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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 5 No. 3 (2021)" : 7 Documents clear
Implementasi net neutrality di indonesia ditinjau dari undang-undang ite Pamungkas, Satriyo Widhi
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.308 KB) | DOI: 10.25139/jkp.v5i3.3672

Abstract

The problem of net neutrality has become a debate in many countries where the regulation on the net neutrality policy confirms that internet providers or Internet Service Providers (ISPs) are not allowed to make distinctions or be discriminatory in the selection of internet applications or content to be used by consumers or users. The purpose of this research is to analyze the application of network neutrality from the perspective of Indonesian law which specifically examines critically the applicable Information and Electronic Transactions Law. This research method is descriptive qualitative. The results show that the implementation of Net Neutrality in terms of the Information and Electronic Transactions Law is still not optimal because there are still network restrictions that are applied to certain Internet Network Providers. The results also show that there is a need for amendments to the ITE Law related to the enforcement of legal protection with the principle of forming a prohibition against the actions of Internet Service Provider (ISP) business actors that can disrupt the business climate.
Edukasi Kesehatan Kulit Perempuan Indonesia melalui Media Sosial pada Akun Instagram @hi.flawless Claudia, Benedicta Yovi; Marta, Rustono Farady; Rewindinar, Rewindinar
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.377 KB) | DOI: 10.25139/jkp.v5i3.3685

Abstract

Content marketing has become an essential part of any social media marketing strategy. However, the effectiveness of a content marketing strategy through social media will be determined by its alignment with the prevailing communication model. This study aims to analyze the communication model that takes place in the marketing of educational content regarding the health of Indonesian women's skin on Instagram @ hi.flawless and determine the effectiveness of the content marketing based on the communication model that occurs. This study uses a qualitative approach with a netnographic method. Data collection methods are through observation and interviews, while data analysis techniques use data reduction, data presentation, and drawing conclusions analysis methods. This research shows that the communication model that occurs is Schramm's interactional communication model which can then be further developed into a multistep non-linear communication model and advanced web communication. The use of Indonesian women's skin health education as content for marketing on Instagram @ hi.flawless is known to be in line with the prevailing and effective communication model to be implemented, seen from the relatively high level of consumer involvement and the increase in sales that have occurred. Keywords: communication model, content marketing, education, social media
Perspektif digital marketing communication dalam memasarkan skincare di indonesia Hapsara, Osrita; Casmudi, Casmudi; Sjuchro, Dian Wardiana; Murtono, Taufik; Asfar, Dedy Ari
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (675.441 KB) | DOI: 10.25139/jkp.v5i3.3782

Abstract

The rapid development of skin care products (Skincare) through social media has changed the paradigm of the digital marketing model in general. This article discusses digital marketing models that skin care products use in marketing their products. The method used was Krippendorff content analysis which was carried out through digital observation on the Instagram account of skin care products (Skincare) Elvicto @ elvicto.id from March 1, 2021 to March 31, 2021. The results of this study indicate that Elvicto is more engaged in a digital marketing communication strategy through marketing. Instagram @ elvicto.id which is dominated by personal selling strategies.
Kajian fenomenologi pemasaran digital agen properti melalui medium instagram Ernayani, Rihfenti; Daengs GS, Achmad; Tarigan, Nuah P.; Lestari, Winda; Timotius, Elkana
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.18 KB) | DOI: 10.25139/jkp.v5i3.3804

Abstract

Property has developed into a basic human need that everyone wants to have personally. Property is used for investment other than for basic human needs. The Covid-19 pandemic began in March 2020, resulting in the imposition of large-scale social restrictions (PSBB) to stop the spread of the virus. The Coronavirus Disease (Covid-19) pandemic has also paralyzed a number of industries, including the real estate sector, in an effort to support economic growth. The purpose of this study is to determine the digital marketing of property agents on Instagram. This study uses a qualitative approach with the phenomenological method of the actors in the property business agent. The results showed that digital marketing of property agents on Instagram is used with several efforts including the use of hashtags, collaborating with influencers and public figures, and giving giveaways to attract the interest of potential consumers.
Pelatihan Media Sensitif Gender bagi Penggiat Media Bersama DP3AP2KB Provinsi Jawa Tengah Nuzuli, Ahmad Khairul
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (492.674 KB) | DOI: 10.25139/jkp.v5i3.3815

