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INDONESIA
Jurnal Samudra Ekonomi dan Bisnis
Published by Universitas Samudra
ISSN : 20891989     EISSN : 26141523     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
FOCUS Jurnal Samudra Ekonomi dan Bisnis (JSEB) focused on economics, business and management studies and present developments through the publication of research articles, research report, and book reviews. Languages used in this journal are Indonesia and English. SCOPE Jurnal Samudra Ekonomi dan Bisnis (JSEB) specializes on economics, business, and management and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholar of related disciplines.
Arjuna Subject : -
Articles 298 Documents
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Niat Beli Ulang Generasi Milenial Masa Pandemi Covid-19: Peran Desain Produk, Citra Merek dan Persepsi Harga pada Produk Pakaian Harsono, Soni; Hadi, Muhamad Ferdian
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7618

Abstract

This study aims to analyze the effect of product design, brand image, price perception on satisfaction and repurchase intentions for millennial generation apparel products during the Covid-19 pandemic. The research was conducted on 209 consumers using purposive sampling, data were collected through questionnaires, validity and reliability tests were carried out and data were analyzed with SEM WarpPLS. The results showed that product design, brand image and price perception have a significant positive effect on satisfaction and repurchase intentions. Satisfaction mediates the relationship between product design, brand image, price perception and repurchase intention. Product design has a stronger relationship with repurchase intentions. The results of the study can help increase the purchase of clothing products through strategic marketing management that focuses on product design, pricing strategy and brand image.
Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Kerja Karyawan terhadap Kesejahteraan Karyawan di PT. Mohtra Agung Persada Syafitri, Kharisma; Waluyo, Minto
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7648

Abstract

This research aims to determine the relationship between co-worker relationships, supervision, working conditions and changes in career status on employee satisfaction, as well as knowing the relationship between job satisfaction and employee welfare at PT. Mohtra Agung Persada. The sample for this quantitative research is employees of PT. Mohtra Agung Persada numbered 150 respondents. Data was obtained from distributing questionnaires using a Likert scale, then analyzed using the structural equation modeling (SEM) method. The results of this research found that co-worker relationships and career development were proven to have a positive and significant effect on employee job satisfaction, and supervision and working conditions were proven to have no significant effect on employee job satisfaction. Moreover, the results show that job satisfaction has a positive and significant effect on employee job satisfaction.
Komparasi Efisiensi Bank Umum Konvensional Pemerintah dan Bank Umum Konvensional Swasta dengan Pendekatan Data Envelopment Analysis Susila, Muktar Redy; Nugroho, Wawan Cahyo; Arini, Dian
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7695

Abstract

The research aim is to compare the level of efficiency between government-owned conventional commercial banks and privately owned conventional commercial banks. The samples are government-owned and privately owned conventional commercial banks registered in the period 2018 to 2022. The input variables used are deposits, labor costs and fixed assets; while output variables include total credit and operating income. Efficiency scores were analyzed using the data envelopment analysis method, and for the difference test the Mann-Whitney method was used. The results show that there is no significant difference in efficiency scores between government-owned conventional commercial banks and privately owned conventional commercial banks.
Lean Manufacturing Implementation through Value Stream Mapping on Gold Products Simamora, Asfhanda; Insanita, Rizqiah
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7759

Abstract

The manufacturing process at UBPP Precious Metal Manufacturing Bureau involves many wasteful activities such as manual production records, lack of standardization and digitization, which can lead to lost time and non-conformities if something goes wrong. The purpose of the study is to identify and eliminate wastes in the manufacturing process using Value Stream Mapping (VSM) to achieve lean manufacturing. VSM approach to understand gold manufacturing mapped in the current state map and improvements applied to the future state map. The cycle time in the weight check, cleaning, press and engraving process for the gramasi variant is still above 7.2 seconds per pcs with a daily target of 9,000 pieces. Proposed improvements to eliminate waste such as equipment re-layout, rejuvenation of rolling equipment, punch, press, engraving can reduce cycle time below the targeted takt time.
Pengaruh Flexible Working Arrangements, Supervisor Support dan Job Crafting terhadap Innovative Behavior Pekerja Sektor Ekonomi Kreatif Wijayati, Suci; Pusparini, Elok Savitri
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7760

Abstract

One of the characteristics of creative economy workers is innovative behavior, which is expected to continue to develop and spread among human resources in Indonesia. This research aims to provide an understanding of the factors that can encourage innovative work behavior among creative economy workers. Dominated by workers of productive age, one of the factors that can attract workers is flexibility of working hours which can produce job satisfaction and is closely related to superior support and the ability of workers to complete work under current conditions. This quantitative research involved a sample of 320 workers in the creative economy sector in Indonesia. Data was collected through questionnaires distributed online, and the relationships between variables were analyzed using CB-SEM with LISREL. The results show that flexible working arrangements, supervisor support, and job crafting have a significant influence on innovative work behavior, mediated by job satisfaction.
Penggunaan Analisis SWOT dan Uji Litmus dalam Menentukan Strategi Pengelolaan Modal untuk Peningkatan Produksi UMKM Ina Konveksi Nurhayati, Nurhayati; Kristianti, Ika; Permatasari, Carolina Lita
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7817

