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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 346 Documents

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Pelatihan Pembuatan Hantaran Pengantin Pengisi Waktu Luang bagi Ibu PKK Susilowati, Sri; Farida, Ilya
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The aims of the Community Service is to empower the target audience to have knowledge about the importance of using leisure time with positive activities that can bring in additional income by making bridal delivery for a group of PKK women in Griya Permata Hijau Housing, Candi, Sidoarjo. Methods used for the implementation of Community Service activities are as follows: 1. Provision of materials with lecture and discussion or question and answer methods related to materials and equipment used for training the manufacture of bridal delivery, 2. Practice Method is used when the Tutor demonstrate bridal delivery process with Tutor guidance. Community service activities are expected to increase knowledge for a group of PKK mothers related to the problem of bridal bridge making skills, so later after following this activity have the knowledge and skills that can be utilized to fill the spare time with positive activities and can help to supplement family income through the utilization of delivery services for the needy. Increased knowledge and skills in addition to increase family income, is expected to also improve the welfare and quality of life for his family. Keywords: Bridal Bridges, Leisure Time, Sidoarjo’s women

Digital Media Hospital: Aplikasi Komunikasi Pemasaran Berbasiskan Daring Rony, Noor Firmansyah; Panuju, Redi
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The research aims to explain how digital media in RSPHC CARE application can be applied to marketing communication using 4P (Jerome Mc.Carthy) and 4C (Lauterborn) concept, and explain how marketing communication through digital media in RSPHC CARE application attracts people as consumers to use health services in PHC Surabaya hospital. The research used in-depth interviews, observations, and documentation focusing on data discovery. The subject of research is the manager of digital media in RSPHC CARE application and customers. The object of this research is marketing communication through digital media in RSPHC CARE application in information delivery and promoting hospital service of PHC Surabaya. The result is PHC Surabaya hospital, in addition to using digital media in RSPHC CARE application as online registration media to fulfill customer requirement, also utilize as marketing communication media on some features in it to inform things covering product (service) price, place, and promotion (4P). And can be maximized to use some of its features by committing to customers (4C). Some features in digital media in RSPHC CARE's application at PHC Surabaya hospital support marketing communication activities, based on 4C and 4P concepts in marketing communications. Keywords:Digital Media, Hospital, Marketing Communications, 4P - 4C Concepts in Marketing Communications.

Model AIDA: Pola Penggunaan Media Sosial dalam Meningkatkan Kepuasan Penjualan di Toko Online Goldies Hijab Poetra, Reza Riesnanda; Christantyawati, Nevrettia
Jurnal Komunikasi Profesional Vol 1, No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research would to answer the following research questions: how the patterns of use of social media in increasing sales satisfaction in the online store goldies hijab? This research data overall obtained and collected through questionnaires, observation and documentation (written data) which was then analyzed using descriptive statistical methods then the conclusions drawn through quantitative techniques, with deductive mindset. The results of this study concluded: First, when seen from awerness, patterns of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral 50 respondents or 50%, this is because the pattern of use of social media has had a negative impact on importers and positive impact on the seller for profit ride. While as many as 45 respondents or 45% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done. Second, when seen from the interest, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category neuter as many as 40 respondents or 40%, this is because the pattern of use of social media has a negative impact on the material or materials production and positive impact on production as orders increase. While as many as 55 respondents or 55% categorized as positive as negative impact if done. And as much as 5 or 5% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done. Third, when seen from the desire, the pattern of use of social media to increase sales satisfaction in the online store goldies hijab in the category of neutral as much as 65 respondents or 65%, this is because the pattern of use of social media has had a negative impact on the desire to have a product and a positive impact on menjul desire a product. While as many as 33 respondents or 33% categorized as positive as negative impact if done. And as much as 2 or 2% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done. Fourth, when viewed from the action, media usage patterns sosialdalam increase sales satisfaction in the online store goldies hijab. In the neutral category by 56 respondents or 56%, this is because the pattern of use of social media has had a negative impact on the actions of buyers and positive impact on the selling action. While as many as 44 respondents or 44% categorized as positive as negative impact if done. And as much as 0 or 0% of respondents categorized as negative, because the pattern of use of social media does not have a negative impact if not done.Keywords: AIDA, Online Marketing, Social Media

Preferensi Mahasiswa Terhadap Marketing Communication Mix Wono, Hilda Yunita
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college. Keywords: Preference, marketing communication mix, private college

Agen Perubahan dalam Model Komunikasi Pemasaran Sosial Kampung Wisata Febriani, Nufian Susanti; Tamitiadini, Dian
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This paper aims to develop an effective model of social marketing communications in the tourism village tour by utilizing green energy independently in the village as a tourist attraction. The method used to develop the model is qualitative research. Through this research we get a model of social marketing communication that can survive and sustain through the use of a change agent. To change, establish and maintain new positive behaviors that arise, an agent of change must consistently and continuously influence its target adopter until the desired goal is achieved. Subjects in this study is Glintung tourism village of East Java which has gained national recognition as a green tourist village of independent energy. Through his change agent, Glintung tourism village is able to market itself while creating green energy independently for the environment. Keywords: Agent of Change, Social Marketing Communications, Tourism Village

