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Ultimacomm: Jurnal Ilmu Komunikasi
Published by Universitas Multimedia Nusantara
ISSN : 20854609     EISSN : -     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi diterbitkan dua kali setahun sebagai media informasi karya ilmiah untuk bidang kajian Ilmu Komunikasi dan jurnalistik di Indonesia.
Arjuna Subject : -
Articles 383 Documents
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Penggunaan Media Bentuk Longform Journalism di Visual Interaktif Kompas (VIK) Kezia Mariska
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.1025

Abstract

The development of information and communication technology not only creates new forms of communication, such as longform journalism on online media, but also creates new audience. Audiences' media usage and gratifications are always changing in terms of which media they are using. The purpose of this study is to find out the use of Visual Interaktif Kompas (VIK) as one of the media that produces longform journalism on online media by the audience. Data of this research was analyzed using the MAIN model that identifies four capabilities owned by digital media, i.e. Modality, Agency, Interactivity, and Navigability. The MAIN model is a development of use and gratifications theory designed specifically for researching new media. This is a descriptive qualitative research with Robert K. Yin's case study method. The data collection in this research was completed by interviews and observation. Based on the results, VIK complies the classification of Modality, Agency, Interactivity, and Navigability that allow participants as readers to perform various activities such as obtaining real information, accessing information with an attractive look, accessing information equipped with multimedia elements, selecting contents that they want to read, interacting with the system, performing numbers of activities at a time, and others. However, in the Agency classification, VIK has not complied three out of five elements in it, i.e. Agency Enhancement, Community Building, and Bandwagon because VIK does not provide comment columns, forums, or something similar. Keywords: Long form Journalism, MAIN Model, Audience
Analisis Perencanaan Kampanye Pemasaran Sosial "Kobarkan Kebaikan" Pertamina Asep Sutresna
ULTIMA Comm Vol 10 No 2 (2018): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v10i2.1081

Abstract

ABSTRACTThis research aims to analyze the planning strategy of Pertamina in managing social marketing campaign "Kobarkan Kebaikan” (Flame the Goodness). This campaign was initiated based on an assessment of the society which was disintegrated by the Jakarta gubernatorial election in 2017 and the presidential and legislative campaign in 2019 started in 2018. The campaign materials were made by the society and broadcasted through the television and youtube. Based on media ecology theory, media directly form and develop culture, which is also the case with the media selection in the "Kobarkan Kebaikan” campaign. This research gathers qualitative data based on the planning model of Social Marketing Planning Primer (SMPP) by Kotler and Lee (2016). This research shows this campaign has a positive impact on the engagement and results in message amplification. From the perspective of planning, this research fell short of the criteria required by the SMPP model Keywords: Pertamina, Kobarkan Kebaikan, Social Marketing, social campaign
Strategi Marketing Public Relations PT. Berjaya Sally Ceria (Sour Sally) melalui Rejuvenation dalam Membangun Citra "All New Sour Sally” Irene Melia Puspita
ULTIMA Comm Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i1.1082

Abstract

A brand image plays an important role in business objectives, as a pioneer in frozen yogurt in Indonesia. Two years ago, Sour Sally rejuvenated (rebranding) to build their image into a healthy and tasty dessert and targeted bigger market. The reason is that the previous target market is too segmented and it forms the image of feminism in Sour Sally. It became an obstacle for Sour Sally to promote their product. As Sour Sally's aim is to expand the market by reaching out to new audience, Sour Sally conducts brand rejuvenation using Public Relations tools to helo Marketing function. Therefore, marketing public relations strategy has a vital role in building the image of "All New Sour Sally”. This research uses the theory of marketing public relations and Image theory and uses descriptive qualitative approach through interview as primary data. This study discusses the main tools of marketing public relations according to Kotler & Keller. To build Sour Sally's image, marketing communications division use Marketing Public Relations tools such as publications, events, sponsors, news, speeches, community service activities, and media identity. The result indicates digital publication and social media and events are the most commonly used to communicate "All New Sour Sally”. Keywords: brand, images, marketing strategy, public relations
Melihat Perbincangan #Pilpres2019 di Media Sosial dengan Social Media Analytics Yearry Panji Setianto
ULTIMA Comm Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i1.1088

