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INDONESIA
Jurnal Perilaku dan Strategi Bisnis
Published by Universitas Mercu Buana Yogyakarta
ISSN : 23375817     EISSN : 26147289     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Perilaku dan Strategi Bisnis (JPSB) is a journal created to bridge researchers, management observers from various circles, lecturers, business people, and researchers. This journal is expected to be a driving force for increasing science, especially in the field of management.
Arjuna Subject : -
Articles 7 Documents
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Search results for , issue "Vol. 13 No. 2 (2025): Agustus" : 7 Documents clear
KINERJA KEUANGAN PASCA MERGER DAN AKUISISI Muslimin, Muslimin; Nugroho, Hendrato Setiabudi
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4625

Abstract

Kinerja keuangan merupakan sebuah hasil dari pencapaian manajemen perusahaan dalam periode tertentu terhadap pengelolaan aset perusahaan secara efektif. Dalam praktiknya, kinerja keuangan dapat diukur menggunakan Return on Assets (ROA), Return on Equity (ROE), dan Earnings per Share (EPS). Penelitian ini bertujuan untuk mengevaluasi dan membandingkan kinerja keuangan perusahaan pasca merger dan akuisisi, dengan menggunakan berbagai indikator keuangan sebagai alat ukur. Penelitian ini menggunakan analisis statistik deskriptif, uji normalitas dan uji paired sampel t-test untuk membandingkan kinerja keuangan sebelum dan sesudah merger dan akuisisi. Metode pengumpulan data dengan menggunakan data sekunder yang diperoleh dari laporan perusahaan yang melakukan merger dan akuisisi selama periode yang telah ditentukan. Menunjukan p-value untuk ROA = 0,576 untuk ROE = 0,433 dan EPS = 0,674. Semua hasil melebihi p-value 0,05 sehingga dapat dikatakan bahwa tidak terdapat perbedaan secara signifikan pada ROA, ROE dan EPS sebelum maupun setelah merger dan akuisisi. Berdasarkan penelitian yang telah dilakukan dapat disimpulkan bahwa tidak terdapat perbedaan yang signifikan pada ROA, ROE dan EPS sebelum dan setelah merger maupun akuisisi.
PENGARUH PERTUMBUHAN PENJUALAN, LIKUIDITAS DAN EFISIENSI MODAL KERJA TERHADAP PROFITABILITAS Oktaviana, Putri; Retnaningdiah, Dian
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4825

Abstract

Profitabilitas menunjukan kemampuan perusahaan dalam menghasilkan laba. Dalam industri makanan dan minuman yang terus berkembang dan menghadapi persaingan ketat, kemampuan perusahaan dalam mengelola pertumbuhan penjualan, menjaga likuiditas serta meningkatkan efisiensi modal kerja menjadi faktor yang dapat mempengaruhi profitabilitas perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh pertumbuhan penjualan, likuiditas dan efisiensi modal kerja terhadap profitabilitas perusahaan sub sektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) periode 2022-2024. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi linier berganda. Data yang digunakan adalah data sekunder berupa laporan keuangan perusahaan yang terdaftar pada Bursa Efek Indonesia (BEI) periode 2022-2024. Hasil penelitian menunjukan bahwa likuiditas berpengaruh positif dan signifikan terhadap profitabilitas, sedangkan pertumbuhan penjualan dan efisiensi modal kerja tidak berpengaruh signifikan terhadap profitabilitas. Dari hasil penelitian, diperoleh kesimpulan bahwa, likuiditas berpengaruh positif dan signifikan terhadap profitabilitas, pertumbuhan penjualan berpengaruh positif dan tidak signifikan terhadap profitabilitas, dan efisiensi modal kerja berpengaruh positif dan tidak signifikan terhadap profitabilitas. Nilai koefisien determinasi menunjukan bahwa ketiga variabel hanya menjelaskan 1,6% variasi profitabilitas. Sisanya, 98,4% dipengaruhi faktor lain diantaranya ukuran perusahaan, leverage, solvabilitas, struktur modal, perputaran piutang, dan biaya operasional.
PENGARUH ONLINE CUSTOMER REVIEW, FREE SHIPPING DAN DISCOUNT TERHADAP PURCHASE DECISION GENERASI Z PADA MARKETPLACE SHOPEE DI DAERAH ISTIMEWA YOGYAKARTA Arya Dimas Nugraha; Santosa, Awan
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4719

