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Arthavidya Jurnal Ilmiah Ekonomi

arthavidya
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Published by Universitas Wisnuwardhana Malang

ISSN : 14108755 EISSN : 25796070 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.

Arjuna Subject : -

Articles 322 Documents

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DAMPAK FAST FOOD ADVERTISING TERHADAP PERILAKU KONSUMTIF ANAK-ANAK Putri, Inggrid Wiono
Arthavidya Jurnal Ilmiah Ekonomi Vol 19 No 1 (2017)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

AbstractChildren is the first target market for fast food company. Fast food advertising is offer several kind of fast food like pizza, fried chicken, hamburger, and many more. They make attractive advertising with many toys and cartoon characters. It’s reacts to children’s tendency to become consumtif to consume fast food which leads them to overweight and obesity problem. This problem can be solved with several tactics from parents, government, and community.Keywords : fastfood, obesity, advertising, children, social media

PERAN ELEMEN JINGLE PADA BRAND AWARENESS DAN KEPUTUSAN PEMBELIAN SEBUAH PRODUK Wijaya, Erlina Fedora
Arthavidya Jurnal Ilmiah Ekonomi Vol 19 No 1 (2017)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

ABSTRACTIn Indonesia, television development grow really fast compared with another device. That makes a lot of companies compete to advertise their products through TV, because from year to year advertise grow so fast too. Advertise became one of many strategies used by companies, to attract the attention of consumers. Makes the consumer interested with TV’s ad, there are few ways one of them is using jingle. In making jingle, there are few aspects need to be considered, but does not ignore the style and suitability of jingle. The aspect are memorability element is about how easy the jingle recognized, meaningfulness element is about how the jingle can send the message to consumers, likability element is about how interesting is the jingle, adaptability element is about how flexible is the jingle in adaptation with changing, protectability element means the jingle is protected by the law. Element memorability, likability and adaptability in jingle are influencing directly with brand awareness, while protectability and meaningfulness in jingle are not influencing directly with brand awareness. Consumer’s buying decision affected by memorability element. While likability, adaptability, protectability and meaningfulness in jingle are not influencing directly with consumers’s buying decision. The accuracy jingle makes consumers’s buying decision.Keywords: Element Jingle, Brand Awareness, Buying Decision, Memorability, Likability, Meaningfulness, Adaptability, Protectability.

PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR SCUTER MATIC YAMAHA DI MAKASSAR Syaribulan, Syaribulan
Arthavidya Jurnal Ilmiah Ekonomi Vol 19 No 1 (2017)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

ABSTRACTThis study aims to determine whether the variables are simultaneously powerful brand image and variables which have a more dominant influence on purchase decisions scuter matic Yamaha motorcycle in Makassar. The variable in question is corporate image , user image and product image.The research was conducted at PT. Suracojaya Abadi Motor Makassar. The model of research used the method of observation , interviews, questionnaires and literature study carried out systematically on the basis of objective research.The analytical method used is a regression method. Then use the F test to determine the brand image variable (corporate image, user image and product image) is more dominant on purchase decisions scuter matic Yamaha motor and test to determine the brand image variable (corporate image, user image and product image) is more dominant influence on purchase decisions scuter matic Yamaha motor.The results showed that the brand image variable (corporate image, brand image and user image) simultancously influence the purchase decision scuter matic Yamaha motor. From brand image variable (corporate image, user image and product image), product image variable was a more dominant influence on purchase decisions scuter matic Yamaha motor. Thus, the hypothesis can be accepted.Key words : Brand Images, Corporate Image, User Image, Product Image, Buying Decision

