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Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 5 No. 2 (2021)" : 7 Documents clear
Penilaian diri kompetensi komunikasi pencari kerja dalam memasuki dunia kerja Wijayanti, Sri Hapsari`; Utami, Novia; Putri, Brigita Kania Novia; Mantiri, Stephanie Maria
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (613.253 KB) | DOI: 10.25139/jkp.v5i2.3414

Abstract

Formal education is not sufficient as a provision to find a job, it needs to be equipped with soft skills, such as the ability to communicate. This study aims to reveal the basic communication skills and soft skills of job seekers with low education and their readiness to enter the world of work. Respondents of this study are the younger generation who are looking for a job. They live in Rusunawa Marunda, Cilincing, North Jakarta. There are 37 respondents involved in this study. This study is descriptive quantitative with case studies. The data collection technique used a Likert scale questionnaire with five scales. The data analysis technique was carried out with descriptive statistics used SPSS 25. The results of this study indicate that the respondents are ready and confident enough to compete in the work world with their communication skills and other soft skills. The skill that the majority of respondents felt lacking was communication in English. This study suggested doing intervention by mentoring and training of communication and English for respondents, the younger generation of productive age with low education. Keywords: Formal Education; Communication; Hard Skill; Soft Skill; English Language AbstrakPendidikan formal belum cukup sebagai bekal untuk mencari pekerjaan, lulusan perlu dibekali dengan soft skill, seperti kemampuan berkomunikasi. Penelitian ini bertujuan mengungkap keterampilan komunikasi dasar dan soft skill pencari kerja yang berpendidikan rendah dan kesiapan mereka memasuki dunia kerja. Responden dalam penelitian ini adalah generasi muda yang sedang mencari pekerjaan. Mereka tinggal di Rusunawa Marunda, Cilincing, Jakarta Utara. Ada 37 responden yang terlibat dalam penelitian ini. Penelitian ini bersifat deskriptif kuantitatif dengan studi kasus. Teknik pengumpulan data menggunakan angket skala likert dengan lima skala. Teknik analisis data dilakukan dengan statistik deskriptif melalui bantuan SPSS 25. Hasil penelitian ini menunjukkan bahwa responden cukup siap dan percaya diri untuk bersaing di dunia kerja dengan kemampuan komunikasi dan soft skill lainnya. Keterampilan yang dirasakan sebagian besar responden kurang adalah komunikasi dalam bahasa Inggris. Penelitian ini menyarankan agar dilakukan intervensi melalui pendampingan dan pelatihan komunikasi dan bahasa Inggris bagi mereka yang berpendidikan rendah, tetapi tergolong generasi muda yang produktif. Kata Kunci: Pendidikan Formal; Komunikasi; Hard Skill; Soft Skill; bahasa Inggris  
Digital branding kedung ayu sebagai destinasi wisata keluarga berbasis kearifan lokal roosinda, fitria widiyani; Ayu P, Delmarrich Bilga; Ekantoro, Julyanto
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1570.753 KB) | DOI: 10.25139/jkp.v5i2.3493

Abstract

Family travel destinations developed after the Covid-19 pandemic. Kedung Ayu is one of the tourist destinations with local wisdom in Ledug Village, Prigen District, Pasuruan Regency. The village of Ledug, where most of the residents are farming ornamental flowers, only rely on income from selling ornamental flowers, even though in that village there are other potentials that can be developed, one of which is a river with three waterfalls. Previously, this river had been filled with plastic waste for decades and various wastes, both dry and liquid. Its smells not good, plus many dry waste, also anonymous. The Abdimas program which aim developed digital branding with four programs has made the river a new family tourist destination named Kedung Ayu. The four programs are the socialization of family tourism, optimization of river cleaning, making Instagrammable photo spots and social media branding. The four programs are expected to empower villagers by increasing the number of visits through promotions both online and offline.Keywords:  Digital Branding; Kedung Ayu; Family Travel Destination; Local Wisdom.
Peran key opinion leader dalam pemasaran film bertema kekerasan seksual Nurulita, Fadliyya Syifa; Primadini, Intan
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (554.765 KB) | DOI: 10.25139/jkp.v5i2.3630

Abstract

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell  ; Key Opinion Leader; Marketing Public Relations; Violence against Women.
Proses akulturasi dalam iklan elektronik chinese new year 2018 matahari department store Olivia, Olivia; Hati, Grace Permata
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (627.949 KB) | DOI: 10.25139/jkp.v5i2.3635

