Magisma: Jurnal Ilmiah Ekonomi dan Bisnis
Ekonomi, Manajemen, Pemasaran, Keuangan, Manajemen Proyek, Manajemen Resiko, Manajemen Keuangan Internasional, Pemasaran Jasa, Ekonomika Manajerial, Sistem Informasi Manajemen, Bisnis Internasional, Manajemen Strategik, Manajemen SDM.
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<![CDATA[PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO ]]>
<![CDATA[Iwan Iwan]]>;
<![CDATA[Asron Saputra]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.133
<![CDATA[The purpose of this paper is to determine the effect of brand image and promotion on purchasingdecisions PT prima brima distribusindo. The research was done by spreading the quaterner, while theresearch method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X 1 ) is 2.062 and the value of t arithmetic for promotion (X 2 ) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.]]>
<![CDATA[PENGARUH LITERASI KEUANGAN DAN GAYA HIDUP TERHADAP CASHLESS TRANSACTION BEHAVIOR (STUDI PADA KARYAWAN SEKRETARIAT DAERAH KABUPATEN BLORA) ]]>
<![CDATA[Wahyu Fitri Eka Muttasari]]>;
<![CDATA[Fitri Lukiastuti]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.134
<![CDATA[The purpose of this study is to analyze the effect of financial literacy on cashless transaction behavior mediated by lifestyles on the employees of the Blora Regency Regional Secretariat. The population as well as the sample in this study amounted to 112 Civil Servants (PNS) Blora Regency Secretariat. Data were analyzed using the Partial Least Square (PLS) method and using the SmartPLS 3 tool. The sampling method is the saturated or census sampling method. Data collected by questionnaire. The results of this study are financial literacy has a significant positive effect on lifestyle variables, lifestyle has a positive and significant effect on cashless transaction behavior variables, financial literacy has a significant positive effect on cashless transaction behavior variables, and lifestyle is not related to financial literacy variables and variables cashless transaction behavior. Furthermore, the R-square value for the latent variable of cashless transaction behavior is 0.460, this means that the financial literacy variable increased by 46% of the cashless transaction behavior, and for the lifestyle latent variable by 0.402, meaning that financial literacy was 40.2% for the style life. While the rest is explained by other variables not included in this study.]]>
<![CDATA[PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR MELALUI KOMITMEN ORGANISASI SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pegawai Bank BPD Jateng Cabang Pemalang) ]]>
<![CDATA[Zeanet Ragil]]>;
<![CDATA[Grace Tianna Solovida]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.135
<![CDATA[Organizational citizenship behavior is a personal contribution that exceeds the role demand in the workplace and is given hope by taking over the achievement of the task. The purpose of this study was to analyze the effect of transformational leadership and motivation on organizational citizenship behavior through organizational commitment as an intervening variable. The sample of this study were 51 people from a population of 51 employees. The method of determining the sample using saturated sampling. Data analysis using multiple linear regression models with two models and multiple tests. The results showed organizational commitment, transoformational leadership and motivation had a positive and significant effect on organizational citizenship behavior, transformational leadership and motivation had a positive and significant effect on organizational commitment, transformational leadership had an influence on organizational citizenship behavior through organizational commitment as an intervening variable, and motivation was absent influence on organizational citizenship behavior through organizational commitment as an intervening variable.]]>
<![CDATA[IMPLEMENTASI SWOT DALAM PENGEMBANGAN USAHA BAGI ANGGOTA KUB SRIKANDI KECAMATAN CEPIRING KABUPATEN KENDAL ]]>
<![CDATA[Emaya Kurniawati]]>;
<![CDATA[Wyati Saddewisasi]]>;
<![CDATA[Sri Yuni Widowati]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.136
