image on customer satisfaction and loyalty at PT Permodalan Nasional Madani, an entity supporting Micro, Small, Medium Enterprises, and Cooperatives (MSMEs) in Indonesia. Employing an associative design and quantitative approach through an online questionnaire, this research collected data from PT Permodalan Nasional Madani customers at the Ciputat Timur branch in South Tangerang. Data analysis was conducted using Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS software. The results indicate that service quality and corporate image have a positive impact on customer satisfaction and loyalty, while security assurance has not shown a significant influence. These findings underscore the importance of service quality and corporate image in fostering customer satisfaction and loyalty, while also identifying areas needing improvement to strengthen customer relationships.
Investigate The Influence Of The Fama and French Five-Factor Model On The SRI-KEHATI Stock Index: The Period of 2015–2022 Dewi, Ayu Oktami; Komara, Esi Fitriani
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.776

Abstract

The capital market functions as an intermediary for the flow of funds between investors and companies, in accordance with the general principle that the greater the risk, the greater the potential profit. In estimating returns, there are several methods, one of which is the Fama French five factor model which was developed from the CAPM, APT and Fama French three factor models. This research aims to evaluate the relationship between the five-factor Fama French model and excess returns on the SRI-KEHATI stock index from 2015 - 2022. This research method adopts quantitative analysis with an associative causality approach and uses a purposive sampling technique to select 9 companies as samples. Data analysis used by Eviews 12. Study findings show that market factors have a significant influence on excess returns, while size, value, profitability and investment factors are not significant on excess returns. Overall, the Fama-French model's five factors collectively influence excess returns. This finding confirms that market conditions will influence the excess returns obtained by investors.
Implementation of Marketing Mix in Improving Brand Image: Case Study on Bakso Mas Roy in Surabaya City, Merr Branch Varadisa, Adelia Qouli; Kusuma, Yanda Bara
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.781

Abstract

Bakso Mas Roy Merr branch is a meatball culinary business known for its unique flourless meatballs, designed to attract consumers with a distinctive taste. This study aims to describe the implementation of the 4P marketing mix at Bakso Mas Roy Merr branch for developing and enhancing its brand image. The research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. Data analysis involves data reduction, data presentation, and drawing conclusions. The findings indicate that while the 4P marketing mix is applied to improve the brand image, some aspects remain ineffective. Challenges in the implementation of the 4P marketing mix at the Merr branch are noted in the Product and Price factors, while the Place and Promotion factors are considered supportive. As the factors examined in this study are limited, future research should explore the 4P marketing mix more broadly using diverse techniques
The Effect of Financial Literacy, Income, and Financial Behaviour on Gen-Z Investment Decisions in Bekasi Regency Suhendar, Diki; Fahamsyah, Mohammad Hatta
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.782

Abstract

Investment is now a hot topic among young people, especially among Gen-Z. This research focuses on the interest of Generation Z in Bekasi Regency towards investment and their choice of investment instruments. Through a qualitative approach using questionnaires and literature studies, it was found that Gen-Z's interest in investment is very high. The research conducted on 209 Gen-Z in Bekasi Regency aims to examine the impact of financial literacy, income, and financial behaviour on their interest in investing, as well as the investment instruments they choose. Gold emerged as their favourite investment instrument because it is easy to use and has a low risk of loss. The findings show the great potential of Gen-Z in managing finance and investment in Bekasi Regency.
The Effect of Job Insecurity on Turnover Intention among Employees at Startup Companies in Jabodetabek Mutiara Karina Rizqita; Ajheng Mulamukti
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.783

Abstract

Winter tech refers to a significant decline in business activity and investment, leading to mass layoffs, bankupties, and uncertainty or instability. One of the impact of an unstable work environment is the increased level of job insecurity, which can influence employees intention to leave their jobs, known as turnover intention. Therefore, this study aims to identify the influence of job insecurity on employees turnover intention amid this phenomenon. The study employs a quantitative approach with a questionnaire as the data collection instrument and uses sample regression analysis to examine the influence between the two variables. The data collection technique used is purposive sampling, with respondents consisting of contract and permanent employees at company X, totaling 55 employees. The results of this study show a positive influence of job insecurity on employees turnover intention at company X by 34.9% with the remaining 65.1% influenced by other variables not tested in this study. In other words, if job insecurity increases, the intention to leave the job will increase, and conversely, if job insecurity dreases, the intention to leave the job will also decrease.
Developing Bread Business Strategy Using SWOT Analysis at Deira Bakery Store Rengganis, Aidha Kiftia; Nurhadi
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.786

Abstract

In recent years, the business landscape in Indonesia has experienced a significant increase through intense, dynamic, and unpredictable competition. To face increasingly fierce competition, it is necessary to implement the right business strategy. This study aims to determine and research using a qualitative descriptive approach. The object of this research is the Deira Bakery Gresik Store. Informants in this study are owners, employees, and consumers. The data collection technique in this research is in-depth interviews. Test the validity of the data using the source triangulation method by collecting data obtained through various sources. Data analysis intestine descriptive analysis methods and SWOT analysis to analyze the result of the data obtained using the IFAS and EFAS matrix. Based on the results of the analysis, a SWOT analysis diagram is produced, which shows that Toko Deira Bakery is in quadrant II position with a value of (X;Y) (1.38;-1.04), namely the ST strategy where the company situation uses internal strengths to overcome or respond to external threats. Therefore, the strategy that needs to be applied in this situation is to support the diversification strategy policy.
The Impact of Decision Support Systems (DSS) on Employee Work Effectiveness: A Case Study of Telco 2 Segment 3 Operations at PT. Infomedia Nusantara Fahlevi, Noval; Mahdiana, Deni
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.789

Abstract

This study examines the impact of decision support systems (DSS) on employee work effectiveness at PT Infomedia Nusantara. The study employs a quantitative causal design, with the research subjects being employees of PT Infomedia Nusantara in Operational Division Telco 2 Segment 3 and the research object being DSS and employee work effectiveness. The research population is all employees on Operational Division Telco 2 Segment 3, totaling 128 people. Data were collected through interviews, document recording, and questionnaires and then analyzed using simple regression analysis. The results of the study show that DSS has a significant influence on employee work effectiveness.
The Effect of Income Diversification on Default Risk in Conventional Banking Companies in Indonesia Tambunan, Alexandria Leonard; Indriyantini, Dhiya Faza; Puspita, Grace Febiola; Lestari, Henny Setyo
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.791

Abstract

This study aims to identify variables that affect the risk of bankruptcy in banks listed on the Indonesia Stock Exchange. The research method includes collecting data from 36 listed banks on the Indonesia Stock Exchange over a 5-year period (2018-2022) and using the panel data regression analysis method. The addition of novelty variables in this study, namely bank size, net interest margin, and deposit to total assets that have a negative effect on bankruptcy risk, while the diversification index and gross domestic product variables have no effect on bankruptcy risk. the implication for bank managers is as a reference and consideration in implementing income diversification strategies. this research also provides information that is expected to be used as reference material and expand information and insight in developing research in the banking sector.

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