Majalah Ilmiah Bijak
The Bijak Journal is a scientific journal of Administrative Science Business, published by the Business Administration Studies Program Faculty of Administrative Sciences Institute of Social and Management Studies STIAMI. The Journal of Business Administration is published 2 (two) times a year, every March and September, which contains the results of the study of Business Administration Studies. This journal aims to disseminate the results of thought and scientific analysis in the field of Business Administration Sciences.
Articles
25 Documents
Search results for
, issue
"Vol. 21 No. 2: September 2024"
:
25 Documents
clear
<![CDATA[The Effect of Compensation and Work Discipline on Employee Performance at PT. Langgeng Baja Pratama in Bekasi Regency ]]>
<![CDATA[Iryadana, Mohamad Razab]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4331
<![CDATA[This study aims to determine the effect of compensation and work discipline on employee performance at PT Langgeng Baja Pratama in Bekasi Regency. The method used is explanatory research with analysis techniques using statistical analysis with regression testing, correlation, determination and hypothesis testing. The results of this study compensation has a significant effect on employee performance of 50.3%, the hypothesis test obtained t count> t table or (7.788> 2.000). Work discipline has a significant effect on employee performance of 41.0%, the hypothesis test obtained t count> t table or (6.462> 2.000). Compensation and work discipline simultaneously have a significant effect on employee performance with the regression equation Y = 9.869 + 0.416X1 + 0.353X2 and a contribution of 61.3%, the hypothesis test obtained F count> F table or (46.655> 2.760).]]>
<![CDATA[Strategy of Building Teamwork Toward an Adaptive Organization in The Vuca Era ]]>
<![CDATA[Ismail, Dingot Hamonangan]]>;
<![CDATA[Nugroho, Joko]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4162
<![CDATA[This article discusses various strategies that can be used to build solid Teamwork as a prerequisite in creating a competitive and adaptive organization in the VUCA (Volatile) era of uncertainty (Uncertain), complex (Complex), and ambiguous (Ambiguous). In that era, an organization must be solid and collaborative to be agile, adaptable, and quick to make decisions. The researcher, with the approach of reviewing literature on several internationally accredited journals such as Scopus and Sinta as well as the study of the big theory of works by HR experts, found several strategies to build solid and collaborative Teamwork in the VUCA Era, namely: 1. Proper HR recruitment, 2. Introduction of the vision and mission and socialization of organizational culture from an early age to new employees; 3. Teamwork training must be systematically and measurably planned through conflict management training. ]]>
<![CDATA[Digital Marketing Strategies in the Era of Industry 4.0 in Leveraging Data to Enhance Customer Engagement ]]>
<![CDATA[Indrawan, Yossy Wahyu]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4335
<![CDATA[This study aims to identify and analyze effective digital marketing strategies in the era of Industry 4.0, focusing on the utilization of data to enhance customer engagement. The Fourth Industrial Revolution has significantly transformed business operations, particularly in the areas of data collection, analysis, and utilization. Using SWOT analysis, this research evaluates the strengths, weaknesses, opportunities, and threats associated with digital marketing strategies implemented by companies in this context. The SWOT analysis helps identify the internal and external factors influencing the success of digital marketing strategies, providing insights into how companies can optimally leverage data to build stronger relationships with their customers. The findings indicate that with the proper use of data, companies can enhance customer engagement through more personalized and relevant marketing approaches. However, challenges such as data security and consumer privacy remain critical concerns. The study concludes that digital marketing strategies supported by robust data analysis and a deep understanding of consumer behavior can provide a significant competitive advantage in the era of Industry 4.0 .]]>
<![CDATA[The Influence of Organizational Culture and Motivation on Teacher Performance at SMK Nusa Bangsa, Jampang Parung, Kemang, Bogor Regency ]]>
<![CDATA[Putra, Mulyana Gustira]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4171