Abstract

Banyaknya kasus ketimpangan dan diskriminasi perempuan di dalam media sudah menjadi permasalahan baru bagi media di Indonesia. Maka oleh sebab itu perlu diadakannya pelatihan tentang media sensitif gender bagi awak media untuk peningkatan pengetahuan awak media akan sensitif gender dalam produk jurnalistik. Pengabdi adalah dosen ilmu komunikasi dan pengamat media. Dengan kepakaran di media massa dan komunikasi gender, pengabdi bekerjasama Dinas Pemberdayaan Perempuan Perlindungan Anak Pengendalian Penduduk dan Keluarga Berencana (DP3AP2KB) Provinsi Jawa Tengah menjadi fasilitator dalam Pelatihan Media Sensitif Gender bagi Penggiat Media di Provinsi Jawa Tengah. Acara ini dilakukan di lima kota, dan masing-masing kota memiliki 45 peserta. Para peserta mewakili berbagai elemen seperti jurnalis TV, jurnalis radio, jurnalis cetak, pers kampus, dan akademisi. Acara ini diharapakn bisa mengujudkan pemberitaan yang ramah gender dan meningkatkan pengetahuan para awak media akan pentingnya media sensitif gender.
Efektivitas model pembelajaran daring berbasis tiktok Ardiyanti, Handrini; Kustandi, Cecep; Cahyadi, Ani; Elihami, Elihami; Pattiasina, Petrus Jacob
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.214 KB) | DOI: 10.25139/jkp.v5i3.3826

Abstract

In an effort to prevent the Covid-19 pandemic, schools are implementing online student learning methods. This government policy is in order to break the chain of spreading Covid-19. However, in practice, there are still many teachers in schools who are still confused about implementing the online learning system because the teachers are not good at technology, so the teacher only sends assignments without explaining the material. As a result, online learning becomes ineffective which has an impact on student learning outcomes. This study aims to determine the effectiveness of the tiktok-based online learning model. The method used in this research is phenomenology. The informants in this study were the parents of students who live in East Java. The conclusion of this study is that the Tik Tok application used as a learning medium has not been fully effective. Parents consider that the Tik Tok application used in their children's learning is mostly used for playing while learning hours are still in progress. Keywords: model; learning; online; tik tok. Dalam upaya mencegah pandemi Covid-19, sekolah menerapkan metode pembelajaran siswa secara online. Kebijakan pemerintah ini dalam rangka memutus mata rantai penyebaran Covid-19. Namun dalam prakteknya masih banyak guru di sekolah yang masih bingung menerapkan sistem pembelajaran online karena gurunya kurang jago teknologi, sehingga guru hanya mengirimkan tugas tanpa menjelaskan materi. Akibatnya pembelajaran online menjadi tidak efektif yang berdampak pada hasil belajar siswa. Penelitian ini bertujuan untuk mengetahui efektivitas model pembelajaran daring berbasis Tik Tok. Metode yang digunakan di dalam penelitian ini adalah fenomenologi. Informan dalam penelitian ini adalah orang tua siswa yang tinggal di Jawa Timur. Kesimpulan penelitian ini adalah bahwa aplikasi Tik Tok yang digunakan sebagai media pembelajaran belum sepenuhnya berjalan dengan efektif. Para orang tua menilai bahwa aplikasi Tik Tok yang digunakan dalam pembelajaran anak-anak mereka lebih banyak digunakan untuk bermain ketika jam pembelajaran masih berlangsung. Kata kunci: model; pembelajaran; daring; tik tok.
Impact of @RaikuBeauty instagram campaign content on brand image Octaviana, Vanisha; Susilo, Daniel
Jurnal Komunikasi Profesional Vol. 5 No. 3 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (621.733 KB) | DOI: 10.25139/jkp.v5i3.3873

Abstract

Most Indonesian women often feel insecure about their appearance without makeup. Raiku Beauty is here as one of the new beauty brands that motivates Indonesian women to be able to appear confident by taking care of their skin using skincare from Raiku. The purpose of this study was to determine whether the content on Instagram @RaikuBeauty related to the “Dare to be Bare” campaign was able to have a significant influence on the brand image. The theory used in this study is the content of communication messages on social media. This research is quantitative explanative with data collected through a survey to 395 respondents obtained from the Taro Yamane formula. The data obtained were then tested for hypotheses with simple linear regression. The results showed that there was a significant impact of social media content on the dare to be bare campaign on brand image, with 60.2% degree of impact. Keywords: social media content; brand image; instagram; raiku beauty.

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