Abstract

This study aims to analyze the influence of online customer review, free shipping, and discount on the purchase decision   of Generation Z on the Shopee marketplace in the Special Region of Yogyakarta. The research method used is explanatory quantitative, with data collected through online questionnaires from 100 respondents. The analysis used in this study is descriptive analysis, multiple regression analysis, coefficient of determination, and partial t-test. Multiple linear regression analysis results indicate that online customer review and discount have a positive and significant effect on purchase decision, while free shipping does not show a significant influence. These findings provide practical implications for businesses to optimize marketing strategies based on reviews and discounts, as well as to evaluate the effectiveness of free shipping programs. This study also opens opportunities for further research by expanding variables and respondent coverage.
PENGARUH HALLYU WAVE, BRAND IMAGE DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK BARENBLISS (BNB) DI DAERAH ISTIMEWA YOGYAKARTA Prabandaru, Hernda Putri; Santosa, Awan
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4722

Abstract

This study aims to examine the influence of Hallyu Wave, Brand Image, and Celebrity Endorsement on the Purchase Decision of Barenbliss (BNB) cosmetic products in the Special Region of Yogyakarta. The research employs a quantitative approach with descriptive and causal (cause-and-effect) research types. Data were collected through questionnaires used as research instruments, involving a total of 100 respondents. The population of this study comprises all Barenbliss (BNB) consumers in the Special Region of Yogyakarta who have made purchases at least once in the past four months, with purposive sampling applied as the sampling technique. The results indicate that Hallyu Wave has no significant effect on Purchase Decisions, while Brand Image has a positive and significant effect on Purchase Decisions. In contrast, Celebrity Endorsement also shows no significant effect on Purchase Decisions. However, when considered simultaneously, Hallyu Wave, Brand Image, and Celebrity Endorsement collectively have a significant effect on Purchase Decisions. These findings suggest that although the Hallyu Wave and Celebrity Endorsement variables do not have partial effects, their presence within the model still contributes when combined with Brand Image. The findings of this study are expected to contribute to the development of academic knowledge and marketing strategies for business practitioners in the beauty industry (cosmetics and personal care), enabling a deeper understanding of consumer preferences and perceptions in making purchase decisions.
EXTENDED THEORY OF PLANNED BEHAVIOUR: PENGARUH NORMA SUBJEKTIF, MEDIA SOSIAL, DAN CUSTOMER EXPERIENCE TERHADAP NIAT BERKUNJUNG ULANG Herdhi Bayu Prasetyo; Yunita Anggarini; Diesyana Ajeng Pramesti
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4794

Abstract

Revisit intention is a crucial indicator of the success of a tourist destination, as it reflects both visitor satisfaction and positive impressions of their travel experiences. The primary factors influencing tourists’ revisit intention include customer experience and subjective norms, defined as individuals’ perceptions of social support. In addition, social media contributes to shaping subjective norms by facilitating the exchange of experiences and serving as an effective promotional tool, particularly among younger generations. This study aims to analyze the factors influencing tourists’ revisit intention to Mount Tidar in Magelang. A quantitative research design was employed using multiple linear regression analysis. Primary data were collected through a survey method, with respondents consisting of visitors aged over 17 years who had visited Mount Tidar more than once. The findings indicate that revisit intention is significantly influenced by social media and customer experience, whereas subjective norms have no significant effect. Nevertheless, when considered simultaneously, the three variables—subjective norms, social media, and customer experience—demonstrate a positive influence on revisit intention. The weak effect of subjective norms suggests that tourists’ decisions to revisit are less shaped by external influences, such as peers, groups, or family, and are instead more strongly determined by internal factors, particularly customer experience with the destination.
PERAN PERSEPSI OTENTISITAS, PERSEPSI NILAI, PERSEPSI RISIKO DAN KEPUASAN KONSUMEN TERHADAP NIAT PEMBELIAN KEMBALI PADA AIRBNB DAN HOTEL DI BALI Ermawati; Budiman, Santi; Widodo, Arif Siaha; Damiasih, Damiasih
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4850

Abstract

Airbnb has become a serious competitor to conventional hotels in the sharing economy. This study aims to compare the factors influencing customer satisfaction and repurchase intentions among Airbnb and hotel users in Bali. Using a survey method with 230 respondents, the factors examined included perceived authenticity, perceived value, and perceived risk. The results showed that perceived authenticity and perceived risk had a positive and significant influence on customer satisfaction. Meanwhile, perceived risk did not have a significant negative influence. Other findings indicate that customer satisfaction positively and significantly influenced repurchase intentions. While there was a significant difference in satisfaction levels between Airbnb and hotel users, there was no significant difference in repurchase intentions between the two groups.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Watulandi, Micki; Mahsyar, Januar Habibi; Hasan, Qona’ah El; Sahroni, Achmad
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.

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