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Jurnal STIE Semarang (Edisi Elektronik)
Published by Sekolah Tinggi Ilmu ekonomi Semarang
ISSN : 20855656     EISSN : 22527826     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Education
JURNAL EKONOMI STIE SEMARANG is published by SEKOLAH TINGGI ILMU EKONOMI SEMARANG, Center Java, Indonesia. It is published three times a year February, June and October. JURNAL EKONOMI STIE SEMARANG is organized by the Lecturers of STIE SEMARANG and Journal Developer Team. The articles published in JURNAL EKONOMI STIE SEMARANG can be in English or Indonesian. The scopes of the topics include (1) Accounting Science (2) Management Science (3) Economic Science. Editorial Team welcome submissions of papers describing from researchers, practitioners, regulators, students, and other parties interested in the development of accounting science, management science and economic Science.
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Articles 14 Documents
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Search results for , issue "Vol 14 No 2 (2022)" : 14 Documents clear
PENGARUH E-MARKETING TERHADAP VOLUME PENJUALAN UMKM KERUPUK USEK DI KELURAHAN KASEPUHAN KABUPATEN BATANG eko sasono; Puji Rahayu
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.548

Abstract

At the time of the Covid 19 pandemic, the sales volume of used crackers has decreased. A strategy is needed to increase sales volume, one of which is by using E-Marketing. The population of this study was 78 people who were Entrepreneurs of Micro, Small and Medium Enterprises of Usek Crackers in Kasepuhan Village, Batang Regency. The samples used in this study were all populations, then analyzed using quantitative data analysis, including: validity and reliability tests, classical assumption tests, simple regression analysis , hypothesis testing through t test, and analysis of the coefficient of determination. The results of the study indicate that E-Marketing has a significant effect on Sales Volume. The R Square number of 0.821 indicates that 82.1 percent of the Sales Volume variable can be explained by the E-Marketing variable in the regression equation. Suggestions from the results of this study are that usek crackers SMEs entrepreneurs to further improve their marketing strategies through E-Marketing, especially in promotions or offerings of goods to be made as attractive as possible, so that potential consumers will be interested and buy usek crackers products. In finding consumers through E-Marketing sellers should increase the intensity in using social media.
SISTEM PENGENDALIAN INTERNAL PEMBIAYAAN MURABAHAH PT BPR SYARIAH PADA MASA PANDEMI COVID-19 Saifudin Saifudin; Aprih Santoso; Ardiani Ika Sulistyawati; Nurul Khamim
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.551

Abstract

This research was conducted at the head office of PT BPRS Bina Finansia in the marketing and remedial segment. The reason for this research is to analyze the internal control system of murabahah financing in 2018-2020. This study uses qualitative methods,by using triangulation of methods and data sources, these are observation, interviews and documentation. Informant research is based on the principles of appropriateness and adequacy, there are 8 people in this research of basic informant’s principle. The results of this reasearch lead that internal control system towards financing of murabahah at PT BPRS Bina Finansia is still not working out in a good way. Lack of control to collect murabahah financing administration and lack of client charging become a factor of bad debs occur, causing an increase problem of financing
DAMPAK STRUKTUR KEPEMILIKAN, PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP KEBIJAKAN HUTANG PADA PERUSAHAAN MANUFAKTUR DI INDONESIA Sri Sudarsi; Moch Irsad; Andi Kartika
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.552

Abstract

The aim of the research is to analyze managerial ownership, institutional ownership, profitability and the size of the company affecting a company's debt policy. This research uses the manufacturing sector listed on the Indonesia Stock Exchange (IDX) The type of data used is secondary data with proposed sampling data collection techniques, namely companies that have managerial ownership, institutional ownership and have complete data, so that the sample number of 135 companies. Based on the results obtained that managerial ownership, institutional ownership has a significant negative influence on debt policy. The size of the company has a positive effect on the debt policy, while profitability has no effect on the debt policy.
EFEK MEDIASI STRUKTUR MODAL TERHADAP KINERJA KEUANGAN BERLANDAS UKURAN PERUSAHAAN DAN PERTUMBUHAN PENJUALAN Eka Kurnia Patmasari; Kesi Widjajanti; Ardiani Ika Sulistyawati
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.553

