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Performance
Published by Universitas Jenderal Soedirman
ISSN : -     EISSN : 26158094     DOI : -
Core Subject : Education,
Education
Performance is our bianually peer-reviewed journal, designed to accommodate research articles in the domain of management science. This journal has been published by Faculty of Economics and Business, Universitas Jenderal Soedirman since 2003. We invite articles in all functional area of management, which mainly about (but not limited to) Human Resource, Marketing, Financial, Operational and Strategic Management.
Arjuna Subject : -
Articles 449 Documents
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Adopsi QRIS oleh UMKM dengan Menggunakan Theory of Interpersonal Behavior Atahau, Apriani Dorkas Rambu; Himaya, Devi Nila
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 29 No 2 (2022): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2022.29.2.6336

Abstract

The purpose of this study was to obtain empirical evidence regarding the interest of MSME actors in adopting QRIS as a digital payment with the Theory of Interpersonal Behavior (TIB) approach. The data used in this study is primary data obtained through questionnaires distributed to 100 MSME actors in Central Java using a purposive sampling method with the Slovin formula. The data analysis technique used partial regression analysis (Partial Least Square/PLS). The results of this study prove that attitudes and emotional responses have a significant positive effect on the interest of MSME actors in using QRIS as digital payments, interest has a significant positive effect on the behavior of MSME actors in using QRIS as digital payments, and repeated behavior in the past has a significant effect on the formation of positive habits. SMEs in using QRIS as digital payments. While the results in accordance with the hypothesis are that social factors do not have a significant positive effect on the interest of MSME actors in using QRIS as a digital payment, the habits and conditions that facilitate it as moderating do not significantly affect the behavior of MSME actors in using QRIS as a digital payment.
The Role Of Brand Love As A Mediation Of Satisfaction And Loyalty Hayuningtias, Kristina Anindita; Basiya, Robertus; Putra, Harmanda Berima
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 2 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.2.9183

Abstract

This study aims to analyze the role of brand love in the relationship between satisfaction and loyalty. The sample size in this study was 174 respondents who were consumers of skin care products . Based on the results of data analysis using Structural Equation Modeling (SEM), it was found that satisfaction has a positive effect on brand love. Still, satisfaction has yet to be proven to affect consumer loyalty. Meanwhile, brand love proves to have a positive influence on loyalty. Furthermore, brand love does not mediate the relationship between satisfaction and loyalty. Key Words: satisfaction, brand love, loyalty.
A Framework For Conceptualizing Employee Performance on Hospital Setiasih, Meli
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 2 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.2.9931

Abstract

High employee performance can be achieved if every element in the organization is well integrated and capable of performing their role. Preliminary survey showed that employee performance had not been optimum. The purpose of this research is to know the influence work life balance, happiness at work, work motivation on employee performance with job satisfaction as intervening variable. The study was conducted at Mother and Children Hospital “Bunda arif” Purwokerto, and mainly utilized quantitative data. The sample for the study were 129 employees. Hypotheses testing device was using Structural Equation Model (SEM). The result showed that work life balance has positive effect on job satisfaction, happiness at work has positive effect on job saticfaction, work motivation has not positive effect on job satisfaction, work life balance has not positive effect on employee performance, happiness at work has positive effect on employee performance, work motivation has positive effect on employee performance, job satisfaction has not positive effect on employee performance, work life balance has not positive effect on employee performance with job satisfaction as intervening variable, happiness at work has not positive effect on employee performance with job satisfaction as intervening variable, and work motivation has not positive effect on employee performance with job satisfaction as intervening variable.
Organizational Efficiency: The Role of Implementation of Total Quality Management, Work Motivation and Employee Performance Yusnita, Nancy
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 2 (2024): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2024.32.2.12769