<![CDATA[The purpose of this research is to determine the influence of organizational culture and motivation on teacher performance at SMK Nusa Bangsa Jampang Parung Kemang, Bogor Regency. The type of research used is quantitative descriptive with multiple linear regression methods as the dependent variable is performance while the independent variables are organizational culture and motivation. Saturated sampling was 25 teachers at SMK Nusa Bangsa. The research results show that organizational culture and motivation simultaneously have a positive and significant effect on teacher performance, partially both organizational culture and motivation together have a positive and significant effect on teacher performance at Nusa Bangsa Parung Kemang Vocational School, Bogor Regency.]]>
<![CDATA[The Dominant Indicator in The Model of Strengthening the "Akhlak" Culture Through Servant Leadership: The Case of Indonesian State-Owned Enterprises (SOEs) ]]>
<![CDATA[Arifin, Yusuf]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4332
<![CDATA[Leadership and organizational culture are essential elements for the success of an organization, both business organizations and public organizations. In addition to knowing how close the relationship between Servant leadership and strengthening the AKHLAK culture is, this study aims to find dominant indicators that reflect the two variables. AKHLAK culture is a corporate culture based on the company's core values. The word AKHLAK is an acronym in Indonesian. The research sample involved 200 permanent employees in the West Java State Electricity Company (SEC)-Indonesia, which is one of the government-owned companies under Indonesian State-Owned Enterprises (SOEs), an "inclusion sample" of employees who have worked for at least five years. The study used quantitative methods with descriptive and verificative analysis approaches. The data analysis uses SEM-PLS (Structural Equation Modelling - Partial Least Squares). The results of the descriptive analysis in the study show that the implementation of servant leadership still plays a low role, and the AKHLAK culture is still not optimal. However, the verification analysis results show that Servant leadership's role strongly correlates with strengthening the AKHLAK culture. Moreover, the dominant indicator for Servant leadership is the “Trush indicator, while the dominant indicator for AKHLAK culture is the “Loyalty indicator.]]>
<![CDATA[Effect of Gender in MGA (Multi Group Analysis) on Nano Influencer Relationship on Buying Decisions ]]>
<![CDATA[Ardiansyah, Tedy]]>;
<![CDATA[Nurjanah, Nurjanah]]>;
<![CDATA[Purwaningsih, Dewi]]>;
<![CDATA[Hasan, Rahmawati]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4127
<![CDATA[The problem currently facing students is that in the digital age they are still not maximizing opportunities for digital entrepreneurship, so a lot of time is wasted. As an influencer is one solution to get purchasing decisions from consumers. The research method using the Multigroup Analysis (MGA) approach with the partial least squares path modeling (PLSPM) approach is an effective method for analyzing moderation in various relationships in the research model. The samples taken were students who were active as influencers. The sampling technique was carried out using purposive sampling where there were 125 respondents throughout Jabodetabek. The results of the research are that all 4 hypotheses relating to nano influencers (ni) on decision buying (kp) through sex or gender moderators, whether male or female, all have a positive and significant effect, but men have advantages for sex or gender compared to women as moderators of nano influencer (ni) on decision buying (kp) are shown by a path coefficient value of 0.713.]]>
<![CDATA[Impact of Motivation and Tenure on Lecturer Competence and Performance ]]>
<![CDATA[Hamsinah, Hamsinah]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4336
<![CDATA[This study aims to analyze the influence of motivation and tenure on lecturer competence, which impacts lecturer performance at Universitas Indonesia Maju. The research uses a quantitative approach with a survey method. The sample consists of lecturers who have NIDN at Universitas Indonesia Maju. The variables studied include motivation, tenure, competence, and lecturer performance. Data were collected through a questionnaire that was tested for validity and reliability. The results show that motivation and tenure significantly influence lecturer competence. Furthermore, lecturer competence significantly impacts lecturer performance. Data analysis indicates that achievement motivation and longer tenure tend to enhance lecturer competence in pedagogical, personality, social, and professional aspects. High competence positively contributes to the implementation of the Tridharma of Higher Education, including teaching, research, and community service. The study concludes that efforts to improve motivation and effectively manage tenure can enhance lecturer competence and performance, ultimately improving the quality of education at Universitas Indonesia Maju.]]>