Abstract

The research aims to evaluate business capital management strategies to increase production of MSME. This descriptive qualitative research uses a case study on Ina Konveksi, with the SWOT analysis and litmus test method. The analysis results identified nine main strategies, namely: (1) attending various online and offline marketing training; (2) attend various skills and expertise training in financial bookkeeping and sales; (3) preparation and training in the use of marketing technology; (4) establishing a place for coordination and sharing between convection entrepreneurs; (5) attend a low interest credit program to increase capital; (6) establishing good cooperation with good, affordable and trusted fabric suppliers; (7) attend assistance programs from the Regional Government and Provincial Government in the field of financing creative economy businesses; (8) delivery of important information such as training programs for the use of technology, marketing and bookkeeping; and, (9) making mutually beneficial agreements between convection entrepreneurs.
Fraud Triangle, Integritas, dan Penggunaan Teknologi Informasi terhadap Kecurangan Akademik Masa Pandemi Covid-19 Kusumayanti, Ni Putu Diah; Utama, I Made Karya
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.7916

Abstract

The aim of this research is to analyze how the fraud triangle, student integrity, and the use of information technology influence academic cheating behavior among students during the Covid-19 pandemic. This research was conducted at the Faculty of Economics and Business, Udayana University, with a total sample of 280 active accounting students selected using a purposive sampling approach and analyzed using multiple linear regression analysis. Empirical results found that the fraud triangle and the use of information technology have a positive influence on academic cheating behavior, which means that when pressure, opportunity, rationalization, and use of information technology increase, cheating activities will also increase. Student integrity, on the other hand, has a negative influence on academic cheating behavior.
Reaksi Pasar atas Pelaksanaan Serah Terima Presidensi Group of Twenty (G20) Indonesia Kusuma, I Gusti Ayu Agung Kadek Rheina; Yasa, Gerianta Wirawan
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.8009

Abstract

On 30-31 October 2021 the Group of Twenty (G20) carried out the handover of the presidency to Indonesia in Rome, Italy. The purpose of this study was to examine the reaction of the capital market on the handover of the Indonesian G20 presidency. Measurement of market reaction in this study using abnormal return proxies. The population used is all companies on the Indonesia Stock Exchange. The sampling method uses non-probability sampling with a purposive sampling technique. The samples used were 673 companies. The data analysis technique used is one sample t-test. The results of data analysis showed positive reactions occurred for five days, and negative reactions occurred for one day. The conclusion of this study is that the market reacted positively to the handover of the Indonesian G20 presidency.
Analysis of Factors that Influence the Customer Loyalty in Modern Pharmacy Retail in Indonesia Tandiono, Josephine; Agus, Anna Amalyah
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.8036

Abstract

The study analyzes several factors that are seen to influence the customers loyalty in modern pharmacy retail. This study was conducted at Watsons Indonesia. This study examines the influence of in-store experience (IE), membership programs (M), and use of private labels (PL) on customer loyalty. Shopping habits are proposed as a variable that moderates the three independent variables on customer loyalty. Data was collected from a sample of 232 Watsons Indonesia customers and the relationship between variables was tested using structural equation models. The findings show that IE and M are not proven to have a significant influence, but PL is proven to have a significant influence on customer loyalty at Watsons Indonesia. Furthermore, shopping habits do not significantly moderate EI, PL, and M in building customer loyalty of the company.
An Investigation of the Effect of Covid-19 on Efficient Market Hypothesis (EMH) Anomalies: Econometric Approach Widodo, Purwanto
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 1 (2024): JSEB
Publisher : Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i1.8093

Abstract

The research aims to analyze the influence of the Covid-19 crisis on changes in the daily return pattern of the LQ45 Index, and to see whether the daily return pattern of the LQ45 Index is efficient as argued by the EMH (Efficient Market Hypothesis). The observation period was before and during Covid 19. Data analysis used an econometric approach to test any EMH anomalies, as well as running the ARCH-GARCH model due to the use of dummy variables. The analysis results show that Covid-19 has no effect on the daily return pattern of LQ45, The Week Four effect is proven, but The Day of Week effect, Monday effect and Weekend effect are not found. Another finding that the trading day anomaly testing model is sensitive to the error term distribution, also suggests that good news or bad news in volatility not only depends on the asymmetric model but also the choice of error term distribution.

Page 17 of 30 | Total Record : 298

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