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Mhd. Pujiono
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mhd.pujiono@usu.ac.id
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ijcas@usu.ac.id
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Jl. Universitas No.19, Padang Bulan, Kec. Medan Baru, Kota Medan, Sumatera Utara 20155.
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International Journal of Cultural and Art Studies (IJCAS)
Published by Universitas Sumatera Utara
ISSN : 26231999     EISSN : 26543591     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
International Journal of Cultural and Art Studies (IJCAS) is an academic, open access, and peer-reviewed journal founded and first published in 2018 by Talenta Publisher & the Faculty of Cultural Sciences, University of Sumatera Utara, Indonesia. Focusing on culture, language, and literature as it is viewed from the Indonesian perspective, IJCAS provides a platform for the presentation, analysis, and criticism of provocative work, publishing articles that transcend disciplines and advance the study of humanities. Topics include culture (Traditional Art & Culture, Tourism), Linguistics (morphology, phonology, semantics, syntax, sociolinguistics, antropolinguistics, psycolinguistics/neurolinguistics, discourse Analysis, translation, clinical Linguistics, forensic linguistics), literature (comparative literature, foreign literature, Indonesian literature), history (foreign history, Indonesian history). Only original research articles and book reviews are accepted. International Journal of Cultural and Art Studies (IJCAS) are published two times per year (in April and October).
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 89 Documents
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Cultural Sustainability Analysis of 12 Coastal Tourism Destinations in North Jakarta Kartika, Dewi Gita; Ismayanti; Djamhur, Ina Gandawati
International Journal of Culture and Art Studies Vol. 8 No. 2 (2024): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v8i2.18819

Abstract

Maintaining culture so that it remains sustainable is everyone's responsibility, because the identity of a nation can be seen from the culture. This descriptive research aims to analyze the cultural sustainability of 12 coastal tourism destinations in North Jakarta, by assessing the protection of cultural heritage and visits to cultural sites. With a quantitative approach and employing scoring analysis techniques, data were collected through observations and Focus Group Discussions (FGDs) with key informants from the 12 coastal tourism destinations in North Jakarta. The results of this study identified Tanjung Priok, Suaka Marga Satwa, Sunda Kelapa and Ancol Area are sustainable because both destinations have implemented protection of cultural assets and intangible heritage well, otherwise Bahtera Jaya Yacht Club is unsustainable because of poor management and changes in the structure of cultural heritage buildings. It is hoped that this research will be useful for further researchers and stakeholders in making policies related to cultural sustainability in Indonesia, especially North Jakarta.
Communicating Hospitality: A Speech Act Analysis of Tourism Services at Lake Toba Taulia; Gapur, Abdul; Pujiono, Mhd
International Journal of Culture and Art Studies Vol. 8 No. 2 (2024): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v8i2.22419

Abstract

As a national super-priority tourist attraction, Lake Toba must improve several facets of its tourism services, particularly the communicative practices of tourism service providers. This research examines speech actions within the linguistic register of tourism services in the Lake Toba region. In this research setting, comprehending linguistic elements and language registers, particularly pragmatics, is essential for advancing the Lake Toba tourism region. The research employs Austin and Searle's speech act theory to delineate speech acts. The dataset comprises speech actions from tourism services in Lake Toba, derived from three sectors: souvenir shops, lodging, and dining establishments. This research will significantly enhance the tourism industry in Lake Toba by providing insights that improve communication quality and tourism services, while reducing potential communication obstacles. The findings identify three primary categories of speech actions in Lake Toba's tourism services according to the theories of Austin and Searle: locutionary, illocutionary, and perlocutionary acts. Locutionary acts provide fundamental information or pose inquiries, illocutionary acts include requests or directives for prompt action, and perlocutionary acts emphasize the consequences of communication. The roles of these speech acts—issuing commands, granting permits, offering ideas, and making requests—are essential for efficient service delivery and improving the tourism experience.
Formant analysis of single vowels in Mandarin spoken by Chinese female speakers Berutu, Elvi Jesica; Febrina, Wardani; Tengku Syarfina; Jelly Prima Silaban
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.19873

