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Arthavidya Jurnal Ilmiah Ekonomi
Published by Universitas Wisnuwardhana Malang
ISSN : 14108755     EISSN : 25796070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Arthavidya diterbitkan oleh Fakultas Ekonomi dan Bisnis Universitas Wisnuwardhana Malang yang memuat kajian ilmiah dibidang manajemen dan keuangan. Redaksi menerima artikel yang inovatif serta menantang untuk memicu lahirnya inovasi konsep dan praktik dibidang manajemen dan keuangan. Jurnal Arthavidya terbit dua kali dalam satu tahun yaitu pada bulan Maret dan Oktober.
Arjuna Subject : -
Articles 296 Documents
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GUERRILLA MARKETING: DILEMA EFISIENSI BIAYA DAN EFEKTIFITAS PROMOSI DALAM MENDAPATKAN KONSUMEN Retno Galih, Rizka Citra
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 2 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

Nowadays people’s knowledge is getting bigger, so it makesthe marketers have to develop their promotion technique becomesbetter for getting the increase number of the consumers. At first,guerrilla marketing is used by small business because it need not a bigfund but it is able to produce a lot of products. In real life, to do aguerrilla marketing strategy needs higher cost. Otherwise, there are alot of big companies which is used guerrilla marketing strategy. Whendoing guerrilla, especially the small enterprises they have to thinkabout the resource so that the enterprise can get the value ofconsumer that they want matched with the cost.Keywords : guerilla marketing, cost, promotion
Pengaruh Pendidikan kewirausahaan, pengelolaan keuangan dan minat terhadap keberhasilan PKL ( pedagang kaki lima ) di Malang Mientarti W, Sri Umi
Arthavidya Jurnal Ilmiah Ekonomi Vol 14, No 1 (2013)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

The purpose of this study was to determine the effect of entrepreneurship education, financial management, and interest in the success of Street Vendors tried in the city of Malang. The population in this study were all street vendors in the city of Malang, both are available on the spot, as well as those walking around hawking wares, which numbered 226 people. The research sample was taken using the formula Solvin as many as 33 people taken at random proportional. Retrieval of data using questionnaires and interviews. Data analysis was performed using multiple regression analysis with the dependent variable of success trying, while the independent variable is entrepreneurship education, financial management and interest in trying. The results showed that the variables of the street vendors entrepreneurship education has a positive effect on the success siqnifikan street vendors in trying. Due to their knowledge of entrepreneurship will be able to do what should be done by the employer, such as the need to communicate with customers, in order to established a good relationship with the consumer, the consumer will ultimately become loyal customers. Knowledge of good financial management, will make the street vendors were able to develop their business well, because the street vendors will be able to calculate correctly, what is rightfully his, and how many obligations. Interests of street vendors trying to influence the success of the street vendors in developing their businesses.Keywords: entrepreneurship education, financial management, business interests and success of the business merchandisers.
Analisis Perilaku Wajib Pajak Terhadap Kepatuhan Wajib Pajak Dengan Mediasi Niat Menggunakan E-FIlLING Di Kalimantan Timur Tahun 2017 Purba, Alan Smith; Kaluge, David
Arthavidya Jurnal Ilmiah Ekonomi Vol 21, No 1 (2019)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aims to examine the behavior of taxpayers towards taxpayer compliance by mediating the intention to use e-filing in Indonesia, especially in East Kalimantan. The data source in this study is premier data by conducting a survey of individual taxpayer respondents who have used the e-filling facility from 2015 and filled out the questionnaire provided. Before giving the questionnaire this study used the validity and reability test for each question in the questionnaire. The results of this study indicate that the intention to use e-filling has a significant influence on taxpayer compliance in 2017 Key Word: Behavior of Taxpayers,Taxpayer compliance, E-Filling
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MOTOR SCUTER MATIC YAMAHA DI KOTA AMBON Paseru, Janto
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 1 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

