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Journal of Language and Literature
Published by Universitas Gunadarma
ISSN : 20886187     EISSN : 25023462     DOI : 10.35760/jll
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
This journal is published periodically twice a year, June and December. It publishes a broad range of research articles on linguistics, general culture, and literature in English.
Arjuna Subject : Ilmu Sosial - Linguistik dan Bahasa
Articles 173 Documents
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SEMIOTIC ANALYSIS OF MOON KNIGHT EPISODE 5: ASYLUM USING PEIRCE'S THEORY OF SIGN Aulia Haris Firstiyanti; Aswarini Sentana; Ratna Wulandari
Journal of Language and Literature Vol. 13 No. 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2025.v13i1.14414

Abstract

This research presents a semiotic analysis in an episode of a television series, focusing on Episode 5 of Moon Knight, titled "Asylum." Utilizing Charles Sanders Peirce’s triadic model—comprising representamen, object, and interpretant—this study aims to investigate how signs and symbols function within the narrative to construct meaning, depict trauma, and illustrate the protagonist’s fragmented identity. Through a qualitative descriptive approach, the research identifies key symbolic elements such as the asylum, the goddess Taweret, and the feather of the truth and examines their roles in expressing inner conflict and psychological dissociation. The researchers found and analyzed 10 symbols in the studied episode. This analysis reveals how the episode constructs psychological, mythological, and moral meanings through visual and narrative symbolic signs to represent the main character's inner emotional states. Furthermore, the analyzed episode serves as a powerful example of how visual narration and semiotic structures can merge to explore mental health, identity fragmentation, and the quest for self-acceptance.
IMPLICATURE TYPES IN ED SHEERAN’S SELECTED SONG LYRICS Melisa Emor; Ismail Ismail
Journal of Language and Literature Vol. 13 No. 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2025.v13i1.14413

Abstract

Pragmatics, a branch of linguistics, examines how context influences meaning in communication. This study applies H.P. Grice’s theory of implicature to explore how Ed Sheeran’s lyrics convey implicit meanings that deepen emotional impact and engage listeners. While modern music often carries rich emotional undertones, the subtle, implied meanings in lyrics are frequently overlooked. Recognizing these layers is key to understanding how language in music communicates complex feelings and experiences. The research aimed to identify and categorize conventional and conversational implicatures in five selected songs: The A Team, Bloodstream, Castle on the Hill, Photograph, and Salt Water. Using a qualitative approach, the study analyzed lyrical content in both auditory and visual formats, focusing on how context and shared knowledge influence interpretation. A total of 32 implicatures were identified 15 conventional and 17 conversational each contributing uniquely to the listener’s emotional and interpretive experience. These findings highlight Sheeran’s ability to encode meaning through culturally familiar expressions and subtle narrative cues, enhancing the depth and relatability of his music. his study contributes to both linguistic and music discourse by addressing a research gap: although implicature has been widely examined in spoken conversations, literary works, and advertisements, its application in the analysis of popular song lyrics remains limited. By focusing on this underexplored area, the study underscores the importance of pragmatic analysis in understanding artistic language and offers insights into how implicit communication shapes listener engagement and emotional connection.
EXPLORING VISUAL SEMIOTICS IN MYKONOS MILK DROPS SERIES PERFUME PACKAGING THROUGH PIERCE’S THEORY OF NON-VERBAL SIGNS Desthia Amalia; Nuri Adlina
Journal of Language and Literature Vol. 13 No. 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2025.v13i1.14430

Abstract

This research aims to explore the visual semiotics of Mykonos' Milk Drops series, a collection of unisex fragrances that challenge traditional gender norms in the perfume industry. The study investigates how the packaging of these fragrances communicates the essence of the scents within, focusing on the signs and symbols employed to convey meaning and evoke consumer interest. This qualitative research employs purposive sampling to focus on three specific variants of Mykonos' Milk Drops series: Milk Drops, Pink Drops, and Café Drops. The study applies Peirce's triadic semiotic theory to examine the non-verbal signs found on the packaging, classifying them as Qualisigns, Sinsigns, Icons, Indexes, Rheme and Dicents. This research offers valuable insights into the role of visual semiotics in the fragrance industry, particularly regarding perfumes. By demonstrating how packaging can encapsulate complex ideas and emotions through visual language, the study emphasizes the significance of design in marketing strategies and its potential impact on consumer behavior. The findings reveals how non-verbal signs communicate the product's essence. The packaging initially presents as a Qualisign (color), followed by various Sinsigns (cow images, box shape, cowhide patterns, water droplets). These function as Icons (representing cows and milk cartons) and Indexes (cowhide), with water droplets further suggesting the freshness and scent of milk.

Page 18 of 18 | Total Record : 173

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