Abstract

Penelitian ini bertujuan untuk memahami proses akulturasi yang terkandung dalam iklan Matahari Department Store yang bertema Imlek pada tahun 2018. Penelitian ini menggunakan metode kualitatif deskriptif karena tujuan penelitian ini ialah mendeskripsikan proses akulturasi dan sikap interkulturalisme yang terdapat dalam iklan tersebut. Penulis menemukan beberapa aspek dalam hasil analisis penelitian ini, yaitu makna dan arti dari tradisi dari dua kebudayaan yang berbeda (kebudayaan Jawa dan Tionghoa), dan juga representasi toleransi antar suku. Hasil penelitian menunjukkan bahwa dalam iklan tersebut terdapat beberapa fase terjadinya proses akulturasi, yaitu adanya kontak antar budaya dan proses adaptasi. Iklan ini tidak hanya memperlihatkan proses akulturasi, namun sikap interkulturalisme. Proses akulturasi di dalam iklan melibatkan sikap interkulturalisme yang ditandai dengan usaha untuk menghilangkan etnosentrisme, menggunakan sudut pandang budaya lain untuk memandang budaya sendiri, saling menghormati dan menerima satu sama lain.
Model – model komunikasi bisnis sebagai upaya meningkatkan penjualan produk vivelle di shan hair beauty care Hakim, Abdul
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.336 KB) | DOI: 10.25139/jkp.v5i2.3655

Abstract

From marketing to business communications, corporate strategy can be found in a variety of areas. Cosmetics companies are also feeling the heat of market competition. One of the most popular cosmetic products on the market is perfume. Shan Hair and Beauty Care is a retailer that sells a variety of beauty products such as hair care, perfume, and body care, with Vivelle being the perfume offering. The purpose of this research is to find out how the business communication strategy carried out by Shan Hair and Beauty Care to increase the number of sales from Vivelle. This research is a descriptive study with qualitative data. Observation, interview, and documentation were chosen as data collection techniques with the research location of Shan Hair and Beauty Care, followed by the owner of Shan Hair and Beauty Care and ten Vivelle customers. The data analysis technique used is data reduction analysis, then the data presentation technique is used to present the data. To test the validity of the data, it used triangulation of sources and theories. The Shan Hair and Beauty Care business communication strategy is highly effective, according to these findings. The business communication strategy is an important spearhead for the success cycle of Shan Hair and Beauty Care, as well as a strategy in facing various intense competition, especially in the selling price of products. The development of a strategy in business communication that matches the sales of Vivelle products at Shan Hair and Beauty Care can reach its glory. Shan Hair and Beauty Care values customer service. Sales strategy for Shan Hair and Beauty Care is a strategy in short-term market penetration that aims to attract consumers and distributors through business communication. Keywords: Strategy; Business Communication; and Sales
Peran social media marketing gabag indonesia dalam mempertahankan brand equity pada pandemi covid-19 Azizah, Sarah
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2639.25 KB) | DOI: 10.25139/jkp.v5i2.3656

Abstract

This study discusses the role of Gabag Indonesia's social media marketing in maintaining brand equity in the Covid-19 pandemic. The problem of this research is that the Covid-19 pandemic that occurred in Indonesia has caused many losses to the existing business and economic sectors and the cessation of direct sales, especially in the retail sector, and forcing brands to carry out activities online, namely through social media. The formulation of the problem in this study is how the role of social media Marketing for Gabag Indonesia in maintaining brand equity in the Covid-19 pandemic? Qualitative descriptive research method is used to analyze the problems that exist in this study. The conclusion of this study is the importance of the role of Social Media Marketing of Gabag Indonesia in maintaining brand equity during the Covid-19 pandemic. Keywords: Pandemic; Covid-19; Social Media; Marketing, Brand Equity. 
Komunikasi dan pemaknaan nilai kewirausahaan di hipmi bpc kota padang Himni, Lailatul; Roem, Elva Ronaning; Miko, Alfan
Jurnal Komunikasi Profesional Vol. 5 No. 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (435.2 KB) | DOI: 10.25139/jkp.v5i2.3709

Abstract

The phenomenon of entrepreneurship or what's knowing as entrepreneur this time involved a lot of young people. In the HIPMI organization, BPC Padang City also make young age a requirement to become member. Entrepreneur  who have entrepreneurial values can survive in doing business development and they can also be said to win in competition. This achievement can't  be separated from the role of communication. Communication experience played by entrepreneurs, verbal and non-verbal communication carried out by entrepreneur  as leader can be effective communication so that it has an impact on business success. Through this qualitative research, the researcher will observe the experience of the role of entrepreneurial cultural communication. Researchers will find out how the role of cultural communication carried out by entrepreneurs can build and apply entrepreneurial values to their business. The value of entrepreneurship is the main key in achieving success. When someone has an entrepreneurial spirit, then of course they will continue to survive. The entrepreneurial value of entrepreneurs is very much needed in the business, because order to achieve their business goals and improve the quality of existing business competition. Keywords: Enterpreneur, Comunication Experiences, Meaning 

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