Garuda - Garba Rujukan Digital

VISUAL SEMIOTICS STUDY IN SAUCE'S AXE-EFFECT ME CALL AD VERSION Iman Sumargono; Muhammad Hidayattuloh
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5480

ABSTRACT Advertising entices with audio and visual displays that are packaged or engineered perfectly through shows that assemble everyday life, form opinions and social behavior, even have the ability to shape one's character and identity. Social statuses can be produced through advertisements that are distributed through print media, radio, television, film and the internet, distinguishing these statuses based on gender, class, race, or sex. In almost all displays of body care product advertisements, the cast (female) plays an important part in building the product image. The female model in the product advertisement depicts women with beauty who have depictions such as white, long hair, attractive appearance, tall, slender and are serving a variety of men's needs, especially in Axe ads. Based on the phenomena presented above, the researcher intends to analyze the Axe Effect Indonesia Ad-Sauce ad. contained in it with the aim to find out the symbols that will be captured from the ad and to explore the emergence factors of the image of sexuality in the Indonesian Axe Effect Indonesia Ad-Sauce Axe ad. Keywords: Axe Effect Indonesia Ad-Sauce, advertising strategy, sexuality imagery

CHARACTER DESIGN BASE ON CARITA PANTUN SUNDA (Case Study: Carita Pantun Ronggeng Tujuh Kalasirna) Gandara Permana
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5472

ABSTRACT In the era of globalization, communication and information technology have a very important role. On the other hand, one of the causes of the low interest of the community to preserve their cultural heritage is the low literacy of technology. Technological progress should be able to be used and utilized as one of the media for the preservation of the nation's cultural heritage. West Java, especially Sundanese people, has a variety of cultures and is currently entering an alarming phase, one of which is Carita Pantun. Carita Pantun is a performance art that has a function as a guide and a spectacle. This design will be focused on the design or design of characters that are packaged in 2D and 3D based on carita pantun West Java. The process to be carried out in this research is pre-production which includes the development of stories, visual design including concepts/ideas, characterization or study of characterizations, and visualization of characters or character designs, properties (assets), and settings (environment). The design target is aimed at adolescents aged 15-21 years. The results of this study will be used for further research on games and animation. Keyword: characterization, character design, carita pantun

RHINOCEROS SOFTWARE AS A DIGITAL MODELING DEVELOPMENT OF 3D PRODUCTS Case Study: Students’ Digital Model Design of Product Design Department Telkom University Alvian Fajar Setiawan; Chris Chalik
Balong International Journal of Design Vol 3, No 1 (2020)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v3i1.5474

ABSTRACT The current technological development is very fast, it requires designers to adapt to these conditions. So that the use of CAD (Computer Aided Design) software is absolutely essential for designers to master. One that is included in the CAD software is Rhinoceros, a computer graphics software that is used to simplify the work and development of 3D modeling. Rhinoceros is widely used by industries such as architecture, industrial product design, multimedia and graphic design. This research is a qualitative research with an art and design approach. This research raises a case study from the work of 3D product modeling designed by product design students to be used as data analysis material. The data analysis process is carried out through literature study, observation and interviews with sources in order to produce an understanding of how to design and develop the initial concept into good 3D modeling. Keywords: Rhinoceros, Design, 3D Design, Product Designers

Aesthetic On The “Kaulinan” Of Sundanese, Kolecer Sonson Nurusholih; Gandara Permana
Balong International Journal of Design Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v1i1.1667

In Indonesia, there are varieties of games with different cultural backgrounds, having value and meaning contained in the game or toy. Many meanings are contained in every traditional game bounded by culture not universally. Every meaning has an aesthetic value relating to the attitudes and habits of the people where the toys are located. Likewise with the traditional game of Sundanese Kolecer, which will be made as object of the research. In this research, the author will study the aesthetics contained in Kaulinan Sunda Kolecer. The purpose of this research is to know the meaning of Kaulinan Sunda Kolecer. The study was conducted by using descriptive method with a paradoxical aesthetic approach. The results of the study found that kolecer as an artefact and kokoleceran as toy (kaulinan) of Sundanese people which have philosophical and educational values.Keywords—. Traditional Games, Kaulinan Sunda, Kolecer

SUNDANESE AESTHETICS IN DARSO’S VIDEO CLIP DULANG KURING 2 Lingga Agung; Moh Isa Pramana Koesoemadinata
Balong International Journal of Design Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v1i1.1662

Abstract This paper aims to see how the aesthetics in the video clip Dulang Kuring 2 which was popularized by Alm.Darso. We used qualitative method as a method in collecting related data and to analyze video clip DulangKuring 2, we use Homi K. Bhabha Post-Coloniam theory about mimicry, hybridity, and “the third space”. The analysis focuses on Darso, the location (landscape), and the setting-property in the video clip. From the analysis that has been done, the aesthetics in the music video clip DulangKuring 2 is paradoxical because it mixes the local and global aesthetic codes. While through the Bhabha postcolonial, we find that the place (landscape), and setting-property gradually mimicry then after that we’ll see another step which is a hybridity that produces “the third space”. From the analysis, the video clip DulangKuring 2 is aesthetically very paradoxical yet hybrid because it targets the contemporary Sundanese society.Keywords: Aesthetic, Communication, Darso, Post-colonialism

TYPOGRAPHY ON DESIGN T SHIRT SUPORTER OF PERSIB Muhammad Hidayatulloh; Iman Somargono
Balong International Journal of Design Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/balong.v1i1.1663

AbstractAs a type of clothing used in daily life, a t shirt at this time often displays images and text on the surface. Picture or text in a t shirt, can act as aesthetic element or a form of expression as well as identity for the wearer. For the supporters of Persib, t shirt becomes one of the attributes that they often use in supporting Persib both in the field and off the field. T Shirt of the supporters, generally uses text elements as part of the design elements and conveys messages to support Persib. Text on t shirt supporters of Persib, is packed in such a way to attract the attention of the audience. In the perspective of typography, the letters in the text not only play a role in preparing a textual message but also it can present a visual perception that is able to support the message containing and attract the attention of the audience.Keywords: t shirt, supporter, persib, typography

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Location Kab. kuningan, Jawa barat INDONESIA

Abstract

Abstract

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Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kab. kuningan,

Jawa barat

INDONESIA