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INDONESIA
Jurnal Perilaku dan Strategi Bisnis
Published by Universitas Mercu Buana Yogyakarta
ISSN : 23375817     EISSN : 26147289     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Perilaku dan Strategi Bisnis (JPSB) is a journal created to bridge researchers, management observers from various circles, lecturers, business people, and researchers. This journal is expected to be a driving force for increasing science, especially in the field of management.
Arjuna Subject : -
Articles 166 Documents
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Pengaruh Penelusuran Hedonis dan Penelusuran Utilitarian pada Dorongan Pembelian Impulsif Konsumen Papan Pasar Daring Budiman, Santi; Sulistyowati, Eny
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 2 (2024): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i2.4833

Abstract

The purpose of this study was to determine the situational factors that make consumers who use the market board application dare to have the urge to make impulsive purchases. This was done because impulsive buying is the most common behavior in purchasing. The research model consists of interpersonal influences, visual appeal, portability, hedonic search, and utilitarian search. Furthermore, hedonic search and utilitarian search on impulse buying drives. Sampling in this study used non-probability with a purposive sampling technique. The sample size was 203 respondents. The data collection technique in this study used a questionnaire distributed online according to predetermined criteria, namely mobile device users in accessing the online market board application, and having made at least one purchase in the last six months. The data analysis method used is Structural Equation Modeling (SEM). The findings of this study indicate that interpersonal influences affect both hedonic and utilitarian search activities, visual appeal does not affect hedonic search but does affect utilitarian search, portability does not affect hedonic search, but does affect utilitarian search. Utilitarian search has no effect on impulse buying drive, and hedonic search has an effect on impulse buying drive.
PERAN PERSEPSI OTENTISITAS, PERSEPSI NILAI, PERSEPSI RISIKO DAN KEPUASAN KONSUMEN TERHADAP NIAT PEMBELIAN KEMBALI PADA AIRBNB DAN HOTEL DI BALI Ermawati; Budiman, Santi; Widodo, Arif Siaha; Damiasih, Damiasih
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4850

Abstract

Airbnb has become a serious competitor to conventional hotels in the sharing economy. This study aims to compare the factors influencing customer satisfaction and repurchase intentions among Airbnb and hotel users in Bali. Using a survey method with 230 respondents, the factors examined included perceived authenticity, perceived value, and perceived risk. The results showed that perceived authenticity and perceived risk had a positive and significant influence on customer satisfaction. Meanwhile, perceived risk did not have a significant negative influence. Other findings indicate that customer satisfaction positively and significantly influenced repurchase intentions. While there was a significant difference in satisfaction levels between Airbnb and hotel users, there was no significant difference in repurchase intentions between the two groups.
STRATEGI PERTUMBUHAN WISATA BUDAYA DAN RELIGI MELALUI PROMOSI DIGITAL, KEARIFAN LOKAL DAN KEMITRAAN DI KOTA CIREBON Watulandi, Micki; Mahsyar, Januar Habibi; Hasan, Qona’ah El; Sahroni, Achmad
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 2 (2025): Agustus
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i2.4854

Abstract

Cultural and religious tourism holds significant potential in driving economic growth while preserving cultural heritage. This study examines strategies for developing cultural and religious tourism in Cirebon City through digital promotion, partnerships, and local wisdom. Field surveys conducted at Keraton Kesepuhan, Keraton Kacirebonan, Gua Sunyaragi, and the Tomb of Sunan Gunung Jati revealed a lack of collaboration among destinations, manual ticketing systems, and limited access to tourism information. This research employed a qualitative approach through literature review, documentation, observation, and interviews with relevant stakeholders. Secondary data were obtained from previous studies and tourism regulations. The findings highlight that digital promotion is effective in enhancing destination exposure; however, its utilization in Cirebon remains limited. Partnerships among stakeholders have not been fully optimized, making the creation of integrated tourism packages challenging. Meanwhile, local wisdom in the form of traditions, cultural values, and religious identity shows strong potential as a distinctive attraction but has not been systematically integrated into management strategies. The study concludes that the growth of cultural and religious tourism in Cirebon requires synergy among digital promotion, cross-sector partnerships, and the utilization of local wisdom. Integrating these three aspects is essential to strengthen tourism competitiveness while improving community welfare.
KONTRIBUSI PELATIHAN HIJAU, PENERIMAAN DAN SELEKSI KARYAWAN HIJAU, DAN PEMBERDAYAAN HIJAU DALAM MENINGKATKAN KINERJA MANAJEMEN HIJAU Rudra Renata, Gabriel; Choerudin, Achmad Choerudin
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 1 (2025): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i1.4940