ANALISIS OPTIMALISASI HARGA SAHAM DI BURSA EFEK INDONESIA DENGAN PENDEKATAN, PRICE EARNING RATIO, INVESTASI AKTIVA TETAP DAN RETURN ON INVESTMENT BERBASIS TOTAL ASSET TURNOVER Hermawati, Adya
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This research is to investigate the effect of Return on Investment (ROI), Price earning Ratio (PER), Total Asset Turnover (TAT) and Investment in Investment inInvestment inInvestment inInvestment inInvestment inInvestment in Investment inInvestment inInvestment in Fixed ixed ixed ixed ixed assets assetsassetsassetsassets to the level of stock price at the propertypropertyproperty propertypropertyproperty company, and to investigate the dominant variable that affects the stock price significantly. The method used in this reseacrh is purposive sampling with the criteria as below; a. The companies are listed in Indonesian Stock Exchange at least for three years from 2005 until 2009; b. The financial statement has been published from 2005 to 2009; c. The company has data of financial ratios; d. The company as positive earnings during the period research.Kata kunci: ROI, PER, TAT, Investment in Investment inInvestment inInvestment inInvestment inInvestment inInvestment in Investment in Investment in Fixed assetsixed assetsixed assetsixed assets ixed assetsixed assetsixed assetsixed assets, Stock Price

Pengaruh Pendidikan kewirausahaan, pengelolaan keuangan dan minat terhadap keberhasilan PKL ( pedagang kaki lima ) di Malang Mientarti W, Sri Umi
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

The purpose of this study was to determine the effect of entrepreneurship education, financial management, and interest in the success of Street Vendors tried in the city of Malang. The population in this study were all street vendors in the city of Malang, both are available on the spot, as well as those walking around hawking wares, which numbered 226 people. The research sample was taken using the formula Solvin as many as 33 people taken at random proportional. Retrieval of data using questionnaires and interviews. Data analysis was performed using multiple regression analysis with the dependent variable of success trying, while the independent variable is entrepreneurship education, financial management and interest in trying. The results showed that the variables of the street vendors entrepreneurship education has a positive effect on the success siqnifikan street vendors in trying. Due to their knowledge of entrepreneurship will be able to do what should be done by the employer, such as the need to communicate with customers, in order to established a good relationship with the consumer, the consumer will ultimately become loyal customers. Knowledge of good financial management, will make the street vendors were able to develop their business well, because the street vendors will be able to calculate correctly, what is rightfully his, and how many obligations. Interests of street vendors trying to influence the success of the street vendors in developing their businesses.Keywords: entrepreneurship education, financial management, business interests and success of the business merchandisers.

PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUSU PT. FRISIAN FLAG INDONESIA DI SURABAYA Novita, Dina
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This study aims to mengetahi influence marketing mix strategy on purchasing decisions PT Frisian Flag dairy products in Surabaya. The sample in the study there were 50 people who serve as respondents whereas hypothesis testing is done using multiple linear regression method.The results simultaneously variable product (X1) price (X2), distribution channels (X3) and promotion (X4) has a significant influence on purchasing decisions (Y). It is shown from the test results showed that the F test F count (15.208)> F table (2,806). So the product of independent variables (X1) price (X2), distribution channels (X3) and promotion (X4) influence on purchasing decisions.Partially, the independent variable in this study the variable product (X1) price (X2), distribution channels (X3) and promotion (X4) significantly influence the purchase decision (Y). This is indicated by the value of t count> t table (2.680> 2.014) for the product, (2.878> 2.014) for the price, (2.392> 2.014) for distribution channels and (3.616> 2.014) for promotion. The independent variables that have a dominant influence on purchasing decisions dairy PT Frisian Flag Indonesia in Surabaya is promotion.Keywords: marketing mix, product, price, distribution channels, promotion, purchasing decisions

Analisis Efektivitas dan Efisiensi Sistem Pengelolaan Retribusi Parkir Di Tepi Jalan Umum Di Kota Ambon. Hutubessy, Eline Octaviana
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