Abstract

This descriptive study aims to explain how netizens discuss various topics related to the 2019 General Election in Indonesia. By taking the case of online discussion on social media platform of Twitter, the author examines some hashtags related to the online campaign of two running president and vice-president candidates, Joko Widodo-Ma'ruf Amin and Prabowo Subianto-Sandiaga Uno. Utilizing social network analytics, the author found that online conversations on Twitter regarding the topics of #DebatPilpres2019, #PrabowoMenangDebat and #DebatPintarJokowi most of the time are dominated by not-so-called popular accounts and might not be associated as political ‘buzzers.'; although the Twitter accounts of @jokowi and @prabowo are found to be two most discussed actors within the conversation. Here, the author argues that social media platforms like Twitter serve as mini-publics-where the discourse here is not always in parallel with the mainstream (mass media or people's) opinion. Moreover, people's engagement in political talks on social media as online politics should not be considered as less than an important part of the democratization process in Indonesia. Key words: political communication, hashtag politics, social media analytics, online politics
Peran Generasi Muda dalam Pemanfaatan Media Sosial untuk Mempromosikan Geopark Ciletuh Ade Kadarisman
ULTIMA Comm Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i2.1101

Abstract

The young generation has a very important role in promoting tourism. The efforts of this young generation cannot be separated considering that sustainable tourism is developing very rapidly in various tourism activities. They can do environmental conservation and participate in improving the welfare of local communities. Social media and the younger generation are the two things that have the greatest potential to help in the publication and information on tourism. This research was conducted at Ciletuh Geopark, Sukabumi Regency, West Java Province. The research method used is descriptive qualitative by collecting primary data including interviews, focus group discussions and field observations. The results show that the role of the younger generation in using social media for sustainable tourism development is important. They are aware of the benefits that social media will provide if used wisely. However, there are still obstacles faced, namely not yet the maximum use of social media so that it has not been able to produce maximum promotion due to limited innovation. The purpose of this study was to determine the role of the young generation in using social media to support sustainable tourism in the Ciletuh Geopark, Sukabumi, West Java Province, as an effort to develop sustainable tourism. Keyword: communication, social media, young people, sustainable tourism, geopark ciletuh
Special Events Fashion Show Collaboration in Socializing Spongebobgold to Support Brand Awareness Alexander Mamby Aruan; Henri Putra Jaya; Adela Setiawan; Felicia Hanslim
ULTIMA Comm Vol 11 No 2 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i2.1108

Abstract

MNC Licensing International sees the opportunity of expanding the target market of their brand animation SpongeBob. In its current state, SpongeBob has reached the maturity stage. SpongeBob feels the importance to extend the target market to millennials. Regarding this, SpongeBob created a global campaign called SpongeBob Gold. SpongeBob Gold's global campaign is a marketing public relations activity created through nine steps of strategic public relations planning to support brand awareness. This campaign uses a fashion show collaboration strategy that collaborates with the local designers from every country. For Indonesia, SpongeBob Gold collaborate with Indonesian local designer Tities Sapoetra. This fashion show collaboration gives the experience to the fans and uses an influencer to deliver its message. This research uses communication theory, marketing public relations, special event and nine steps of strategic public relations planning in analyzing the implementation of SpongeBob Gold. The methodology that is being used in this research is called qualitative methods by conducting in-depth interviews. The results show that the implementation has had a good outcome. Using the nine steps of strategic public relations planning, the author can understand the implementation of a good strategy in establishing the increasing awareness of the SpongeBob Gold that has resulted in the increasing demand of the licensed of SpongeBob. Keywords: marketing public relations, brand repositioning, special event, brand awareness, fashion show collaboration
Anatomi Konflik Komunikasi dalam Penanganan Neglected Tropical Disease di Media Sosial Herlina Agustin; Dadang Rahmat Hidayat; Dandi Supriadi
ULTIMA Comm Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i1.1109

