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INDONESIA
Humaniora
Published by Universitas Bina Nusantara
ISSN : 20871236     EISSN : 24769061     DOI : -
Core Subject : Humanities,
Humanities
The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, International Relations, Psychology, and Communications through this scientific journal.
Arjuna Subject : -
Articles 1,770 Documents
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Langkah Penyadaran Brand Usaha Kecil dan Menengah (Ukm) Udin, Noor
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3003

Abstract

Brand is an abstract term for actors in small and medium enterprises (SME). Moreover, it is hard to attach the term into understanding how they need branding. Understanding brand design is one step to synchronize the mind set of SME actors to map the business range, product understanding, and also their target market and other things related to their business. A good identity for an SME brand will create brand core value collaborated by complete understanding about entity aspects that having special ecosystem and unique. If thinking about long-term, SME actors will get many advantages from branding activity. Therefore, selling-based and branding activities are better moving together and strengthen each other. 
Perancangan Ornamen "Harini" Melalui Kajian Visual Relief Latitavistara pada Candi Borobudur CM, Noor Latif
Humaniora Vol 5, No 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3225

Abstract

Indonesia has many ornaments given that various cultures born in this archipelago. Variety of ornaments that characterizes a region refers to such cultural relics from the past. Excavation of the ornaments through the relics of the past with a rich in visual such as Borobudur may lead to the birth of the spirit of love of local product which is based on culture and tradition. Latitavistara relief which is part of the past Buddhist fragment became the main object in extracting visual object to bear a new visual language in the form of ornaments. The design of the ornament with a new visual appearance only used the visual elements of the flora in Latitavistara relief classified according to its clump type. The method used in this visual design referred to the simplification of the form leading to the symbolization inherent to the religious philosophy of Borobudur. Division levels in the pursuit of perfection contained in Borobudur were basis for determining the variations of ornament design generated. The results of this ornament design are expected to be applied into other visual disciplines which is not always be just a mere craft product. The spirit of recycling cultural heritage and traditions of the past to be a creative product with modern innovation becomes inseparable part of this design. 
Memahami Kreatifitas Iklan Udin, Noor
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2875

Abstract

 Ads always exist in our midst, apparently was never fail to greet, inform and persuade us. Conscious or not, advertising has become an unavoidable part our lives from when we wake up until we sleep. This paper explores how advertising works and how it is able to hold their positions in the hearts of consumers or its target audience. The important thing that must be observed in the ad is the message in it. Messages should be delivered in an as simple as possible way so that the target audience is not biased by dualities in the message. The common understanding is the measure of success that is associated with the after sale just the same as another type of capital investment. This understanding affects advertisers to create simple and rudimentary ads. The desire to enjoy and see pretty, intelligent and communicative advertisements must be born from the campus. The advertisements are not just created to represent the intent of advertisers, but also to carry moral and educational variables for the audience. 
Philosophical Basis of the Compulsory Company Manpower Report toward Pancasila Industrial Relation Sarira, Iron
Humaniora Vol 10, No 3 (2019): Humaniora (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v10i3.5741

Abstract

The research aimed to find out the intrinsic meaning and pragmatic interests of the concept of Compulsory Company Manpower Report (CCMR) and how the principle basis of Law Number 7 Year 1981 affected philosophical validity in realizing industrial relation in accordance with Pancasila. The research applied a qualitative method with textual analysis. The media of research was CCMR, which was one of the minimum macro aspects (work norm) in labor inspection as regulated in Law Number 7 Year 1981 aiming to implement the policy of work opportunity expansion and work protection as mandated by Article 27 paragraph (1) of the 1945 Constitution. The results report the conditions of employment within a company having historical and meaningful substances as the 1945 Constitution states the existence of equality in law and government for every citizen, and each citizen shall uphold the law and government as a manifestation of an active role of citizenship. The applicability of a positive norm cannot be separated from its juridical, sociological, and philosophical requirements. Many opinions reveal that CCMR is only for operational administrative fulfillment. Meanwhile, there is a philosophical basis of CCMR that reaches to the idea about conceptions in work opportunity and labor protection to realize harmonious, dynamic, and fair industrial relations in accordance with Pancasila.
Citra Perusahaan dalam Tayangan Acara Televisi Lokal de Keizer, Donny Perdana
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2898