The aim of the study was to investigate the effect of effectiveness and efficiency on parking retribution in Ambon town.The study was conducted at twelve side street parking lost in Ambon town for tow weeks. The data were collected through observation, interview,and documentation, and analyzed qualitatively. The results of the study indicate that parking retribution at the twelve side street parking lost from 2005-2010 had never reacher the target. The realization was on the average only 50%-54,95% and contribution to the regional original revenue was only 0,76% annually. In product sharing the parther receives 80% and the communication Agency only gest 20% the managemen system of the parking lot is similar for all motor vehicles that is Rp.1000,00 per vehicle and therefore, the distribution realization is very small. The Communication Agency has no ideal parking charge and it makes the parking retribution ineffective and inefficient. In fact the contribution of parking retribution should be Rp 545,240.000,00 with the parking service Rp. 1000,00 per vehicle. The ideal parking charge for a four-wheel vehicle is Rp.3000,00 per vehicle and motor cycle Rp. 2000,00,- By this charge using 38 parking attendants at 12 side street parking lost, the management system will be effective and efficient, The total net realization after realization after reducing the cost for parking attendants is Rp 409,001,750,00 per year and it exceed the target 236%.Kata Kunci: Pengolahan Retribusi Parkir

Rasio Keuangan, Financial Distress Perusahaan : Suatu Tinjauan Afriyeni, Endang
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

The tight competition requires every company in the country to be able to face competition both in the domestic and global markets. Financial statements issued as a source of information regarding the company's financial condition. Prediction of survival company is very important for the management and owners to anticipate the occurrence of financial distress leading to bankruptcy as measured through the analysis of the financial statements in the form of financial ratios.Keyword: competition, financial statement, financial distress, financial ratioPENDAHULUAN

PENGARUH KOMITMEN ORGANISASIONAL DAN SIKAP PADA BUDAYA ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PEGAWAI DINAS PERINDUSTRIAN DAN PERDAGANGAN PROVINSI MALUKU Asthenu, Jean Rosalina
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

This study aims to identify: how organizational commitment, organizational culture on attitudes towards employee OCB Office of Industry and Trade of the Province of Maluku, as well as how the influence of organizational commitment on organizational culture and attitudes towards employee OCB Office of Industry and Trade of the Province of Maluku. The object of this study are organizational commitment, organizational culture and attitudes on OCB. The study was conducted at the Department of Industry and Trade of Maluku province, with the number of respondents with 55 employees at the Department of Industry and Trade of the Province of Maluku. Testing hypotheses using path analysis (path analysis) which is equipped with testing the validity and reliability. Based on the analysis of the model lines of research, obtained results that organizational commitment on organizational culture and attitudes simultaneously significant effect on OCB.Key words: organizational commitment, attitude on organizational culture, OCB.

PENGARUH KEPUASAN KERJA DAN KOMITMEN ORGANISASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA PERAWAT RSUD. HAULUSSY AMBON Sahertian, Olivia Laura
Arthavidya Jurnal Ilmiah Ekonomi Vol 14 No 1 (2013)
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Organization member behavior determinesuccessfulness of hospital. Extra role behavior can increase organization performance by efficiency and effective in organization practice. Basic of extra role behavior is being conceptualized become Organizational Citizenship Behavior/ OCB. Some antecedent that can influence organization members to show the Organizational Citizenship Behavior is job satisfaction and organizational commitment.This research purpose is to analyze job satisfaction and organizational commitment towards Organizational Citizenship Behavior. The research conduct in RSUD dr. Haulussy Ambon, especially to nurse, the sample consist of 174 people as respondent. Data collected by questionnaire, interview and documentation, next the data in manner by using descriptive analysis and multiple regression.The analyze result show thatjob satisfactionand organizational commitmentsimultaneously significantly impactOrganizational Citizenship Behavior. The results from the partial test shown thatjob satisfaction and organizational commitmentsignificantly impactOrganizational Citizenship Behavior. Implication of this research to RSUD dr. Haulussy Ambon, it is the side of hospital can increased OCB nurse with increasing job satisfaction and nurse organizational commitment.Key Words : Job Satisfaction, Organizational Commitment, OrganizationalCitizenship Behavior (OCB)

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