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Balong International Journal of Design
Published by Universitas Kuningan
ISSN : -     EISSN : -     DOI : -
Core Subject : Humanities, Art,
Arts Humanities
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol 3, No 1 (2020)" : 7 Documents clear
SUMATRAN TIGER AND ITS HABITAT PROBLEMS AS THE IDEAS OF DIGITAL DRAWING ARTWORK Azhar Natsir Ahdiyat
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5476

Abstract

ABSTRACT The Sumatran Tiger is a tiger subspecies that is only found in Sumatra, Indonesia. This animal has exotic characteristics because of its unique stripes and body size, which is small among other living subspecies. Currently, Sumatran Tigers are categorized as critically endangered because there are only about 400-500 left in the wild. Habitats that are increasingly narrowing due to deforestation and habitat fragmentation as well as illegal hunting are real threats to these animals. This is an irony considering that the Sumatran Tiger is currently protected by the government through laws that are valid until now. Based on that, the writer has the idea to make digital drawing of Sumatran Tiger as the main theme of his artwork. This creation aims to answer the question about how to develop ideas, visualization, and visual-conceptual descriptions of Sumatran Tiger in the form of digital drawing. The drawing techniques used in this creation are outline, shading, block, and silhouette techniques using digital drawing software called Manga Studio EX. The creation of this work goes through three main steps, including preparation, execution process, and artwork presentation. In this creation, a digital drawing was produced in which visualization was made using visual elements and principles so that the idea had a correlation between the visual form and the concept of the Sumatran Tiger in relation to environmental problems (deforestation and habitat fragmentation).               Keywords: Sumatran Tiger, artwork, digital drawing.
THE INFLUENCE OF EXISTENCE RMU (RETAIL MERCHANDISING UNITS) IN MALL OF VISITORS PERCEPTION A Case Study: Resort Level (RL) PVJ Mall Bandung Andrianto Andri; Asep Sufyan; Teuku Zulkarnain
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5478

Abstract

ABSTRACT Currently the mall has stood various types of RMU (Retail Merchandising Units) spread in the circulation area, public spaces, and other areas that interfere with mall visitors both psychologically and visually. Mall are not designed from the start to placed RMU causes the existence of RMU at the mall affects the perception of visitors to the mall display itself. By using quantitative research methods through the response of visitors with the help of questionnaires, it was found that the presence of RMU (Retail Merchandising Units) in the mall significantly affected the perception of visitors, of the six basic components of the store environment selected as questionnaire questions, the color factor becomes factors that are considered to most influence the perception of visitors. This can be proven from the results of the questionnaire where the color factor produces an answer of 80%. Keywords: Mall, RMU (Retail Merchandising Units), Perception
VERBAL LANGUAGE STYLE ANALYSIS AND VISUAL ANALYSIS ON BANK ADVERTISEMENTS IN INDONESIA Sri Nurbani; Yelly A Barlian; M Hidayatullah
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5479

Abstract

ABSTRACT The progress of the world is growing rapidly from year to year, as the world economic level continues to grow in Indonesia, both private and central and local governments. In its development banking compete to capture its customers. One of the most powerful ways is to advertise their products through various media. The advertiser creates a compelling creative strategy to deliver a message that is compelling and accepted by the target audience, so the goal of banking can be achieved, which is to reach many customers. This phenomenon draws the author's attention to researching the language styles as well as the visual techniques that the ad creator has promoted as one of its creative strategies. The purpose of this research is useful to solve a problem that relates to the creation of ads related to verbal and visual language, in this case related to the style of the language used both verbal and visual. This research uses qualitative methods of descriptive. The results obtained from this study are the dominant language style used by advertisers is a rhetoric with an aliteracy as the figure of speech. Meanwhile, visual language if viewed from visual perception is using Similarity, Continuation, and Proximity as a way of affirmation of messages listed on the tagline. Keywords: Banks, language styles, visuals, creative strategies, advertising
AN ANALYSIS OF NEEDS FOR INCUBATION IN CREATIVE PROCESS AS A RECOMMENDATION FOR LEISURE FACILITY DESIGN IN A CO-WORKING SPACE Diena Yudiarti; Hani Amalia
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5471

