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Jurnal Riset Bisnis dan Investasi
Published by Politeknik Negeri Bandung
ISSN : 26408211     EISSN : 2684706X     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
JURNAL RISET BISNIS & INVESTASI (JRBI) is published by the Department of Commerce Administration, Politeknik Negeri Bandung (POLBAN) as a communication media and forum for discussing economic and business issues in both national and regional. This journal is published three times in a year, containing research results, literature studies, critical discussions, or critical and fresh original discussions. The editorial team of JRBI invites scholars, especially academia from universities to fill in various topics that become the focus of this journal.
Arjuna Subject : -
Articles 395 Documents
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Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung Rosalina, Juniartha; Tiorida, Ermida
Jurnal Riset Bisnis dan Investasi Vol 2, No 3 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

This study aims to determine word of mouth communication and purchasing decisions in Simpang Raya Restaurant Pasteur, and knowing how word of mouth communication influence on purchasing decisions in Simpang Raya Restaurant Pasteur. This study was a survey research type of research that the information collected from respondents using a questionnaire. The study population was all purchasers in Resoran Simpang Raya Pasteur. The sampling method used in this research is non-probability sampling with accidental sampling technique with 100 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique used is descriptive analysis, correlation analysis, and simple linear regression analysis. The results showed that word of mouth communication positively related to purchasing decisions in Simpang Raya Restaurant Pasteur. Communication word of mouth in Simpang Raya Restaurant Pasteur is in the category fairly with the average response of 3.24 and purchasing decisions in Simpang Raya Restaurant Pasteur is the category of good/high with the mean average response of 3.57. Communication word of mouth give influence to purchasing decisions amounted 35.4%. The rest was influenced by other variables not examined in this study in the amount of 64.6%. The other variable is the cultural factors, personal factors, and psychological factors. Suggestions for the company based on the conclusion, Simpang Raya Restaurant Pasteur is expected to improve the quality of service that consumers were satisfied and had no complaints about Simpang Raya Restaurant Pasteur. So word of mouth communication is positive by consumer and ends on the repurchase and the emergence of potential buyers. Then, Simpang Raya Pasteur is expected to enable the public relations to complete the deployment of negative WOM communication via electronic media, namely the Internet. 
Pengaruh Kepemimpinan Otentik Terhadap Perilaku Kewargaan Organisasional Henviana, Rizkita Cahya; Sutisna, Mamun
Jurnal Riset Bisnis dan Investasi Vol 3, No 3 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

This study aims to determine the role of Authentic Leadership (AL) and Organizational Citizenship Behavior (OCB) also to analyze the relationship of these variables in Hypermart Bandung. This study consists of 4 dimension of AL (self awareness, relational transparency, internalized moral perspective, and balance processing) and 5 dimensions of OCB (altruism, civic virtue, conscientiousness, courtesy and sportsmanship). Research using linear regression and descriptive statistics. Data collection used questionnaire given to 150 employees of Hypermart Bandung. The results of this study indicate that the role of AL of the leader in Hypermart resulted in good category. Similarly, OCB on employees resulted in good category. It is also known that AL has a positive and significant effect on OCB. The level of AL influence on OCB is 23.7%, while 76.3% is influenced by other factors not explained in this research. Penelitian ini bertujuan untuk mengetahui peran Authentic Leadership (AL) dan Organizational Citizenship Behavior Behavior (OCB) juga untuk menganalisis pengaruh variabel-variabel ini di Hypermart Bandung. Penelitian ini terdiri dari 4 dimensi AL (kesadaran diri, transparansi relasional, perspektif moral yang diinternalisasi, dan pemrosesan keseimbangan) dan 5 dimensi OCB (altruisme, kebajikan kewarganegaraan, perhatian, sopan santun dan sportivitas). Penelitian menggunakan regresi linier dan statistik deskriptif. Pengumpulan data menggunakan kuesioner yang diberikan kepada 150 karyawan Hypermart Bandung. Hasil penelitian ini menunjukkan bahwa peran AL pimpinan Hypermart termasuk dalam kategori baik. Demikian pula, OCB pada karyawan termasuk dalam kategori baik. Juga diketahui bahwa AL memiliki pengaruh positif dan signifikan terhadap OCB. Tingkat pengaruh AL terhadap OCB adalah 23,7%, sedangkan 76,3% dipengaruhi oleh faktor lain yang tidak dijelaskan dalam penelitian ini.
Pengaruh Iklim Komunikasi Organisasi Terhadap Motivasi Kerja Karyawan Nashria, Novita; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 1, No 3 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

