Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Articles
14 Documents
Search results for
, issue
"Vol. 5 No. 6 (2021)"
:
14 Documents
clear
<![CDATA[Pengalaman komunikasi ibu tunggal di masa pandemi covid-19 ]]>
<![CDATA[Nursanti, Siti]]>;
<![CDATA[Dharta, Firdaus Yuni]]>;
<![CDATA[Chaerudin, Chaerudin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4189
<![CDATA[It's not easy being a mother and a father at the same time, especially during the Covid-19 pandemic. This study aims to look at the communication experience of single mothers during the Covid-19 pandemic, this research uses a phenomenological qualitative method approach. The results of the research are that during the Covid-19 pandemic, many parents have difficulty communicating in parenting where two parents also carry out the dual function of being parents as well as being teachers for the benefit of children who also carry out learning activities at home, single mothers experience negative experiences at the same time. positive experience when carrying out the function of being both a mother and a father at the same time. Negative experiences are felt when mothers have to work for a living and become teachers for children who do learning activities at home, mothers find it difficult to communicate with children asking for educational functions usually carried out by teachers at school. A positive experience was felt by mothers during the Covid-19 pandemic when they were able to share difficulties and children could understand the condition of mothers who had to carry out the role of a single mother. This research is important to do in order to provide understanding to policy makers to consider the psychological condition of the family when they have to follow government policies to stay at home.]]>
<![CDATA[Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi ]]>
<![CDATA[Firdaus, Muhamad Azis]]>;
<![CDATA[Daeng GS, Achmad]]>;
<![CDATA[Indrawati, Indrawati]]>;
<![CDATA[Lapoliwa, Gerdha Erlinda Sari]]>;
<![CDATA[Chin, Jacky]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4209
<![CDATA[Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.]]>
<![CDATA[Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik ]]>
<![CDATA[Rafa'al, Mubaddilah]]>;
<![CDATA[Simabur, Lisda Ariani]]>;
<![CDATA[Sangadji, Suwandi S]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4219
<![CDATA[This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.]]>
<![CDATA[The role of communication in conflict: A case study at pt. Liek motor ]]>
<![CDATA[Suliatin, Suliatin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4241
<![CDATA[This study focuses on the role of communication in mediating conflict in organizations. Data were obtained by observing and documenting a case on organization conflict that occurred at PT. Liek Motor Indrapura Surabaya. This study is a descriptive qualitative study using Blake & Mouton's theory of conflict management and Thomas & Kilmann's managerial grid theory to understand conflict and its solutions in the organization. The results of the study find that communication serves as the best approach in resolving and mediating conflicts in organizations. Through communication, conflicted parties determine the best solution to mediate their interests. Thus, this study proves that communication can function as the best media in conflict management because it is not only able to mediate and resolve the conflicts but also able to prevent other conflicts occur in the organization.]]>
<![CDATA[Being present: is it the most important communication skill? ]]>
<![CDATA[Winarti, Oktifani]]>;
<![CDATA[Mustikasari, Ratih Pandu]]>;
<![CDATA[Nurhaqiqi, Hanna]]>;
<![CDATA[Cretto-Bergerat, Valentin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4313
<![CDATA[The COVID-19 pandemic has made people rely on the presence of the internet to run their business. Businesses, schools, retail, religious gatherings, and other components are all required to use an internet platform in some way. People can meet face-to-face and the feature of the contact is reinforced by both verbal and non-verbal communication prior to the viral eruption, making conversation much easier. The goal of this study is to emphasize the importance of being present during the COVID-19 Pandemic as well as the future projection of presence post-pandemic. Being present, as before the pandemic, comes effortlessly without conscious reflection because the interaction takes place offline without any restrictions. The result from this research that being present is the most crucial communication skill; it is the foundation of communication and can aid in more effective engagement on all levels (perception, comprehension, reasoning, memory, and production).]]>
<![CDATA[User generated content sebagai strategi komunikasi pemasaran digital: studi kasus fenomena #shopeehaul ]]>
<![CDATA[Nisrina, Rumaysha Gikha]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4316
<![CDATA[The dynamic development of communication technology certainly brings changes in various aspects including marketing. The presence of digital channels brings new access for companies or brands to convey their marketing messages. The difference between analogue and digital marketing, of course, results in different marketing strategies. Changes in the orientation of the product to consumers also have an effect. In digital marketing, user generated content is an important feature, especially with the increasing number of social media users, including in Indonesia. As in the case of the '#Shopee Haul’ phenomenon, where user generated content becomes a digital marketing strategy that has a positive impact on product sales. This research focuses on how user generated content can be an effective digital marketing strategy from a user perspective, using descriptive qualitative methods and case studies. Primary data sources were obtained from interviews with informants who met the criteria (purposive sampling), and were supported by secondary data sources derived from participatory observation. As a result, user generated content can be an effective digital strategy due to the features attached to UGC itself, such as personal values and individual creativity, motivation to share information and social benefits.]]>