Abstract

ABSTRACT Creative People are known to be different in their perceptions and interpretations of their work problems, depending on the characteristics of the current situation occur (Dorst Cross, 2001). The creative process that people usually see cannot be seized by any methodology, but the creative people actually implements different types of methods. Methods that have flexibility in processes, actions, and appreciations (Roozenburg Dorst, 1998; Stempfle Badke-Schaub, 2002). Creative people usually have unique characteristics while doing their job. They need some supportive situations or environments to embrace the imagination as they create an idea of the creative process. Sometimes, the ideas come out in unexpected situations, either in a relaxed situation or under pressure situations. The second stage of creative thinking from the four stages presented by Graham Wallas (1926) is the Incubation Stage which becomes the focus of this research. The need for the incubation stage will be used as one of the variables of the user aspect approach for leisure facility design which is the output expectation from this research for the recommendation of designing the facility in a Co-Working Space. Keywords: Characteristic Analysis, Incubation, Creative Process, Leisure Time, Leisure Facility, Co-Working Space
VISUAL SEMIOTICS STUDY IN SAUCE'S AXE-EFFECT ME CALL AD VERSION Iman Sumargono; Muhammad Hidayattuloh
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5480

Abstract

ABSTRACT Advertising entices with audio and visual displays that are packaged or engineered perfectly through shows that assemble everyday life, form opinions and social behavior, even have the ability to shape one's character and identity. Social statuses can be produced through advertisements that are distributed through print media, radio, television, film and the internet, distinguishing these statuses based on gender, class, race, or sex. In almost all displays of body care product advertisements, the cast (female) plays an important part in building the product image. The female model in the product advertisement depicts women with beauty who have depictions such as white, long hair, attractive appearance, tall, slender and are serving a variety of men's needs, especially in Axe ads. Based on the phenomena presented above, the researcher intends to analyze the Axe Effect Indonesia Ad-Sauce ad. contained in it with the aim to find out the symbols that will be captured from the ad and to explore the emergence factors of the image of sexuality in the Indonesian Axe Effect Indonesia Ad-Sauce Axe ad. Keywords: Axe Effect Indonesia Ad-Sauce, advertising strategy, sexuality imagery
CHARACTER DESIGN BASE ON CARITA PANTUN SUNDA (Case Study: Carita Pantun Ronggeng Tujuh Kalasirna) Gandara Permana
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5472

Abstract

ABSTRACT In the era of globalization, communication and information technology have a very important role. On the other hand, one of the causes of the low interest of the community to preserve their cultural heritage is the low literacy of technology. Technological progress should be able to be used and utilized as one of the media for the preservation of the nation's cultural heritage. West Java, especially Sundanese people, has a variety of cultures and is currently entering an alarming phase, one of which is Carita Pantun. Carita Pantun is a performance art that has a function as a guide and a spectacle. This design will be focused on the design or design of characters that are packaged in 2D and 3D based on carita pantun West Java. The process to be carried out in this research is pre-production which includes the development of stories, visual design including concepts/ideas, characterization or study of characterizations, and visualization of characters or character designs, properties (assets), and settings (environment). The design target is aimed at adolescents aged 15-21 years. The results of this study will be used for further research on games and animation. Keyword: characterization, character design, carita pantun 
RHINOCEROS SOFTWARE AS A DIGITAL MODELING DEVELOPMENT OF 3D PRODUCTS Case Study: Students’ Digital Model Design of Product Design Department Telkom University Alvian Fajar Setiawan; Chris Chalik
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5474

Abstract

ABSTRACT The current technological development is very fast, it requires designers to adapt to these conditions. So that the use of CAD (Computer Aided Design) software is absolutely essential for designers to master. One that is included in the CAD software is Rhinoceros, a computer graphics software that is used to simplify the work and development of 3D modeling. Rhinoceros is widely used by industries such as architecture, industrial product design, multimedia and graphic design. This research is a qualitative research with an art and design approach. This research raises a case study from the work of 3D product modeling designed by product design students to be used as data analysis material. The data analysis process is carried out through literature study, observation and interviews with sources in order to produce an understanding of how to design and develop the initial concept into good 3D modeling. Keywords: Rhinoceros, Design, 3D Design, Product Designers

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