Abstract

The purpose of this study is to provide recommendations for companies to improve the performance of their employees by analyzing the relationship between the variables in this study, namely Total Quality Management (TQM), Work Motivation and Employee Performance. This research was conducted at PT. Sarandi Karya Nugraha is a health equipment fabrication company. This research is quantitative research with a survey approach. The number of samples used in the study were 112 people who were permanent employees. The method for processing and analyzing data uses Partial Least Square (PLS). The results of the study show that there is a positive and significant direct effect of the TQM on employee performance. There is a positive and significant direct effect of work motivation on employee performance. There is a positive and significant direct effect of the TQM on work motivation. There is a positive and significant indirect effect of the TQM on employee performance. through work motivation. This study shows the effective role of the intervening variable, it is work motivation.
Membangun Brand Love dan Brand Fidelity Produk Iphone melalui Social Media Marketing Activity, Brand Intimacy, dan Brand Authenticity Prayoga, Chandra Hadi; Novandari, Weni
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 32 No 2 (2024): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing Activity (SMMA) terhadap Brand Love dan Brand Fidelity dengan Brand Authenticity serta Brand Intimacy sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner online yang disebarkan kepada pengguna iPhone di Pulau Jawa. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa SMMA memiliki pengaruh positif terhadap Brand Love, Brand Authenticity, dan Brand Intimacy. Brand Authenticity dan Brand Intimacy terbukti memediasi hubungan antara SMMA dan Brand Love secara signifikan. Selain itu, Brand Love memiliki dampak positif terhadap Brand Fidelity, menegaskan pentingnya hubungan emosional dalam menciptakan loyalitas konsumen. Penelitian ini memberikan kontribusi teoritis pada pengembangan teori Self-Congruence, dengan menyoroti peran penting Brand Authenticity dan Brand Intimacy dalam membangun Brand Love. Secara praktis, hasil penelitian ini menjadi panduan bagi pemasar dalam mengoptimalkan strategi SMMA untuk meningkatkan keterikatan emosional dan loyalitas konsumen. Keterbatasan penelitian meliputi cakupan geografis yang terbatas pada Pulau Jawa dan penggunaan pendekatan cross-sectional. Untuk penelitian mendatang, disarankan melakukan studi longitudinal serta mengintegrasikan variabel tambahan seperti brand experience atau customer satisfaction untuk memperkaya model.
Meningkatkan Kinerja Pemasaran : Pengaruh Orientasi Kewirausahaan melalui Penggunaan Media Sosial dan Kemampuan Inovatif sebagai Variabel Moderasi Sulasih, Sulasih; Wahyuningtyas, Ida Puspitarini; Maamor, Selamah; Dwinalida, Khairunnisa
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.14544

Abstract

Penelitian ini bertujuan untuk mengetahui peran orientasi kewirausahaan pada penggunaan media sosial dan kinerja pemasaran dengan kemampuan inovatif sebagai variabel moderasi pada usaha skala mikro di Kabupaten Banyumas. Sampel dalam penelitian ini ditentukan dengan menggunakan slovin dengan jumlah 100 sampel dan pengambilan sampel dengan metode purposive sampling. Teknik analisis data yang digunakan dalam hal ini penelitian adalah analisis partial least square (PLS). Hasil penelitian ini menunjukkan bahwa orientasi kewirausahaan berpengaruh positif terhadap kinerja pemasaran untuk nilai path koefisien 0,401 dan sig. 0,000, begitu juga orientasi kewirausahaan berpengaruh positif terhadap penggunaan media sosial 0,567 dan sig. 0,000. Penggunaan media sosial berpengaruh positif terhadap kinerja pemasaran 0,389 dan sig. 0,001, sedangkan kemampuan inovatif berpengaruh positif terhadap kinerja pemasaran 0,352 dan sig. 0.001. Penggunaan media sosial memediasi secara partial pengaruh orientasi kewirausahaan pada kinerja pemasaran 0,645 dan sig. 0.000. Mediasi dalam model penelitian ini bersifat parsial, dengan kata lain, penggunaan media sosial memiliki fungsi untuk menjembatani atau menengahi pengaruh orientasi kewirausahaan terhadap kinerja pemasaran. Namun, karena karakteristik mediasinya partial, bahkan tanpa variabel penggunaan media sosial, orientasi kewirausahaan masih mampu mempengaruhi kinerja pemasaran secara positif dan signifikan. Hasil ini menegaskan bahwa orientasi kewirausahaan dapat meningkatkan dan memperkuat penggunaan media sosial oleh para pelaku usaha skala mikro di Banyumas, yang juga akan berdampak pada peningkatan kinerja bisnis. Lebih lanjut, hasil menunjukkan bahwa kemampuan inovatif tidak memoderasi antara penggunaan media sosial dengan kinerja pemasaran -0,078 dan nilai sig. 0,430, hal ini bisa dimaknai bahwa kemampuan inovatif pelaku usaha skala mikro masih rendah dalam penggunaan media sosial dan pengaruhnya terhadap kinerja pemasaran.
How does Paylater Influence Consumer Purchase Behavior in Digital Markets? Purwanto, Teguh; Andayani, Tutut Dwi; Moegiri, Moegiri
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.13206

