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Dwi Suhartanto
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International Journal of Applied Business Research
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 26560917     DOI : 10.35313/ijabr
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among professionals and academics throughout the world.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 7 No 02 (2025)" : 6 Documents clear
Revolutionizing Commutes: Unraveling Consumer Citizenship Behavior through Value Co-creation in Public Transportation Firdaus, Muhammad Iqbal; Lesmini, Lis; Rahman, Nor Aida Abdul
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.461

Abstract

The service-dominant logic paradigm underscores the significance of consumer participation in co-creating value. Co-creation serves as a source of competitive advantage for companies, even those oriented towards public services. This study aims to analyze the factors motivating public transportation users to engage in co-creation behavior, intending to foster the development of their citizenship behavior for the benefit of other stakeholders. To address the research questions, an electronic survey was conducted among MRT Jakarta users, employing purposive sampling techniques and successfully gathering 201 valid samples. Partial least square structural equation modeling (PLS-SEM) was employed to test the relationships between variables in the study. The findings indicate that co-creation behavior is influenced by users’ identification with MRT Jakarta brand and their positive attitude. Subsequently, this co-creation behavior motivates users to engage in consumer citizenship behavior, representing going the extra mile. This study encourages service providers to establish more open communication channels between service providers and passengers, including empowering passengers to provide input, suggestions, or even participate in service development programs.
Virtual Vortex: The Marketing Mix and its Effect on Digital Consumer Behavior for Non-Durable Venkatesan, Chandralekha; Rajeswari
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.464

Abstract

This research aims to delve into the influence of the marketing mix, including the 4Ps (product, price, place, and promotion), along with supplementary elements such as visual representation and aesthetics, on consumer purchase intentions in an online environment. Additionally, it investigates which components of the marketing mix and mediating factors play the most pivotal roles in shaping consumer behavior towards online purchases of non-durable goods. The research framework was designed by incorporating the theory of the marketing mix. This study employed a descriptive analysis approach on a sample of 249 respondents, selected through convenience sampling. Data analysis was performed using IBM AMOS software, utilizing PLS-SEM to investigate the relationships between the marketing mix components, visual representation, aesthetics, and purchase intentions for non-durable goods. The study identified consumer attitudes towards online purchasing behavior. The results reveal that visual representation and aesthetics exert the most significant influence on purchase intentions among online consumers.
The Impact of Food Authenticity, Price Fairness, and Cultural Similarity on Satisfaction and Purchase Intention at Indonesian Restaurants in Taiwan Hatma, Ramli; Rachman, Abdul Nasir; Musa, Andi Ernie Zaenab; Hardiyono, Hardiyono; Latiep, Ifah Finatry
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.510

Abstract

This study looks at how customer happiness, brand awareness, and purchase intention are affected by cuisine authenticity and fair prices at Indonesian restaurants in Taiwan. Partial Least Squares (PLS) and Structural Equation Modelling (SEM) were used to analyze a survey of 400 foreign clients. The findings support the notion that fair prices and real cuisine both increase consumer happiness, which raises brand recognition and buy intent. The association between cuisine authenticity and consumer pleasure is moderated by cultural similarity, with customers who share a common culture reporting higher levels of satisfaction. At a 10% significant level, it also moderates the association between price fairness and satisfaction, indicating that cultural alignment may boost price variation tolerance. These results emphasize how crucial fair pricing and authenticity are to building client loyalty and drawing in a larger audience. However, the study only looks at foreign consumers; for a more thorough knowledge of consumer behaviour, future studies need look at local Taiwanese consumers as well as other aspects like ambiance and service quality.
Supply Chain 4.0 Adaptability and Lean Supply Chain Management: Connections and Impact on the Firm’s Operational Performance Huda, Miftakul; Rahayu, Agus; Furqon, Chairul; Adib Sultan, Mokh; Ahmad, Abdul Aziz
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.519

Abstract

The reason of this paper is twofold:to begin with, to supply a estimation device for supply chain adaptability 4.0 by utilizing the hypothetical point of view of ambidexterity to drive Industry 4.0; moment, to observationally analyze how supply chain ambidexterity 4.0 and incline supply chain administration offer assistance move forward firms' operational execution. Observational comes about are gotten through the investigation of study information from a test of 197 outomotif firms that are at the mid-level within the supply chain. Auxiliary condition modeling was conducted to test the three proposed theories. Based on the asset coordination hypothesis and the social resource-based see, this ponder observationally illustrates the fully mediating part of incline supply chain administration within the relationship between supply chain adaptability 4.0 and firm operational performance.
Harnessing Service Quality and Satisfaction to Unlock Consumer Loyalty in Indonesian Thriving e-commerce Market Lisnawati, Lisnawati; Widjajanta, Bambang; Juliania, Gadis Almira; Zaki, Hafizah Omar
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.547

Abstract

This study investigates Indonesian e-commerce consumers' quality of e-services, e-satisfaction, and digital purchasing intent among e-commerce users in Indonesia. Using a descriptive and verification research design with a quantitative approach, 200 respondents' data was acquired using purposive non-probability sampling. A consideration that was employed was SEM (structural equation modeling). The findings reveal that digital repurchase intention, e-service quality, and e-satisfaction are perceived by users as being at a high level. E-service quality indirectly influences online repurchase intention through e-satisfaction, highlighting the mediating role of customer satisfaction in driving repeat purchase behavior. Interestingly, the study also found that digital repurchase intention is not directly and significantly determined by the quality of e-services. These results underscore the importance of e-satisfaction as a bridge between digital purchasing intent and the quality of electronic services. Therefore, E-commerce platforms should focus on Addressing aspects of quality of service like responsiveness, reliability, and user-friendliness to foster customer satisfaction, which can lead to stronger repurchase intentions. The survey offers beneficial details to help e-commerce companies improve the way they operate. strategies to build customer loyalty and sustain competitive advantage.
Halal Tourism Requirements in Iran: Attraction for Muslim Tourists or Barrier for Non-Muslim Visitors? Keshavarzi, Sakine; Siyavooshi, Malihe
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.548

Abstract

This study aims to investigate the importance of halal-friendly destination criteria on attracting Muslim tourists and the attitude of non-Muslim tourists towards the requirements of halal-friendly destinations. Also, the satisfaction and loyalty of Muslim and non-Muslim tourists to Iran destination were compared. The statistical population of the study is tourists entering Iran between 2010 - 2023. The data were collected by sharing a link to a trilingual questionnaire (Persian, Arabic, and English) on social networks and were analyzed using SPSS software. Data collected from 178 Muslim and 131 non-Muslim tourists from 51 different countries show that halal tourism criteria have great importance in choosing a tourist destination by Muslims. On the other hand, are not a major obstacle to attracting non-Muslim tourists. Satisfaction and loyalty were high in both groups of tourists. There was no significant difference between Muslim and non-Muslim tourists’ loyalty to halal tourism destinations, but Muslim tourists’ satisfaction was lower than that of non-Muslim tourists when traveling to Iran. The findings suggest that Muslim-majority countries with halal tourism infrastructure can work to attract both Muslim and non-Muslim tourists. However, it should be noted that Muslim tourists demand higher standards of halal tourism when traveling to such countries.

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