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INDONESIA
Jurnal Komunikasi Profesional
Published by Universitas Dr. Soetomo Surabaya
ISSN : -     EISSN : 25799371     DOI : -
Core Subject : Humanities, Science, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji secara luas namun tidak terbatas pada bidang - bidang Komunikasi Negosiasi, Budaya Korporat, Public Relations, Marketing Communications, Branding, Periklanan, Pengembangan Kepribadian, dan Komunikasi Antar Personal. Jurnal ini juga memiliki Rubrikasi publikasi Pengabdian Masyarakat yang berkaitan dengan Ilmu Komunikasi, Sosio-Humaniora, dan Pengembangan Masyarakat
Arjuna Subject : -
Articles 356 Documents
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Pengaruh Dukungan Selebriti dalam Komunikasi Politik Terhadap Sikap Pemilih pada Pemilihan Presiden 2024 Dharta, Firdaus Yuni
Jurnal Komunikasi Profesional Vol. 8 No. 1 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i1.8283

Abstract

Celebrity support for presidential candidates has become a common phenomenon in Indonesia. Celebrities with large followings on social media and high popularity can influence public opinion and voter attitudes. The internet and social media allow for political communication by celebrities. This research aims to analyze the influence of celebrity endorsement on voters' attitudes in the 2024 presidential election. This research uses quantitative methods with a survey approach. Data was collected through questionnaires distributed to respondents in Indonesia. The population of this study are voters in the 2024 presidential election. The sampling technique was carried out using random sampling technique. The collected data was analyzed using a regression test using the SPSS program. The research results show that celebrity endorsement can be one of the factors influencing voter attitudes in the 2024 presidential election. Celebrity endorsement can increase a candidate's popularity and influence public perception withpolitical communication of the candidate, especially among young voters, voters who have an emotional attachment to celebrities, and voters who are less have information about the candidate.
Literasi Digital Tentang Pinjol Aman ke Kelompok Pengajian GCA Surabaya Sri, Astutik; Farida, Farida; Zulaikha; Subekti
Jurnal Komunikasi Profesional Vol. 8 No. 2 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i2.7720

Abstract

Pinjaman online (pinjol) menjadi salah satu alternatif pilihan ketika masyarakat membutuhkan dana dalam waktu cepat. Namun tidak semua memahami cara kerja pinjol, dampak negative dan risiko pinjol, termasuk ibu-ibu yang tergabung dalam kelompok pengajian Griya Citra Asri (GCA), bahkan ada keluarganya bermasalah dengan pinjol. Pinjol saat ini sangat meresahkan masyarakat, karena banyak korban harta dan nyawa akibat pinjaman online, baik karena penipuan atau karena tidak mampu membayar. Tujuan dari pengabdian ini ingin memberikan literasi mengenai pinjaman online yang aman kepada masyarakat agar terhindar dari risiko pinjaman online. Metode pengabdian yang digunakan adalah dengan melakukan sosialisasi tentang Pinjol ditinjau dari aspek hukum, agama dan media sosial. Metode lain yang digunakan adalah dengan melakukan pendampingan secara on line dan memberikan advokasi kepada mitra. Hasil dari pengabdian bahwa mitra mulai mengetahui dan memahami cara kerja pinjaman online baik ditinjau dari aspek hukum, agama dan media digital, sehingga mitra sudah pandai menyikapi jika ada tawaran atau iklan yang masuk ke media sosialnya untuk memberikan pinjaman online dan berhati-hati, untuk tidak mudah tergiur dengan tawaran pinjaman online.
Personal Branding Joko Widodo di Instagram Jelang Periode Akhir Kepresidenan Dominika; Susilo, Daniel
Jurnal Komunikasi Profesional Vol. 8 No. 2 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i2.8391

Abstract

Personal branding has become an important concept in the digital era, especially for social media users. Social media platforms like Instagram provide individuals with the opportunity to shape and control their public image. President Joko Widodo, popularly known as Jokowi, is one of the Presidents of the Republic of Indonesia who actively uses Instagram to communicate with the public. This study employs a descriptive qualitative approach aimed at providing an overview of a communication phenomenon in a scientific context. Content analysis was conducted on the Instagram account @jokowi during the last year of his presidency, which will end in October 2024. This research illustrates how Jokowi utilizes Instagram as a tool to communicate and strengthen his personal branding. The findings show that Jokowi has fulfilled 8 key concepts of personal branding proposed by Peter Montoya, with 3 particularly dominant concepts: the law of specialization, the law of distinctiveness, and the law of personality. Despite his term nearing its end, Jokowi remains consistent in building his personal brand through Instagram, emphasizing leadership values, closeness to the people, and his achievements throughout his administration.
Communication Strategy in Promoting City Branding Yogyakarta as Hanacaraka City Mansur, Suraya; Muhammad, Ameliya
Jurnal Komunikasi Profesional Vol. 8 No. 2 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i2.7301

