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Arthavidya Jurnal Ilmiah Ekonomi

arthavidya
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Published by Universitas Wisnuwardhana Malang

ISSN : 14108755 EISSN : 25796070 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.

Arjuna Subject : -

Articles 322 Documents

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EKUITAS MEREK DAN PENGARUHNYA TERHADAP KEPUASAN PENGGUNA SMARTPHONE DI KOTA AMBON Tanihattu, Maudy Marla
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 1 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This study aimed to analyze the effect of brand equity consists ofbrand awareness, brand association, perceived brand quality and brandloyalty to consumer satisfaction using smartphones in Ambon, and test thebrand equity variables that have the most dominant effect.Data is collectedusing a questionnaire distributed to 150 respondents accidental. The datacollected was processed using SPSS 19.0 and analyzed using multipleregressions.The results show the variables that brand equity consists of brandawareness, brand association, the impression of the quality of the brand, andbrand loyalty has a significant influence either partially or simultaneously tothe satisfaction of the consumer smartphone users in the city of Ambon.Furthermore, the variable perceived quality of the brand is a variable thathas a more dominant influence on consumer satisfaction smartphone users inthe city of Ambon. Thus the first hypothesis proposed in this study isacceptable, while the second hypothesis is rejected.Keywords: brand equity, brand awareness, brand association, perceived ofbrand quality, brand loyalty, customer satisfaction

DATA QUALITY AWARENESS UNTUK MINIMALISASI RISIKO DAN MAKSIMALISASI STAKEHOLDER VALUE Harmadji, Dwi Ekasari
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

The main objective of this research to improve Data QualityAwareness in all sub-unit employees work at the time of first input datainto the system that must be filled in correctly and completely to allmandatory fields. Through interpretive qualitative research, this studyusing stakeholder theory, which is considering the position of thestakeholders who are considered powerful than just a shareholderposition only. Results of this study indicate that there is a direct linkwith increased awareness of data quality will minimize risk andmaximize stakeholder value.Keywords: Data Quality Awareness, risk, stakeholder theory

ALTERNATIF PEMILIHAN SHAMPO KEMASAN SACHET DI KALANGAN REMAJA PUTERI KOTA AMBON Salhuteru, Andrie Ch.
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This study aims to determine the selection of an alternative brand ofshampoo sachet by teenage girls in the Ambon town. The population of this studywere teenage girls aged 13-19 years. Samples were as many as 60 young girls weretaken by convenience sampling technique. The research data was collected using aquestionnaire, and subsequently processed and analyzed using chi-square analysis.The calculation and analysis shows that teenage girls in the Ambon town have analternative option shampoo with a particular brand, and they have a choice of morethan one brand of shampoo. Shampoo brand choice based on functional benefitsand emotional benefits of various attributes attached to each brand of shampoo.Thus the use of advertising in the mass media provide benefits for marketers tocommunicate information about their products to consumers. However, the resultsof this study showed that there was no difference in the selection of alternativebrands of shampoo sachet teenage daughter in Ambon town.Keywords: Decision purchases, consumer attitudes, product attributes

GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DAN EFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN Retno Galih, Rizka Citra
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Nowadays people’s knowledge is getting bigger, so it makesthe marketers have to develop their promotion technique becomesbetter for getting the increase number of the consumers. At first,guerrilla marketing is used by small business because it need not a bigfund but it is able to produce a lot of products. In real life, to do aguerrilla marketing strategy needs higher cost. Otherwise, there are alot of big companies which is used guerrilla marketing strategy. Whendoing guerrilla, especially the small enterprises they have to thinkabout the resource so that the enterprise can get the value ofconsumer that they want matched with the cost.Keywords : guerilla marketing, cost, promotion

KAJIAN KOMPARATIF PERILAKU NETIZEN ASIA DAN EROPA PADA BISNIS ONLINE B, Pamela Felita
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This analysis a conceptual analysis. The purpose of this studywas to the difference netizens in asia and europe. Asia and Europe havedifferent levels of netizens. netizens in Asia increased higher comparednetizens in Europe. most netizens asia and europe use the buying and selltransaction via smartphone or tablet. Asia is a strong market potential inonline business, while in Europe there are several countries that are stillweak in the social networks and services delivery. China, Jepang, Korea,and Asia Tenggara a potential market of Asia, while German, Polandia,Norwegia is a potential market of EuropeKeywords : Netizen, Business Online

PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN PENGGUNA JASA HOTEL BINTANG TIGA DI KOTA AMBON Waelauruw, Anthoneta Telsy
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This study aimed to determine the effect of service quality on customer satisfaction service usersthree-star hotel in the city of Ambon. Data was collected using questionnaires to 100 respondentswho are the sample of the study population were taken by non-probability sampling method withconvenience sampling technique. Collected data were analyzed using multiple regression analysisof quantitative methods. The results showed that the quality of service simultaneously and partiallypositive and significant impact on consumer satisfaction service users three-star hotel in the city ofAmbon. Therefore, it is suggested that the management of each of the three star hotels canconstantly improve the quality of services, among others, by providing the opportunity foremployees to participate in education and training relevant to their job duties.Keywords: service quality, customer satisfaction

