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At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam
Published by Institut Agama Islam Negeri Padangsidimpuan
ISSN : 2356492X     EISSN : 25499270     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
FOCUS This journal focused on Islamic Management and Business studies and contemporary developments through the publication of articles by research. SCOPE At-tijaroh specializes in Islamic Management and Business studies and is intended to communicate original research and current issues on the subject. This journal warmly welcomes contributions from scholars of related disciplines
Arjuna Subject : -
Articles 213 Documents
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Influencer Marketing And E-Wom On Muslim Fashion Buying Decisions On Social-Media: An Extended Tpb Framework Ismail Pulungan; Nur Rahmi Irfaniah
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 12, No 1 (2026): JUNI 2026
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v12i1.19506

Abstract

This study aims to analyze the effects of influencer marketing and Electronic Word Of Mouth (e-WOM) on Muslim fashion purchase decisions on social media using the Theory of Planned Behavior (TPB) approach. A quantitative method was employed by distributing an online survey to 240 Muslim female respondents in Jakarta, Yogyakarta, Surabaya, and Bandung. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS. The results indicate that influencer marketing and e-WOM have a positive and significant effect on purchase decisions of Muslim fashion on social media. In addition, attitude, subjective norm, and perceived behavioral control also significantly influence purchase decisions. Purchase intention is proven to act as a mediating variable that strengthens the relationship between digital marketing variables and purchase decisions. These findings suggest that Muslim fashion purchase decisions on social media are influenced by both digital marketing factors and consumers’ psychological considerations. This study applies an extended TPB framework by incorporating influencer marketing and e-WOM as external antecedents of purchase intention and purchase decision in the Muslim fashion context.
Driving Factor for the Depth of Halal Standard Implementation in Indonesian Food Manufacturing SMEs Tita Miawati; Junengsih Junengsih; Mala Pebriyanti; Mohamat Basori
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 12, No 1 (2026): JUNI 2026
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v12i1.17729

Abstract

The halal food business is still thriving, and Indonesia has a wide-open opportunity to consolidate its position in the global halal market. SMEs are the backbone of the halal food industry. However, prior studies have been focused on halal certification and halal activities in general, while the depth of halal standard implementation has received less attention. This study intends to analyze the factors that influence the level of implementation of halal standards in halal-certified food SMEs that are participating in a business incubation program in Bogor, based on the Technology-Organization-Environment (TOE) framework. Data was collected from SMEs involved in halal-certified food manufacturing using structured questionnaires. The Partial Least Squares Structural Equation Modeling (PLS-SEM) approach was applied to assess 63 SMEs that fulfilled the study conditions. The study indicated that organizational commitment has a considerable and beneficial effect on the depth of implementation of halal standards. On the contrary, internal forces and external pressure are less effective. Possibly SMEs that have had halal certification before are at a similar level of readiness to those that are supported by a business incubation program. The study underscores the importance of organizational commitment in paving the way for higher-level adoption of halal beyond certification. The findings also give important insights to policymakers, halal facilitators, and SME development programs to further promote sustainable halal practices.
E-Wallet Preferences and Impact on Islamic Banking Innovation Among University Students Habibah Ramadhani Nasution; Zuhrinal M Nawawi; Atika Atika
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 12, No 1 (2026): JUNI 2026
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v12i1.19478

Abstract

The rapid development of digital payment technology has increased the use of e-wallets among various groups, including Islamic economics students. This study aims to examine the effects of attitude, subjective norm, and perceived behavioral control on e-wallet payment preferences among students of the Faculty of Islamic Economics and Business (FEBI), UIN Sumatera Utara, using the Theory of Planned Behavior (TPB). A quantitative approach was employed, involving 97 respondents selected through purposive sampling. The data were analyzed using multiple linear regression. The results indicate that attitude has a positive and significant effect on e-wallet preferences, while subjective norm and perceived behavioral control do not have significant effects. The model explains 35.6% of the variance in e-wallet preferences. These findings suggest that students’ digital payment preferences are influenced more by their personal evaluations of e-wallet usage than by social influences or perceived control. This study contributes to the TPB literature in the context of Islamic economics students by highlighting the dominant role of attitude in shaping e-wallet preferences. Practically, the findings provide insights for Islamic banks in developing digital services that are more aligned with users’ needs and expectations.

Page 22 of 22 | Total Record : 213

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