Abstract

Cases of snakebite resulting casualties have been found almost all over the world. In Indonesia, thereis only a few official information about them. However, the fact shows that the number of fatalitiesin Indonesia is considerably high. Approximately, more than 100,000 snakebite victims per year havebeen reported. The sparse data is caused by the lack of serious attention from all parties, includingthe government. As a result, there are so much misinformation and confusion regarding the handlingof snakebites amongst communities, including physicians. Snakebite Accident Indonesia is the onlyinformational service about snake bites available on social media platforms. The service in a formatof the Facebook closed group is the source of information that referred the most by snakebitevictims. However, communication conflicts frequently happen because of the heterogeneous of thisgroup where the members came from a variety of backgrounds and understandings. Thisphenomenon becomes the main interest of this study because the conflicts have affected the crucialefforts to handle snake bites that hang the life of people on a thread. By implementing the case studymethod, this research raises the anatomy of the communication conflict. The results indicate theinvolvement of primordialism, socio-cultural, economic, and psychological problems within theconflict. To overcome this problem, a communication system, especially concerning health issues, isneeded to bridge the dispute. The need is crucial because the conflicts must be minimized to supportcontinuous efforts of educating people.Keywords: communication conflicts, snake bites, facebook, world health organization, healthcommunication
Dampak Dinamika Komunikasi di Media Sosial terhadap Pelestarian Lingkungan: Studi Kasus pada Kebijakan Penurunan Status Cagar Alam Kamojang dan Papandayan Dandi Supriadi; Herlina Agustin
ULTIMA Comm Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i1.1111

Abstract

Social media has transformed into a "free" advertising instrument. By using User-Generated Contents (UGC) technology, an instant publication about engaging activities in a particular area will encourage other people's interest to have the same experience. However, the effectiveness of tourism promotion turned out to have negative impacts, one of them is related to environmental issues because the behavior that has been published is not necessarily on the same track with the perspective of environmental conservation. It happened to Mount Kamojang and Papandayan nature reserve, West Java, where a part of the area has been converted into a nature tourism park. One reason for the change of status is to attract people's interest to visit the Kamojang and Papandayan areas. This interest could be seen from the many comments on social media that also promote the natural beauty of the place. By using a qualitative method with a case study approach, this study explains the dynamics involved in social media that influence the counter-productive behaviors in environmental issues. The results of the study show that social media contents have encouraged the public to access nature tourism areas, including the closed area in the Garut Regency. Additionally, the viral information was then used by stakeholders as a weapon to persuade the authorities to change the status of the area into a a tourist attraction. This study recommends a review of the policy related to the nature reserve's status amendment, considering the sustainability of environmental conservation in Indonesia. Keywords: kamojang papandayan, nature reserve, social media, UGC, promotion
Media Sosial dan Komunikasi Krisis: Pelajaran dari Industri Telekomunikasi di Indonesia Dani Akhyar; Arum Sekar Pratiwi
ULTIMA Comm Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i1.1112

Abstract

This article discusses the communication crisis that occurs and is done through social media. The two cases chosen were from the telecommunications industry. The speed and complexity of the telecommunications industry is the main reason for choosing the main theory in this study, which is the Situational Crisis Communication Theory (SCCT) developed by Coombs (2007). The telecommunications industry is one of the industries that vulnerable to crisis, moreover when telecommunications products such as smartphones and the internet have become one of the basic needs of every person. Using qualitative methods, the results of this study indicate that the application of SCCT in the telecommunications industry requires some special records. First, the need for a crisis marking system that is sensitive to the emergence of a potential crisis. Second, the response system should be more responsive because of the behavior of telecommunications customers who tend to be impatient and quickly spread negative news with their social media. Keywords: situational crisis communication theory, crisis communication, telecommunication industry
Setelah Guncangan Digital: Studi atas Pengalaman Jurnalis Milenial yang Terkena PHK Samiaji Bintang Nusantara; Ignatius Haryanto; Albertus Magnus Prestianta
ULTIMA Comm Vol 11 No 1 (2019): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v11i1.1113

Abstract

Working as a journalist is still aspired by some of Indonesia's young generation, called the millennials. However, the media industry landscape in Indonesia is rapidly changing in recent years due to digital disruption. Several printed media have to work hard to adopt digital tools as a publication platform to reach news consumer, while others have desperately managing to expand its audience applying convergence strategies. Meanwhile, some media industries which could not compete in the digital market have decided to stop their publication. Since 2014, there were several media stop operating their production. In many cases, the media closure is followed by termination of employment among journalists. This study finds that it has not only impacted the future of the former journalists but also has caused precariousness condition for a young journalist. These journalists were the young generation, or the millennials age 24-35 years. Some of the millennials had worked for more than a year and enjoyed the privilege as a journalist. But when digital disruption came and hit the media where they worked, most of these young age journalists had not registered nor joined in a labor union that could have helped advocate them when facing disagreement with the media company. Besides, from 2014 to 2017, it is a difficult time for the journalist to adapt in the midst of the transition from conventional media to digital media. Keyword: digital disruption, young journalist, media closure

Page 30 of 39 | Total Record : 383

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