Majalah Ilmiah Bijak
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Articles
15 Documents
Search results for
, issue
"Vol 20, No 2: September 2023"
:
15 Documents
clear
<![CDATA[Purchase Intention Through Social Media Commerce with Age and Gender as Moderating Variables: An Empirical Study ]]>
<![CDATA[Paramitha, Nabilla]]>;
<![CDATA[Havidz, Ikramina Larasati Hazrati]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3389
<![CDATA[Purchase intention helps entrepreneurs to decide where the geographic market is and how to segment the customers where the products and services are sold on social commerce media. The aim of this studyto be able to find out empirically about the influence of attitude, ease of use, perceived usefulness, on purchase intention through social commerce media which is moderated by gender and ageThis research was conducted in early July - late July 2023. The data collection process was carried out by distributing questionnaires online in the form of Google forms. This research was conducted on 125 Tiktok social media users in Indonesia. The data obtained was analyzed usingmethodPartial Squares Structural Equation Modeling(PLS-SEM). The results of this research show that attitude has a positive and significant effect on purchase intention. Next, ease of use has a positive and significant effect on purchase intention. Then, perceived usefulness has a positive and insignificant effect on purchase intention. Furthermore, young age has no influence on the relationship between ease of use and purchase intention. Next, women have no influence on perceived usefulness and it is not significant on purchase intention.]]>
<![CDATA[The Work Environment as a Mediating Factor in the Effect of Selection and Recruitment on Employee Performance at PT. Persada Multi Mandiri ]]>
<![CDATA[Latunreng, Wahyuddin]]>;
<![CDATA[Hernawan, Eric]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3026
<![CDATA[In order to ascertain the indirect impact of recruitment and choice on the performance of PT. Persada Multi Mandiri, this study uses the independent variable work environment as a mediator. This impact can be determined by determining the direct impact of several choices, recruitment, and work environment on the performance of PT employees. Persada Multi Mandiri and the impact of partial selection and adoption in the work environment. The results of this study were obtained from the results of a questionnaire of 50 samples from 85 members of the PT employee population . Persada Multi Mandiri . After the study data passes the validity, reliability, normalcy, multicollinearity, and heteroscedasticity tests, the simple linear regression and multiple linear regression calculations are made. Simple regression significance test was performed by t-test. While the multiple regression significance test was carried out using the F test. The results obtained from all direct and indirect effects were significant and positive. The percentage of influence of selection, recruitment, and work environment on PT employee performance is displayed separately . Persada Multi Mandiri is 44.0%, 41.2%. and 20.7%. The direct impact of selection and recruitment on the work environment is 31.7% and 36.1%, while the impact of selection, recruitment and work environment on PT performance is 31.7% and 36.1% . Persada Multi Mandiri by 44.3%.]]>
<![CDATA[Analysis of Health and Safety (K3), Working Environment and Employee Performance at The Container Depot ]]>
<![CDATA[Keke, Yulianti]]>;
<![CDATA[Krisnawati, Siti]]>;
<![CDATA[Alfina, Intan]]>;
<![CDATA[Sakti, Reza Fauzi Jaya]]>;
<![CDATA[Thabah, Asep Ali]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3391
<![CDATA[This company focuses on operating and managing container depots that provide empty container handling services. The purpose of this study was to identify and analyze the effect of safety and health and work environment on employee performance at this container depot. The method used in this study is a quantitative method, involving 30 respondents using a saturated sampling technique and using a questionnaire measuring instrument (Likert scale) and library research. As well as data analysis using SPSS Version 27 with study methods multiple linear regression analysis, correlation coefficient, coefficient of determination, hypothesis testing using T test and F test. The results of the analysis show that there is a significant positive influence between safety and occupational health and work environment on employee performance with the existence of a multiple linear line equation with a value of Y = 1.860 + 0.367X1 + 0.599X1. The results of hypothesis testing obtained by tcount X1 8.523 and X2 10.160 > ttable 2.048. While the simultaneous test Fcount 57.638> Ftable 3.35. Based on the results of the correlation analysis, there is a positive and strong influence of 81% and 19% is influenced by other factors that are not included in this study. ]]>
<![CDATA[Intentions to Sustainably Use Air Transportation During the Pandemic: A Structural Equation Model Analysis ]]>
<![CDATA[Kamilia, Rifka Alifa]]>;
<![CDATA[Iskandar, Yelita Anggiane]]>;
<![CDATA[Zulvia, Ferani Eva]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3407