<![CDATA[Kelompok Usaha Bersama Srikandi (Srikandi Join Venture Group) at Cepiring District, in Kendal Regency has been formed more than 5 years ago, consist of several businessman who have different skills in makingand selling their products. Most of the (Kelompok Usaha Bersama) KUB Srikandi members in running their business, apply minimum knowledge in developing their business to meet the needs and condition nowadaysin which similar products that same with KUB Srikandi products are increasing. This study apply thequalitative analysis techniques and SWOT analysis. The research apply qualitative approach and SWOTanalysis trying to know what strategies are used in the business development of KUB Srikandi members. Basedon the IFAS EFAS diagram, it can be concluded that the business carried out by KUB Srikandi members is inthe first quadrant (I), which means that in this position, KUB Srikandi has strong position and has the goodopportunity to develop. The implementation of strategies that can be done is using the Strengths factor thatexist in the business of KUB Srikandi members Where in fact the business that runs by KUB Srikandi membersfacing a great market opportunities, to develop their business in dealing with it, KUB Srikandi members mustoptimize their productivities.]]>
<![CDATA[Pengaruh Motivasi Kerja, Lingkungan Kerja dan Kompetensi terhadap KinerjaKaryawan pada Bank Jateng Cabang Pembantu Wilayah Pemalang ]]>
<![CDATA[Henry Adhi Sulistyo]]>;
<![CDATA[Danny Manongga]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.137
<![CDATA[The purpose of this study is to find out and analyze the relationship between work motivation and employee work performance, analyze the influence of the work environment on employeeperformance, and analyze the effect of competence on employee performance. The sample used inthis study were all employees of the Central Java Regional Government Branch Office in Pemalang,totaling 30 employees. The conclusion shows that work motivation has a positive and significanteffect on employee performance, the work environment has a positive and significant effect onemployee performance, and competence has a positive and significant effect on employeeperformance.]]>
<![CDATA[THE ANALYSIS OF HABITUAL BUYING BEHAVIOUR ]]>
<![CDATA[Viajeng Purnama Putri]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.138
<![CDATA[This study is to test the effect of information and brand liking support for habitual buying behavior. This research sample of 100 respondents, taken based on Purposive Sampling .The data analysis uses PLS software. This path analysis technique will be used in testing the amount of contribution shown by the path coefficient on each path diagram of the causal relationship between variables X1, X2, on Y. Information support have a positive and significant effect on habitual buying behaviour Brand liking negative effect on habitual buying behavior and information is able to mediate the effect between brand liking on habitual buying behaviour. information and brand liking had positively and significantly influenced the consumer’ responses to habitual buying behavior. The findings of this study contribute to the theory of habitual buying behaviour, namely information and important factors in realizing habitul buying behaviour.]]>
<![CDATA[PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL,IKLIM ORGANISASI DAN WORK ENGAGEMENT TERHADAP JOB CRAFTING PADA KARYAWAN BANK JATENG KCPS KUDUS ]]>
<![CDATA[Sri Haryanti]]>;
<![CDATA[Siti Puryandani]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.81
<![CDATA[The research objectives are to (1) Know and analyze the influence of the Transformational Leadership Style on Work Engagement; (2) Knowing and analyzing the influence of Organizational Climate on Work Engagement; (3) Knowing and analyzing the effect of Work Engagement on Job Crafting. The study population was all employees of Central Java Bank KCPS Kudus as many as 30 people with saturated or census sampling techniques. This study uses SPSS software analysis tool version 25 windows and the type of data used is qualitative data derived from the results of a questionnaire which then answers respondents given a score (value) so that it becomes quantitative data, observations in the field using multiple linear regression analysis, where the regression analysis is Y = 10,782 - 0,294 X1 + 0,467 X2 + 0,782 X3, The results showed that the transformational leadership style affected work engagement, organizational climate affected work engagement and work engagement significantly influenced job crafting by 49.9% while the remaining 50.1% influenced by other variables not examined in this study. Based on these results, Bank Leaders should further enhance their adoption of transformational leadership style by being open (transparent), being able to receive constructive input and criticism from subordinates, appearing as a role model for employees, attention to problems faced related to change and encouraging employees to creating creative and innovative ideas as symbols of success]]>
