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Jurnal Komunikasi Profesional

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Published by Universitas Dr. Soetomo Surabaya

ISSN : - EISSN : 25799371 DOI : -

Core Subject : Humanities, Science, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat

Arjuna Subject : -

Articles 346 Documents

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PERLUKAH BRANDING PADA SEKOLAH? STUDI KASUS PADA SMP SWASTA DI SURABAYA Zulaikha, Zulaikha
Jurnal Komunikasi Profesional Vol 1, No 2 (2017)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

As a community-related institution directly, schools also have to create a brand for their institutions. The brand attached to the (positive) school institution will determine how its graduates are at higher school institutions and how their graduates are in the world, including in the world of work. Brand is also one of the determinants of the choice of students choose the school as a school that he chose, and make it has a favorite school predicate or not. The phenomenon that happened so far, the school has not been specifically build its brand. Nevertheless, it has been mapped in the minds of the public, which schools are favorites and which are not, word of mouth or word of mouth between students and parents. Word of mouth not only contains positive issues about the school, but also vulnerable to build a negative image and brand about the school in question. This research seeks to collect data on how the school sees its institutional branding, and what its efforts are in building its school branding. The results of this study indicate the media can not distinguish between brand building with media relaitons. Be aware of the brand, less. The three schools that became the object of research, the favorite Islamic Schools, favorite Christian schools and non-favorite private schools, show the same reality, there has been no awareness of branding.Keywords: brand, branding, school branding, media relations

PERENCANAAN KONSEP EVENT FESTIVAL KAMPUNG TANGERANG DALAM MEMBANGUN CITRA PADA MALL CBD CILEDUG Astuti, Apriliyanti
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

In general, a trade center need to showcase something unique and special to attract guests and tenants. ?FESTIVAL KAMPUNG TANGERANG? is a concept of public relations strategy which is created by the conceiver to build the image of CBD Ciledug Mall to attract more traffic to visit. In the making of this concept, the conceiver already conducted pre-research by interviewing customers, tenants and management of the CBD Ciledug Mall to get the idea for the concept to be developed further. This concept is based on Ronald D. Smith Theory which helps the conceiver in building and road map which is needed to make this concept. The final outcome of this concept still needs to be discussed with the Mall Management for further if it is going to be made into an event.Keywords: Tangerang city; shopping mall; CBD Ciledug Mall

PERAN HUMAS GEREJA KATEDRAL BOGOR DALAM MEMBINA HUBUNGAN KEPADA PUBLIK Sinaga, Elisabeth Pingkan; Sinaga, Lerman
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of this research is to know roles of Cathedral Bogor?s public relations in maintaining relationship between internal and external public, the role?s obstacles and the solutions on facing the obstacles. This research found that there are five roles of PR Cathedral Bogor Church in maintaining good relationship between internal and external public. 1) role is applied a theme that already being chosen, 2) uses media communication, creates events that involves external public, and joins the Basolia (Badan Sosial Lintas Agama), 3) identifies opinion, perception and feedback from the public, 4) serves the public needs with accepting feedback, 5) defines internal and external of the organization and controls the wave of the information.Keywords: Public Relation?s roles, Maintaining Relationship.

PENINGKATAN DAYA SAING PRODUSEN MINUMAN HERBAL MELALUI PEMBUATAN KONTEN KREATIF MEDIA SOSIAL BERBASIS PEMASARAN E-MARKETING Intan, Theresia; Revia, Brigitta; Erwita, Adjeng
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Mitra dari Pengabdian Masyarakat kali ini adalah produk minuman herbal Lemon Gress Kemaruk dan Rosmint. Terdapat beberapa permasalahan yang dihadapi mitra, yang pertama terkait manajemen produk (packaging dan branding), permasalahan kedua yang dari segi pemasaran adalah keterbatasan modal untuk sarana promosi, permasalahan ketiga adalah keterbatasan pengetahuan mitra terkait strategi komunikasi pemasaran dengan mengandalkan teknologi dan permasalahan keempat adalah bagaimana membuat konten menarik di media promosi milik mitra. Dari keempat permasalahan tersebut tim abdimas melakukan pelatihan, yaitu melakukan pelatihan pembuatan branding logo dan kemasan yang baik untuk produk mitra; melakukan pelatihan pelaksanaan e-marketing untuk memaksimalkan promosi produk mitra; melaksanakan pendampingan mengunakan aplikasi di smartphone lebih maksimal (instagram, facbook, situs jual beli online); pelatihan pembuatan konten kreatif (Photojournalism, Video kreatif, tulisan kreatif). Dengan dilakukannya keempat hal tersebut diharapkan mitra UMKM dapat meningkatkan penjualan baik melalui media digital maupun penjualan secara langsung serta dapat membantu mitra UMKM mengembangkan usaha dan meningkatkan daya saingnya.