Abstract

This study was conducted to examine the effect of company size and sales growth on the company's financial performance through capital structure as an intervening variable. The purpose of this study is to measure and analyze the effect of company size and sales growth on the company's financial performance through capital structure as an intervening variable in various industrial sub-sector manufacturing companies listed on the Indonesia Stock Exchange in 2017-2019. The population in this study were 174 companies listed on the Indonesia Stock Exchange for the period 2017 – 2019. Then, 27 companies were taken according to the criteria so that a total of 81 samples were taken. The analysis technique uses Structural Equation Modeling (SEM) with Partial Least Square (PLS). The results showed that the relationship between company size and sales growth had no effect on the company's financial performance, but the capital structure had a positive and significant effect on the company's financial performance. This study also shows that company size and sales growth have no effect on capital structure.
ANALISIS PENGARUH ORIENTASI PASAR, INOVASI PRODUK, DAN KREATIVITAS STRATEGI PEMASARAN TERHADAP KINERJA PEMASARAN USAHA KERAJINAN KAYU JATI DI DESA NGLOBO KECAMATAN JIKEN KABUPATEN BLORA fidyah yuli ernawati; siti Rochmah; Clara Fahindra s
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.555

Abstract

This study aims to determine the effect of market orientation variables, product innovation, and marketing strategy creativity on the marketing performance of teak wood craft business in Nglobo Village, Jiken District, Blora Regency. This study uses quantitative research with a survey method that takes samples from a number of populations and uses questionnaires and interviews as the main data collection tools with a Likert scale. The data obtained were then analyzed including: validity test, reliability test, classical assumption test consisting of: normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression analysis, t test, F test, and analysis of the coefficient of determination (R2 ). The population in this study were all teak wood craftsmen in Nglobo Village, Jiken District, Blora Regency, with a sample of 80 respondents. The sampling technique in this study is a saturated sample or a census sample, where all members of the population are sampled. The results of the multiple linear regression equation from this study are known as follows: Y = 6.234 + 0.194X1 + 0.184X2 + 0.226X3 . The results of the data analysis carried out, the indicators used in this study are all valid and reliable. For the classical assumption test, the overall data is normally distributed. The results of the t-test of this study indicate that the market orientation variable (X1) has a partial or separate effect on the marketing performance of the teak wood craft business in Nglobo Village, Jiken District, Blora Regency, with a significant value of 0.038. The market product innovation variable (X2) has a partial or separate effect on the marketing performance of the teak wood craft business in Nglobo Village, Jiken District, Blora Regency, with a significant value of 0.045. The market marketing strategy creativity variable (X3) has a partial or separate effect on the marketing performance of the teak wood craft business in Nglobo Village, Jiken District, Blora Regency, with a significant value of 0.000. The results of the analysis of the coefficient of determination (R2) in this study were 33.1%. The most influential variable on the marketing performance of the teak wood craft business in the village of Nglobo Blora is the marketing strategy creativity variable with a significant value of 0.000. The perpetrators of teak crafts in the village of Nglobo Blora need to maintain and increase the creativity of marketing strategies in marketing the products they produce.
MENTAL ACCOUNTING, ILUSI KEBAHAGIAN PADA KONSUMEN NOMOR BUNTUT ATAU TOGEL vioneta cattravelly pandji; Bambang Minarso
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.556

Abstract

This research aims to examine the effect of Mental Accounting Theory on the Illusion of Happiness, by providing evidence of a relationship between shopping behavior and fulfillment of happiness as described in the Illusionary Happiness Concept. This research was conducted in the Togel Semarang community using a questionnaire instrument which was processed using Regression Analysis, to Test Hypotheses
ANALISIS GAYA HIDUP, PERSEPSI DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN Rokhmad Budiyono; Dina Safira; Eni Puji Estuti
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.557