This study aims to determine and measure whether the variableswhich include corporateimage brand image, user image and productimage simultaneously influence the purchasing decisions scuter maticYamaha motorcycle, and to determine which variables are the dominantinfluence on purchase decisions scuter matic Yamaha motorcycle.Theresearch data was collected through questionaire distributed to 100 usersscuter matic Yamaha motorcycle in the city of Ambon. Collected data isprocessed using SPSS 21 and analyzed using multiple regressionanalysis.These results indicate that all variables brand image whichconsists of corporate image (X1), the user image (X2) and product image(X3) simultaneously and partially on purchasing decisions scuter maticYamaha motorcycle in the city of Ambon. While the variable productimage (X3) is the most dominant variable in influencing consumerpurchasing decisions.Keywords: brand image, corporate image, user image, product image,purchasing decisions
Perbedaan Return dan Risiko Saham Perusahaan yang Tercatat pada Indeks Kompas 100 Tahun 2011-2015 Setelah Melakukan Akuisisi Saham Farandy, Ryan
Arthavidya Jurnal Ilmiah Ekonomi Vol 19, No 1 (2017)
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Abstract

ABSTRACT. The research is the study of the acquisition of company shares that can affect return (rate of return) of shares and share risk. The object of research is a public company listed on the Index Kompas 100 in 2011-2015 as well as with the financial period 2011-2015. Stock returns are calculated on the percentage change in the stock price closing the year end. Factors suspected to affect stock returns and stock risk in this study is the acquisition of shares made by the company. Data were analyzed using Paired Sample T-Test with SPSS to compare differences in risk and return stock 10 days before to 10 days after the acquisition of shares. The results showed that the acquisition of shares does not give a significant influence on differences in risk and return stock.Keywords: acquisition of shares, stock returns, stock risk, Kompas 100 Index
Relationship Marketing Dalam Membangun Loyalitas Melalui Kepuasan Pelanggan Paket Data Setiyawan, Setiyawan
Arthavidya Jurnal Ilmiah Ekonomi Vol 20, No 2 (2018)
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Abstract

Abstract. Relationship marketing is an effort to build a good constructive relationship with selected costumers (loyality) in order to achieve long-term marketing success through costumer satisfaction data packet. The results of this study showed that relationship marketing had a direct effect of satisfactory (0.745). Relationship marketing had also directly affect of loyality (0.237) and satisfactory had a direct effect with loyality (0.405). The results about indirect effect of relationship marketing with loyality through satisfactory is (0.745 x 0405) = 0.302, because beta coefficient value 0.234 < 0.302, so satisfactory variable could mediate relationship marketing with loyality. Key word : Relationship marketing, loyality, costumer satisfaction
PERAN KEPRIBADIAN DAN GAYA KEPEMIMPINAN TERHADAP MOTIVASI KERJA KARYAWAN (Studi pada KSP. MITRA SUKSES SINGASARI) Moeljokismono, Bambang
Arthavidya Jurnal Ilmiah Ekonomi Vol 18, No 1 (2016)
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Abstract

This study used a qualitative descriptive research design. The datacollection was done by using interviews and observation. As a leader musthave a strong personality , solid, according to the demands of theorganization as well as a model for individuals under his leadership.Furthermore, a leader must have a humanizing character that will makepeople who lead happy , and feel comfortable doing the job retention or dayto-day tasks. But be aware that personality alone is not enough to bestrengthened with leadership style .Keywords : Personality , Leadership Style, Performance
ScorpionModel: Bahan PelatihanMemantapkan Niat Berwirausaha (Bagian ke-2 dari “Pengembangan Bahan Pelatihan Model Scorpion Untuk Memantapkan Niat Berwirausaha”) Purwiyanto, Purwiyanto
Arthavidya Jurnal Ilmiah Ekonomi Vol 16, No 2 (2014)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