<![CDATA[This research was motivated by the pandemic due to the Corona-19 virus which resulted in the crippling of the aviation industry. Angkasa Pura II, specifically Soekarno-Hatta Airport, a company specializing in airport services and airport-related services, has experienced a significant decline in its revenue. Specifically, the company has lost an alarming 50% of its total revenue. This substantial decrease in earnings has undoubtedly had a profound impact on the organization's financial stability and future prospects. Soekarno Hatta Airport experienced a decrease in the number of passengers from 27,163,886 people per year in 2019 to a very significant decline in 2020 to 10,139,718. The pandemic has changed people's behavior in traveling using air transportation. One of their considerations is getting infected while traveling. This study aims to examine the effect of passenger satisfaction variables, subjective norms, attitudes, perceptions of behavioral control, and perceptions of travel risk on travel intentions using air transportation during the pandemic. This research was conducted by surveying 145 respondents who had used the services of Angkasa Pura II. The analytical method used in this study is the SEM-PLS with SmartPLS 3.0. Results showed that air travel intentions during the pandemic are significantly affected by passengers' satisfaction, subjective norms, and perceptions of behavioral control. Meanwhile, the variables of attitude and perception of travel risk did not significantly affect the intention to travel using air transportation during the pandemic.]]>
<![CDATA[A Systematic Literature Review : Antecedents, Concepts and Research Sector of Innovative Work Behavior ]]>
<![CDATA[Kharima, Kholilah Danarratoe]]>;
<![CDATA[Yulianti, Praptini]]>;
<![CDATA[Kusyeni, RD]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3225
<![CDATA[Innovative work behaviour is an important focus in dealing with the digitalization era because there is still a lack of individual adaptation to the different changes that occur. There are currently few research models constructed to see IWB, thus this study seeks to conduct additional research on the most recent concepts in IWB so that it can be carried out in areas where IWB has not yet reached. The antecedents, concepts, and sectors involved in IWB are investigated using a literature review method in this study. Furthermore, a bibliometric technique was employed in this study to obtain a clear picture of the IWB's applicability. The results of this study show that IWB has numerous antecedents that may be categorised into three categories: individual, organisational, and leadership. Related to the concept of IWB is divided into three sets of concepts, namely innovative work behaviour for learning and leadership, innovative work behaviour for process and performance, innovative work behaviour for characteristic and conditions, and for sectors that carry out IWB more in telecommunications and manufacturing, but it is also necessary that in the future IWB can be more widespread in all sectors, especially the public sector which provides public services.]]>
<![CDATA[Perceived Convenience, Perceived Benefits, Perceived Price, Trust, Attitude and Decision to Use of The Shopee Marketplace ]]>
<![CDATA[Setyaningrum, Angela Selvia]]>;
<![CDATA[Septyanto, Dihin]]>;
<![CDATA[Mariam, Siti]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3408
<![CDATA[The main objective of this study is to analyze the effect of perceived convenience, perceived benefits, perceived price and trust on usage decisions through attitudes towards shopee users. The sampling technique used in this study was purposive sampling with the nonprobability sampling method. The number of respondents used in this study amounted to 105 respondents with the criteria of First University Students and having transacted at least five times using Shopee. The analytical method used is Partial Least Square Structural Equation Modeling (PLS-SEM). The results can be concluded that perceived convenience, perceived benefits, perceived price and trust felt by users can improve attitudes so as to attract consumers aged over 17 years and over to have a decision to use Shopee. In this case, perceived benefits and perceived price have not been able to increase the decision to use Shopee.]]>
<![CDATA[The Influence of Digital Marketing and Social Media on Product Creativity and Empowerment of Women's Culinary Group of Bojong Kulur Village, Bogor ]]>
<![CDATA[setiawan, elfa]]>;
<![CDATA[Junaidi, Ahmad]]>;
<![CDATA[Rahman, Dinda Aulia]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3372
<![CDATA[This study investigated the impact of digital marketing and social media on the creativity of products and the empowerment of culinary groups of women in Bojong Kulur village, Bogor. It also aimed to identify the most important factor in increasing product creativity and culinary group empowerment. A total of 180 respondents were purposefully selected from April to August 2023. Purposive sampling was used to collect questionnaires from producers and consumers. Descriptive statistical analysis using SPSS version 22 was used to analyze the data.The research results showed that digital marketing and social media have a significant impact on creativity empowerment. The study found that the significance value (Sig) of digital marketing strategy (X1) on creativity empowerment (Y) is 0.000, which is less than the significance level of 0.05. This means that there is a statistically significant relationship between digital marketing strategy and creativity empowerment. The study also found that the significance value (Sig) of the effectiveness of using social media (X2) on creativity empowerment (Y) is 0.001, which is also less than the significance level of 0.05. This means that there is a statistically significant relationship between the effectiveness of using social media and creativity empowerment. Based on these findings, the study concluded that digital marketing and social media have a simultaneous effect on creativity empowerment. This means that both digital marketing and social media can independently and jointly influence creativity empowerment.]]>