<![CDATA[Pengaruh Motivasi Kerja Dan Disiplin Kerja Terhadap Kinerja Pegawai Badan Pendapatan Daerah (Bapenda) Kabupaten Toraja Utara ]]>
<![CDATA[Payung, Seltiyana]]>;
<![CDATA[Pundissing, Rati]]>;
<![CDATA[Pagiu, Chrismesi]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.3988
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Pegawai Badan Pendapatan Daerah (BAPENDA) Kabupaten Toraja Utara. Prosedur pengumpulan data dari penelitian ini yaitu: observasi dan kuesuoner. Metode yang digunakan dalam penelitian ini yaitu metode Kuantitatif dengan menggunakan metode Regresi Linear Berganda dan diolah menggunakan SPSS 26. Teknik yang peneliti gunakan dalam pengambilan sampel adalah metode sensus sampling (sampel jenuh) yaitu metode pengambilan sampel menggunakan seluruh anggota populasi sampel yang digunakan adalah 35. Hasil perhitungan dengan uji t pada variabel Motivasi Kerja thitung > t tabel dengan nilai (3,075) > (2,03693) dan pada variabel Disiplin Kerja thitung > t tabel dengan nilai (4,930) > (2,03693). Kesimpulan dari penelitian ini adalah Motivasi Kerja dan Disiplin Kerja berpengaruh positif dan signifikan terhadap Kinerja Pegawai Badan Pendapatan Daerah (BAPENDA) Kabupaten Toraja Utara.]]>
<![CDATA[Enhancing Human Resource Competencies Through Digital Marketing Training for MSMEs in Majasari, Pandeglang ]]>
<![CDATA[Urika, Urika]]>;
<![CDATA[Novian, Lona]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4114
<![CDATA[The aim of this study is to evaluate the level of understanding of digital marketing concepts and practices, identify challenges and obstacles in implementing digital marketing, assess the effectiveness of digital marketing training in enhancing human resource knowledge and skills, and evaluate the impact of digital marketing training on business performance and strategies to optimize its use. This research employs a mixed-method approach. The subjects of the study are micro, small, and medium enterprises (MSMEs) in Majasari District, Pandeglang Regency, with a sample size of 38 individuals. The findings indicate an improvement in the understanding of digital marketing concepts and practices among MSME operators after undergoing training. Challenges encountered include limitations in smartphone ownership, regional accessibility, packaging knowledge, and online selling experience. Digital marketing training has proven effective in enhancing the knowledge and skills of MSME human resources through strategies such as increasing training frequency, providing hands-on practice in creating social media and marketplaces for digital product marketing, and developing product logos for branding to compete in the online sales market]]>
<![CDATA[Analysis of A Government – Owned Airline’s Organizational Culture in Improving Flight Services ]]>
<![CDATA[Prihandini, Diana]]>;
<![CDATA[Marjuan, Ricky]]>;
<![CDATA[Krishantoro, Krishantoro]]>
<![CDATA[ Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024 ]]>
Publisher : <![CDATA[Institut Ilmu Sosial dan Manajemen STIAMI ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31334/bijak.v21i2.4163
<![CDATA[This research aims to determine and analyze organizational culture at PT Garuda Indonesia. This was motivated by several problems related to the services provided during flights by passengers up to the Ombudsman. This research used qualitative methods and was conducted with several informants in positions as Aircrew, management and expert informants. This research was conducted at PT Garuda Indonesia for 5 months, namely from November to March. The results of this research are that the organizational culture at Garuda Indonesia airline has been implemented quite well. This shows that the organizational culture at Garuda Indonesia has provided or provided a sense of identity for the Aircrew. The organizational culture also creates an Aircrew commitment to remain committed to the organization's mission, particularly to high standards of safety and customer-oriented service delivered by professional and dedicated employees. Garuda Indonesia's organizational culture is also capable of guiding the words and actions of its employees, as well as making it clear what they should do and say in certain situations. However, there are two organizational culture factors that become obstacles in improving the quality of Aircrew services at Garuda Indonesia, namely: a) dynamic regulations in the Flight Attendant Service Guide Book (FASGB); b) Employees who find it difficult to adapt to regulatory updates. The solution to facing obstacles in improving the quality of aircrew services at Garuda Indonesia through organizational culture is: a) Regular socialization; and, b) Enforce more strictly regarding rewards and punishment.]]>