Abstract

Marking the momentum for the revival of the Javanese script, the Governor of the Special Region of Sri Sultan Hamengku Buwono X, proclaimed Yogyakarta as the City of Hanacaraka on International Script Day, September 8, 2021. This research aims to determine the city branding strategy carried out by the Provincial Government of the Special Region of Yogyakarta Culture Department in branding the City of Hanacaraka. The theory used is the city branding hexagon theory by Simon Anholt. This study used a qualitative descriptive approach using the case study method. In this study, the primary data to be used is observation in the form of in-depth interviews directly with informants. The study results show the communication strategy to convey a message about the concept of the City of Hanacaraka was carried out in various ways, the literate village program and a literacy clinic. For the script village, Yogyakarta Culture Department is working with 76 cultural villages. Through the script village, the Javanese script was taught again to the people of Yogyakarta, in order to re-customize the Javanese script. For the script clinic Yogyakarta Culture Department provides a Javanese script converter for transliteration of Javanese script to Latin and vice versa.
Digital Marketing Communication Model for Sustainable Jakarta LRT Saleh, Nino Nopriandi; Setyawati, Endang
Jurnal Komunikasi Profesional Vol. 8 No. 2 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i2.8807

Abstract

This article has a look at the Jakarta Light Rail Transit (LRT) system's Digital Marketing Communication Model, highlighting the sustainable urban transportation. In view of the traffic gridlock and the pollution in cities, we need well-targeted communication strategies in promoting public transport.New studies in digital marketing, urban mobility, and sustainability is brought up to date. Everyone is heavily relying on digital platforms to convey information and change attitudes and behaviors towards the adoption of sustainable transportation solutions. The case studies of these strategies are then described using examples of similar urban locations. Meanwhile, an in-depth study was conducted through interviews with commuters, city planners, and marketing experts. A detailed research has been accomplished to find the main factors influencing acceptance and use of LRT by the public. The research results provide evidence for digital communications being the best way to get people to choose the Jakarta LRT. The document analyzes social media advertising targeted at specific groups of people, educational mobile apps, and activities such as community gatherings. The reader should agree with the view that the two-way interaction between the transportation authority and users should be continuous so that communication may be better and the challenges addressed. The communication gap can be best filled by transportation companies that choose the Digital Marketing Communication Model to make public transportation more sustainable. The platform offers the embedding of digital technologies into the ease of inherent sustainable urban mobility that would influence people in the more sustainable way to explore the merits of the Light train. This would then strengthen the communities discussing the use of electric buses, car-sharing schemes, and light rail transit-based transportation systems in relation to the city and the promotion of public transport facilities to people by informing them of the environmental benefits all these actions can bring.
Da'wah on Air: Case Study on Batam Radio Islamic Broadcasting Pamungkas, Poetut Ariyo Tejo
Jurnal Komunikasi Profesional Vol. 8 No. 2 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v8i2.9523

Abstract

This study aims to find out about 1) Management of Hang FM Radio in Batam as a propaganda radio 2) Constraints and drivers so that Hang FM Radio broadcasts can exist. Hang FM radio is an Islamic da'wah radio in Batam City. The city of Batam which consists of 400 islands is very suitable for the nature of radio. The propaganda material broadcast by Hang FM Radio was easily accepted by the audience, even outside the island of Batam. The purpose of the study was to determine the management of Hang FM radio as well as the factors that encourage and inhibit the management of Hang FM radio. The methodology in this study uses a qualitative descriptive approach. Data were obtained through interviews, and documentation studies. The results showed that the management of Hang FM Radio did planning, Organizing, Motivating and Controlling with the central control of the Hang FM founder. This central figure is the driving factor for the existence of Hang Radio broadcasts to date. The conclusion of this research is that the implementation of Hang FM Radio's media management function rests on the character of the Hang FM Radio Founder. The driving factor for Hang FM radio broadcasts is religious motivation and the determination of the leader. The inhibiting factors faced are differences in the views of the manhaj and the lack of public understanding of the sunnah da'wah and the salaf manhaj.
Tourism Digital Marketing based on the Sustainability Model in Bali Sembiring, Susanna Silvia; Thanos, Guellica Agnesia Claudia
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11600

Abstract

Tourism destinations increasingly rely on digital communication strategies to balance economic growth with environmental and cultural preservation. This study examines the implementation of a sustainability-based digital marketing model within Bali’s tourism industry, emphasizing how digital communication supports sustainable destination branding and stakeholder engagement. Using a mixed-method approach, this research integrates content analysis of digital platforms, in-depth interviews with tourism practitioners, and visitor perception surveys to identify key sustainability narratives. Findings indicate that effective digital storytelling centered on local culture, environmental responsibility, and community empowerment significantly enhances tourists’ trust and loyalty while mitigating overtourism pressure. Social media and website analytics demonstrate that campaigns highlighting authentic, eco-conscious experiences produce higher engagement and conversion rates compared to traditional promotional strategies. Moreover, the study underscores the critical role of communicative transparency and co-creation between stakeholders in sustaining Bali’s image as a responsible global tourism hub. This research contributes to communication and marketing scholarship by proposing an integrative framework linking sustainability communication, digital marketing innovation, and destination competitiveness. The model offers practical guidance for policymakers, tourism boards, and marketers seeking to implement ethical, sustainable, and digitally driven promotional strategies in other global destinations.
Communication Analysis of the Rembang Regency General Elections Commission Regarding the 2024 General Election Re-voting Ludina, Deva Anggreani; Rohid, Nibrosu
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11647