EFEKTIVITAS KOMUNIKASI ORGANISASI PADA DINAS PENDIDIKAN DAN KEBUDAYAAN PROVINSI MALUKU Zacharias, Tehubijuluw
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The aims of the research is to analyze the influence of variables of organization structure, technology, enviroment, communication pattern anda personal charasteristics on communication effectiveness.The sample was selected by using probablity sampling technicue with stratified random sampling method. The samples was determined based on sample table developed by Issac and Michael. Therefore, if the population were 303 people and confident level was 95%, the sample consisted of 189. The data were analyzed by using Structural Equation Modelling (SEM). The results of the research reveal that organization structure, technology, enviromet, communication pattern and personal charasteristics have a significant influence on organization communication effectiveness in Education, Youth and sports Departement of Maluku Province.Keywords: Structure;Technology;Enviromet;Communication Pattern; Personal Charasteristics

PENTINGNYA MEMAHAMI ETIKA DALAM MENGAMBIL DAN MENGOLAH DATA Saputra, Faris Sandra; Pamungkas, Adhi Yoga Muris; Faisal, Syafrie Dwi; T, MHD Raihan Natigor; Rakhmawati, Nur Aini
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

In today's technological era, most human activities are closely related to digitalization. This causes data growth to increase dramatically. The potential for data dissemination is also very wide open, so that as the owner of personal data and active technology users, many people are worried that their data is not used properly by the parties concerned about the benefits, fairness, approval and confidentiality. Therefore a number of written rules were made such as Article 32 of the ITE Law relating to data use interference as a basis for rules. The importance of having an understanding and knowledge related to ethical basis and data processing methods is also necessary as a technical guide to direct all data processing activities. However, there are still many parties who ignore the rule. It is not true that the process of retrieving and processing data also makes the final result not in accordance with the original goal. In this paper we will explain some examples of technical data collection and processing methods. A description of ethical theory will also be given. Then the challenges and principles in data collection and processing will be written. The hope of this paper can make the data users involved can use the data as they should according to applicable ethics, methods and laws.Keywords: Data, Data Collection, Data Processing, Ethics, Data Ethics

GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN TRANSAKSIONAL TERHADAP PRESTASI KERJA PEGAWAI PADA DINAS PERTANIAN KABUPATEN BURU SELATAN Rahawarin, M Arsad
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

This study aims to determine and analyze (1) the significance of the influence of transformational and transactional leadership styles on employee work performance and (2) the most dominant variable influencing employee performance. This research was conducted at the Office of Agriculture in South Buru Regency. The population of this study consisted of all Civil Servants (PNS) at the South Buru District Agricultural Service, namely 135 people. Sampling using the exhausting sampling method or saturated sampling. Data were analyzed by multiple linear regression. The results showed that (1) the leadership style was more dominant in the transformational leadership style, where the most influential indicator was the indicator of the idealized influence dimension, namely the leadership prioritizing the needs of subordinates, (2) based on the calculation of the average of all indicators on work performance variables, indicating a tendency positive which shows that all employees always strive to improve performance in a better direction, (3) the variable transformational leadership style and transactional leadership style have a significant influence on employee performance, (4) transformational leadership style is the most dominant variable influencing achievement employee work. Keywords: transformational leadership; transaction leadership; employee work performance

