Jurnal Komunikasi Profesional
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
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<![CDATA[Strava: participatory culture and community engagement of rocc members ]]>
<![CDATA[Epranata, Daniel Rian]]>;
<![CDATA[Bangun, Cendera Rizky]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4324
<![CDATA[The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community. Keywords: Community Engagement, Digital Communication, Participatory Culture, ROCC Community, Strava. The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community.]]>
<![CDATA[Student’s communication privacy management on Facebook ]]>
<![CDATA[Yayu Sriwartini]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4338
<![CDATA[The purpose of this study was to describe the management of communication privacy of Facebook users . The research used the Theory of Communication Privacy Management from Santro Petronio. The research approach was quantitative with a survey method. Data collection was carried out using questionnaires distributed online via google.doc to around 304 samples of Students of Universitas National who were active users of Facebook. The datas were presented in a frequency distribution table and analyzed by descriptive statistics. The result shows (1) most respondents were selective in publishing their personal data on Facebook. Only date of birth and religion were considered non- privacy; (2) In conveying certain information or messages through various features on Facebook, most of the respondents applied collective limitation, but still controlled the boundaries. It meant allowing others to view or read various posts, but limiting the active activities of others on their timeline; (3) Overall, the results of the study indicate that there were a communication privacy management activity of respondents on their facebook.]]>
<![CDATA[The Green storytelling marketing: influencing consumer purchase decision through environmental consciousness ]]>
<![CDATA[Lauwrensia, Anastasia Pratiwi]]>;
<![CDATA[Ariestya, Angga]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4390
<![CDATA[This research examines marketing on social media using green storytelling, especially on green products such as product of composting. In the green storytelling marketing activity, stories about composting activities at home are shown to eradicate the problem of organic waste and promoting product of composting. It is interesting because currently organic waste is the most common type of waste in Indonesia. This research uses a quantitative method for followers of the Instagram account @Sustaination (N=338). Participants are account followers who have purchased composter products and carried out composting activities. An interesting finding in this study is that green storytelling marketing activities can have a direct influence on purchasing decisions for composter products. In addition, the influence of green storytelling marketing can also affect on purchase decision through environmental consciousness. This is because green storytelling marketing can affect the affective, cognitive, and dispositional dimensions of environmental consciousness. In green storytelling marketing, there is information and knowledge conveyed through the stories displayed. This can then help influence the active dimension in which there is an element of purchasing green products. This is the reason green storytelling marketing through environmental consciousness can influence the purchase decision of composter products.]]>
<![CDATA[Analisis isi komunikasi publik polri terkait mudik libur natal dan tahun baru ]]>
<![CDATA[Rulinawaty, Rulinawaty]]>;
<![CDATA[Yudhakusuma, Dudi]]>;
<![CDATA[Hendriarto, Prasetyono]]>;
<![CDATA[Dila Erlianti]]>;
<![CDATA[Rini Fitria]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4403
<![CDATA[The government has decided to cancel the implementation of Community Activity Restrictions (PPKM) Level 3 in all regions, especially the State Civil Apparatus (ASN), during the 2021 Christmas and New Year holidays of 2022. State Civil Apparatuses (ASN) are not allowed to take leave or leave the area during Sunday national holidays, both before and after Christmas and New Year. The purpose of this research is to find out how Polri's public communication is related to the 2021 Christmas and New Year's holiday homecoming for 2022. The method used is Krippendorff content analysis which is carried out through digital observations on the Instagram account of the Indonesian National Police @divisihumaspolri for the period 1 December 2021 to 20 December 2021. The results of this study indicate that public communication carried out by the National Police through Instagram @divisihumaspolri is dominated by messages containing benefits for security and safety during the Christmas and New Year's 2022 holidays during the Covid-19 pandemic.]]>
<![CDATA[Why CSR communication also has good and negative consequences on a company's social responsibility? ]]>
<![CDATA[Ismail, Rendi]]>;
<![CDATA[Karyaningsih]]>;
<![CDATA[Chin, Jacky]]>;
<![CDATA[Prabowo, Tyan Ludiana]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4454
<![CDATA[The disparity between actual CSR initiatives and the extent to which they are conveyed will lead to a negative perception of the company and its operations. A good match between a high level of CSR communication and a high volume of CSR actions, on the other hand, should be helpful. The goal of this research is to determine why CSR communication has both positive and negative effects on corporate social responsibility. In this study, a survey using a quantitative approach was used as the strategy. Individuals exposed to higher levels of communication saw it more strongly (M = 4.01, SD = 0.93) than those exposed to lower levels of communication (M = 2.38, SD = 1.19), according to the results of an independent sample t-test, t (400) = 14.11, p.001. As a result, the deception was effective. In addition, we looked to see if the various experimental groups had differing perspectives on the scope of CSR initiatives. The cross tabulation demonstrated that 84.9 percent of single project participants and 91.0 percent of triple project participants correctly remembered the precise number of CSR activities, 2(1, n = 400) = 102.58, p.001. All CSR communications in this study were provided via screenshots of the company's fictional website, as well as Twitter and Facebook timelines, according to the study's findings. As a result, it's unclear how different modalities of communication affect CSR information processing and result in varied outcomes.]]>
<![CDATA[Strategi komunikasi pemasaran digital subway indonesia melalui reels instagram @subway.indonesia ]]>
<![CDATA[Sucipto, Kiki Resky Ramdhani]]>;
<![CDATA[Yahya, Andi Fauziah]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4456