Abstract

The phenomenon of online shopping via e-commerce platforms is currently a trend. The number of transactions continues to increase from year to year indicating a shift in shopping behavior patterns. This is supported by changes in consumer behavior in making purchases as a result of the Covid-19 pandemic. The various payment methods provided by e-commerce platforms are increasingly varied, including the increasing development of Financial Technology, including the Digital Accumulated Balance Payment System Pay Later. This study aims to investigate price, hedonic motivation, and promotion on buying intention. Then test the moderation role of the paylater feature. The element of novelty produced in this research is the difference in consumer perceptions of paylater features regarding conventional and sharia. Quantitative research, data was obtained using purposive random sampling, processed using PLS-SEM with a total of 130 e-commerce user respondents. The results of this research show that price and promotion have a positive and significant effect on buying interest, hedonic motivation has no effect on buying interest, and paylater features do not moderate it. Future research can classify target respondents based on their views and preferences, such as conventional and sharia
A Digital Marketing : Pengaruh Konten iklan Terhadap Minat Beli Konsumen dimoderasikan oleh gender Anggoro, Wisanggeni Bagus; Fatkhurrokhman, Tiyan; Mahardhika, Rosliana; Hafiduddin, Muhammad; Nugraha, Keyzha Lungguh Arta; Azizah, Ngafifatun Nurul
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.15420

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh konten iklan digital terhadap minat beli konsumen, dengan gender sebagai variabel moderasi. Data dikumpulkan melalui survei terhadap 163 responden yang telah berinteraksi dengan iklan digital dalam tiga bulan terakhir. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan perangkat lunak AMOS. Hasil penelitian menunjukkan bahwa konten iklan memiliki pengaruh positif yang signifikan terhadap minat beli konsumen. Selain itu, gender terbukti berperan sebagai variabel moderasi, di mana konsumen perempuan cenderung lebih responsif terhadap iklan berbasis emosional, sementara konsumen laki-laki lebih merespons pendekatan yang bersifat rasional. Temuan ini memberikan wawasan penting bagi pemasar digital dalam mengoptimalkan strategi periklanan berbasis personalisasi guna meningkatkan keterlibatan dan konversi pembelian. Penelitian ini juga menyoroti pentingnya mempertimbangkan faktor demografis, khususnya gender, dalam perencanaan strategi pemasaran digital yang lebih efektif.
Peran Interaktivitas dalam Media Sosial terhadap Keterlibatan Konsumen dan Peningkatan Brand Equity Majid, Musfirah; Purwanto, Teguh; Kholidah, Nur
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 33 No 1 (2025): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2025.33.1.16888

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh interaktivitas dalam media sosial terhadap keterlibatan konsumen dan peningkatan brand equity. Dalam era digital saat ini, perusahaan dituntut untuk membangun hubungan yang lebih interaktif dengan konsumen melalui media sosial sebagai saluran komunikasi strategis. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 85 responden pengguna media sosial yang pernah berinteraksi dengan akun brand. Pengolahan data dilakukan dengan bantuan software SmartPLS 4 untuk menguji hubungan antarvariabel menggunakan analisis jalur dan model struktural. Hasil penelitian menunjukkan bahwa interaktivitas memiliki pengaruh positif dan signifikan terhadap keterlibatan konsumen dan brand equity. Keterlibatan konsumen juga terbukti berpengaruh signifikan terhadap brand equity. Selain itu, terdapat efek mediasi yang signifikan meskipun dalam kategori rendah dari keterlibatan konsumen dalam hubungan antara interaktivitas dan brand equity. Penelitian ini memberikan kontribusi praktis bagi manajer pemasaran untuk memaksimalkan peran interaktivitas media sosial dalam membangun hubungan yang bermakna dengan konsumen guna memperkuat posisi merek. Temuan ini juga menegaskan pentingnya membangun komunikasi dua arah, konten partisipatif, dan keterlibatan emosional konsumen dalam strategi pemasaran digital yang efektif.

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