<![CDATA[PENERAPAN ORIENTASI KEWIRAUSAHAAN TERHADAP KINERJA UMKM DENGAN TOTAL QUALITY MANAGEMENT SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Fella Sifa Khoviani]]>;
<![CDATA[Khairina Nur Izzaty]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.84
<![CDATA[This study aims to determine the effect of the application of entrepreneurial orientation to the performance of MSMEs with total quality management (TQM) as an Intervening variable. In this study there are three variables, namely entrepreneurship orientation, TQM, and MSME performance. The population in this study is the food processing sector SMEs in the city of Semarang, with a sample of 64 respondents. The research model uses structural equation modeling (PLS-SEM) analysis which consists of an outer model and inner orientation on MSME performance, TQM has a positive effect on MSME performance, entrepreneurial orientation has a positive effect on TQM, and there is a positive influence on the role of TQM mediation in the application of entrepreneurial orientation to MSME performance.]]>
<![CDATA[PENGARUH KINERJA KEUANGAN DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN YANG DIMODERASI VARIABEL UKURAN PERUSAHAAN (Studi Empiris Perusahaan Sektor Perdagangan, Jasa dan Investasi yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2018) ]]>
<![CDATA[Annisa Dayanty]]>;
<![CDATA[Widhy Setyowati]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.85
<![CDATA[The purpose of this research is to find empirical evidence about the effect of financial performance and capital structure on firm value and whether company size can moderate the influence of financial performance and capital structure on firm value. The sample in this research is the trading, service and investment companies which is listed on the Indonesia Stock Exchange (IDX) in period 2016-2018. The research sample are 33 companies using purposive sampling technique. The analysis methods of this research used multiple linear regression analysis and Moderated Regression Analysis (MRA) to test the moderating variables. The results showed that financial performance and firm size had a positive effect on firm value. Capital structure has a negative effect on firm value. And the firm size can not moderate the financial performance and capital structure of the firm's value..]]>
<![CDATA[PENGARUH EFIKASI DIRI, MOTIVASI KERJA DENGAN DIMEDIASI KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT. BANK BNI SYARIAH KANTOR CABANG PEKALONGAN ]]>
<![CDATA[Joko Wibowo]]>;
<![CDATA[Taofik Hidajat]]>
<![CDATA[ Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 2 (2020): MAGISMA ]]>
Publisher : <![CDATA[Magister Manajemen STIE Bank BPD Jateng ]]>
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DOI: 10.35829/magisma.v8i2.132
<![CDATA[The purpose of this study is to determine and analyze the Effect of Self-Efficacy, Work Motivation, and Mediated by Job Satisfaction on Employee Performance at PT. Bank BNI Syariah Pekalongan Branch Office. The method of this research uses quantitative research with SMART PLS analysis tools. In this study the entire population is also sample because the population are 57 employees, consisting of 34 male and 23 female employees. The results of this study indicate that:There is a positive and significant direct effect of self-efficacy on employee job satisfaction at PT. Bank BNI Syariah Pekalongan Branch Office.There is a positive and significant direct effect of work motivation on employee Job Satisfaction at PT Bank BNI Syariah Pekalongan Branch Office.There is a positive and significant direct effect of self-efficacy on employee performance at PT. Bank BNI Syariah Pekalongan Branch Office.There is a positive and significant direct effect of work motivation on employee performance at PT. Bank BNI Syariah Bank Pekalongan Branch Office.There is a positive and significant direct effect of employee job satisfaction on employee performance at PT. Bank BNI Syariah Pekalongan Branch Office.There is a positive and significant direct effect of job satisfaction is able to mediate self-efficacy on employee performance at PT. Bank BNI Syariah Pekalongan Branch Office.There is a positive and significant direct effect of job satisfaction is able to mediate work motivation on employee performance at PT. Bank BNI Syariah Pekalongan Branch Office]]>
