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Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 464 Documents
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Understanding Customer Fatigue in Digital Marketing: A Stimulus–Organism–Response Perspective on Social Media Fatigue and Behavioral Consequences Chandra Hadi Prayoga; Wiwiek Rabiatul Adawiyah; Najmudin Najmudin; Sudarto Sudarto
Performance Vol 33 No 1 (2026): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2026.33.1.19088

Abstract

Abstract Social media has become a central channel in digital marketing management for building customer engagement and sustaining long-term relationships. The intensity of interactions, dense information flows, and psychological pressures embedded in social media environments have introduced new challenges in the form of social media fatigue, which may undermine the quality of customer experience and engagement. This study aims to analyze the psychological mechanisms that link pressures in social media environments to various customer behavioral responses within the context of digital marketing. Adopting the Stimulus–Organism–Response (S-O-R) framework, this study positions Fear of Missing Out, privacy concern, and information overload as stimuli in the digital marketing environment; social media fatigue as the customer’s internal state; and discontinuance of usage, interaction engagement decrement, and fake news sharing as customer behavioral responses. Data were collected through a survey of 155 active social media users and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Fear of Missing Out, privacy concern, and information overload significantly contribute to increased social media fatigue. Furthermore, social media fatigue is shown to increase tendencies toward usage discontinuance, reduced interaction engagement, and the sharing of unverified information. These results highlight the role of social media fatigue as a key mechanism linking pressures in digital marketing environments to diverse customer behavioral outcomes. This study contributes theoretically by extending the application of the S-O-R framework within the digital marketing literature and offers practical implications for platform managers and digital marketing practitioners in managing customer experience, sustaining engagement, and mitigating customer fatigue risks in increasingly complex social media ecosystems.
Cash to Cards: Lifestyle on Impulsive Buying in Former Banyumas Residency Herna Rizaldi; Musfirah Majid; Teguh Purwanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 2 (2026): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2026.33.2.20038

Abstract

This study aims to examine the mediating role of credit card usage in the relationship between hedonic motivation and promotional programs on impulse buying behavior retail consumers. A quantitative approach, research was conducted in former Banyumas residency, including Banyumas, Banjarnegara, Purbalingga, and Cilacap involving a sample of 92 credit card users selected through purposive random sampling. Data analysis using the Partial Least Squares (PLS) method. Findings reveal that hedonic motivation does not significantly influence impulsive buying behavior. Promotional programs exert a positive and significant impact on impulsive purchasing. Furthermore, both hedonic motivation and promotional programs were found to have a positive and significant effect on credit card usage. Credit card usage, in turn, demonstrates a positive and significant effect on impulsive buying. Credit card usage fully mediates the relationship between hedonic motivation and impulsive buying, and serves as a partial mediator in the relationship between promotional programs and impulsive buying.
The Consumer Loyalty in Halal MSMEs: Trust and Sustainability Perspectives Wisanggeni Bagus Anggoro; Tiyan Fatkhurrokhman; Tian Khusni Akbar; Nadia Sekar Ayu Nurcahyo; Ari Setia Nugroho
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 2 (2026): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2026.33.2.21100

Abstract

This study investigates the influence of Islamic Business Ethics on Consumer Loyalty in halal food Micro, Small, and Medium Enterprises (MSMEs), with Consumer Trust serving as a mediating variable and Sustainability Awareness acting as a moderating variable. The study employs a quantitative research design using a survey method involving 290 consumers of halal food MSMEs in Indonesia. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with AMOS. The findings reveal that Islamic Business Ethics has a positive and significant effect on both Consumer Trust and Consumer Loyalty. Consumer Trust also significantly influences Consumer Loyalty and partially mediates the relationship between Islamic Business Ethics and Consumer Loyalty. Furthermore, the multi-group analysis demonstrates that Sustainability Awareness strengthens the positive effect of Islamic Business Ethics on Consumer Loyalty. Consumers with higher sustainability awareness exhibit stronger trust and loyalty responses toward halal MSMEs that implement ethical business practices. These findings highlight that ethical business conduct based on Islamic principles, including honesty, fairness, transparency, and responsibility, constitutes a strategic resource for building long-term customer relationships. The study contributes to the halal marketing and consumer behavior literature by integrating ethical, relational, and sustainability perspectives into a single framework. Practically, the results suggest that halal MSMEs should reinforce ethical values and sustainability initiatives to enhance consumer trust, loyalty, and long-term competitiveness.
Motivasi usaha sebagai mediator hubungan antara perilaku inovatif dan kreativitas terhadap keberhasilan usaha pengusaha batik tulis di Kabupaten Kebumen Siti Nur Azizah; Diana Ma’rifah
Performance Vol 24 No 2 (2017): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: This study aims to analyze the influence of innovative behavior and creativity on business success mediated by business motivation. Methodology: Respondents in this research were batik entrepreneurs in Kebumen Regency. The number of samples tested is 58 people and data analysis used Partial Least Square (PLS) test. Findings: The results show that creativity has an effect on motivation and business success, and motivation mediates the relationship between creativity and business success. However, innovative behavior has no effect on motivation or business success. So, motivation does not mediate the relationship between innovative behavior and business success. Keywords: business success, business motivation, creativity, innovative behavior, painted batik.

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