Abstract

The purpose of this study was to determine the effect of lifestyle, perception and reference group on the decision to purchase silver jewelry at Sinar Silver Kudus Store. This type of research is descriptive quantitative research instrument in the form of a questionnaire using a Likert scale. The population in this study were all silver jewelry consumers at the Sinar Silver Kudus Store. The sampling technique in this study was accidental sampling with a sample of 97 respondents. The method of analysis in this study is Multiple Linear Regression Analysis which is used to test the hypothesis, using SPSS software version 23.00. This study uses 4 variables, namely 3 independent variables and 1 dependent variable, the independent variables consist of lifestyle, perception, reference group. While the dependent variable is the purchase decision. The results showed that partially the lifestyle variable had a positive and significant effect on purchasing decisions, partially the perception variable had a positive and significant effect on purchasing decisions, partially the reference group variables had a positive and significant effect on purchasing decisions. The results showed that purchasing decisions can be improved by paying attention to lifestyle, perceptions and reference groups.
MODERASI PANDEMI COVID-19, TERHADAP HUBUNGAN POLA KERJA DAN WORK LIFE BALANCE DENGAN STRESS KERJA Puji Ambarukmi; Indarto Indarto; Djoko Santoso
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.558

Abstract

This study aims to analyze the effect of changes in work patterns on work stress in marketing employees of UOB Bank Semarang Branch, to analyze the effect of work life balance on work stress on marketing employees of UOB Bank Semarang Branch, to analyze the effect of changes in work patterns on work stress with the effect of work life. balance against work stress with the Covid-19 pandemic as a moderating variable. This study uses a sample of 34 marketing people at Bank UOB Semarang Branch, and the data analysis technique is using validity tests, reliability tests, and classical assumption tests, as well as regression tests with moderating variables. Then the t test was also carried out to test the hypothesis, the F test to test the fit of the model and test the coefficient of determination. The test results from this study indicate that the value of the Coefficient of Determination (R2) after moderation is greater than before moderation. This means that the Covid19 pandemic can strengthen the relationship between changes in work patterns and work life balance to work stress.
FAKTOR DETERMINAN NILAI PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Zumrotun Nafiah; Wachidah Fauziyanti
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.559

Abstract

The increase in the value of the company is usually measured by the increase in the stock market price. The stock market price is formed through the mechanism of supply and demand in the capital market. The purpose of the study was to determine the Return On Assets, Dividend Payout Ratio, Debt to Equity Ratio effect on firm value in manufacturing companies listed on the Indonesia Stock Exchange in 2019-2021. The population in this study were all manufacturing companies listed on the Indonesia Stock Exchange in 2015-2017, totaling 149 companies. To achieve the research objectives, the data that has been collected was analyzed using the multiple regression analysis method. This multiple regression analysis method serves to predict changes in the Y variable which is influenced by the X variable. The results of the study Return On Assets a significance value of 0.000 <0.05, it can be concluded that Return On Assets has an effect on Price To Book Value. Dividend Payout Ratio: a significance value of 0.294 > 0.05, it can be concluded that the Dividend Payout Ratio has no effect on Price to Book Value. Debt to Equity Ratio: a significance value of 0.144 > 0.05, it can be concluded that the Debt to Equity Ratio has no effect on Price to Book Value.
PERAN INTELLECTUAL CAPITAL MEMODERASI PENGARUH CORPORATE GOVERNANCE TERHADAP PROFITABILITAS Bekti Syahputra
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.560

Abstract

The problems in the study proved inconsistent with the results of previous studies which indicated a problem in this study. This study uses a quantitative approach which in the opinion of Indriantoro and Supomo (2011), that quantitative research emphasizes theory testing through numerical measurement of research variables and data analysis using statistical procedures. The results of the study showed that there was no significant effect of GCG on profitability. CEE moderated GCG on profitability significantly negatively, HCE moderated GCG on profitability negatively but not significantly. And SCE moderates GCG on profitability significantly negatively. Therefore, these three components need to be handled more seriously considering that the results of the CEE and SCE research are significantly negative, and especially HCE which has no significant effect in order to have a significant positive effect on profitability.

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