Tren Gaya Hidup Sehat dan Saluran Komunikasi Pelaku Pola Makan Food Combining Sufa, Siska Armawati; Christantyawati, Nevrettia; Jusnita, Raden Ayu Erni
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research is concerned with the dissemination of information about healthy lifestyle trends that have been popular in Indonesia through Food Combining as a process of diffusion of innovation in health communication. By applying the diet Food Combining is expected that the human body will grow healthier, full of energy, and free from disease. Problems to be studied are about: 1) What motivates the perpetrators of diet combining diet in applying a healthy lifestyle? and 2) What channels of communication are used to find information related to diet combining? as well as 3) How to interact with the community of other food combining actors across Indonesia?This research uses qualitative methodology, with the object of research is various media information (print media, social media, and electronic media) along with all communication channel used by food combiner (member or community) Food Combining Indonesia with approach of Innovation Diffusion Theory.The results concluded that food combining is a new trend of healthy lifestyle of today that is motivated physiological needs which is the hierarchy of the most basic human needs to survive, including keeping the body fit and healthy and free from all kinds of diseases. While the communication channels in the process of diffusion of innovation in order to disseminate information and knowledge about healthy food lifestyle trends is done through social media with two-stage communication method which is a combination between the use of mass media channels and interpersonal channels by interacting through: personal contact, chatting applications, social media group, and gathering. Keywords: communication channels, innovation diffusion, health communication, healthy lifestyle, food combining

Strategi Promosi Agen Properti Independen Pada Media Online Fitria, Yuyun; Farida, Farida
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The development of online media is now a powerful weapon to help promote. It is the sophistication of various online media features that are utilized by independent property agents to be able to compete with other agents and carry out the best promotional strategies. This study aims to find out an overview of the promotional strategies used by independent property agents on online media. This study uses qualitative research methods with the type of analysis research. The results showed that the two subjects had online media accounts each with different advertising characteristics, but from several online media used according to the most effective subject in property promotion was using rumah123.com and then OLX.Keywords:Promotion Strategy, Independent Property Agent, and Online Media

Pola Komunikasi Kelompok di Kalangan Lansia pada Perkumpulan Ismoyo di Desa Gogor Kecamatan Wiyung Kelurahan Jajar Tunggal Surabaya Louisita, Hana Meidi
Jurnal Komunikasi Profesional Vol 1, No 1 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This research was conducted with the background of an active group in which the group is managed whole by the Elderly. Where we all know that the elderly will naturally experience aging as well as diminish in motor power and also reminders. This does not diminish or limit the elderly to continue positive activities and interact regularly with others in the group. In the elderly group of ismoyo located in Gogor Village, Jajartunggal sub-district, Wiyung sub district, Surabaya has been established in 2007 which has active activities such as diabetes gymnastics, race activities, karawitan activities, recreational activities, mass treatment and elderly healthy way. By having existence for 10 years and also existence of 6 active activities conducted by elderly group ismoyo hence this research aim to find out whether there is group dynamics at group of ismoyo elderly.This research uses qualitative research where the object of research taken is group dynamics and group of elderly ismoyo is object of research. The data collection techniques that researchers use are field observations, interviews, documents and literature study. Data processing techniques that researchers use include data examination, data classification and data preparation. Besides, as for the 6 key informants who have conducted in-depth interviews along with the researchers, it is related to the necessary accurate data support needed during the research process took place.So the results of this study is the group of elderly ismoyo is dynamic. This is evidenced by the absence of members or individuals who are dominant in the elderly group ismoyo. With the existence of many activities or activities that exist in the elderly group ismoyo opens opportunities for other members to lead in accordance with the ability possessed by each individual.Key words : Elderly groups, group dynamics, group communication

Pola Komunikasi Interpersonal Kakak Damping Campus Sosial Responsibility Unitomo Periode 2017 Wulandari, Suryati
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Campus Social Responsibility is a Surabaya government’s program as an effort to save the children who have social welfare problems in Surabaya. The aim of this program is to rescue the children who almost and already dropout of their school by making them to get an education like the other children. CSR involves the students from civitas academica of universities in Surabaya. The students from third semester until sixth semester who can attend CSR program because it hopes that they are able to identify and solve the problem of them. The type of this research is descriptive qualitative analysis by using interpersonal communication analysis by Joseph A. Devito. The writer uses the depth interview techniques as data collection techniques, and literature studies because the technique makes it possible to extract data.Keywords: Patterns, Interpersonal Communication, Unitomo CSR Assistance 2017

Kelas Sosial Dan Perempuan Generasi Z di Surabaya Dalam Membuat Keputusan Setelah Lulus Sekolah Menengah Atas Putranto, Teguh Dwi
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This paper describes how the social class determines the women generation Z in making decision after graduating from high school. From the results, it was obtained that women generation Z in Surabaya from upper middle and middle lower classes both have plans to continue their education to the university level after high school graduation. They both found that early-age marriege is not a goal when they have graduated from high school, because there are many things that should be prepared when they will reach the level of marriage. According to them the experience after graduating from high school such as working or pursuing their education at the university level is important for their lives in the future. Thus, it can be concluded that social class is so influential for the women generation Z in making decisions after graduating from high school. In addition, in the next six years the number of marriages of women generation Z will be decreased from the marriage of women generation Y. In the working world in the next six years will be fulfilled by many women generation Z Surabaya. Keywords: Social Class, Women, z generation

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Contact Name
daniel susilo

Contact Email
daniel.susilo@unitomo.ac.id

Phone
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Journal Mail Official
daniel.susilo@unitomo.ac.id

Editorial Address
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Location
Kota surabaya,

Jawa timur

INDONESIA