The purpose of this paper is to determine organizational communication climate, employee motivation and impact of organizational communication climate to employee motivation in PT Bank Tabungan Negara (Persero) Tbk. Bandung Branch Office. A communication climate is perceptions of communication events, human behavior, the response of employees to other employees, expectations, interpersonal conflicts and opportunities for growth within the organization. Based on the theory, communication within the organization also has four main functions one of them is motivation. This research uses/employs descriptive analysis method, classic assumption test, regression test, correlation and hypothesis test in analyzing the data obtained through the observation, interviews, literature study and questionnaire. From the simple linear regression test results, obtained is the equation Y = 38.322 + 0.722X with the results of R-Square in the amount of 0.282; meaning that organizational communication climate variable can give impact 28.2% on employee motivation.
Audit Internal dan Efektivitas Pengendalian Intern Penjualan Halim Rachmat, Radhi Abdul; Sambas Putra, Ivan Gumilar; Halilah, Ii
Jurnal Riset Bisnis dan Investasi Vol 3, No 3 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

Sales activity plays an important role and needs to be controlled because it affects to the revenue. Sales control requires sales analysis that reveal undesirable developments need to be corrected. Internal Auditors who are not directly involved in operational activities can, therefore, assess all activities. Internal Auditors also provides objective information regarding sales data that will be the basis for management decision making. The purpose of this study is to: determine whether the internal audit on sales activities conducted by the company has been done adequately; determine whether the internal control over sales has been implemented effectively; and determine the role of internal audit in supporting the effectiveness of internal control sales. The authors perform hypothesis testing by doing descriptive analysis and statistical analysis. Based on the results, the effectiveness of internal control can be explained by the Internal Audit role of 63.2%. Aktivitas penjualan memegang peranan penting dan perlu dikendalikan karena dari aktivitas inilah akan terbentuk pendapatan. Pengendalian penjualan memerlukan analisis aktivitas penjualan yang mengungkapkan perkembangan yang tidak diinginkan dan harus dikoreksi. Kedudukan Auditor Internal yang tidak terlibat langsung dalam aktivitas operasional memungkinkan mereka menilai semua aktivitas perusahaan. Audit Internal juga memberikan informasi yang objektif menyangkut keakuratan data penjualan yang akan dijadikan dasar pengambilan keputusan manajemen. Tujuan dari penelitian ini adalah untuk mengetahui apakah: pelaksanaan audit internal yang dilakukan perusahaan atas aktifitas penjualan telah terlaksana secara memadai; pengendalian intern atas penjualan telah dilaksanakan secara efektif; dan untuk mengetahui peranan audit internal dalam menunjang efektivitas pengendalian intern penjualan. Pengujian hipotesis dilakukan dengan analisis deskriptif dan analisis statistik. Berdasarkan hasil penelitian dapat diketahui bahwa efektivitas pengendalian internal bisa dijelaskan oleh peran Audit Internal sebesar 63,2%.
Pengaruh Kualitas Sistem Dan Kualitas Informasi AP2T Terhadap Kepuasan Pengguna Di PT. PLN (Persero) Area Kota Bandung Dan Cimahi Hendrawan, Firman; Sutisna, Ma’mun
Jurnal Riset Bisnis dan Investasi Vol 1, No 2 (2015): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