<![CDATA[The Effect of Celebrity Endorsement and Sosial Media Marketing on Purchase Intention Skincare Product in Tiktok Shop ]]>
<![CDATA[Atmaja, Dodi Ria]]>;
<![CDATA[Rahayu, Pungky]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3409
<![CDATA[Sosial media has become a place for many people to interact. Almost everyone, from young to old, uses Sosial media. Communicating and shopping as activities that can be done online, the presence of Sosial media provides benefits for users to provide convenience and keep abreast of the development of increasingly modern Sosial media. The purpose of this study is to analyze the effect of Sosial media marketing, celebrity endorsements, and brand image on purchase intention. This study uses the Structural Equation Model Partially Least Square (SEM-PLS) method and the purposive sampling method. The sample taken from this study consisted of 107 respondents who met the criteria that they had shopped for skincare through the Tiktok shop. Data analysis testing using SmartPLS The results of this study prove that celebrity endorsement has a positive effect on purchase intention; the indirect relationship between Sosial media marketing and purchase intention is mediated by brand image; brand image has a positive effect on purchase intention; Sosial media marketing has no effect on purchase intention; and celebrity endorsement has no effect on purchase intention mediated by brand image.]]>
<![CDATA[The Role of E-Commerce for MSMEs: A Study on Artificial Intelligence Training at Shopee Training Center ]]>
<![CDATA[Hendrarso, Panji]]>;
<![CDATA[Poernomo, Baby Sri Murniyati]]>;
<![CDATA[Pather, Sulochini]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3430
<![CDATA[The Indonesian government ensures that MSMEs will once again become heroes of national economic revival in 2023. Currently there are around 20 million MSMEs that have been digitalized or on board on e-commerce platforms from the target of 30 million by early 2024. However, until now, there are still many MSMEs who think that Artificial Intelligence (AI) technology is only intended for large-scale businesses, so they are afraid or reluctant to take part in the training provided. This research is a qualitative study with a case study approach. Data collection was carried out through in-depth interviews with MSMEs from Central Java, East Java, South Sulawesi, East Kalimantan and Bali. The aim is to obtain data and information regarding how to implement Artificial Intelligence training and mentoring programs for MSMEs, what obstacles are encountered in implementing the training, and what solutions can be taken to overcome these obstacles. The results of this research show that training related to AI or digital technology organized by the Shopee Training Center can be well received by MSME players because the material is relevant to their needs, the instructors are competent and professional, the facilities provided are very complete with assistance for the participants who have completed the training.]]>
<![CDATA[The Effect of Service Quality on Customer Satisfaction at Securities Companies ]]>
<![CDATA[Muhmin, Andi Hidayat]]>
<![CDATA[ Majalah Ilmiah Bijak Vol 20, No 2: September 2023 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v20i2.3431
<![CDATA[This research aims to investigate the influence of service quality on customer satisfaction in the context of securities companies using the SERVQUAL approach. Securities companies have a crucial role in the financial markets, and customer satisfaction is a vital indicator in maintaining and increasing their market share. The SERVQUAL approach is used as a framework for measuring service quality by identifying five main dimensions: tangibles, reliability, responsiveness, assurance, and empathy.The research methodology involves surveying customers of randomly selected securities firms. The data collected is then analyzed using relevant statistical methods to test the relationship between service quality variables and customer satisfaction. In addition, this study also considers demographic factors and customer experience as possible control variables influencing results.It is hoped that the results of this research will provide a better understanding of how aspects of service quality, such as speed in responding to customer questions, the accuracy of information provided, and the level of empathy of securities company staff, influence the level of customer satisfaction. These results are expected to help securities firms improve their service strategies, increase customer retention, and gain a competitive advantage in an increasingly competitive marketplace.This research is expected to provide valuable information for company executive securities, financial industry practitioners, and other researchers who are interested in understanding the dynamics of the relationship between service quality and customer satisfaction in the context of securities companies. Apart from that, this research can also be a basis for further research that explores other factors that influence customer satisfaction and effective strategies to increase it]]>