KOMUNIKASI PEMASARAN DINAS PARIWISATA KABUPATEN BULELENG DALAM MENINGKATKAN JUMLAH WISATAWAN DI BULELENG Putri, Niluh Wiwik Eka
Jurnal Komunikasi Profesional Vol 3, No 1 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using a qualitative descriptive approach, this is to explore the activities of the marketing department of the Buleleng Regency Tourism Office in implementing marketing communications to increase the number of tourists. The tourism sector is one of the factors that influence the economy of Buleleng Regency. Through a good marketing communication strategy in marketing, the results will be good too, this will also increase tourist visits and help economic growth in Buleleng Regency. Similarly, tourism marketing aims to inform, persuade, introduce and increase tourist consumers so that prospective tourists have a desire to visit Buleleng Regency. The strategy carried out by the Buleleng Regency Tourism Office in increasing the number of tourist visits included advertising through television electronic media, online media, brochures, banners. Then face-to-face sales (Personal Selling) by introducing tourism products that are the object of tourist attractions. Furthermore sales promotion (Sales Promotion) through writing or direct communication, and publicity (Publicity) in the form of commercial news about products that are broadcast both through print media and electronic media. As well as direct marketing (Direct Marketing) is a form of promotion carried out by persuading prospective tourists. This can be done through writing that tells the experience on a personal blog. So that prospective tourists who want to go to Buleleng Regency can read someone's experience on various internet sites related to tourism objects, entrance ticket prices, locations, and so on. In addition, based on (Marketing Max) there are 13 elements including Products, Prices, places, promotions, people, physical condition, process, brand, segmentation, service, positioning, sales, and targets.Keywords: Marketing Communication, Buleleng Tourism Service, Travelers

UPAYA PEMANFAATAN SAMPAH PLASTIK KELOMPOK IBU-IBU DASAWISAMA GLADIOL 161 DI PERUMAHAN MAGERSARI PERMAI, KABUPATEN SIDOARJO Budiarti, Wiwik; Susilowati, Sri; Farida, Ilya
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

The purpose of the community partnership program activities (PKM) is the empower the target audience to have knowledge about the importance of utilizing leisure time with positive activities that can bring profit or additional income, namely by making handicrafts made from plastic waste. Utilizatio of plastic waste is still rarely done in area where citizens do not pay attention to things such as craft creativity by using waste at the Magersari Permai housing in Sidoarjo Regency there is also no attempt to use plastic waste that is processed into handicraft. In addition, there are still many young mothers who are still productive but do not have jobs only as housewives who have a lot of free time, which has been used a lot of unproductive things such as watching TV or chatting with neighborn. The benefit of this PKM activity is that the holding of this community service is expected to be useful or useful for 1) Increasing the knowledge of mothers about the importance of utilizing free time with beneficial and beneficial activities 2) Increasing the skills of mothers in making craft. 3) Maintaining and creating environmental hygiene by utilizing plastic waste into handicrafts that have a selling value that can increase the familys economic income.Keywords: Handicrafts, Plastic, Waste, and Creativity.

PENGARUH DESTINATION IMAGE DAN SUBJECTIVE NORM TERHADAP BIAT BERKUNJUNG WISATA SUNAN AMPEL SURABAYA Ramadhani, Sintesa Aulia; Kurniawati, Masmira
Jurnal Komunikasi Profesional Vol 3, No 2 (2019)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

One of the attractions in East Java that is visited by many tourists is the religious tourism area of the Sunan Ampel Mosque. The enchantment of culture, art and history contained in the Sunan Ampel Mosque has a special attraction for tourists. The 2014 data states that the tomb of Sunan Ampel in Surabaya became the most visited location of pilgrims, namely more than 1.9 million visits. Therefore, this study aims to determine the effect of destination and subjective norms on the intention to visit Sunan Ampel Religious tourism by using 100 samples where the sample criteria are at least 17 years old and have never visited Sunan Ampel religious tourism. This study uses SPSS 22. The results of the study concluded that destination image and subjective norm have a significant effect on the intention of visiting Sunan Ampel Religious tourism.Keywords: Image destination; Subjective norm; intention to visit

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daniel susilo

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