PT. PLN (Persero) Distribusi Jawa Barat dan Banten is one of government company that provides and distribute electricity. System quality and information quality is one important thing that company must see because this will make an impact on user satisfaction of Aplikasi Pelayanan Pelanggan Terpusat (AP2T). the purpose of this research is to know how system quality, information quality and user satisfaction in a company and how much the influence of system quality and information quality toward user satisfaction in PT. PLN (Persero) Bandung and Cimahi Area. The research method which is used is descriptive analysis, classic assumption, multiple correlations, multiple regression and hypothesis testing. The sample in this research as much as 101 respondents. In the data collection is using questionnaire with Likert scale and also interview. Based on the result of data processing, system quality currently in the good category, it can be seen from the ease of use, flexibility, response time, reliability and convenience. Then, information quality also currently on good category, it can be seen from completeness, understandability, accessibility, relevance timeliness and accuracy. The last one is user satisfaction also currently on good category, it can be seen from system satisfaction, information satisfaction, and overall satisfaction. The conclusion of this research is there’s an influence of system quality dan information quality toward user satisfaction amounted 9%.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP PERILAKU KERJA KARYAWAN Rahayu, Vinona Vamalya; Chaniago, Harmon
Jurnal Riset Bisnis dan Investasi Vol 2, No 2 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

Manage the human resources that are owned by the company. Quality leadership is often regarded as one of the important factors in the success or failure of the enterprise. Leadership style is often done at the company leader is transformational leadership style. Leaders with transformational leadership giving effect to the subordinates to include her participation in goal setting, problem-solving, decision making, and provide feedback. Leadership style leader can influence the behavior of its employee's work. This study aims to determine how the transformational leadership style, employee behavior and the effect of transformational leadership style on the behavior of employees at Suzuki Dealer Restu Mahkota Karya Cibadak. The method used in this research is a descriptive method, while the data collection techniques are to do interviews and distributing questionnaires to 102 respondents who were determined by non-probability sampling. Based on the research that has been done, regression equation Y = 0.874 + 0,807X. The study states that the transformational leadership style and behavior of existing employees at the Suzuki Dealer Cibadak Restu Mahkota Karya has a positive correlation of 0.807 and transformational leadership style influence the behavior of the employee as much as 65%.
Service Quality dan Implikasinya Terhadap Kepuasan Pelanggan Setiawardani, Maya; Cahyati Hidayat, Resti Siti Nur
Jurnal Riset Bisnis dan Investasi Vol 3, No 2 (2017): JURNAL RISET BISNIS & INVESTASI
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Abstract

The high level of society mobility needs to be supported by adequate infrastructures. Sufficient and adequate toll road infrastructure is able to increase the acceleration of a country's economic and social development through the creation of effectiveness and resulting efficiency. Optimal service delivery can gain customer satisfaction. One approach to measure service quality that many used as a reference is SERVQUAL (Service Quality). There are five dimension on servqual model, that is reliability, assurance, tangible, emphaty and responsiveness. The purpose of this study is to determine the level of customer satisfaction in order to improve the quality of service and to know the service attributes that are prioritized to be maintained and improved by PT Jasa Marga (Persero) Branch Purbaleunyi. Data processing methods in this study using the validity, reliability, classical assumption test, and descriptive statistical analysis. While the data analysis methods used are simple linear regression analysis, correlation, coefficient of determination and quadrant analysis. The results of this study indicate that service quality variables have positive and significant impact on customer satisfaction at Purbaleunyi toll road. Tingginya mobilitas masyarakat perlu didukung oleh infrastruktur yang memadai. Infrastruktur jalan tol yang memadai mampu meningkatkan percepatan pembangunan ekonomi dan sosial suatu negara melalui penciptaan efektivitas dan efisiensi yang dihasilkan. Penyampaian layanan yang optimal bisa mendapatkan kepuasan pelanggan. Salah satu pendekatan untuk mengukur kualitas layanan yang banyak digunakan adalah SERVQUAL (service quality). Ada lima dimensi model SERVQUAL, yaitu reliability, assurance, tangible, emphaty dan responsiveness. Tujuan penelitian ini adalah mengetahui tingkat kepuasan pelanggan dalam rangka meningkatkan kualitas pelayanan dan mengetahui atribut layanan yang diprioritaskan untuk dipelihara dan diperbaiki oleh PT Jasa Marga (Persero) Cabang Purbaleunyi. Metode pengolahan data menggunakan uji validitas, reliabilitas, uji asumsi klasik, dan analisis statistik deskriptif. Sedangkan metode analisis data yang digunakan adalah analisis regresi linier sederhana, korelasi, koefisien determinasi dan analisis kuadran. Hasil penelitian ini menunjukkan bahwa variabel kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada jalan tol Purbaleunyi.
Pengaruh Konflik Pekerjaan-Keluarga Terhadap Kepuasan Kerja (Kasus Karyawan Bank BJB Cabang Utama Bandung) Yasyifa, Afina Azka; Raharso, Sri
Jurnal Riset Bisnis dan Investasi Vol 4, No 3 (2018): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.998 KB) | DOI: 10.35697/jrbi.v4i3.1255