Abstract

This paper is about effectiveness imaging event through shows in television local, TVRI Yogyakarta, as government television media main based in Yogyakarta. Limited national budget as TVRI Yogyakarta?s only capital to hold productions in addition to government regulation and limited commercial productions, urges managers to be more creative in creating cooperation chances due to increase income. TVRI, which now as Public Broadcasting Organization, serves public interest with allocated budget by the Nation. Producers? creativity determines the amount of show sponsors support. There are many ways to maximize its income as a part of imaging in the community. The imaging is not just through advertisement or public service announcement, but also through picture, logo, and sound. 
Studi Kasus Yayasan X: Analisa Hasil Exit Questionnaire Survey Santosa, Bernadetta Junita
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3060

Abstract

This case study on the X Foundation aims to provide an overview and analysis of questionnaire results of exit interviews of employees who came out in 2009 and 2010. This case study was conducted on the basis of the importance of seeing the dimensions or factors that exist, particularly with regard to the factors of satisfaction or dissatisfaction in the employee working within the Organization. The study was conducted using quantitative methods with retrieval of primary data on the X Foundation, the descriptive method. Subjects were 63 employees who came out in 2009 and 125 employees that came out in 2010 at differing position, level and status. The results generally showed that there are two factors that should motivate employees to be the opposite that is causing dissatisfaction in the employee, and there are two factors also confirm the reasons why an employee becomes dissatisfied and decided to leave the organization. The suggestions put forward to conduct further research to further deepen the analysis of descriptive statistics, so the depiction becomes more profound; and can provide accurate advice to the organization. 
Mengupas Motif & Kepuasan Pengguna Blackberry di Indonesia Martinus, Handy
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.2949

Abstract

Lately, BlackBerry is familiar in many people, especially due to the publicity of problems between Indonesia?s communication and information ministry and Canada-based BlackBerry developer, Research in Motion (RIM). In doing the research, the writer spread pre-questionnaire to 30 respondents to validity and reliability test. Afterwards, the writer gave the questionnaires to 100 respondents as BlackBerry users in employees? limitation. The result is that there is satisfaction towards information, private identity, integration, and social interaction, and also towards entertainment after using BlackBerry. 
The Power of Story in an Animation Industry Adidharma, Kadek Satria
Humaniora Vol 2, No 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3093

Abstract

After the founding of the Walt Disney Company, animation becomes something necessary in our everyday life. The real power why the animation bigger is the storytelling. Story is the main key why animation is loveable by audiences. This writing will be focusing on the behind reason why the story is important in animation and will be giving some examples the success story of some animation which have a great story to tell. The design methodology focuses on data research, market research and literature book. This writing is a preliminary research because from the author concern, there are not many writings debating whether which part in the development will be focused on to developing some animation projects. This writing hopefully will help people who want to build some animation projects and will guide them to make decision because in order to build some animation project there will be a massive effort to be conducted. Hopefully, in the future, there will be more animation produced from Indonesian. To be an unforgettable work, it must have a great story.
Modern Chinese Vocabulary – Morpheme and Word Haryanti, Sri
Humaniora Vol 5, No 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.2992

Abstract

Vocabulary is a foundation of a language. Like a building that cannot stand without having a foundation, neither can a sentence be formed without vocabulary. In learning a language, the more students are able to expand their vocabulary knowledge, the better they will gain proficiency in using the language. Specifically, when learning Mandarin, students must understand clearly what morpheme and word and the difference between morpheme and words as well as their relevant application. Consequently, as students improve their vocabulary knowledge and its application, they will be able to express better language proficiency. This paper used literature and observational study.
Ragam Hias Nusantara Kuntjoro-Jakti, R.A. Diah Resita I.
Humaniora Vol 1, No 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2866

Abstract

Considering subsided natural resources, creative economic is a choice and proclaimed by Indonesian government on 2008. Design is one of creative economic components that has critical part in showing Indonesia?s identity in worldwide. So, Indonesian motifs as national culture richness played as a determined part in comparison between Indonesia and other nation?s masterpiece. This article is the first part from four parts. This part focuses more in describing basic visual art that becomes the strength of Indonesian motif design: dot and line, shape, texture, and colour.

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