Abstract

This study aimed to investigate the formant measurement of single vowel sounds in the Mandarin spoken by Chinese female speakers. This study employed the audio method. The data were collected from five Chinese female speakers after receiving instructions on the purpose of recording the Mandarin words ending in 7 distinct vowels: a[A], o[o], e[ɣ], ê[ɛ], i[i], u[u], and ü[y]. The audio were directly recorded into the computer, assigning a single file to each set of words from the sources. We used Praat software to extract the first (F1) and second (F2) formants from the data. Presenting the results in the form of numerical tables. The study's findings indicate a significant difference in their voice quality, despite the fact that they are all Chinese. Specifically, they produced the highest formant value for the single vowel [A] in the word "pà," and the longest duration for a Chinese female's pronunciation of the single vowel /o/ was 0.438750 seconds in the word "bo." Meanwhile, the pitch score was lowest for both native speakers and is found in the single vowel /u/ in the word 须 "Xue." The effect of pitch errors is one factor that affects the resulting formant and duration value.
Exploring the cultural identity of Ebleg Kebumen: An ethnographic approach Umaya, Nazla Maharani; Andrian, Setia Naka; Juniarti, Nindya
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.22582

Abstract

This study explores the traditional performing arts of Ebleg and Kuda Lumping in Central Java, Indonesia. Using a qualitative methodology with an emic perspective, the research examines the social context, participants, and activities associated with these performances. Ebleg, rooted in Kebumen's cultural heritage, showcases unique costumes and narratives that reflect local identity and history. The findings reveal how these performances serve as mediums for cultural expression and community solidarity, while also highlighting the challenges of preserving such traditions amid an aging performer population and declining interest from younger generations. The study underscores the importance of community involvement in cultural preservation and advocates broader engagement to ensure the continuity and evolution of Ebleg as a vital aspect of local heritage. Ultimately, this research contributes to understanding the dynamic interplay between traditional arts and contemporary cultural identity in Indonesia.
The gap between heritage branding and visual implementation: A case study of Sarinah Braga Apriani, Destia; Soewardikoen, Didit; Sudarisman, Irwan
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.23619

Abstract

This study examines the gap between the intended heritage branding strategy and its visual implementation at the Sarinah Braga Building in Bandung, Indonesia, a historic commercial property undergoing revitalization. While heritage branding is widely adopted to strengthen place identity, discrepancies often emerge between strategic intentions and their material visual expression. This research aims to identify key factors contributing to such disparities and to explore differing stakeholder perceptions of the building’s visual identity. A qualitative case study approach was employed. Data were collected through in-depth interviews with four stakeholder groups—management, tenants, heritage community representatives, and visitors—supported by direct observation of visual elements and analysis of relevant documents. The data were analyzed using thematic analysis to identify recurring patterns, tensions, and inconsistencies between branding objectives and visual execution. The findings indicate a significant misalignment between heritage branding goals and visual implementation. Management primarily emphasizes historical preservation and symbolic continuity, whereas tenants prioritize commercial visibility and market appeal. These conflicting interests result in fragmented visual expressions that weaken the building’s historical coherence. Visitors acknowledge the cultural and historical significance of Sarinah Braga but perceive its visual identity as insufficiently distinctive and poorly reflective of its heritage value. This study offers practical implications for heritage site managers seeking to formulate cohesive visual guidelines that reconcile preservation imperatives with commercial demands. Theoretically, it contributes to place branding and heritage studies by demonstrating the importance of multi-stakeholder perspectives in bridging the gap between strategic branding intentions and visual implementation in heritage buildings.
Njuah-Njuah cultural festival as a counter-hegemonic space for sustaining Pakpak traditional music in Dairi Regency Tobing, Jakob P Cennedy Lumban; Nasution, Ikhwanuddin; Purba, Mauly
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.23943

Abstract

This study examines the shrinking cultural space of Pakpak traditional music in Dairi Regency, North Sumatra, where Batak Toba musical aesthetics increasingly dominate ritual, religious, and public cultural events. Although the Pakpak community possesses a rich musical tradition, particularly the Genderang Sisibah ensemble, these forms are gradually displaced within everyday communal practices. This research aims to analyze how the Njuah-Njuah Cultural Festival functions as a cultural arena that supports the sustainability and visibility of Pakpak traditional music. The study employs a qualitative ethnographic approach involving participant observation, in-depth interviews with cultural actors and musicians, and analysis of institutional and cultural documents. Fieldwork was conducted across several communal contexts, including family rituals, church activities, school events, entertainment markets, and the Njuah-Njuah Cultural Festival. The findings reveal that the dominance of Batak Toba music is not merely a matter of aesthetic preference but is closely tied to structural factors such as institutional influence, symbolic legitimacy, and the broader availability of Batak Toba musicians in the local entertainment economy. Despite these pressures, the Njuah-Njuah Cultural Festival provides an important public platform where Pakpak musical traditions regain visibility and cultural authority. The study contributes theoretically by demonstrating how cultural festivals can serve as counter-hegemonic arenas that facilitate the transmission, negotiation, and continuity of indigenous musical traditions in contemporary socio-cultural contexts.
Comic strips as learning media in high school art education: A qualitative study Diaspita; Nasution, Ikhwanuddin; Sebayang, Vanesia Amelia; Saragih, Erikson; Priyatno, Agus
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.24065