Abstract

This study aims to analyse the public communication strategies implemented by the Rembang Regency General Elections Commission (KPU) during the implementation of the 2024 General Election Re-voting (PSU). As a corrective mechanism, PSU requires effective communication to maintain public trust and institutional legitimacy. This research employs a descriptive-interpretative qualitative approach, with the leadership of KPU Rembang, including the Chairperson and members as research subjects. Data were collected through in-depth interviews, participant observation, and official document studies, followed by a thematic analysis. The results indicate that KPU Rembang implemented a multi-channel, adaptive, educational, and transparent communication approach. The communication strategy was tailored to audience characteristics, utilising face-to-face interactions, print media, and digital platforms. Human resource preparation through training and polling station (TPS) simulations ensured that messages were delivered consistently and accurately. This approach reflects the principles of media richness, audience-centred communication, crisis communication, and institutional legitimacy, enabling the public to clearly understand the objectives and procedures of the re-voting process. The study also found that strong internal coordination and consistent socialisation materials enhanced communication effectiveness, despite challenges in reaching populations with low political literacy. These findings confirm that KPU’s public communication plays a crucial role in building community understanding, safeguarding public trust, and maintaining the integrity of the re-voting process.
Peran Media Sosial Instagram Dalam Membangun Brand Image Kedai Kopi Kohlie Jakarta Salim, Ronaldo; Alfriana, Chania Septya; Rachmawati, Dewi
Jurnal Komunikasi Profesional Vol. 9 No. 2 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i2.11591

Abstract

Kopi Kohlie merupakan salah satu kedai kopi yang terletak di dalam sebuah komplek di daerah Kebon Jeruk, Jakarta Barat. Dalam membangun brand image, ada beberapa cara yang dapat dilakukan agar bisa terlihat di mata masyarakat. Salah satunya adalah media sosial. Media sosial yang digunakan oleh kopi kohlie dalam membangun brand image adalah Instagram. Tujuan dari penelitian ini adalah untuk menganalisis Peran Media Sosial Instagram dalam Membangun Brand Image Kedai Kopi Kohlie di daerah Kebon Jeruk Jakarta Barat. Dalam membangun brand image d Instagram, Kopi Kohlie menggunakan teori new media, model AISAS, dan juga teori brand image. Penelitian ini menggunakan metode penilitian kualitatif deskriptif dengan melakukan wawancara semi terstruktur, observasi, dokumentasi, internet, dan juga penelitian sebelumnya yang membantu penelitian ini. Hasil penelitian menunjukkan bahwa Kopi Kohlie mampu mengimplementasikan manfaat teori new media, model AISAS dan juga teori brand image. Namun hanya saja kekuatan dan keunikan Kopi Kohlie yang belum begitu terlihat di Instagram dan bisa saja dikembangkan. Sehingga jumlah views yang didapatkan masih belum maksimal. Mengingat media sosial khususnya Instagram sekarang menjadi hal yang bisa dimanfaatkan untuk membangun brand image
Is the broadcast WhatsApp group still effective for delivering emergency messages to Gen Z? Widodo, Suko
Jurnal Komunikasi Profesional Vol. 9 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jkp.v9i1.11713

Abstract

This study examines the effectiveness of WhatsApp broadcast groups as a channel for delivering emergency messages to Generation Z (Gen Z) in Indonesia, a demographic heavily reliant on digital platforms amid rising platform fragmentation. The study advocates hybrid strategies integrating WhatsApp with multi-platform, interactive tools to optimizee research qualitatively evaluates four core dimensions: reach, timeliness, clarity, and interactivity of broadcasted alerts. FGD participants highlight WhatsApp's advantages, including near-universal adoption, high open rates, and rapid delivery, positioning it as a reliable first-alert mechanism during crises like natural disasters or public health emergencies prevalent in Indonesia. Nonetheless, limitations emerge prominently: one-way messaging fosters overload from group saturation, diminishes engagement compared to interactive TikTok or Instagram formats, and encounters selective exposure influenced by Gen Z's disaster information literacy and preference for multimedia-rich updates. Findings reveal that while broadcast groups retain conditional viability, their standalone efficacy wanes against Gen Z's demand for personalized, bidirectional communication. The study advocates hybrid strategies integrating WhatsApp with multi-platform, interactive tools to optimize emergency reach and response among this cohort.

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