<![CDATA[Pendampingan terhadap peternak kambing dalam rangka meningkatkan penghasilan keluarga di desa hutan dayurejo lereng gunung arjuno ]]>
<![CDATA[Hermanto, Yustinus Budi]]>;
<![CDATA[Nugroho, Matheus]]>;
<![CDATA[Purba, Lasman Parulian]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.25139/jkp.v5i6.4373
<![CDATA[This Community Service Activity (PKM) has partners who are a group of goat breeders located in the Dayurejo Forest Village on the slopes of Mount Arjuno, Prigen District, Pasuruan Regency, East Java. Of the 14 problems faced by partners, cultivating a cage and five goats worth giving to the community is the main priority that has been mutually agreed to be carried out on an area of ​​approximately 14 m2. The purpose of doing community service by supporting goat breeders is to provide a view that in the future if it is carried out diligently, the welfare of the breeder will be achieved slowly but tends to be more certain. The presence of five goats supported by the Abdimas Team is a form of implementing community service after implementing ANSOS with partners with the aim of supporting the forest economy in the future, including for families of farmers.]]>
<![CDATA[Pengalaman komunikasi ibu tunggal di masa pandemi covid-19 ]]>
<![CDATA[Siti Nursanti]]>;
<![CDATA[Firdaus Yuni Dharta]]>;
<![CDATA[Chaerudin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (294.871 KB)
<![CDATA[It's not easy being a mother and a father at the same time, especially during the Covid-19 pandemic. This study aims to look at the communication experience of single mothers during the Covid-19 pandemic, this research uses a phenomenological qualitative method approach. The results of the research are that during the Covid-19 pandemic, many parents have difficulty communicating in parenting where two parents also carry out the dual function of being parents as well as being teachers for the benefit of children who also carry out learning activities at home, single mothers experience negative experiences at the same time. positive experience when carrying out the function of being both a mother and a father at the same time. Negative experiences are felt when mothers have to work for a living and become teachers for children who do learning activities at home, mothers find it difficult to communicate with children asking for educational functions usually carried out by teachers at school. A positive experience was felt by mothers during the Covid-19 pandemic when they were able to share difficulties and children could understand the condition of mothers who had to carry out the role of a single mother. This research is important to do in order to provide understanding to policy makers to consider the psychological condition of the family when they have to follow government policies to stay at home.]]>
<![CDATA[Model komunikasi pemasaran kopi tuku sebagai resilensi covid-19: sebuah analisis isi ]]>
<![CDATA[Muhamad Azis Firdaus]]>;
<![CDATA[Achmad Daeng GS]]>;
<![CDATA[Indrawati]]>;
<![CDATA[Gerdha Erlinda Sari Lapoliwa]]>;
<![CDATA[Jacky Chin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (876.742 KB)
<![CDATA[Due to recent technological advances, marketing strategies have shifted from conventional to online. Traditional businesses use this digital marketing strategy because it is considered no more effective than other forms of marketing, such as using brochures and catalogs. Kopi Tuku as a business that mushroomed first during the Covid-19 pandemic, used digital marketing strategies to introduce digital products, one of which was social media. This is because social media is a platform that allows people to communicate information in the form of text, photos, videos, and audio with each other and with businesses, or vice versa. This study aims to find out how Kopi Tuku's digital marketing strategy during the Covid-19 pandemic uses content analysis. The method used is Krippendorff's content analysis via Instagram @tokokopituku for the period January 1, 2021 to September 30, 2021. The conclusion of this study is that Kopi Tuku's marketing strategy is more of an advertising strategy that highlights related information about Kopi Tuku.]]>
<![CDATA[The role of communication in conflict: A case study at pt. Liek motor ]]>
<![CDATA[Suliatin]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 5 No. 6 (2021) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (867.615 KB)
<![CDATA[This study focuses on the role of communication in mediating conflict in organizations. Data were obtained by observing and documenting a case on organization conflict that occurred at PT. Liek Motor Indrapura Surabaya. This study is a descriptive qualitative study using Blake & Mouton's theory of conflict management and Thomas & Kilmann's managerial grid theory to understand conflict and its solutions in the organization. The results of the study find that communication serves as the best approach in resolving and mediating conflicts in organizations. Through communication, conflicted parties determine the best solution to mediate their interests. Thus, this study proves that communication can function as the best media in conflict management because it is not only able to mediate and resolve conflicts but also able to prevent other conflicts from occurring in the organization.]]>