Abstract

This study aims to analyze the effect of Green Training, Green Recruitment and Selection, and Green Empowerment on Green Performance Management at the Ahass Motorcycle Repair Shop, Bantul. This research was conducted through a quantitative approach. Primary data collection is distributing questionnaires to 214 respondents with a sampling technique using double sampling. The analysis tool is the validity test along with the Smart program reliability test (PLS) version 4.0, with Variance Based Structural Equation Modeling (SEM) as the basis of the approach. The results of the study show that if Green Training has a positive and significant effect on Green Performance Management, Green Recruitment and Selection has a positive and significant effect on Green Performance Management, and Green Empowerment has a positive and significant effect on Green Performance Management.
ANALISIS TEKNOLOGI HIJAU, PENGARUH SOSIAL, DAN KUALITAS KEHIDUPAN KERJA TERHADAP KEPUASAN KERJA PADA INDUSTRI SERAT KREATIF DI INDONESIA Ardiko, Handa; Darsono, Tri
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 1 (2025): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i1.4941

Abstract

The management of human resources based on Green Human Resource Management (GHRM) plays a crucial role in supporting an organization’s sustainable development strategy. Human resources must be aligned with sustainable development planning, environmentally friendly regulations, and a workplace culture that promotes sustainability. The main objective of this study is to analyze the influence of green technology, social influence, and quality of work life on employee job satisfaction in the creative fiber industry in the Special Region of Yogyakarta, Indonesia.To achieve this objective, the research sample consisted of 159 employees from creative fiber industries in Yogyakarta who apply environmentally friendly technologies. Samples were determined using the Slovin formula, and data were collected through random sampling and double sampling methods. A total of 16 indicators from four variables were measured using a Likert scale. Data analysis included validity and reliability testing as well as Variance-Based Structural Equation Modeling (SEM) using SmartPLS version 4. The results show that quality of work life does not have a significant effect on employee job satisfaction in the creative fiber industry in Yogyakarta. However, green technology and social influence have a significant positive effect on job satisfaction. Theoretically and practically, these findings provide insights for organizations to enhance the quality of work life through a better balance between employee needs and job demands, training programs, and supportive work environments. Such efforts are expected to improve productivity, employee loyalty, well-being, and overall organizational performance.
STRATEGI HIJAU KEUNGGULAN BERSAING: PERAN GREEN PRODUCT DIFFERENTIATION, GREEN MARKETING, DAN GREEN INNOVATION PADA PERUSAHAAN HIJAU DI INDONESIA Triwahyuni, Oktavia; Basran, Zakaria
Jurnal Perilaku dan Strategi Bisnis Vol. 13 No. 1 (2025): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v13i1.4942

Abstract

This research aims to analyze the influence of Green Product Differentiation, Green Marketing, and Green Innovation Product on Competitive Advantage in green companies in Indonesia. The type of method used is the purposive sampling method and the technique used is the double sampling technique. The study employs a quantitative approach, and primary data collection is conducted by distributing questionnaires to a sample of 155 green companies in Indonesia. The analysis tools utilized include validity and reliability tests using the SmartPLS 4.0 program, based on the variance-based structural equation modeling (SEM) approach. The sampling technique employed in this research is double sampling. The research results indicate that Green Product Differentiation has a positive and significant effect on competitive advantage, Green Marketing has a positive and significant effect on Competitive Advantage, and Green Innovation Product has a positive and significant effect on Competitive Advantage.

Page 17 of 17 | Total Record : 166

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