<![CDATA[The food and beverage business is one of the fastest growing industries in recent years. In this industry a lot of creativity and innovative inventions. The food and beverage industry is expected to continue to be the main driver of manufacturing expansion and the national economy. To survive in business, it is necessary to have the right business strategy, one of which is carried out by Subway Indonesia, which has re-opened outlets in Indonesia. The purpose of this research is to find out how Subway Indonesia's digital marketing communication strategy is through Instagram @subway.indonesia reels. The method used is Krippendorff content analysis which is carried out through digital observations on the @subway.indonesia Instagram account from 15 October 2021 to 31 December 2021. The results of this study indicate that Subway Indonesia is more engaged in digital marketing communication strategies through Instagram @subway.indonesia reels which are dominated by advertising strategies.]]>
<![CDATA[Pentingnya metodologi penelitian dalam pastoral berbasis data di keuskupan Surabaya ]]>
<![CDATA[Suwito, Yohanes Benny]]>;
<![CDATA[Hermanto, Yustinus Budi]]>;
<![CDATA[Susanti, Christina Esti]]>;
<![CDATA[Ferdinan, Bernadus Aris]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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DOI: 10.25139/jkp.v6i1.4498
<![CDATA[The background of the community service program is to provide awareness for young priests in the Surabaya Diocese about the importance of data. Data is an important thing that can be used as a basis for decision making. Therefore, it is necessary to provide an understanding of a data and how to read the data. The methods used in this community service are 1) teaching about research methodology, and 2) training in data processing and reading data using the Statistical Package for the Social Sciences (SPSS) and Structural Equation Modeling (SEM). The result of this community service program is that young priests in the Surabaya Diocese become more aware, understand, and can make decisions based on data so that they are able to carry out data-based parish services.]]>
<![CDATA[Strava: participatory culture and community engagement of rocc members ]]>
<![CDATA[Daniel Rian Epranata]]>;
<![CDATA[Cendera Rizky Anugrah Bangun]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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<![CDATA[The Rogue Cycling community is a road bike community that is experiencing the development of online member communication interaction activities. The interaction process generated offline is now getting support through Strava as the new online-based media. Rapid development of communication technology has created a new era where people can interact without the limitations of space and time. The potential use of Strava's new media is considered not only to be a participant, but also to shape the process of creating meaning. New media are also believed to have abilities that resemble interpersonal communication. Strava was formed in order to connect people with the community to increase interaction with each other through the features provided. This study aims to determine the participatory cultural components that make up the Rogue Cycling community in building the involvement of each member through Strava. This research uses case study method with qualitative descriptive research. The results showed that Rogue Cycling involving Strava's new media when analyzed using the concept of participatory culture (affiliations, expression, collaborative problem-solving, and circulation) had reached the four stages of participatory culture based on the formation of virtual Rogue Cycling community in Strava. Such as participated in upload cycling trails with members or carried out the circulation cycling trail process during cycling practice. The essence of participation through the support of the community concept and community involvement also shows that cycling activities cannot be done without a meeting, but virtual community activities and real communities make important contributions to the community.]]>
<![CDATA[Student’s communication privacy management on Facebook ]]>
<![CDATA[Yayu Sriwartini]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
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Full PDF (553.403 KB)
<![CDATA[The purpose of this study was to describe the management of communication privacy of Facebook users. The research used the Theory of Communication Privacy Management . The research approach was quantitative with a survey method. Data collection was carried out using questionnaires distributed online via google.doc from 9-16 March 2020 to around 304 samples of Students of Universitas National who were active users of Facebook. The data were presented in a frequency distribution table and analysed by descriptive statistics. The result shows (1) most respondents were selective in publishing their personal data on Facebook. Only date of birth and religion were considered non- privacy; (2) In conveying certain information or messages through various features on Facebook, most of the respondents applied collective limitation, but still controlled the boundaries. It meant allowing others to view or read various posts, but limiting the active activities of others on their timeline; (3) female respondents expanded access restrictions more for others when they posted feelings of pleasure, happiness, upset, anger and satire. The development of access to privacy is caused by psychological factors and respondents' motivation. Overall, the results of the study indicate that there was a communication privacy management activity of respondents on their Facebook.]]>
<![CDATA[Analisis isi komunikasi publik polri terkait mudik libur natal dan tahun baru ]]>
<![CDATA[Rulinawaty]]>;
<![CDATA[Dudi Yudhakusuma]]>;
<![CDATA[Prasetyono Hendriarto]]>;
<![CDATA[Dila Erlianti]]>;
<![CDATA[Rini Fitria]]>
<![CDATA[ Jurnal Komunikasi Profesional Vol. 6 No. 1 (2022) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi Universitas dr. Soetomo ]]>
Show Abstract
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Full PDF (1717.517 KB)
<![CDATA[The government has decided to cancel the implementation of Community Activity Restrictions (PPKM) Level 3 in all regions, especially the State Civil Apparatus (ASN), during the 2021 Christmas and New Year holidays of 2022. State Civil Apparatuses (ASN) are not allowed to take leave or leave the area during Sunday national holidays, both before and after Christmas and New Year. The purpose of this research is to find out how Polri's public communication is related to the 2021 Christmas and New Year's holiday homecoming for 2022. The method used is Krippendorff content analysis which is carried out through digital observations on the Instagram account of the Indonesian National Police @divisihumaspolri for the period 1 December 2021 to 20 December 2021. The results of this study indicate that public communication carried out by the National Police through Instagram @divisihumaspolri is dominated by messages containing benefits for security and safety during the Christmas and New Year's 2022 holidays during the Covid-19 pandemic.]]>
