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Business Management Analysis Journal (BMAJ)
Published by Universitas Muria Kudus
ISSN : 26230690     EISSN : 26553813     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Business Management Analysis Journal (BMAJ) with E-ISSN 2655-3813 and P-ISSN 2623-0690 is a journal published by Management Department, the Economics and Business Faculty, Universitas Muria Kudus. BMAJ publishes twice in a year (on April and October) consisting 6 articles and accepting articles in the fields of financial, human resources, marketing, operation, strategic with the standard of research method for publication.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)" : 6 Documents clear
Improving Marketing Performance through Green Innovation Value Creation as a Pathway to Sustainability for Small and Medium Enterprises in the Modern Era Fikri, Muhammad Hilman; Mulyono, Hardi; Hutasuhut, Julianto; Indrawan, Muhammad Gita; Nainggolan, Solawati
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14885

Abstract

Environmental challenges are increasingly pressing, prompting Small and Medium Enterprises (SMEs) to adopt sustainable practices. According to the Indonesian Central Statistics Agency, SMEs contribute 97% of the workforce, yet only a small fraction implement environmentally friendly practices. This research investigates how SMEs can leverage green innovation to enhance marketing performance and promote sustainability. It employs a quantitative approach to assess the relationship between green innovation, green marketing, and marketing performance among SMEs in Medan City. The findings reveal that green innovation and value creation significantly influence green competitive advantage, with an R² value of 0.807. While green marketing does not directly relate to marketing performance, green innovation substantially affects it. Additionally, green competitive advantage is a partial mediating variable, indicating SMEs' potential to develop innovative sustainable marketing strategies that create competitive value and encourage environmental responsibility. The study underscores the critical role of green innovation in transforming SME marketing approaches, positioning sustainable practices as key differentiators in competitive markets.
Minimalism Meets Luxury: Analyzing Uniqlo's Strategy in Enhancing Willingness to Pay and Brand Attachment Rasid, Abdul; Tuti, Meylani
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14232

Abstract

This study investigates the impact of luxury brands, design, and brand awareness on willingness to spend and brand loyalty. This study takes a quantitative approach, including data gathered from a survey of Uniqlo customers. 220 respondents were gathered by accidental sampling, which involved purchasers who chance to meet the researcher. The questionnaires were distributed using Google Forms in November 2024 at different Uniqlo outlets in Jakarta and Bekasi. The findings of this study indicate that luxury brands have a considerable influence on willingness to pay and brand attachment, with design serving as the primary mediator. Brand awareness was also discovered to be an essential factor in developing brand connection, which boosts the desire to spend. However, the direct impact of design on willingness to spend is greater than that of premium brands and brand recognition. The outcomes of this study add to the body of theory by deepening our understanding of the interaction between branding aspects in the context of affordable luxury. In practice, this research provides insights for brands such as Uniqlo on how to prioritise innovative design and strong brand awareness strategies in improving consumer value.
UNDERSTANDING THE LONG-TERM DYNAMICS AND DYNAMIC RESPONSES IN COMMERCIAL BANK CREDIT: A COMPREHENSIVE ECONOMIC ANALYSIS Mubarok, Faizul; Febrina, Anisha; Astuti, Desy Widhi; Ferliana, Vira
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.12722

Abstract

This paper investigates the long-term equilibrium relationship and dynamic responses of economic variables to changes in commercial bank credit, emphasizing foreign direct investment (FDI) and non-performing loans (NPL). The study also examines how bank credit dynamics respond to shocks from other economic variables, such as interest rates and inflation. Using a vector error correction model (VECM) to analyze time series data, the findings reveal a significant long-term equilibrium among FDI, NPL, and commercial bank credit, offering insights into their interrelationships. The results highlight the importance of understanding these dynamics for stakeholders as they illuminate the variability of commercial bank credit. Furthermore, the research underscores the need for banks to consider the impacts of interest rate fluctuations and inflation on credit dynamics, equipping stakeholders with tools to identify risk-oriented features in a dynamic economic environment. However, the study is limited by its focus on a specific period and geographic region, which may affect the generalizability of the findings. Future research should consider incorporating more diverse datasets and exploring additional factors influencing bank credit dynamics. Overall, this study enhances the understanding of long-term interconnections among these economic variables, providing valuable insights for developing effective economic policies.
LITERATURE DEVELOPMENT OF E-COMMERCE AND SUPPLY CHAIN: BIBLIOMETRIC ANALYSIS Witosari, Diana; Nisa', Atalia Dzuifatun; Widarjo, Wahyu
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14222

Abstract

The study of e-commerce and supply chain performance has experienced rapid development over the last few decades. This research analyzes the literature on the supply chain of e-commerce on a global scale and identifies interesting variables that researchers can further develop in future studies. The literature analyzed for this research consists of bibliometric data from 2014 to 2024. The bibliometric analysis was conducted using the Scopus database and analyzed with the software tool VOSviewer. The results indicate that research on supply chains and e-commerce has grown significantly over the past ten years. Additionally, new and intriguing variables for investigation have emerged, such as big data, agency selling, and live streaming. It is important to note that China has been a prominent focus in every aspect of the bibliometric analysis method used in this study. One limitation of this research is the lack of in-depth analysis, highlighting the need for further exploration using other research methods.
DETERMINANTS OF INVESTMENT DECISIONS OF YOUNG ENTREPRENEURS IN KUDUS DISTRICT THROUGH ONLINE SHARIA MUTUAL FUNDS ELFAZ, MAULANISA ARIFA; PRAJASARI, ANNIZA CITRA
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.12812

Abstract

The research aims to examine the influence of perceived ease of use, perceived benefits, and perceived risk on the investment decisions of young entrepreneurs in Kudus Regency through online sharia Sharia mutual funds, with digital literacy and sharia Sharia financial literacy as moderating variables. The sample consisted of 143 young entrepreneurs who had invested in online Sharia mutual funds. This research uses quantitative methods to test pathways. The research results show that perceived ease of use, perceived benefits, and perceived risk positively and significantly influence young entrepreneurs' investment decisions in Kudus Regency. However, digital literacy does not moderate the influence of perceived ease of use on investment decisions. On the other hand, Islamic financial literacy weakens the relationship between risk perception and investment decisions. Limitations of this study include the focus on a specific demographic and geographic region, which suggests that future research could explore different populations or regions to increase generalizability.
The Role of Innovative Ecotourism Development Competency in Improving the Marketing Performance Simanjuntak, Mariana; Situmeang, Frederik
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14868

Abstract

This study examines the influence of a nature-based environment on innovation capability and entrepreneurial sustainability in three districts and the factors influencing the competitive advantage of Indonesian Lake Toba ecotourism. SEM was used to test the hypotheses. The 197 respondents were ecotourism-SMEs entrepreneurs, capital owners, community leaders, and government. Responsive-market orientation exhibits the most decisive influence on IEDC. Competitive advantage begins with comprehensive entrepreneurial innovation activities, including product and process innovation and activities related to marketing. Factors that influence the sustainability of ecotourism in Lake Toba, cannot be separated from the presence of management that prioritizes holistic entrepreneurial products and services including the availability of food stalls, strengthening local access and transportation, shopping places, accommodation, ecotourism tours, and entertainment that reflect the dynamics of services to improve ecotourism marketing performance. This study explores the extent to which ecotourism-industry entrepreneurs possess a responsive market orientation by focusing on the role of current market experiences in generating innovative and proactive ideas for the development of market sustainability. People communities around ecotourism destinations may gain benefits by capturing the opportunities of ecotourism.

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