Abstract

This study examines the use of comic strips as a learning medium in high school fine arts education. It aims to explore how comic strips facilitate students’ understanding of artistic concepts, enhance motivation to learn, and shape classroom interactions. A descriptive qualitative approach was employed, involving classroom observations, semi-structured interviews, and documentation. The participants consisted of a fine arts teacher and students from grades XI-1 and XI-2 at SMAN 4 Medan. The findings indicate that comic strips effectively support the learning process by bridging abstract art concepts with practical application. Students demonstrated increased intrinsic motivation, as reflected in their active engagement, creative exploration, and sense of ownership over their work. In addition, comic-based activities improved students’ understanding of visual elements such as composition, perspective, and expression. The use of comic strips also fostered a more collaborative and dialogic classroom environment, encouraging peer interaction and discussion. Despite challenges such as limited time, varying drawing abilities, and initial difficulties in developing story ideas, the medium proved adaptable and inclusive for diverse learners. These findings suggest that integrating comic strips into fine arts curricula offers a relevant and innovative pedagogical strategy. It supports the development of visual literacy, creativity, and student-centered learning, particularly in addressing the needs of contemporary learners in visually oriented educational contexts.
The Exhuma: Spiritual semiosis and ritual logic in the final sequence Pitaloka, Devanka Diaz Ayu; Setiyono, Budi; Setiawan, Aris
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.24219

Abstract

While film semiotics has extensively examined narrative structure, genre conventions, and audience affect, it has paid limited attention to how spiritual meaning is structurally produced within specific cinematic sequences in Asian horror cinema. This study addresses this gap by analyzing the final ritual sequence of Exhuma (2024) to examine how spiritual semiosis is constructed through the relational organization of signs rooted in East Asian cosmology. Employing a qualitative semiotic and intertextual approach, the study operationalizes Roland Barthes’ framework of denotation, connotation, and myth alongside Julia Kristeva’s concept of intertextuality to trace how ritual signs generate cosmological meaning. The final sequence is selected as a bounded unit of analysis for its narrative and spiritual culmination, which concentrates the densest configuration of elemental symbolism, bodily enactment, and verbal articulation. The findings demonstrate that the sequence is structured as a coherent ritual process consisting of cognitive recognition of elemental composition, verbal articulation of cosmological principles, and embodied enactment. At the mythic level, this configuration naturalizes a worldview in which spiritual disturbance is resolved through relational balance among elemental forces, corresponding to the operative logic of Wu Xing. Rather than making empirical claims about audience reception, this study proposes an analytical reading grounded in structural cosmological affinity, through which the film’s spiritual logic may be interpreted across cultural contexts. By integrating semiotics and intertextuality within a cosmological framework, the study contributes a model for understanding Asian horror cinema as a site of spiritual semiosis articulated through cinematic form.
The meaning of the oral tradition Penganjak Kuda Sitajur in the accompaniment of kulcapi within the Karo community Sinulingga, Ramanta; Purba, Mauly; Ginting, Pulumun Peterus
International Journal of Culture and Art Studies Vol. 10 No. 1 (2026): International Journal of Culture and Art Studies (IJCAS)
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/ijcas.v10i1.24508

Abstract

The study examines the oral tradition of "Penganjak Kuda Sitajur," prevalent in the Karo community, focusing on the semiotics of narrative and the role of the kulcapi, a musical instrument, as a supporting medium in storytelling. This tradition reflects the cultural, social, and religious values of the Karo community through the heroic tales of the Sitajur character, narrated musically. Using a qualitative approach with ethnographic methods, the research relies on primary data from interviews, observations, and field documentation. The semiotic theories of Jacques Derrida and Roland Barthes are employed to decode denotative, connotative, and mythical meanings conveyed in this tradition. Meanwhile, Derrida’s theory will reveal a deeper meaning, or what is known as the theory of deconstruction, regarding the story of the Sitajur horse. The findings reveal that "Penganjak Kuda Sitajur" is not merely an oral narrative but a cultural expression imbued with values of character education and local wisdom. The kulcapi plays a vital role in enhancing emotional depth and narrative structure, making this tradition unique among oral traditions. The study highlights that despite changes in form and medium, the essence and moral messages of the tradition remain preserved and continuously revitalized by the Karo society.

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