Abstract

The current business organization is important to review the conflict between work and family. It can impact on the survival of employees in business organizations. Work-family conflicts can be one reason employee dissatisfaction with work. The relationship between work-family conflict and job satisfaction. Based on research conducted on 118 respondents employees Bank Bjb Office Main Branch Bandung obtained results that show there is a relationship between work family conflict with job satisfaction. This is evidenced by the results of correlation analysis between work family conflict variables with job satisfaction included in the negative and significant relationship. Furthermore, work family conflict also has a negative effect on job satisfaction in the regression analysis done.
Pengaruh Kepemimpinan Transformasional Terhadap Kepuasan Kerja Azhari, Izma; Sutisna, Ma'mun
Jurnal Riset Bisnis dan Investasi Vol 2, No 1 (2016): JURNAL RISET BISNIS & INVESTASI
Publisher : POLITEKNIK NEGERI BANDUNG

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Abstract

Transformational leadership is one of the important things that must be considered by a company because it has a positive impact on increasing employees job satisfaction. Satisfied employees will have a willingness to do more than expected so that the goals can be achieved. This must be applied to PT LEN Industri (Persero), a SOEs that is engaged in industrial electronics. This research aims to know the description of transformational leadership, job satisfaction, and the influence of transformational leadership on job satisfaction in PT LEN Industri (Persero). The research method used a quantitative research with technical data analysis includes classic assumption test, descriptive statistics, analysis of relationships, and analysis of influence. Respondents in this research used 172 employees originating from 14 departments in PT LEN Industri (Persero) with proportionate stratified random sampling methods. Transformational leadership variable used an instrument from Multifactor Leadership Questionnaire (MLQ) and job satisfaction variable used an instrument from Job Satisfaction Survey (JSS). The results obtained transformational leadership in the medium category, the job satisfaction in the high category, and the transformational leadership contributed amounted to 56.8% against the influence of job satisfaction in PT LEN Industri (Persero). Management is expected to increase the transformational leadership factors, so job satisfaction will increase too.
Sikap dan Norma Subjektif Terhadap Intensi Mengkonsumsi Produk Koncara, Adi; Rachmat, Radhi Abdul Halim
Jurnal Riset Bisnis dan Investasi Vol 3, No 1 (2017): JURNAL RISET BISNIS & INVESTASI
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

Characteristics that affect consumption behavior adolescents are often influenced by psychological factors. This study explores an intention based theory of Ajzen and Fishbein be a model of human behavior known as Theory of Reasoned Action (TRA). The object of the research is a high school student in Bandung. From the 100 questionnaires, research results show that the intention to consume a product is the partial effect on the student's attitude (such as strong, stylish, handsome, sociable, flexible, bold). While the intention is not partial effect on the subjective norms (such as friends, idol, family). Attitudes and subjective norms simultaneously do not effect to the intention to consume a product.

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