PERAN COMMUNITY BASED TOURISM DALAM PENGEMBANGAN CULTURAL TOURISM BERKESINAMBUNGAN Santoso, Raymond Eka Putra
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Community based cultural tourism is one of the efforts of local cultural developmentthrough the tourism sector, which not only presents the beauty, but also to contribute to theconservation of the environment, and society as a main controller in its development. Still hasmany problems, both from the environmental aspects, aspects of management, to aspects ofhuman resources, so undeveloped tourist activity. Therefore, we need a study to analyze thepotential of community-based ecotourism development to achieve these objectives, an analysison all aspects, namely the analysis of the object aspects and attractions, social aspects, aspectsof management, to aspects of the implementation of community empowerment. Required thecooperation of the various parties rather activities of local cultural development through tourismsector can work well and be sustainable for the future.Keyword : Community Based Tourism, Cultural Tourism, Community Development.

PENGARUH PERSEPSI DIRI TENTANG KOMPENSASI TERHADAP KINERJA PERAWAT DIMEDIASI OLEH MOTIVASI KERJA (Studi pada Perawat Tenaga Kontrak (non PNS) Ruang IRNA 1 Pada Rumah Sakit Umum (RSU) Dr. Saiful Anwar Kota Malang) Sulianti, Wulan Murni; Suharto, Suharto; Yandono, Prayudo Eri
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

The development of industry sectors including health services can not be separated from the demands to keep attention to the quality of its services. RSU Dr. Saiful Anwar Malang as a government-owned hospitals to always provide excellent service. Excellent service will be achieved if the employee has a good performance in providing services. Nurse's performance will be good, if the role of compensation and motivation to get attention. The purpose of this study was to analyze the effect of compensation on work motivation and performance of the Contract Workers Nurses (non-civil). The sample in this study is as much as 96 nurses. The analytical tool used is the path analysis. Based on the analysis found evidence that the compensation effect on the motivation and performance of the Contract Workers Nurses (non-civil). Work motivation is able to mediate the effect of compensation on the performance of nurses. To improve the performance of nurses Power Contract (non-civil), should the hospital need to make a policy relating to the provision of compensation both financial and non financial compensation, so as to provide motivation, which in turn can improve the performance of the Contract Workers Nurses (non-civil).Keywords: compensation, work motivation, and performance of nurses

COMMUNITY BASED SOCIAL MARKETING DALAM PROGRAM PENGGALAKAN IBU-IBU SADAR ASI Adrianto, Rifandy
Arthavidya Jurnal Ilmiah Ekonomi Vol 17 No 2 (2015)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Mother's Milk (ASI) is the best food for babies up to 6 months of age because it containsa variety of nutrients that are needed by the baby to grow and develop optimally. Variousstudies have shown the benefits of breastfeeding for both mother and baby, includingprotection against the risk of infection in infants, to optimize the cognitive developmentof children, as well as reduce the risk of breast cancer and ovarian cancer. Socialmarketing uses the concepts of market segmentation , consumer research , developmentand testing product concepts , communication is directed , provision of facilities ,incentives and changes in theory to maximize the response of the target group. Socialmarketing involves the promotion of breastfeeding What do Operates Aggressive PostedAssociation of Breastfeeding Mothers Indonesia . AIMI ( Indonesian BreastfeedingAssociation ) is a non-profit organization and non-profit TO commercial interests and"Non - Government Organizations ' ( NGO ) What is self-supporting. The governmentalso launched a program PP - ASI is a program Increased Giving breast milk . PP - ASIpurpose is as a guideline for all parties involved in the implementation of PP -ASI.sasaran of PP - ASI is the Central Government , Provincial , District / MunicipalGovernmental Organization ( NGO ) , Private , Community Potential Group ,Professional Organizations , and International Organizations.

Analisis Pengaruh ROA, CAR, NPL Dan LDR Terhadap Pemberian Kredit Sektor Perbankan Ratnawati, Ratnawati
Arthavidya Jurnal Ilmiah Ekonomi Vol 16 No 1 (2014)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Business competition is getting tougher demands banksto improve their performance in order to attract investors.Investors invest funds require prior information about thecompany's performance. Objects in this study is a manufacturingcompany in Indonesia Stock Exchange. IDX is considered torepresent the Indonesian capital market, so that the findings in thisstudy are considered as the findings of the case in Indonesia . Thepopulation in this study is a banking company that is listed on theIndonesia Stock Exchange ( IDX ) in the period of study (2010-2012) . Based on these criteria, the number of samples used in thisstudy were 10 banking companies. Based on the results ofstatistical analysis and discussion of the Return On Assets ( ROA )has a positive and significant impact on bank lending in the tenlargest banks listed on the Stock Exchange. Non Performing Loans(NPL) and Loan to Deposit Ratio (LDR) has a negative andsignificant effect on bank lending in the ten largest banks listed onthe Stock Exchange. Capital Adequacy Ratio (CAR) had nosignificant effect on bank lending in the ten largest banks listed onthe Stock Exchange .Keyword: Return On Assets (ROA), Capital Adequacy Ratio(CAR), Non Performing Loans (NPL), Loan to Deposit Ratio(LDR), Bank Lending.

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