Secara umum penelitian dan pengembangan ini bertujuanuntuk menghasilkan Model pelatihan untuk memantapkan niatberwirausaha. Adapun spesifikasi produk yang diharapkan adalah:1. Kerangka kerja model. 2. Pedoman penggunaan model. 3. Materipelatihan. 4. Skenario pelatihan. Penelitian dan pengembanganmenggunakan berdasar pada The Theory of Planned Behaviordengan pendekatan Design Based Research. Untuk mengetahuitingkat kelayakan desain bahan pelatihan yang dikembangkan,sebelum uji coba lapangan bahan pelatihan divaidasi oleh 4 orangahli: 1. Profesor ahli di bidang teknologi pembelajaran. 2. Profesorahli di bidang kewirausahaan. 3. Doktor ahli bidang motivasional,dan 4. Doktor ahli psikologi.Desain model juga divalidasi oleh 3orang dosen pengampu mata kuliah pengantar bisnis. Sedangkanuntuk mengetahui efektivitas desain bahan pelatihan, penelitimenganalisis menggunakan pendekatan before-after dan teknikanalisis t-tes. Penelitian dan pengembangan ini menghasilkanproduk bahan pelatihan yang sangat efektif untuk memantapkanniat mahasiswa dalam berwirausaha. Bahan Pelatihan inikemudian diberi nama “Bahan Pelatihan Model Scorpion” denganspesifikasi: 1. Kerangka kerja model. 2. Pedoman penggunaanmodel. 3. Materi pelatihan. 4. Skenario pelatihan. Pengembanganmateri dan media dalam model pelatihan ini sebagian besarberorientasi pada cara pandang seorang muslim. Oleh sebab itu,pengembangan produk selanjutnya disarankan bisamengembangkan materi dan media yang relevan untuk semuakalangan (penganut agama). Juga perlu dikembangkan materipelatihan yang relevan untuk mahasiswa dari kalangan ekonomimenengah ke atas. Atau bahkan perlu pengembangan lanjutan yangtidak saja berhenti pada pemantapan niat, tetapi sampai padamunculnya perilaku berwirausaha secara aktual.Kata kunci: pengembangan, bahan pelatihan, model scorpion, niat,berwirausaha
Corporate Social Responsibility: Kepemilikan Saham Manajerial Dan Kepemilikan Saham Noor Rokhman, M. Taufiq
Arthavidya Jurnal Ilmiah Ekonomi Vol 20, No 1 (2018)
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Abstract

Implementation of CSR activities can not be separated from theimplementation of good corporate governance. General Guidelines ofGood Corporate Governance Indonesia states that the purpose ofcorporate governance is to promote the emergence of awareness andcorporate responsibility to the community and the surroundingenvironment. One of the factors influencing the implementation ofcorporate governance CSR is the structure of managerial andinstitutional ownership. The objective of the research is to know anddescribe managerial and institutional share ownership in influencingcorporate social responsibility disclosure. The results of the researchexplain managerial share ownership and institutional share ownershipsimultaneously affect corporate social responsibility. While partiallyManagerial share ownership and institutional share ownership influenceto corporate social responsibility.Keywords: Managerial share ownership, institutional share ownership,corporate social responsibility.
COMMUNITY BASED SOCIAL MARKETING DALAM PROGRAM PENGGALAKAN IBU-IBU SADAR ASI Adrianto, Rifandy
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 2 (2015)
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Abstract

Mother's Milk (ASI) is the best food for babies up to 6 months of age because it containsa variety of nutrients that are needed by the baby to grow and develop optimally. Variousstudies have shown the benefits of breastfeeding for both mother and baby, includingprotection against the risk of infection in infants, to optimize the cognitive developmentof children, as well as reduce the risk of breast cancer and ovarian cancer. Socialmarketing uses the concepts of market segmentation , consumer research , developmentand testing product concepts , communication is directed , provision of facilities ,incentives and changes in theory to maximize the response of the target group. Socialmarketing involves the promotion of breastfeeding What do Operates Aggressive PostedAssociation of Breastfeeding Mothers Indonesia . AIMI ( Indonesian BreastfeedingAssociation ) is a non-profit organization and non-profit TO commercial interests and"Non - Government Organizations ' ( NGO ) What is self-supporting. The governmentalso launched a program PP - ASI is a program Increased Giving breast milk . PP - ASIpurpose is as a guideline for all parties involved in the implementation of PP -ASI.sasaran of PP - ASI is the Central Government , Provincial , District / MunicipalGovernmental Organization ( NGO ) , Private , Community Potential Group ,Professional Organizations , and International Organizations.

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